고객 보상 프로그램에서 중간 보상물의 위치가 소비자의 프로그램 참여의도에 미치는 영향 : 메시지 프레이밍과 메시지 표현 방법의 조절효과를 중심으로

전성률,주태욱,강호일 한국방송광고공사 2009 광고연구 Vol.0 No.83

오늘날 고객 보상 프로그램은 우리 일상에서 흔히 볼 수 있을 정도로 보편화된 판촉수단이 되었다. 하지만 지나치게 많아진 고객 보상 프로그램으로 인해 그 효과성에 대한 의문이 제기되고 있다. 따라서 본 연구에서는 효과적인 고객 보상 프로그램을 개발하기 위해 기존 연구에서 다루지 않은 다중 매개물(multimedium)이 제공되는 상황에서 소비자들을 보상 프로그램에 적극적으로 참여시키기 위한 방법을 살펴보았다. 즉, 고객 보상 프로그램에서 중간 보상물의 위치가 소비자의 참여의도에 미치는 차별적인 영향을 살펴보았으며, 노력에 대한 메시지 프레이밍 방법과 중간 보상물의 구제적인 제시 여부가 어떠한 조절효과를 발생시키는가를 살펴보았다. 연구 결과, 고객 보상 프로그램에서 중간 보상물이 전반부에 위치하는 경우, 후반부에 위치하는 경우에 비해 보상 프로그램에 대한 소비자들의 참여의도가 더 높게 나타났다. 또한 이러한 중간 보상물의 위치에 따른 효과의 차이는 중간 보상물까지 남아있는 노력에 대하여 메시지를 프레이밍 시키는 경우보다 이미 달성한 노력에 대하여 메시지를 프레이밍 시키는 경우에 줄어드는 것을 발견하였다. 그러나 중간 보상물의 제시 방법에 있어 중간 보물상을 구체적으로 제시하지 않는 경우에 비해 중간 보상물을 제시하는 경우 중간 보상물의 위치에 따른 효과의 차이는 줄어든다는 사실을 발견하였다. 따라서 본 연구는 다중 매개물이 제공되는 보상 프로그램에 있어 중간 보상물의 위치로 인해 발생되는 효과와 이를 조절할 수 있는 변수를 보여줌으로써 기존의 고객 보상 프로그램에 대한 연구를 더욱 확장시켜주었다. 마지막으로, 본 연구결과의 이론 및 실무적 시사점과 연구의 한계점 및 미래 연구방향에 대해서 논의하였다 Customer Reward Programs(CRP) have become so popular thesedays that they can be found easily in our daily fives. Accordingly, concerns have been raised about the effectiveness of CRPs because of its excessive popularity. This research investigates a CRP in which multiple interim rewards are offered to more actively motivate consumers to participate the promotion program. Especially, the present research looks into the effects of the placement - earlier or later - of an interim reward on consumer's intention to participate in the CRP. We also examine the moderating effects of how consumer's effort is framed and how concrete and vivid the interim reward is presented. The results are as follows: First, when the interim reward is offered, early in the program, people are more likely to participate in the program than when it is offered later. Second, there exists an interaction effect between the interim reward placement and the message framing of consumers' efforts, In detail, the differential effects of the interim reward placement decreases when the promotional message is framed to focus on what the consumer has obtained so far rather than what's remaining to acquire the interim reward. Third, the Level of concreteness in presenting the interim reward is also found to have a moderating effect. Specifically, the differential effects of the interim reward placement decreases when the interim reward is described in much detail compared to when the interim reward is presented in more abstract terms, Implications for researchers and practitioners are proposed and [imitations and future research issues are discussed in the conclusion.

축구화 소비자의 구매특성과 상표충성도에 따른 마케팅전략 방안

이호열 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.2

This study is to analyze the difference of a brand loyalty according to customers' general characteristic during purchasing soccer shoes and is to examine a mutual relation of the brand loyalty group through gathering customers' circumstantial characteristic and brand loyalty setting up the private soccer club in seoul. kyung-gi area as a population performing Cruster Sampling. One-way Anova. Cluster analysis. Crosstabs and X²(the verification method of independence) with 752 of the final data collected through SPSSwin 11.0 program were performed. The following conclusion was drawn below. First of all, On a brand loyalty following general characteristic of examining subjects, lower the age with the higher educational level higher a brand loyalty, and higher the income higher a brand loyalty. On the classification of jobs. a brand loyalty of the university student and the graduate student were higher in any other jobs. and longer a period of participation in the private club higher a brand loyalty. Second, an information origin and a brand loyalty for the private soccer club's shoes were the mutually independent, and a brand loyalty, the purchasing location, the period of re-purchase. the average of the purchasing price had shown the close mutual relation. On the purchasing location, specialized sports supply shops were the most frequently visited by subjects. and the order of a discount store, a department store, on-line purchase were frequently visited. The low loyalty group frequently visited to discount stores, and the potential loyalty group and the high loyalty group visited frequently to specialized sports supply shops. The term of re-purchase generally was formed at an interval of 7 to 9 months. and the average of purchasing price was ￦60,000 to ￦100,000. On the low loyalty group. lower the price higher purchasing ratio. On the potential loyalty group and the high loyalty group, higher the price higher purchasing ratio.

무선 근거리 통신망에 적용 가능한 정보보호 규격

염흥열,윤호선,김상필,이강석 순천향대학교 부설 산업기술연구소 1997 순천향 산업기술연구소논문집 Vol.3 No.2

본 논문에서는 무선 근거리 통신망에서의 프로토콜 구조를 분석한 후, 이를 바탕으로 무선 근거리 통신망에 적용 가능한 정보보호 규격을 제시하고, 기존의 보안 알고리듬의 문제점을 제시하며 그에 대한 해결 방안을 제시하여 정보보호 서비스를 실현하기 위한 정보보호 메카니듬을 도출한다.

VOD에 적용 가능한 인증 프로토콜 실현

염흥열,윤호선,김상필 순천향대학교 부설 산업기술연구소 1997 순천향 산업기술연구소논문집 Vol.3 No.2

In this paper, we present the access control technique which is one of the essential functions for VOD. As the BISDN widely spreads, need for VOD services will rapidly be increased. Access control technique is needed to allow VOD system to prevent the unauthorized persons from using the unauthorized service. We have implemented the authentication scheme with C language on UNIX. We have used 768-bit RSA signature scheme and MD5 hash function for implementing the authentication scheme.

인터넷 동영상 전송을 위한 시공간 적응형 오류 은닉 기법

유국열,정호열 嶺南大學校 工業技術硏究所 2002 工業技術硏究所論文集 Vol.30 No.2

In this paper, we propose the adaptive spatio-temporal error concealment method for the transmission of the compressed video signals over the Internet. Conventionally, the ITU-T VCEG(Video Coding Experts Group) has been used the error concealment method, TCON for the evaluation of various video coding methods for the transmission of the coded video bitstream over the Internet. The TCON method uses the temporal information for the error concealment, in other words, motion vector from the above GOB(Group Of Block) if the GOB is correctly received at the decoder. The lost portion of the video signal cannot be, however, compensated when the part experiences 3-dimensional motion or it is inside the new object which does not exist in the previous picture. For the such area, the spatial information is more appropriate in the recovery in the decoder side. In this paper, we proposed the adaptive spatio-temporal concealment method which adaptively uses the temporal information like TCON and the spatial information for the portion which cannot be compensated by the temporal information. The simulation results show that the proposed method significantly improves the error concealment method compared with the conventional TCON method.

위암종과 Epstein-Barr 바이러스와의 연관성에 대한 연구

심광용,김호영,김효열,백순구,권상옥,조미연,이창훈,이종인 건국대학교 의과학연구소 2004 건국의과학학술지 Vol.14 No.-

Objectives: Epstein-Barr virus (EBV) has been known to be linked to a spectrum of neoplastic conditions, including nasopharyngeal carcinoma, Burkitt's lymphoma, peripheral T-cell lymphoma and Hodgkin's disease. This study aims to investigate the association of EBV with gastric carcinoma in Korea. Methods: Fifty-three cases of gastric adenocarcinoma were studied for evidence of EBV infection by EBV-encoded small RNA (EBER) in situ hybridization (ISH) on the paraffin sections and amplifying the EBV genome encoding envelop glycoprotein (gp220) with polymerase chain reaction (PCR) in fresh gastric cancer specimens. Results: EBER was detected in 7 (13.2%) of 53 gastric carcinomas and all cases were male. In 6 (85.7%) of 7 EBER-positive cases, the tumors were located in the upper and middle part of the stomach. EBER ISH study showed strong positivity in all the tumor cells, but negativity in surrouning lymphocytes, stromal cells and normal gastric mucosa. DNA PCR was positive in 23 (43.4%) of 53 gastric carcinomas, including all of 7 EBER-positive cases. Conclusion: We could observe some association of EBV with gastric carcinoma, and our findings about the charateristics of EBV-positive gastric cancers involving sex, site and histological type are similar to those in Japan. However, EBV-positive rate of gastric cancer is higher than in Japan and lower than in Western countries. Further studies to elucidate oncogenic mechanism of EBV in gastric cancer should be performed.

축구화 소비자의 제품선택기준이 상표충성도에 미치는 영향

임태성,이호열 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.2

This study was to analyze and approach theoretically to the variables related to the brand loyalty and the consumer's behavior regarding soccer shoes targeting on the members of amateur soccer clubs, then was to investigate the primary factor of the selection standard influencing on the brand loyalty. 600 subjects were selected on amateur soccer clubs located in kyung-gi area by using the cluster sampling with questionnaire. With 20 exceptions caused by the lack of the reliability, only the data for 580 subjects was used, then the final data was completed through the process of tally, coding, and punching. The examining method on the questionnaire was made up of 17 questions for the general characteristics, 4 questions for the brand loyalty, and 17 questions for the selection standard. With investigating the reliability of the brand loyalty, it was Cronbach' α=.7543. With analyzing the primary factor of the selection standard was divided into 5 subordinate factors (reputation, quality, price, marketing, and purchasing convenience), the reliability of that was .6723-.8184. In order to consolidate all the variables, the analysis of reliability, the factor analysis, and frequency through the SPSS win 11.0 statistics program were used. In order to verify the main purpose of this study, the one-way ANOVA, and the multiple regression were used as well. The following conclusion was drawn through procedures which were described above. First, Through the analysis of the difference among primary factors of the selection standard depending on the general characteristics of soccer-shoes consumer, 20's consumers have more consideration to all the factors than 30-40's, and university(graduate) students do more than other people who is in other job categories. The well-educated people consider more the reputation, the quality and the marketing factor than the less-educated people. People in the high-income brackets consider more the quality and purchasing convenience. On the other hand, people in the low-income brackets consider more the price factor than others as well. Second, through the analysis regarding the influence of the selection standard of the soccer-shoes consumer on the brand loyalty, the subordinate factor of the selection standard influences on the brand loyalty, and the quality out of the subordinate factors is proved the most important factor. then the brand loyalty is influence by the reputation, the price. and the purchasing convenience in order.

IDEA 알고리듬의 소프트웨어 구현과 하드웨어에 적용 가능한 VHDL 설계

김락현,염흥렬,윤호선 순천향대학교 부설 산업기술연구소 1998 순천향 산업기술연구소논문집 Vol.4 No.2

IDEA is a well-known block cipher algorithm with 64-bits input-length and 128-bits output-length, which is used in PGP of Internet. In this paper, we have presented the C++ Language software program and VHDL design for hard ware implementation. The structure of software has been designed in order to minimize the memory size and operate with high-speed by using C++ language. As a result, we have obtained the optimized software structure, and hardware structure for VHDL implementation, which allows a high-speed operation and a minimized chip size The result of this paper can be used for cryptographic devices using IDEA.

안드로이드 플랫폼에서 스마트폰 블랙박스 설계 및 구현

황현정;이호섭;전대현;김동열;김진일 東義大學校産業技術開發硏究所 2012 産業技術硏究誌 Vol.26 No.-

본 연구에서는 각종 센서를 통해 교통사고 현장의 상황을 자동으로 저장, 분석할 수 있는 스마트폰 블랙박스를 설계하고 구현하였다. 기존의 웹 캠 형식의 블랙박스 기능을 탈피하고, 사용자가 휴대하기 편한 스마트 폰이라는 장점을 활용해 차량뿐만 아니라 오토바이, 자전거에도 모두 사용가능할 수 있도록 안드로이드 플랫폼을 이용하여 블랙박스 기능을 개발하였다. 또한, 사고발생시 사전에 등록한 번호로 사고위치를 SMS 문자로 전송하여 사고 상황을 노출하도록 설계되었다.

한정 액세스 수신 기술 동향

류영규,윤호선,조현숙,염흥열 순천향대학교 부설 산업기술연구소 1999 순천향 산업기술연구소논문집 Vol.5 No.2

방송에서의 제한 수신 시스템 (CAS) 은 모든 수신자에게 방송 정보를 수신토록 하는 것이 아니라 수신 권한(Entitlement) 이 있는 수신자만이 특정 방송 채널의 수신을 가능케 하는 시스템이다. 비용의 절감. 세계 시장 규모의 확대, 장비의 호환성 등의 이유 때문에 각 나라뿐만 아니라, 국제적 표준안을 규정 및 연구해가고 있다. 본고에서는 OPIMA, ARIB, DVB, ETSI, ITU에서 사용된 방송용 한정 액세스의 표준화를 동향을 살펴본다.