항공운송서비스 산업의 경제적 역할과 한국 경제에 미치는 영향 - COVID-19 상황을 대처하기 위해 -

신용재 한국항공경영학회 2020 한국항공경영학회지 Vol.18 No.3

The transportation industry is related to the input of resources procurement when producing goods and services. Swiftness, accuracy, and efficiency are very important factors to maximize the profit of the enterprises. In particular, the aviation transportation service industry is one of the most crucial industries internationally as well as domestically. Because it connects the world and promotes the flows of trade, tourism, and investment. However, the unprecedented disasters such as the current COVID-19 negatively impacts on this aviation transportation service industry. To properly cope with this situation, the impacts of the aviation transportation service industry and the roles of this sector, specifically, in the context of the Korea economy need to be proceeded. This study analyzes the Demand-driven model, the Supply-driven model, the Leontief price model, and the Inter-industry linkage analysis, which are the main models of the Input-Output analysis to investigate the economic role of the aviation transportation service industry and its impacts on other industries. The results of the analysis show that the effects of the aviation transportation service industry on other industries were 1.344, 0.551, and 0.206 which are resulting from the production inducing effects resulting, value-added inducing effects, and employee compensation inducing effects, respectively, based on the Demand-driven model. The supply shortage effect was 1.350 which is tested by the supply-driven model. The effect of inflation was 0.719% which was tested based on the Leontief price model. In terms of inter-industry linkage effects, we found two effects that named the forward effect and the backward effect. The results were 0.558, and 1.078, respectively, which indicates that the characteristics of the final demand industry. Overall, our results provide the insights that Korea’s aviation transportation service industry has grown into the more significant industry since its economic roles and its impacts have increased as compared to the previously published literature. Moreover, based on the results of the production inducing effect and supply shortage effect in the manufacturing industry, this study shows that the aviation transportation service industry became an important domain as a role of cargo transportation as well. The results of this study imply that the directions of the COVID-19 aid policy such as size and method of supports need to be developed depending on the effects of the industries which affected by the aviation transportation service industry. By understanding the role of the aviation transportation service industry and the quantitative impacts on the other industries, this research can contribute to establishing a policy to minimize the economic damage caused by the losses of the aviation transportation service industry. 운송서비스산업은 하나의 재화 및 서비스를 생산할 때 투입되는 자원의 조달과 관련되는 것으로 이것을 얼마나 신속하고 정확하게 그리고 효율적으로 운용할 수 있는가는 기업의 이윤극대화 측면에서매우 중요한 요소이다. 이중에서 항공운송서비스산업은 전 세계를 연결하며 무역, 관광 및 투자의 흐름을 촉진하기 때문에 세계적, 국가적으로 매우 중요한 산업 중 하나이다. 하지만 항공운송서비스 산업은 전례 없는 COVID-19로 인하여 어려운 상황에 처해있다. 이와 같은 상황에 제대로 대처하기 위해서는 항공운송서비스 산업이 한국경제에서 어떠한 역할을 하는지, 한국경제에 얼마만큼의 영향을 미치는지에 대한 분석이 선행되어야 한다. 따라서 본 연구는 항공운송서비스 산업을 중심으로 경제적 역할과 타 산업에 미치는 영향을 분석하기 위해 산업연관분석의 주요 모델인 수요유도모형, 공급유도모형, 레온티에프 모형, 산업연쇄효과를 분석하였다. 분석결과 항공운송서비스 산업이 타 산업에 미치는 영향은 수요유도모형의 결과인 생산유발효과의경우 1.344원, 부가가치유발효과 0.551원, 피용자보수유발효과 0.206원으로 나타났고 공급유도모형의공급지장효과는 1.350원, 레온티에프 가격모형의 물가파급효과는 0.719%, 산업연쇄효과에서 전방연쇄효과는 0.558, 후방연쇄효과는 1.078로 최종수요적 산업의 특성을 나타냈다. 산업연쇄효과를 제외한나머지 효과들은 1원의 투자 또는 생산이 이루어질 때 타 산업에 미치는 영향들로써 생산유발효과와공급지장효과의 경우 1을 상회하는 높은 수치를 나타냈다. 이러한 결과는 과거 2010년에 발표된 연구와 비교했을 때 한국의 항공운송서비스 산업이 국가 경제에서 차지하는 경제적 역할과 그 영향력이증대되었음을 의미한다. 또한 제조업에 미치는 생산유발효과와 공급지장유발효과의 결과를 살펴보면, 항공운송서비스 분야 중 화물운송과 관련된 부문 역시 중요성이 증대되었음을 보여주고 있다. 이것은항공운송서비스 산업 및 이와 관련된 산업에 대한 투자 또는 지원을 함에 있어 산업의 세부 분야별로지원 규모 및 방법을 다르게 정책 방향이 수립되어야하는 것을 의미한다. 이와 같은 접근 방법과 분석결과는 항공운송서비스 산업의 역할을 파악하고 타 산업에 미치는 영향을 정량적으로 파악할 수 있기 때문에 항공운송서비스 산업의 피해로 인한 경제적 피해를 최소화시키기 위한 정책을 수립하는데 기여할 수 있다.

한국과 핀란드의 지식서비스산업 비교 분석

임응순,유승훈,정군오 한국산업경제학회 2008 산업경제연구 Vol.21 No.3

전 세계적으로 산업구조는 제조업 중심에서 서비스업 중심으로 변화하고 있으며, 서비스업의 무게중심도 지식서비스업으로 변모되어 가고 있다. 핀란드는 유럽에 속해있는 국가로서 소위 경제소국이지만 정보통신분야와 지식서비스산업분야에서는 경제대국이라 할 수 있다. 또한 한국에서도 지식서비스산업에 대한 관심이 커져가고 있다. 이에 본 연구에서는 산업연관분석을 통하여 한국과 핀란드 지식서비스산업의 국민경제적 파급효과를 비교해 보고자 한다. 먼저 수요유도형 모형을 이용하여 생산유발효과, 부가가치 유발효과를 살펴 볼 것이며, 공급유도형 모형 및 레온티에프 가격모형을 적용하여 지식서비스산업의 공급지장효과와 물가파급효과에 대하여 한국과 핀란드를 비교 분석한다. 이러한 분석은 지식서비스산업을 내생부문이 아닌 외생부문으로 다룸으로써 지식서비스산업을 중심으로 이루어지게 된다. 분석결과 지식서비스산업에서의 1원 생산이 타 산업에 유발하는 생산유발효과는 한국 0.2731원, 핀란드 0.3493원이었으며, 타 산업에 유발하는 부가가치 유발효과는 한국 0.1410원, 핀란드 0.2086원이었다. 수요유도형 모형을 이용한 결과는 핀란드가 한국에 비해 높게 나타났다. 지식서비스산업의 공급지장효과는 한국 0.6713원, 핀란드 0.7228원이었으며, 지식서비스산업의 10% 가격인상으로 인한 물가파급효과는 한국 0.1190%, 핀란드 0.2302%로 핀란드가 높게 나타났다. The industrial structure changed into service industry from manufacturing industry and has been changing into knowledge-based service industry based on knowledge world widely. Finland is an economically minor country but core country in knowledge-based service industry. Moreover the interest in knowledge-based service industry is now growing. This study attempts to compare the economic impacts of knowledge-based service industry between Finland and Korea using an inter-industry analysis. Specifically, the study analyzes and compares between Finland and Korea about production-inducing effect and value added inducing effect of knowledge-based service industry based on demand-driven model. Moreover, the study deals with supply shortage effect and sectoral price effect by using supply-driven model and Leontief price model, respectively. These analyses have made by dealing the knowledge-based service industry as exogenous not endogenous. The results show that, knowledge-based service industry induces production-inducing effect of 0.2731 won in other industries in Korea and 0.3493 won in other industries in Finland, value-added-inducing effects of 0.1410 won in other industries in Korea and 0.2086 won in other industries in Finland. results from using demand-driven model are higher in Finland than Korea. Knowledge-based service industry induces supply shortage effects 0.6713 won in other industries in Korea and 0.72628 won in other industries in Finland, and sectoral price effects are 0.1190% in Korea and 0.2302% in Finland due to the price increase of 10% of knowledge-based service industry.

서비스 인적 자원 개발 교육 체계 확립을 위한 기초 연구

김수연(Kim Soo-Yeon) 한국비서학회 2004 비서·사무경영연구 Vol.13 No.1

이 연구는 서비스분야의 전문 직업 능력을 충실히 갖추며, 습득한 능력을 객관적으로 평가인정 할 수 있는 인적 자원 개발 교육체계를 확립하기 위한 기초 자료를 제시하는 데 목적이 있다. 연구 방법으로 국내ㆍ외 서비스 교육프로그램 조사와 전문가면접을 실시하였다. 국내 서비스 교육프로그램을 민간교육기관과 대학교육기관으로 구분하여 분석한 결과, 교육내용은 서비스 기초에 해당하는 내용이 대부분이고, 심화부분 특히 높은 수준의 서비스 강사 과정의 단계별 프로그램 내용은 다양하게 제공되지 않는 것으로 나타났다. 서비스분야 전문가를 대상으로 한 서비스 인적 자원 개발을 위한 교육체계에 대해 면접한 결과, 현재 서비스 전문 인적 자원의 양성 실태는 전문 프로그램의 부재와 지도기관 및 지도강사의 전문성이 공인되어 있지 않은 점이 문제점으로 제기되었다. 서비스 인적 차원 개발 교육체계 확립을 위해서는 서비스 전문인력의 핵심역량 및 직무를 정확하게 도출하는 작업을 통하여 계획된 전문적 프로그램을 제공하는 것이 필요한 것으로 나타났다. 이 연구는 장기적인 서비스 인적 차원 개발을 위한 교육훈련시스템으로 민간 자격인증을 확대하고, 관주도의 자격인증 개설, 서비스 인적 자원 개발을 위한 체계적인 관리 및 운영단체의 명확한 자격운영규정을 철저히 적용하여 인적자원 개발 및 사회적 수요를 증대시켜 나갈 수 있도록 제도화 할 것을 제언하였다. This study focuses on the ongoing educational program to grow service industry human resource to analyze the predicted demand for human resources, thus striving to reach consensus on the future direction of the establishing the educational system for human resources development on service industry. Given the current trend in which the economy is rapidly being transformed into a knowledge-based one, this study also focused on the pinpointing a framework for the educational system for human resources development on service industry. This study involved investigation research on ongoing educational program on service industry human resources and expert interviews with the same questions. Results indicated that: (1) The ongoing educational program on service industry human resources are leaded by private enterprise sector in Korea: (2) Department related with service industry in post-secondary education system focuses on the base-knowledge of service industry, and so limited: (3) International organizations on education for service industry for human resources development is transformed into web-based education system; (4) The experts on service industry asserted that Service Industry Certification System is needed to establish the educational system for human resources development on service industry.

A Framework for Creating Inter-Industry Service Models in the Convergence Era

권혁인,류귀진,주희엽,김만진 한국경영정보학회 2011 Asia Pacific Journal of Information Systems Vol.21 No.1

In today’s rapidly changing and increasingly competitive business environment, new product development in tune with market trends in a timely manner has been a matter of the utmost concern for all enterprises. Indeed, developing a sustainable new business has been a top priority for not only business enterprises, but also for the government policy makers accountable for the health of its national economy as well as for decision makers in what type of organizations. Further, for a soft landing of new businesses, building a government-initiated industry base has been claimed to be necessary as a way to effectively boost corporate activities. However, the existing methodology in new service and new product development is not suitable for nurturing industry, because it is mainly focused on the research and development of corporate business activities instead of new product development. The approach for developing new business is based on ‘innovation’ and ‘convergence.’ Yet, the convergence among technologies, supplies, businesses and industries is believed to be more effective than innovation alone as a way to gain momentum. Therefore, it has become more important than ever to study a new methodology based on convergence in industrial quality new product development (NPD) and new service development (NDS). In this research, therefore, we reviewed any restrictions in the existing new product and new service development methodology and the existing business model development methodology. In doing so, we conducted industry standard collaboration analysis on a new service model development methodology in the private sector and the public sector. This approach is fundamentally different from the existing one in that ours focuses on new business development under private management. The suggested framework can be categorized into industry level and service level. First, in the industry level, we define new business opportunities in occurrence of convergence between businesses. For this, we analyze the existing industry at the industry level to identify the opportunities in a market and its business attractiveness, based on which the convergence industry is formulated. Also, through the analysis of environment and market opportunity at the industry level, we can trace how different industries are lined to one another so as to extend the result of the study to develop better insights into industry expansion and new industry emergence. After then, in the service level, we elicit the service for the defined new business, which is composed of private service and supporting service for nurturing industry. Private service includes 3steps: plan-design-do; supporting service for nurturing industry has 4 steps: selection-make environment- business preparation-do and see. The existing methodology focuses on mainly securing business competitiveness, building a business model for success, and offering new services based on the core competence of companies. This suggested methodology, on other hand, suggests the necessity of service development, when new business opportunities arise, in relation to the opportunity analysis of supporting service based on the clear understanding of new business supporting infrastructure optimization. Meanwhile, we have performed case studies on the printing and publishing field with the restrict procedure and development system to assure the feasibility and practical application. Even though the printing and publishing industry is considered a typical knowledge convergence industry, it is also known as a low-demand and low-value industry in Korea. For this reason, we apply the new methodology and suggest the direction and the possibility of how the printing and publishing industry can be trnasformed as a core dynamic force for new growth. Then, we suggest the base composition service for industry promotion(public) and business opportunities for private’s profitability(private).

환경서비스업과 물류서비스업의 예측 및 인과성 검정

선일석,이충효 한국유통과학회 2014 유통과학연구 Vol.12 No.6

Purpose - The world now recognizes environmental disruptionas a serious issue when regarding growth-oriented strategies;therefore, environmental preservation issues become pertinent. Consequently, green distribution is continuously emphasized. However, studying the prediction and association of distributionand the environment is insufficient. Most existing studies aboutgreen distribution are about its necessity, detailed operationmethods, and political suggestions; it is necessary to study thedistribution service industry and environmental service industrytogether, for green distribution. Research design, data, and methodology - ARIMA (auto-regressivemoving average model) was used to predict the environmentalservice and distribution service industries, and theGranger Causality Test based on VAR (vector auto regressive)was used to analyze the causal relationship. This study used 48quarters of time-series data, from the 4th quarter in 2001 to the3rd quarter in 2013, about each business type’s production index,and used an unchangeable index. The production indexabout the business type is classified into the current index andthe unchangeable index. The unchangeable index divides thecurrent index into deflators to remove fluctuation. Therefore, it iseasy to analyze the actual production index. This study usedthe unchangeable index. Results – The production index of the distribution service industryand the production index of the environmental service industryconsider the autocorrelation coefficient and partial autocorrelationcoefficient; therefore, ARIMA(0,0,2)(0,1,1)4 andARIMA(3,1,0)(0,1,1)4 were established as final prediction models,resulting in the gradual improvement in every production indexof both types of business. Regarding the distribution service in-dustry’s production index, it is predicted that the 4th quarter in2014 is 114.35, and the 4th quarter in 2015 is 123.48. Moreover, regarding the environmental service industry’s productionindex, it is predicted that the 4th quarter in 2014 is110.95, and the 4th quarter in 2015 is 111.67. In a causal relationship analysis, the environmental service industryimpacts the distribution service industry, but the distributionservice industry does not impact the environmentalservice industry. Conclusions - This study predicted the distribution service industryand environmental service industry with the ARIMA model,and examined the causal relationship between them throughthe Granger causality test based on the VAR Model. Predictionreveals the seasonality and gradual increase in the twoindustries. Moreover, the environmental service industry impactsthe distribution service industry, but the distribution service industrydoes not impact the environmental service industry. Thisstudy contributed academically by offering base line data neededin the establishment of a future style of management andpolicy directions for the two industries through the prediction ofthe distribution service industry and the environmental serviceindustry, and tested a causal relationship between them, whichis insufficient in existing studies. The limitations of this study arethat deeper considerations of advanced studies are deficient,and the effect of causality between the two types of industrieson the actual industry was not established.

일반 논문 : 한국 서비스중소기업의 혁신 특성과 중소기업 정책의 과제

최성호 ( Sung Ho Choi ) 한국중소기업학회 2011 中小企業硏究 Vol.33 No.1

서비스 산업에서 혁신 결정요인을 포함한 혁신의 특성은 제조업과 다르다. 본 연구는 서비스 혁신의 개념과 특성, 결정요인을 다루고 있는 국내외의 선행연구를 검토하였다. 이를 바탕으로 기업, 네트워크, 업종, 제도·정책 등으로 구성되는 혁신 결정요인의 분석체계를 수립하고 서비스 중소기업의 혁신성과와 혁신 결정요인의 관계에 관한 가설을 설정하는 한편, 2006년 한국 서비스 산업 혁신조사의 결과 자료를 활용하여 검증하였다. 이론적 논의와 실증분석의 결과로부터 서비스중소기업의 혁신을 촉진하기 위한 중소기업 정책의 과제를 도출하였다. The growth and structural improvement of the service industry in Korea are recognized as significant factors for sustainable growth of the Korean economy as a whole. OECD(2008) suggested Korea should enhance productivity of service industry, which has stagnated at approximately the 60% level of the manufacturing sector in recent years. Perhaps the reason of such stagnation is that the service sector is mainly comprised of SMEs. In general, SMEs suffer from a shortfall of resources. An initiative for innovation becomes necessary to overcome those resource constraints. Given that, the innovation of service industry is crucial not only for the further development of Korean economy, but also for SMEs. The determinants and underlying characteristics that bolster innovations in the service industry are in many respects different from those in the manufacturing sector. Thus, this study attempts to identify appropriate determinants for the innovation of the service industry. To that end, the hypotheses on the relationship of innovation performances with their determinants, such as firm, network, sector and institutional characteristics are established and tested against a dataset. Some practical policy implications to effectively promote innovative activities of Korean SMEs are derived from the results of the theoretical propositions and empirical analyses. The dataset used in this study for empirical analysis is adopted from The Korean Innovation Survey 2006 on the Service Sector constructed by the STEPI (Korea Science and Technology Policy Institute). It contains 2,184 firms that have been operating with more than 10 employees in the 20 different business areas of the service industry during the period 2003~2005. Of the firms, this study focused on only 1,980 SMEs. This study, to enhance analytical effectiveness, reclassified the 20 business areas into eight sub-sectors of distribution, transportation, telecommunication, financial and insurance service, information technology, research and development, management consultancy, and media communication. This was also recently done by a World Bank survey for worldwide database of services policy. The Oslo Manual revised by the OECD(2005) emphasizes the importance of innovative activities of service and low-tech manufacturing industry. It further adds marketing and organizational innovations as two components of non-technological innovation. The definition of service innovation in this study also includes both technological and non-technological aspects. Theoretical argument and data analysis of this study show that most variables representing all firm, network, sector and institutional properties affected innovation performance of Korean service SMEs. Descriptive statistics show a relatively larger share of SMEs and weaker innovation performance in the service sector, vis-a-vis the manufacturing sector. Entrepreneurs thus far have been relying on more on imitation, rather than innovation when starting business. As a result, the growth of service SMEs had its limit: Their life span was relatively shorter than manufacturing SMEs and large enterprises. Innovative activities of service SMEs are more distributed on process innovation rather than product innovation, and are more distributed on non-technological innovation such as marketing and organization innovation, rather than technological innovation. However, the proportion of market-first innovation in whole innovation is larger than that of manufacturing sector, which implies that service innovation has recently been burgeoning as a new source of innovation. Just as support policies for innovation have not been as effective as in the manufacturing, so service firms have not implemented a system for rewarding innovators appropriately. In general, two sources lead the initiation for innovation in service SMEs: marketing experts and the network SMEs possess. Innovation lead by marketing experts occurs during the service delivery process. Networking with an external source is one of the main drivers for service innovation. Cross-tabulation analysis confirmed that innovation increases as firm size gets larger. The proportion of innovative firms in the large size category with more than 300 employees is 19.7%p and 36.1%p larger, respectively, than those of the medium size category with 100~300 employees and the small size category with less than 100 employees. Regarding export orientation, the level of innovation is largest for firms with low export proportion(55.6%), compared with firms with high share of export(43.2%) and no share at all(31.2%). Innovation activities of the knowledge and technology intensive services and business service industries are mostly vigorous. From the regression analysis, a few determinants such as firm, network, sector, and institutional properties are proved to affect innovation performance in the Korean service SME sector. For the logistic regression analysis, independent variables include firm properties (ratio of number of full-time workers to industrial average(firm size), number of full-time workers with an MA or higher degree(%) (MA degree), number of full-time workers being exclusively dedicated to R&D activities(%) (R&D staff), intensity of IT investment, compensation system), network properties (network, share of export in sales (export), share of FDI in equity capital(FDI)), sector properties (required level of expertise for service delivery, product life cycle), and institutional properties (importance of innovation support policy). Dependent variables are whole, technological, and non-technological innovation. The regression model turns out to be significant at the 1% of significance level. Most of the independent variables are significantly affecting three categories of innovation performance. Exceptions are MA degree, export, and R&D staff. MA degree does not exert any influence on performance of any category of innovation. R&D staff does not affect non-technological innovation. Export seems to have a non-linear relationship with the innovation performance. Noticeably important implications for preparing SME policy for the service industry can be drawn from these analyses. SME policy should focus on both the promoting determinants such as firm, network, and sector properties as well as reinforcing framework conditions of institutions and policies. As in any other business firms, firm-related factors such as differentiation and competitiveness are the most important determinants that affect growth of service firms. Because these determinants are truly endogenous to the firm, service SMEs should make their own efforts to foster the level of firm-related factors. Thus SME policy should be more focused on the sector, network and institutional factors. However, several firm-related factors need to be taken care of by SME policies. Institutional bottlenecks blocking growth of SMEs toward medium or large enterprises should be removed. SMEs are to be encouraged to increase information technology investment and to set up compensation systems for innovation efforts. Due to the externality of education and training, the government also needs to put more resources on fostering service talents. As for the sector factor: considering the diverse nature of service industry, SME policy on the service sector should be sector-specific to be effective. In some cases, policy support needs to be concentrated on knowledge intensive industries. Policy efforts would be very helpful in such fields as training experts related to service delivery and generic technology fields including information technology for the rapid innovation especially in the areas of which competition is fierce and life cycle is short. As for the development of the service industry, high quality human capital is absolutely crucial. Regarding the institutional factor, fostering human capital for the service industry is necessary focusing on global capacity and multi-skilled personnel. Supporting service-oriented research, education of service science, promoting service education courses in MBA programs, and building information and global infrastructure of the service SMEs are pressing tasks for SME policy. In addition, promoting the commercialization of innovation results, it is recommended to reinforce innovation financing, reforming sector-specific regulations, and improvement of intellectual property institution. Professional service areas such as legal and accounting, management consultancy and advertisement are absorbing high quality manpower but their innovation performances are not sufficient. Therefore policy measures to expedite regulation reform including removing entry barrier and preemptive market opening. Removing sector-specific regulatory barriers and opening market for foreign firms are essential to develop the service industry. In this respect, the 2008 OECD`s recommendations to the Korean government to remove hurdles especially in telecommunication, finance, and business service sectors may carry significant implications for the further development of the service industry in Korea.

상조서비스에 대한 소비자문제경험이 재구매의도에 미치는 영향 : 상조회사에 대한 태도와 서비스품질만족도의 직렬다중매개효과 분석

제미경(Jae Mie Kyung),전향란(Jeon Hyang Ran) 한국소비문화학회 2016 소비문화연구 Vol.19 No.3

상조서비스에 대한 많은 관심과 수요에도 불구하고 상조서비스에 대한 소비자문제 역시 끊이지 않고 지속적으로 증가하고 있어 이를 해결하기 위한 학제적인 논의가 필요하다. 본 연구는 상조서비스에 대한 소비자문제경험이 재구매의도에 미치는 영향에 관해서 상조회사에 대한 태도와 서비스품질만족도의 직렬다중매개효과를 분석하였다. 자료수집은 상조서비스를 가입한 후 이용경험이 있는 소비자를 대상으로 온라인과 오프라인을 이용하여 360부를 최종분석에 사용하였다. 연구결과를 요약하면 다음과 같다. 첫째, 상조서비스 소비자문제 경험은 재구재의도에 직접적인 영향은 없었으나 상조회사에 대한 태도를 거쳐 서비스품질만족도를 경유해 상조서비스에 대한 재구매의도에 완전매개효과를 가지는 것으로 나타났다. 둘째, 상조서비스 소비자문제 경험은 상조회사에 대한 태도를 매개로 하였을 때보다 소비자문제 경험이 상조회사에 대한 태도를 거쳐 서비스품질만족도를 경로하는 복수 매개경로를 가질 때 재구매의도에 미치는 영향력이 더 큼을 알 수 있었다. 이 연구 결과는 소비자행동모델 이론정립에 대한 기여와 상조서비스 고객만족 제고를 위한 자료로 활용할 수 있을 것이다. In spite of interest and demand for industry-type funeral services, consumer problems are increasing continuously. To solve the consumer problems of industry-type funeral services, interdisciplinary approach is needed. The objective of this study is to analyse new mediating technique based on bootstrapping. This study intended to explore the serial multiple mediation effect of the attitude of the industry-type funeral service and service quality satisfaction in relationship between the experience of consumer problems and repurchase decision. Online and offline survey were conducted with 360 consumers who have purchased and used industry-type funeral service. The results were as follows. First, the experience of consumer problem regarding industrytype funeral service had no direct effect on the repurchase intention. However, the experience of consumer problem regarding industry-type funeral service had indirect effect on the intention of repurchase via the attitude of industry-type funeral service and service quality satisfaction. That is, multiple mediation estimate the relationship between the consumer problems and repurchase intention was sequentially mediated by he attitude of industry-type funeral service and service quality satisfaction. Second, experience of consumer problem of industry-type funeral service had more effect on the repurchase intention through the attitude of industry-type funeral service and service quality satisfaction than through the attitude of industry-type funeral service. The results of this study will contribute to establish the theory of consumer behavior model and to improve customer satisfaction. for industry-type funeral service.

글로벌경쟁력 관점의 IT서비스산업정책 연구

김현수(Hyunsoo Kim) 한국IT서비스학회 2010 한국IT서비스학회지 Vol.9 No.1

An efficient industry structure is essential for competitive IT Service industry in a global world. The purpose of this research is to derive a policy direction paradigm for strengthening IT service industry structure. To find an effective policy direction, an in-depth analysis on deep-rooted problems of IT service industry has been conducted. The root-causes of industry problems are found with new perspectives on IT service industry, Past and present policies on IT service industry have been reviewed based on desirable industry behavior. Anew policy paradigm and a roadmap for efficient industry policy are suggested. To justify adequacy of new p이. icy direction, global benchmarking has been performed. USA, Germany, and Japan’'s IT service industry has been reviewed based on global competitiveness and desirable eco-system. And an in-depth analysis has been performed for two big competitors, India and China, The adequacy of the new policy paradigm has been tested, and mostly approved. IT service industry policy needs to be transformed from manufacturing concepts to service concepts, from domestic focus to global focus, from zero-sum policy to positive-sum policy, from supplier focus to market focus, from internal industry itself to co-growth with main industries. etc. The results of this study can be used for policy adjusting and policy making to strengthen IT service industry’'s global competitiveness and to improve long-term performance of Korean economy. Further in-depth researches with quantitative analysis will be needed to fully justify the adequacy of the derived new policy directions

스페이스 브랜딩을 적용한 6차산업 서비스공간 디자인 연구

김지선 ( Kim¸ Jisun ),김범관 ( Kim¸ Beomkwan ) 한국공간디자인학회 2021 한국공간디자인학회논문집 Vol.16 No.7

(연구배경 및 목적) 2013년 농림축산식품부에서는 지역 농업의 약해진 경쟁력의 대안으로 1차산업 농업과 2차산업 제조·가공, 3차산업 서비스가 융복합된 6차산업을 주요 정책으로 제시하였고 지자체에서 다양한 지원을 하고 있다. 이로 인해 지역에서는 생산·가공에 체험·관광·판매 등 서비스업을 연계한 6차산업 서비스공간이 발생하게 되었다. 그러나, 6차산업의 양적인 정책지원과 비교하여 6차산업의 서비스공간은 질적으로 미흡한 실정이다. 본 연구에서는 6차산업 서비스공간의 질적 향상과 지역의 가치실현을 위하여 스페이스 브랜딩을 적용한 공간디자인을 연구함으로써 6차산업 서비스공간 디자인의 방향성을 모색하고자 한다. (연구방법) 6차산업 서비스공간과 스페이스 브랜딩에 관한 선행연구 및 문헌고찰을 통하여 해당 용어의 개념을 이해하고 정립하였으며, 이에 따른 구성요소를 도출하였다. 도출한 구성요소를 바탕으로 분석의 틀을 마련하여 국내 6차산업 서비스 공간 사례를 분석하였다. 선행연구 및 사례연구 분석을 바탕으로 6차산업 서비스공간 디자인 방향을 설정 후 공간을 설계하고 공사에 적용하였다. 연구의 적용 대상은 울산 울주군에 위치한 6차산업 서비스공간인 소이빈삼동이다. (결과) 6차산업 서비스공간은 지역 산업을 위한 교류 형성의 시작점으로, 소비자와의 관계 형성과 유지 그리고 지역 산업의 지속적인 발전을 위해선 지역자원과 고유의 특성이 기반이 되는 차별성 있는 다양한 경험이 중요하였다. 사례분석 결과, 현재 6차산업 서비스공간은 보편적이고 일반적인 표현방법으로 공간이 계획되어 소비자에게 차별성 있는 경험을 제공하기가 어려웠다. 지역 자원과 고유의 특성을 기반으로 한 스페이스 브랜딩을 공간디자인에 적용하여 소비자에게 특별한 경험을 제공하고 6차산업 서비스공간의 정체성을 확립해야 한다. (결론) 6차산업 서비스공간에서 지역 자원과 고유의 특성을 기반으로 한 스페이스 브랜딩은 소비자에게 차별성 있는 인상을 심어줄 뿐만 아니라, 복합적인 정보를 공간디자인을 통해 전달할 수 있어 소비자와의 관계 형성에 중요한 전략이 된다. 스페이스 브랜딩을 적용한 공간디자인은 소비자에게 반복적이지만 새로운 경험적 이미지를 제공하여 소비자와의 관계를 활성화 한다. 이로써 지역 산업의 고유한 정체성을 확립할 수 있고 질적인 측면과 지속 가능한 측면에서 지역의 가치를 실현하는 것을 기대할 수 있다. (Background and Purpose) In 2013, the Ministry of Agriculture, Food, and Rural Affairs proposed the 6th industry as a means to strengthen the competitiveness of local agriculture. The 6th industry is a converged type of primary industrial agriculture and secondary industrial manufacturing, as well as tertiary industrial services. Since local governments have supported the 6th industry in different ways, the service space that links not only production and processing but also experience, tourism, and sales has been created in the region. However, the qualitative state of the 6th industry’s service space is insufficient compared to the quantitative support it has received in terms of its policies. This study aims to explore the 6th industrial service space by studying spatial design and space branding to improve the quality of the service space and to add to local values. (Method) The concept was initially understood and a framework was established for the Korean case through a literature review on the 6th industry’s service space and space branding. Based on the analysis of previous research and case studies, a direction of the 6th industry service space design was set and applied to spatial design and construction. The Soybean-Samdong, a 6th industry service space located in Ulju-gun, Ulsan, was taken as the case study. (Results) The 6th industry service space is a starting point for the formation of regional exchanges, and it is important to provide a differentiated experience based on local resources and characteristics. This can help not only form and maintain relationships with consumers but also continuously develop local industry. Analysis of the case study illustrated the difficulty of providing a differentiated experience to consumers through the 6th industry’s service space because the space was designed to work universally and on a general scale without its own characteristics. Space branding based on local resources and regional characteristics should be applied to spatial design to provide consumers with special experiences and to establish the identity of the 6th industry’s service space. (Conclusions) In the 6th industry service space, space branding that reflects local resources and regional characteristics not only gives consumers a memorable impression but also delivers complex information through spatial design. Therefore, spatial design that applies space branding could be one of the important ways to activate relationships with consumers by providing repetitive but fresh and new experiences. As a result, local industries can establish their own identities and regional values to improve the quality and sustainability of spaces.

한국 웰니스관광 경제적 파급효과의 탐색적 연구: 외생화 산업연관모형을 중심으로

신미영,나주몽 경희대학교(국제캠퍼스) 국제지역연구원 2020 아태연구 Vol.27 No.1

The purpose of this study is to analyze the impacts of the sub-industries of wellness tourism on the national economy and to analyze the effects of medical services, personal services and tourism services. The purpose of this study is to analyze the effects of Wells Tourism on the national economic impact by comparing the economic effects between industries. In this study, wellness tourism is defined as a fusion of medical service and individual service, tourism service through similar concept survey, and the detailed composition industry of each service is defined. The analysis is based on the Korean Input-Output Table, which is based on the demand driven model and the industry linkage effect. As a result, the production inducing effect was 0.5508 won for medical industry, 0.9268 won for personal service, 0.7738 won for tourism industry, and 0.6861 won for wellness tourism. The add-value inducing effect was 0.2171 won for medical industry, 0.3137 won for personal service, 0.2512 won for tourism industry, and 0.2224 won for wellness tourism. The medical and personal service industries are analyzed as the raw industrial of final demand, and the tourism and wellness tourism industries as the raw indistrial of intermediate demand. The private service industry is expected to generate more production and value-added inducing effect than medical and tourism industries and to find a way to link up with the personal service industry when setting up the development of wellness tourism. The economic ripple effects of wellness tourism will increase when the tourism industry is linked with the medical and personal service industry contents that can induce domestic production and attract consumers. In order to increase the localization rate of the medical industry and the personal service industry, R&D and technology development support measures should be prepared. 최근 한국은 출산율의 저하와 고령인구의 증대로 만성질환, 난치성 질환, 비만 등 질병이 급증하고 있다. 이러한 추세에 따라 전문적인 질병 관리 서비스, 웰빙과 힐링 욕구의 증대, 삶의 질 향상, 건강 증진에 대한 관심이 증가하고 있다. 본 연구의 목적은 한국의 웰니스관광을 세부산업으로 재분류하고 외생화 산업연관모형을 활용하여 한국경제에 미치는 경제적 파급효과를 탐색적으로 분석하는 것이다. 특히 웰니스관광산업을 주요 구성 산업인 의료서비스, 개인서비스, 관광서비스 부문으로 세분화하여 경제적 파급효과와 비교함으로써 웰니스관광의 경제적 파급효과를 구체적으로 분석하고 한국 웰니스관광 육성정책의 산업적 시사점을 제시하고자 한다. 분석결과, 웰니스관광의 세부산업인 의료산업(0.5508)과 개인서비스산업(0.9268), 관광산업(0.7738) 모두 높지 않은 수치를 보였다. 그중 개인서비스산업이 생산유발과 부가가치유발이 의료와 관광산업에 비해 높게 나와 웰니스관광의 육성방안 수립 시 개인서비스산업과의 연계방법을 모색해야 하는 것도 웰니스관광의 생산유발을 높이는 방안이 될 수 있을 것으로 판단된다. 둘째, 한국 웰니스관광은 후방연계효과는 낮고 전방연쇄효과가 가장 높게 나타난 중간 수요적 원시산업형으로 나타났다. 특히 웰니스관광 산업은 도소매서비스, 교통관련 서비스, 부동산 서비스 등 중간 수요적 산업과 밀접한 연관관계를 갖고 있었다. 셋째, 한국 의료산업과 개인서비스의 산업유발과 부가가치유발을 극대화하기 위해서 의약품과 의료기기, 개인서비스 컨텐츠의 국산화가 필요하다.