대학생들이 지각하는 스포츠스타 이미지가 브랜드태도, 브랜드충성도, 브랜드이미지에 미치는 영향

임승현(Seung Hyun Lim),남경완(Kyung Wan Nam),이인석(In Seok Lee) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.52

The purpose of this study was to inquire into whether characteristics of sports stars` images have positive effects on brand attitude, brand image and brand royalty, and to analyze their images which can be possessed by college students actively participating in sports activities, compared to other age-groups, corporate brand characteristics using sports stars and their correlation. In order to give basic information of sports stars` images and brand attitude, image and royalty to domestic preferred by college students, this research came to the fol-lowing conclusions by analyzing data from 393 Students of 3 colleges in “D” city and “G” province by applying descriptive analysis, factor, reliability analysis, independent samples t-test, one-way ANOVA with SPSS Win-dows 12.0. First, for appearance images of sports stars, male college students with the higher number in sports participation and higher average participation time showed high awareness of Park Tae-hwan, Lee Seung-yeop and Chu Seong-hun. Second, for their evaluation images, male junior and senior college students with the higher number of sports participation and the higher average participation time showed higher awareness of Lee Seung-yeop and Chu Seong-hun. Third, images of sports stars preferred by college students had posi-tive effects on brand characteristics, i.e., brand attitude, brand image and brand loyalty.

토양의 온도와 수분이 크리핑 벤트그래스(Agrostis palustris Huds) 생육에 미치는 영향

임승현,정준기,김기동,주영규,Lim, Seung-Hyun,Jeong, Jun-Ki,Kim, Ki-Dong,Joo, Young-Kyoo 한국잔디학회 2009 한국잔디학회지 Vol.23 No.2

여름철 고온 다습한 우리나라 기온에서 토양 온도와 수분은 잔디의 생리학적 변화를 초래하며, 특히 한지형 잔디생육은 우리나라 여름철 기후의 특이성에 많은 영향을 받는다. 본 실험은 크리핑 벤트그래스(Agrostispalustris Huds.)를 이용하여 고온의 조건에서 각기 다른 토양 수분함량 조건에서의 한지형 잔디생육을 관찰하였다. 구체적인 실험 방법으로는 수분함량과 온도에 따른 bentgrass의 생육 및 생리적 스트레스 반응을 평가하였다. 모의 USGA(United State of Golf Association) 그린 조건에서의 토양 온도 및 열 특성 실험 결과 수분이 거의 없는 건조 상태에서의 토양 온도는 $34^{\circ}C$로 발열 했을 때 토양 표면 온도가 $80^{\circ}C$까지 올라가는 것을 알 수 있었다. 반면, 과수분 조건에서 $34^{\circ}C$ 발열을 했을 때에는 건조 조건에 비해 상대적으로 $10^{\circ}C$가 낮은 것을 알 수 있었다. 실험 포장에서의 온도와 수분에 따른 열 특성 변화는 관수시기와 무관하게 처리구 모두에서 관수 후에 열전도도(thermal conductivity), 열 확산성(thermal diffusivity), 및 토양 온도가 증가하였다. 이는 수분이 공기에 비해 상대적으로 높은 열전도도를 갖기 때문으로 사료된다. 또한, 본 실험에서 관수 초기에는 과수분 조건에 비해 수분 결핍 조건에서 토양 온도의 증가를 보였으며, 시간이 지남에 따라 과수분 조건에서 더 높은 토양 온도의 증가를 확인하였다. 즉, 토양 온도는 과수분 조건에서 열전도에 의해 높아져 잔디의 생육에 영향을 미친다. 이는 잔디 표면부 온도가 높은 시각대의 과도한 관수는 여름철 잔디의 생육에 부정적 영향을 미치며, 소나기 등에 의한 일시 침수 시 지반배수의 불량은 잔디 생육에 치명적인 요인이 될 수 있다는 것을 의미한다. The high temperature and water content in soil profile probably affect the physiological disorder especially on cool-season turfgrasses in warm and humid weather of Korean summer. The purpose of this research was to analyze the effect of soil temperature and water content on the growth and stress response of creeping bentgrass(Agrostis palustris Huds.) under a humid and warm temperature. USGA(United State of Golf Association) green profile in laboratory test, Daily temperature changes were tested under a dried sand, 70% water content of field capacity, and saturated condition at $34^{\circ}C$ of the USGA green in lab. In this test, the dried sand reached to $80^{\circ}C$, however, the surface temperature decrease of $10^{\circ}C$ on the saturated condition. In the thermal properties test in field, thermal conductivity, thermal diffusivity, and soil temperature were increased followed by irrigation practise. In the water-deficient condition, the highest soil temperature was reached temporally right after irrigation, however, the excessive soil water content higher than field water holding capacity showed the highest soil temperature after a while. This result indicated that a heat damage to root system was caused from the thermal conductivity of a high surface soil temperature. The excessive irrigation when a high turf surface temperature should occur a negative result on tufgrass growth, moreover, it would be fatal to root growth of creeping bentgrass, especially when associated with a poor draining system on USGA sand green. Overall, this study shows that high soil temperature with water-excessive condition negatively affects on cool-season grass during the summer season, suggesting that excessive irrigation, over 70% field capacity of soil condition, does not help to reduce soil temperature for summer season in Korea. In the study that cool-season grass were treated with different water content of soil, The soil had higher temperature and more water holding capacity when treatment rate of soil conditioner was increased. The best growth at the normal water condition and the worst state of growth at thee water-excessive condition were observed.

고강도 강관과 PHC파일이 활용된 흙막이 버팀보의 좌굴해석 및 설계

임승현,김인규,김성보,Lim, Seung Hyun,Kim, In Gyu,Kim, Sung Bo 한국강구조학회 2015 韓國鋼構造學會 論文集 Vol.27 No.4

본 연구에서는 고강도 강관과 PHC pile을 활용한 흙막이 버팀보의 좌굴거동과 설계를 수행하였다. 조립기둥의 형식 세가지와, 연결방식, 버팀보의 전체길이(30m, 60m, 90m)에 따라 다양한 버팀보 시스템에 대한 좌굴해석을 하였고, 주부재의 국부좌굴 및 전체좌굴, 사재좌굴에 대해 유한요소해석을 통해 계산된 좌굴하중을 엄밀해와 비교분석하였다. 고강도강관 설계가이드와 PHC pile로 조립된 기둥의 P-M상관도를 활용하여 조립기둥의 설계를 수행하였다. The design and buckling behavior of earth retaining system supported by high strength steel pipe and PHC pile under compression is presented in this study. Buckling analysis of various strut system was investigated according to the strut total length(30m, 60m, 90m), three types of built-up columns and connection condition. Buckling loads calculated by F.E analysis was compared with the theoretical solution corresponding to diagonal buckling mode, local and global buckling mode of main strut. The design of the built-up column struts are performed based on design guide for high strength steel pipes and P-M diagram for built-up column with two PHC pile section.

63Sn-37Pb 솔더 스트립에서의 Electromigration 거동

임승현,최재훈,오태성,Lim Seung-Hyun,Choi Jae-Hoon,Oh Tae-Sung 한국마이크로전자및패키징학회 2004 마이크로전자 및 패키징학회지 Vol.11 No.2

63Sn-37Pb 공정솔더의 electromigration 현상을 용이하게 관찰하기 위해 63Sn-37Pb 공정솔 더를 증착하여 스트립 형태의 시편을 제작 후 electromigration 테스트를 실시하였다. $80{\sim}150^{\circ}C$의 온도 및 $1{\times}10^4{\sim}1{\times}10^5\;A/cm^2$의 전류밀도에서 electromigration 테스트시 스트립 형상의 63Sn-37Pb 솔더 합금에서 hillock과 void의 발생이 관찰되었으며, 온도와 전류밀도가 높아질수록 void의 형성이 빨라져서 평균파괴시간이 단축되었다. 평균파괴시간을 이용하여 Black의 식으로부터 구한 63Sn-37Pb 솔더 스트립의 electromigration에 대한 활성화 에너지는 $0.16{\sim}0.5\;eV$이었다. To facilitate the observation of the electromigration of 63Sn-37Pb eutectic solder, strip-type samples were fabricated by solder evaporation. The electromigration test for the 63Sn-37Pb solder strip was conducted at temperatures of $80{\sim}150^{\circ}C$ and the current densities of $1{\times}10^4{\sim}1{\times}10^5\;A/cm^2$. With increasing temperature and the current density, mean-time-to-failure(MTTF) decreased due to the formation of hillock and void in the solder strip. The activation energy for the electromigration in the 63Sn-37Pb solder strip was analyzed as $0.16{\sim}0.5\;eV$ using Black's equation.

신체상 자기-차이가 건강증진행위 및 스트레스 대처행동에 미치는 영향

임승현(Seung Hyun Lim),남경완(Kyung Wan Nam),남인수(In Soo Nam) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.34

The purpose of this study was to investigate the effect of body image self-discrepancy on health promotion behavior and stress-coping behavior. The subjects of this study consisted of 527(336 males and 191 females) university students. The used instruments were the Stunkard, Srenson, & Shlusinger(1983) for measuring body image and the Kim(2000) for health promotion behavior and Park(1995) for measuring the way of stress coping checklist. The data was analyzed by two way ANOVA as a statistical method. The result of this study was as follows. First, among the subscale of health promotion behavior according to gender is that exercise and nutrition of schoolboys was significantly higher than that of schoolgirls. And actual satisfaction group have higher self-fulfillment and special healthcare than actual group(-) or actual group(+). Second, among the subscale of stress-coping behavior according to gender is that problem focused coping of schoolboys was significantly higher than that of schoolgirls. But social support pursuit and aesthetic thinking coping of schoolgirls were significantly higher than that of schoolboys. Among the subscales of strees-coping behavior according to body image self-discrepancy, there was no significancant difference.

배드민턴 라켓 구매 소비자 특성에 따른 소비행동이 구매행동과 브랜드 반복 구매행동에 미치는 영향

임승현 ( Seung Hyun Lim ),남경완 ( Kyung Wan Nam ) 한국스포츠산업경영학회 2011 한국스포츠산업경영학회지 Vol.16 No.4

이 연구는 배드민턴 동호인들의 라켓 소비특성에 따른 소비행동을 분석하고, 소비행동이 구매행동과 브랜드 반복 구매행동에 어떠한 영향을 주는지를 규명하여, 배드민턴 라켓용품 소비자들의 소비행동과 구매행동 방향을 제시하여 배드민턴 용품산업 활성화 및 마케팅 전략을 위한 기초자료를 제공하는데 있다. 연구의 대상으로는 D광역시와 G도에 소재한 15개 배드민턴 클럽에 소속되어 규칙적인 활동을 하는 동호인으로 선정하여 비확률 표본추출법(non-probability sampling)을 이용하여 최종 709부를 결과 분석에 사용하였다. 자료처리를 위한 통계방법으로는 SPSS Ver.15.0 프로그램을 이용하여 탐색적 요인분석, t-test, ANOVA, 상관관계분석(correlation analysis)과 중다회귀분석(multiple regression)을 실시하였다. 분석 결과 첫째, 배드민턴 라켓에 대한 재구매 소비행동은 연령이 낮고, 배드민턴 경력이 1-5년 미만은 헤드브랜드를 선호하지 않고 구입비용이 15만원 이상인 남자 동호인이 높은 것으로 나타났다. 둘째, 배드민턴 동호인이 구매한 라켓 브랜드의 소비행동 중 타인추천 행동은 41-50세 연령 배드민턴 주당 참여횟수가 많고, 라켓구입주기가 길고, 구입비용이 15만원 이상인 남자의 추천 행동이 높은 것으로 나타났다. 셋째, 소비행동과 브랜드 반복구매행동, 구매행동 간에는 긍정적인 상관관계가 성립하는 것으로 나타났다. 넷째, 동호인이 사용하는 라켓 브랜드에 대한 적극적 소비행동은 매체의존구매와 합리적 구매, 브랜드 반복구매에 모두 긍정적인 영향을 주는 것으로 나타났다. 다섯째, 동호인이 사용하는 라켓 브랜드에 대한 타인추천 소비행동은 매체의존구매행동과 브랜드 반복구매행동에 긍정적인 영향을 주는 것으로 나타났다. 따라서 배드민턴 라켓 용품 관련 업체들은 용품에 대한 적극적인 소비행동과 타인에게 추천하고 싶은 브랜드를 만들 수 있는 효과적인 마케팅 방안을 마련하고 실행하여야 소비자들의 매체에 의존된 구매와 반복된 구매를 통한 소비를 유발시켜 기업의 경영 합리화를 이끌어 낼 수 있을 것이다. This study is to analyze badminton club members` consumption behavior in relation to racket consumption characteristics, as well as to investigate how consumption behavior will affect purchase behavior and brand-specific repetitive purchase behavior, which is expected to give guidelines on the consumption behavior and purchase behavior of badminton rackets, and moreover to provide basic data for marketing strategies to invigorate the badminton goods industry. The study was conducted on members at 15 badminton clubs located in D-City in G-Province who had done regular club activities, and the data, collected from finally selected 709 questionnaires, were analyzed through non-probability sampling. The program ‘Statistical Package for Social Sciences (SPSS; version15.0)’ was used for statistical analyses such as exploratory factor analysis, the t-test, the analysis of variance (ANOVA), correlation analysis and multiple regression analysis. Results: First, the level of racket-repurchasing behavior was higher in the members who were relatively young, had played badminton for 1 to 5 years, did not like head brands, and had the financial means to pay 150 dollars and over for the racket. Second, the level of recommendation-dependent racket-purchasing behavior was higher in the members who were aged between 41 and 50, had played badminton very often, had a long purchasing cycle, and had the financial means to pay 150 dollars and over for the racket. Third, consumption behavior, brand-specific purchasing behavior and purchasing behavior had a positive correlation with each other. Fourth, brands-related aggressive consumption behavior exerted positive influence on media-dependent purchasing behavior, rational purchasing behavior and brand-specific purchasing behavior all. Fifth, brands-related recommendation-dependent consumption behavior exerted positive influence on media-dependent purchasing behavior and brand-specific purchasing behavior. Taken altogether, badminton goods producers or traders have need to build up brand power enough to induce consumers to purchase their products and to recommend them to others. Then, it is expected to promote media-dependent purchase and repurchase, by extension, to facilitate the rationalization of management.

초등학생의 신체활동 경험이 신체적 자기개념과 심리적 행복감에 미치는 영향

임승현(Seung Hyun Lim),남인수(In Soo Nam) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.32

축구심판들의 조직공정성과 조직커뮤니케이션이 스트레스에 미치는 영향

임승현(Lim, Seung-Hyun),박상섭(Park, Sang-Sub) 학습자중심교과교육학회 2021 학습자중심교과교육연구 Vol.21 No.17

목적 본 연구는 축구심판들의 조직공장성과 조직커뮤니케이션이 스트레스에 미치는 영향을 분석하였다. 방법 이를 위해 대한축구협회 심판을 대상으로 설문지를 통해 총 122부를 분석하였다. 수집된 자료는 Window SPSS Ver. 24.0 통계 프로그램을 이용하여 빈도분석, 신뢰도분석, 상관관계분석, 중다회귀분석을 실시하였다. 결과 첫째, 조직공정성과 조직커뮤니케이션은 요인간 정적인 상관관계를 나타내고 있고, 심판스트레스도 개별 요인 간 정적인 상관관계를 나타내고 있다. 하지만 조직공정성의 상호작용공정성 요인과 심판스트레스의 판정항의 요인은 부적인 상관관계가 나타났다. 둘째, 축구심판들의 조직공성성 중 절차공정성은 심판스트레스의 하위요인 중 판정항의에 유의한 정적인 영향을 주며, 상호작용공정성은 판정항의와 불합리한배정에 유의한 부적인 영향을 주는 것으로 나타났다. 셋째, 축구심판들의 조직커뮤니케이션 중 하향적은 심판스트레스의 하위요인 중 신체적부담에 유의한 부적인 영향을 주는 것으로 나타났다. 결론 축구심판들의 조직공정성과 조직커뮤니케이션의 수준이 심판스트레스에 영향을 미치고 있음을 통해 축구협회 관계자들에게 효율적인 심판관리에 대한 의미있는 기초자료를 제공할 수 있다. Objectives The purpose of examining the impact of organizational fairness and organizational communication on stress for football referees. Methods This study analyzed a total of 122 questionnaires for referees of the Korea Football Association. Windows SPSS Ver. 24.0 statistics program was used to conduct frequency analysis, reliability analysis, correlation analysis, and multiple regression analysis for the collected data. The results are as follows. Results First, organizational fairness and organizational communication showed positive correlation between factors, and referee stress also exhibited positive correlation between individual factors. However, the interaction fairness of organizational fairness and ruling complaint factor for referee stress had negative correlation. Second, among the organizational fairness of soccer referees, procedural fairness had significant positive impact on ruling complaints among the sub-factors of ruling stress, and interaction fairness was found to have a significant negative impact on ruling complaint and unreasonable assignment. Third, among organizational communication of football referees, downward was found to have significant negative impact on physical burden among the sub-factors of referee stress. Conclusions As the level of organizational fairness and organizational communication of soccer referees affects referee stress, it is possible to provide meaningful basic data on effective referee management to the officials of the soccer association.

가변지름휠 기반 투척형 정찰 로봇 설계 및 장애물 극복 시뮬레이션

임승현(Seung Hyun Lim),강연(Yeon Kang),주인성(In Sung Ju),윤동원(DongWon Yun) 대한기계학회 2021 대한기계학회 춘추학술대회 Vol.2021 No.5

씨름대회 관람동기와 개최도시 이미지 및 태도가 관람만족도에 미치는 영향

임승현(Lim, Seung-Hyun),김태영  (Kim, Tae-Young),김명미(Kim, Mying-Mi),남경완(Nam, Kyung-Wan) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.1

The purpose of this study was to define the relationship and the effect of motivation of spectator and the image and attitude of the hosting city to the spectator satisfaction for a Korean wrestling tournament. For the study, spectators of Chungcheongbukdo Boeun Korean Wrestling Tournament of 2011 and Ulsan City Danoh Korean Wrestling Tournament have been recruited and the total of 357 subjects were chosen to be studied using SPSS 17.0 statistical program to perform frequency analysis, one-way ANOVA, Independent Samples t-test, Correlation Analysis, and Multiple Regression Analysis to produce following results: For the subjects under 31-50 who showed high willingness to continue to watch were driven by technical motivation and the subjects with specialized profession continued to watch due to sexual motivation. For the subjects working in a regular company, degree of satisfaction was higher with higher willingness to continue to watch yielding higher customer satisfaction. For the older workers with more than 2 million won income and willingness to continue to watch had high regard for the city"s image and attitude. There is a positive inter-causal relationship between the motivation, satisfaction, city"s image and attitude. Among the motivation to watch, event motivation, achievement by proxy, and charming motivation have positive effect on spectator satisfaction in terms of acquisition of technique. Among the motivation to watch, event motivation, achievement by proxy, and team motivation have positive effect on spectator satisfaction Lastly, the attitude towards the city showed positive effect on spectator satisfaction in acquisition of technique and the image and attitude of hosting city had positive effect on spectator satisfaction.