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온라인 쇼핑의 상호작용, 실재감이 신뢰도와 구매의도에 미치는 영향: SOR 모델을 중심으로
Zhi Lan Yue,Jun Tao Guo,전종우 사단법인 한국융합기술연구학회 2023 아시아태평양융합연구교류논문지 Vol.9 No.4
In the past two years, consumers have more opportunities to choose online shopping due to the influence of COVID-19, and many offline stores have switched from offline to online. Therefore, enhancing the experience of consumers in the shopping platform becomes a new focus of discussion. This study takes the online shopping platform as the research object, through questionnaires to investigate the people with online shopping experience. The results show that consumer-platform interaction, consumer-seller interaction and consumer interaction have a positive effect on consumers' social and physical presence. The impact of social presence on consumer confidence has not been felt. This study theoretically verifies the influence of interaction on purchasing intention, establishes the core role of consumer trust in purchasing behavior, and presence that there is a positive influence on trust. In the part of practice, this thesis provides reference direction for the future interactive experience of online shopping platform, enhancing consumer trust and purchasing intention. 최근 2년 동안 코로나-19의 영향으로 소비자들이 온라인 쇼핑을 선택할 기회가 증가하여 많은 오프라인 매장이 온라인 운영으로 전환되었다. 따라서 쇼핑 플랫폼에서 소비자의 경험을 향상시키는 것이 새로운 논의의 초점이 되었다. 본 연구의 목적은 소비자와 플랫폼, 소비자와 판매자, 소비자와 소비자 간의 상호 작용을 통해 소비자의 쇼핑 실재감,신뢰도와 사용 의도 사이의 영향을 향상시키는 데 있다. 연구 결과에 따르면 소비자와 플랫폼의 상호 작용, 소비자와 판매자의 상호 작용, 소비자 간의 상호 작용은 소비자의 사회적 실재감과 물리적 실재감에 긍정적인 영향을 미치고, 물리적 실재감은 소비자 신뢰도에 긍정적인 영향을 미치며, 소비자 신뢰도는 구매 의도에 긍정적인 영향을 미치는 것으로 나타났다. 반면, 사회적 실재감은 소비자 신뢰도에 영향을 미치지 않는 것으로 드러났다. 본 연구에서는 상호 작용이 구매 의도에 미치는 영향에 대해 이론적 검증을 실시하였고 구매 행동에 미치는 소비자 신뢰의 핵심 역할을 확립하였으며 신뢰에 대한 실제 인식의 긍정적인 영향을 검증하였다. 또한, 향후 온라인 쇼핑 플랫폼의 상호 작용 경험과 소비자 신뢰도 및 구매 의도에 대한 실무적 시사점을 제시하였다.
An Investigation and Analysis of the Product Liability of Manufacturers in Shenzhen
Lan, Zhi-Ming,Zhen, HE The Korean Society for Quality Management 2008 The Asian Journal on Quality Vol.9 No.2
Product liability refers to the liability of producers, distributors and suppliers for consumers' property losses or personal injury caused by that product. This paper conducted a survey related to product liability issues in Shenzhen City, and did an in-depth analysis of current problems. Finally, the paper puts forward corresponding suggestions for improvement of Shenzhen City product liability status.
노인의 문화가치, 사회활동, 미디어 이용이 심리적 안정감과 우울감에 미치는 영향
Zhi Lan Yue,전종우 사단법인 한국융합기술연구학회 2023 아시아태평양융합연구교류논문지 Vol.9 No.10
인구 고령화는 이미 사회문제가 되고 있으며, 노인의 생활에 대한 부담이 증가할 수록 삶의 질 저하, 외로움 등 문제점이 증가하고, 질병 발병률이 높을수록 우울증에 걸리기 쉽다. 본 연구는 65세 이상 노인의 미디어 이용, 문화적 가치와 사회활동 참여도가 노인의 우울감과 심리적 안정감에 미치는 영향에 대해 탐구하였다. 연구결과 여성노인에 비해 남성노인이 우울감을 많이 느끼고 건강상태가 나빠질수록 우울감이 증가하는것으로 나타났다. 반면, 신문을 많이 이용할수록 우울감이 낮은 것으로 나타났다. 그리고 문화적 가치의 권력거리, 불확실성 회피, 집단주의, 장기적 지향, 남성성을 투입하면 남성노인들의 우울감이 증가했고 반면 사회활동 참여도가 높을수록 우울감이 낮았다. 또한 신문과 인터넷 사용은 심리적 안정감에 긍정적인 영향을 미쳤고, 남성노인은 여성노인보다 심리적 안정감이 낮고, 경제 상황이 좋을수록 심리적 안정감이 높으며, 문화적 가치 성향이 높을수록 심리적 안정감이 낮은 것으로 나타났다. 본 연구가 노년층의 정신건강을 위한 기초 데이터 및 학문적 시사점을 제공할 수 있기를 기대한다. The higher the social problems caused by the aging population, the higher the burden of living for the elderly, the higher the stress of life, the higher the loneliness, and the higher the incidence of disease, the easier it is to get depression. This study explored the significance of media use, cultural values, and participation in social activities of the elderly aged 65 or older on depression and psychological stability of the elderly. The results of the study showed that the worse the male elderly and their health condition, the more depressed they become. The more newspapers the old man uses, the less depressed he feels. The elderly men can feel more depressed if they put in cultural value power distance, uncertainty avoidance, collectivism, long-term orientation, and masculinity. The higher the participation in social activities, the less depression. The use of newspapers and the Internet has a positive effect on psychological stability. The elderly male have less psychological stability than the elderly female, and the better the economic situation, the higher the psychological stability. The higher the cultural value propensity, the weaker the psychological stability. This study provides basic data and academic implications for the mental health of the elderly.
( Zhi-ying Cai ),( Yi-xian Liu ),( Yu-ping Shi ),( Li-ming Dai ),( Lan-lan Li ),( Hong-jun Mu ),( Mei-lin Lv ),( Xiao-yong Liu ) 한국균학회 2019 Mycobiology Vol.47 No.1
A new species of Alternaria causing leaf spots on the rubber tree (Hevea brasiliensis) in Yunnan, China, was isolated, examined, and illustrated. Morphologically, it belongs to the section Porri of Alternaria, which produces relatively large conidia and a simple or branched, filamentous long beak. It is, however, characterized by conidiophores gradually enlarging near the apex into a clavate conidiogenous cell and long ellipsoid to obclavate, smoothwalled conidia with a long filamentous beak. Molecular phylogenetic analyses based on ITS rDNA, GAPDH, and TEF1-alpha sequences demonstrate that the phytopathogen falls in the clade of the section Porri, being most closely related to A. sidae, A. sennae, A. deseriticola, A. cyamopsidis, A. rostellata, A. nitrimali, A. crassa, and A. thunbergiae.
Zhi, Ai-min,Zhou, Xiang-yan,Zuo, Jian-jun,Zou, Shi-geng,Huang, Zhi-yi,Wang, Xiao-lan,Tao, Lin,Feng, Ding-yuan Asian Australasian Association of Animal Productio 2010 Animal Bioscience Vol.23 No.2
In this study, we cloned, sequenced and characterized porcine y+L Amino Acid Transporter-1 (y+LAT1). By screening a translated EST database with the protein sequence of the human $y^{+}$LAT1 and by using rapid amplification of cDNA ends (RACE), the full-length cDNA encoding porcine $y^{+}$LAT1 was isolated from porcine intestine RNA. It was 2,111 bp long, encoding a 511 amino acid trans-membrane glycoprotein composed of 12 transmembrane domains. The predicted amino acid sequence was found to be 91%, 90%, 87% and 87% identical to those of cattle, human, mouse and rat $y^{+}$LAT1 respectively. Real-time RT-PCR results indicated that the small intestine had the highest $y^{+}$LAT1 mRNA abundance and the lung had the lowest $y^{+}$LAT1 mRNA abundance. Baby hamster kidney (BHK) cells transfected with green fluorescent protein (GFP) tagged porcine $y^{+}$LAT1 cDNA indicated that the cellular localization of the gene product in BHK was on the plasma membrane.
KONG, Lan Lan,MA, Zhi Qiang,JI, Sung Ho,LI, Jin Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.2
Globalization has led to a dramatic increase in intercultural service encounters between services providers and customers from diverse cultural backgrounds. This paper explores the causal relationship between service employees‟ cultural intelligence and adaptive sales behavior in intercultural service encounters, and the mediating effect of cognitive and emotional empathy on this relationship. A quantitative survey methodology was utilized to collect data on 341 salespeople at duty-free shops located on Jeju Island, Korea. Data analysis was conducted using SPSS 18 and Amos 18. The results show that cultural intelligence has a significant impact on cognitive empathy, emotional empathy, and adaptive sales behavior. Cognitive empathy has a positive impact on adaptive sales behavior, whereas the relationship between emotional empathy and adaptive sales behavior is not significant. Additionally, cognitive empathy mediates the relationship of cultural intelligence and adaptive sales behavior. This study has useful managerial implications for employee selection, training, and development in service firms engaged in intercultural service encounters. This study extends prior research on intercultural service encounters by exploring the direct impact of cultural intelligence on intercultural adaptation and the mediating effect of empathy, suggesting the presence of a cognitive mechanism that plays a key role in the impact of cultural intelligence on adaptive sales behavior.