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자기결정성 요인이 고객참여와 브랜드몰입 및 브랜드충성도에 미치는 영향 - 5성호텔 객실이용고객을 중심으로-
손영아,이형룡 한국관광학회 2018 관광학연구 Vol.42 No.5
본 연구는 국내 5성호텔 객실이용고객을 대상으로 자기결정성 기본심리욕구 요인인 자율성, 유능성, 관계성이 고객참여, 브랜드몰입 및 브랜드충성도에 미치는 영향관계를 알아보기 위해서 진행하였다. 이를 위해 최근 1년 이내 국내 5성호텔 객실이용고객을 모집단으로 설정하였다. 설문조사는 2018년 2월 1일부터 2월 10일까지 실시하였고, 온라인설문을 통해 353부를 배포하여 301부를 실증분석에 활용하였다. 연구 분석은 SPSS 22.0과 AMOS 22.0을 사용하여 빈도분석, 기술통계분석, 확인적 요인분석, 그리고 구조모형 검증을 실시하였다. 분석결과에 따르면 자기결정성 요인으로는 자율성, 유능성, 관계성의 3가지 요인으로 구성하고, 고객참여와의 관계에서 정(+)의 영향관계가 있음을 확인하였고, 고객참여는 고객의 브랜드몰입과 브랜드충성도 관계에도 정(+)의 유의한 영향관계가 있음을 확인하였다. 마지막으로 5성호텔 객실이용고객의 브랜드몰입 또한 브랜드충성도에 정(+)의 유의한 영향관계가 있음을 확인할 수 있었다. 이러한 연구결과들을 바탕으로 고객참여를 결정짓는 선행요인인 자기결정성 요인을 적용하여 고객참여를 규명하고 이에 따른 브랜드몰입, 브랜드충성도의 관계를 확인할 수 있었다. 호텔기업의 수익증진을 위한 새로운 마케팅 방안과 함께 업계와 학계에 의미 있는 시사점을 제시하고자 한다. This study was carried out to find out the autonomy, competence, and relatedness, which are self-determined psychological needs, on customer participation, brand commitment, and brand loyalty for customers using five-star hotel rooms in Korea. The survey was conducted from February 1 to February 10, 2018. A total of 353 copies were distributed online, and 301 copies were used for the empirical analysis. For the research analysis, SPSS 22.0 and AMOS 22.0 were used to carry out frequency analysis, descriptive statistical analysis, confirmatory factor analysis, and structural model verification. According to the analyses results, self-determination factors consisted of three factors of autonomy, competence, and relatedness, and they were found to have a positive (+) effect in relation to customer participation. Also, customer participation was found to have a positive (+) effect in relation to consumers' brand commitment and brand loyalty. Finally, brand commitment of customers using five-star hotel rooms was also found to have a positive (+) significant influence relationship with brand loyalty. With new marketing plans to increase the profits of hotel companies, this study provides meaningful implications for the industry and academia.
호텔직원의 일-생활 균형에 따른 주관적 웰빙이 직무열의와 프리젠티즘에 미치는 영향
손영아,이형룡 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.6
Even though human resources are really important in hotel industry, the accelerated environmental changes and irregular working environment have caused not only health problems and imbalances in work-life but disputes between labor and management, as well as individual inner conflicts. This study empirically verified the structural relations between work-life balance, subjective well-being, job engagement, and presenteeism of hotel employees. Completing the questionnaire based on preceding researches to verify the hypotheses, the survey was conducted targeting employees currently working at four & five star hotels in Seoul for a year or longer, with the use of convenience sampling. The collected data was analyzed by using SPSS, AMOS. In order to understand the general characteristics and job-related characteristics of research subjects, the frequency analysis was conducted. To evaluate the internal consistency between each measurement items, and also to secure the reliability and validity of measuring tools, the confirmatory factor analysis, reliability analysis, and correlation analysis were performed. Also, to verify the hypotheses of this study, the structural equation model was used for analysis.
냉간압연에서 Edge-cracking발생 예측에 관한 연구
손영기(Y. K . Son),이상호(S. H . Lee),이종빈(J. B. Lee),이성진(S. J. Lee),김병민(B. M . Kim) 한국소성가공학회 2009 압연 심포지엄 Vol.2009 No.4
The rolling of flat slabs or sheet metal is probably the most advanced technique of metalworking technology. In spite of this very intensive activity, the problem if edge cracking has not been resolved. Although edge cracking is a major industrial problem, relatively little well-documented experimental work has been published on subject. Despite the paucity of exact experiments, it is reasonably certain from published data that three causes contribute to its occurrence (1) limited ductility of the rolled material (2) uneven deformation at the edges and (3) variations in stresses along the width of the rolled material, particular near the edge. The present study was carried out to show the generation of edge cracking using ductile fracture criteria and FE-simulation. The validity o f simulated results was verified by rolling experiments of steel strip.
탄수화물 급원에 따른 HCA의 공급이 흰쥐의 체중 및 지질 대사에 미치는 영향
손영애(Son Young-Ae),정혜진(Jeong Hyejin),심지애(Shim Jee Ae),권상희(Kwon Sanghee),김미경(Kim Mi Kyung) 韓國營養學會 2007 Journal of Nutrition and Health Vol.40 No.8
This study was conducted to investigate the effects of feeding different carbohydrate sources and garcinia cambogia extract (HCA) on body weight and lipid metabolism. Fifty l0-month-old male Sprague-Dawley rats weighting 635 ±6g were randomly divided into 5 groups and fed different experimental diets for 4 weeks. The carbohydrate (CHO) sources of each group were cornstarch (control group, 100% of CHO), fructose (F group and FH group, 25% of CHO) and sucrose (S group and SH group, 25% of CHO). FH group and SH group were fed diets containing 1% (W/W) of HCA. Food intake, body weight gain, and calorie efficiency were not significantly different among the groups. Perirenal fat pad weight of FH group was significantly lower than F group, but epididymal fat pad weight was not different among the groups. Fasting glucose level were not significant among the groups. Plasma lipid profile of FH or SH group was slightly lower than F or S group, respectively. The degree of difference of plasma lipid level was greater between F and FH group than those of between S and SH group. In liver, total lipid, triglyceride and total cholesterol level were slightly higher in F group than S group, and tended to be lower in FH group than F group, but tended to be higher in SH group than S group. Liver citrate lyase activity were not significant among the groups. These results suggest that HCA is potential material for reduction of body weight and improvement of plasma lipid profiles. But, there was no difference between fructose intake with HCA and sucrose intake with HCA in reduction of body weight and lipid metabolism.