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디지털 광고 리터러시의 구성 요소에 대한 탐색적 연구 : 대학생 소비자의 인식을 중심으로
조재영 국제차세대융합기술학회 2020 차세대융합기술학회논문지 Vol.4 No.1
본 연구는 대학생 소비자의 디지털 광고 리터러시 정도를 알아보기 위해 기존 문헌 연구 분석 및 대학생 을 대상으로 실행한 FGI 결과에 의해 추출된 4가지의 광고 리터러시 구성 요소 즉, ‘접속·통제’, ‘비판적 이해’, ‘사 회적 소통’ 및 ‘광고 창출’ 능력 등을 바탕으로 설문지를 개발하여 대학생 168명을 대상으로 조사하였다. 결과에 의하면, 필요한 광고에 접근 및 정보 취사선택 능력은 전반적으로 학년 간에 차이 없이 골고루 높았다. 광고 메시 지 내용의 이해 능력은 높게, 다른 정보들과 비교하여 광고의 진실성을 파악하는 능력은 가장 낮게 그 다음으로 개인 정보 제공 여부의 판단 능력이 낮았으며 이러한 비판 능력은 편차가 심했다. 접속한 광고를 타인과 공유하며 관련 이슈에 참여하는 등의 사회적 소통 능력은 4가지 요소 중 두 번째로 높았으나 이러한 사회적 행위에 따르는 책임 및 권리 의식은 매우 취약했다. 광고 창출 능력은 전반적으로 매우 낮았으며 편차가 컸다. 이와 같은 결과는 미래의 광고 리터러시 교육의 방향을 구체적으로 제시한다는 점에서 의의를 갖는다. The study surveyed 168 university students for finding their digital advertising literacy based on the four ad literacy components extracted by literature review and FGI, which were ‘access & control’, ‘critically understanding’, ‘socially communicating’ and ‘producing ad’. By the result, ‘access & control’ of selectively choosing or blocking ad was evenly high regardless of genders and grades; ‘understanding’ ad was generally high; ‘critically evaluating’ like comparing other contents was the lowest and next was determining of providing or not personal information, and these deviations were very large; the ‘socially communicating’ like sharing ad with others and participating in social issues was secondly higher among the four components, but the consciousness level of responsibilities and rights accompanied by their social behavior was very weak; and, overall, the ‘producing ad’ was low and its deviation was very large. Meaningfully, the results suggested the future directions of advertising literacy education.
토양과 시비(施肥)를 달리할때 대두생육에 미치는 가리(加里)의 영향
조재영,맹도원 한국농화학회 1968 Applied Biological Chemistry (Appl Biol Chem) Vol.10 No.1
In order to study the effect of potash un the growth and yields of Soybean at different level of soil fertility and application of fertilizer (nitrogen, phosphate and calcium), 2³factorical experiment was carried out by pat culture with variety $quot;Chang-dan-baec-muc$quot; which is most spreaded variety in Korea. The experiment consisted of five replications in a randomized block experiment with three factors (soil, fertilization and potash). Treatment were at two levels; infertile and fertile soil, none and some of fertilization and potash. Thus, the experiment comprised eight treatment combinations which consisted of all combinations. The results of this experiment are as follows: 1. No effect of each of three factors on flowering date was found. 2. Leaf-yellowing and maturing date was quickened on the fertile soil but no effect of fertilization and potash was found. 3. More premature leaf-yellowing was found on the fertile soil. 4. Deeper leaf colour cuss showed on the fertile soil and in the case of fertilization but no effect of potash was found. 5. Increasing tendency of following character: length and width of leaf, height and dia of stem, number of branches and pods; was most remarkable on the fertile soil. Application of fertilizer showed also remarkable tendency of increasing, while increasing tendency of potash was the least. 6. Same tendency was found with following charactors; weight of total plant. stem and shell, and commercial grains, weight of 100 grain and number of commercial grains. 7. As the results of analysis of variance for weight of commerical grain it, was found the teach of the three factors increased soybean yields significantly (weight of commercial grain) but the effect of potash was less than the other two factors. No significant interaction was found among three factors. 8. Greater effect of potash on increasing soybean yields was found on the fertile soil, and in the case of fertilization.
질소의 추비기 및 추비방법이 소맥의 수량 및 수량요인에 미치는 영향
조재영,이동우,조장환,홍병희,Jae-Young Cho,Dong-Woo Lee,Chang-Hwan Cho,Byong-Hee Hong 한국작물학회 1969 한국작물학회지 Vol.- No.7
다수확 비료체계의 확립을 위하여 추비기 및 추비바업이 소맥의 수량요인에 미치는 영향에 관하여 시험한 결과를 요약하면 다음과 같다. 1. 배비구는 보비구에 비하여 수수 1수립수 및 수량이 높았으나 통계적 유의차는 보이지 않았다. 이는 저온 건조한 기상조건으로 말미암아 비료의 흡수 소화가 원활하지 못하였기 때문일 것이다. 2. 질소추비량의 1/3을 출수기에 토양시비 한 것은 6~7% 감소되었다. 3. 질소추비량의 1/3을 출수기에 요소엽면산포한 것은 4~6% 증수하였으며 1수립수와 천립중이 증대되었다. 4. 추비시기는 3월중하순이 가장 증수되었다. 유효경비율과 수중이 훨씬 크고 간장, 수장, 수수, 1수립수 및 천립중도 약간 컸다. A study has been made on the time of nitrogen top-dressing and the method of top-dressing to establish the higher yielding cultural method for wheat at Suwon. In this experiment, it was observed that the application of nitrogen top-dressing with urea leaf spray as spike fertilizer increased the yield by 4~6 percent over nitrogen top-dressing of equal quantity only. Considering the yield and various factors concerned, it is reasonable to apply top-dressing on mid and late of March in Suwon area.
DPVBi/Alg<sub>3</sub>:Rubrene 구조를 사용한 2-파장 방식의 백색유기발광소자의 발광특성에 관한 연구
조재영,최성진,윤석범,오환술 한국전기전자재료학회 2003 전기전자재료학회논문지 Vol.16 No.7
The white-light-emitting organic LED with two-wavelength was fabricated using blue emitting material(DPVBi) and a series of orange color fluorescent dye(Rubrene) by vacuum evaporation processes. The basic structure of white-light-emitting OLED was ITO/NPB(150$\AA$)/DPVBi(150$\AA$)/Alq$_3$:Rubrene(150$\AA$)/BCP(100$\AA$)/Alq$_3$(150$\AA$)/Al(600$\AA$). The changes of the CIE coordiante strongly depended on the doping concentration of Rubrene and the thickness of NPB layer. We obtained the white-light-emitting OLED close to the pure white color light and the CIE coordinate of the device was (0.315, 0.330) at applied voltage of 13V when the doping concentration of Rubrene was 0.5wt% and the thickness of NPB layer is 200$\AA$. At a current of 100mA/$\textrm{cm}^2$, the quantum efficiency was 0.35%.