지역문화는 지역경제발전을 촉진시키는가? : 중국의 31개 성(省)급 지역을 대상으로

金相郁 ( Kim Sang-wook ) 중국학연구회 2013 中國學硏究 Vol.- No.66

This paper has three characteristics in empirical study method. First, this paper use three dependent variables, per capita GDP data, employment number of second and third industries, and the private car registration number. Second, this paper divides the regional culture into the regional culture supply and the regional culture demand. Third, this paper divides the regional culture into the professional regional culture, the private regional culture and the public regional culture. This paper sets the regional panel data base, the cross region include 31 regions, and the period include from 2001 to 2010. The fixed effect model finds the three results. First, the regional culture supply and the regional culture demand have positive significance to the regional economic development. Second, the private regional culture and the public regional culture more significant than the professional regional culture to the regional economic development. Third, the private regional culture have more significant than the public regional culture to the regional economic development.

Research on the Sustainable Development of Chinese Regional Food Culture Integrating Service Design Thinking

He, Song Fei(하송비),Liang, Yue Hui(양월휘),Chung, Mi Sun(정미선) 한국전시산업융합연구원 2021 한국과학예술융합학회 Vol.39 No.2

This study begins with the phenomenon that cultural conflict may occur between people with different social backgrounds, lifestyles and values in the context of social and economic globalization. Cultural conflict is one of the preconditions to promote cultural identity, and cultural identity is also the basis for the sustainable development of regional culture. With the rapid development of society and the substantial improvement of material conditions, food and clothing is no longer a social problem in China. People begin to pay attention to their own internal needs and have more diversified demands on the connotative value and presentation of food. As a symbol of regional culture, food can reflect the internal culture of the region and the social and cultural relationship between the region and other regions. It is an important carrier of the sustainable development of regional culture. In the face of the increasing demand at all levels, tangible single products can no longer meet the needs of users, thus promoting the market economy from product oriented to service-oriented competition. The purpose of this study is to deconstruct and reconstruct a variety of possibilities between regional food, regional culture and people, give play to the role of service design thinking in this process, and explore the value and significance of service design thinking in the process of sustainable development of regional food culture. Therefore, this paper attempts to use service design thinking to participate in the research process of the sustainable development of Chinese regional culture, and its methods and tools to participate in the process of regional culture characteristic food is not only the food remanufacturing and so on. The key is to study and analyze the relationship between the cultural attributes and lifestyle of regional food, create design value by means of symbols, vision, products, space and service process, and enhance the cultural significance and commercial attributes of food with the intervention of multi stakeholders. The research results and contents are as follows: firstly, as the determination and expression of regional food cultural connotation information, service design is not only the presentation of food material attribute information, but also the fundamental driving force to promote the development of intangible values (information, memory, interaction, etc.) such as its cultural attribute. Secondly, the food system involved in service design pays attention to the experience perception of users, promotes collaborative innovation activities of regional food stakeholders, maximizes the value of regional cultural information obtained by stakeholders in the service system, cooperatively creates possible solutions and improves the service quality of the food system. Thirdly, service design improves the user experience of regional food culture, explores the interactive relationship between people and time, region, culture, food and other contacts, and uses symbols and other means of information expression to play the role of people in promoting and inheriting the sustainable development of culture in the regional food system. Based on the research results, this paper looks forward to the ability and creativity of service design to solve the problem of sustainable development of food culture with regional characteristics, promote the advanced innovation of food culture with regional characteristics, and transmit and develop more diversified cultural values.

动漫IP赋能地域文化发展探析

刘婷 상명대학교 한중문화정보연구소 2022 中國地域文化硏究 Vol.16 No.-

每个国家都拥有着丰富的文化资源和鲜明特色的地域文化。源远流长的中华历史是世界地域文化的有机组成部分,几千年历史的积淀,成为中华民族宝贵的财富。各个地域的文化内容既有显性的,也有隐性的,还有一些地域文化濒临消失。动漫IP形式在不同地域文化内容为载体上,可以使地域文化不断得到发掘与延伸。地域文化资源为动漫IP的创作提供主要内容。丰富多彩的地域文化资源和灵活多样的动漫IP形式,将成为地域文化留存发展的重要契机。动漫IP帮助地域文化深入挖掘与保存。诸多民众热衷于传统地域文化的内涵,多样的文化呈现形式有助于地域文化的进一步挖掘发展。以地域文化为内容的动漫IP营销有效刺激消费群体,很大程度上帮助当地经济快速发展。同时,动漫IP也包含城市地域的很多要素,符合全世界倡导的城市改革创新发展战略。因此,以地域文化为基点的动漫IP研发推广,表明城市文化、城市形象呈多元化发展路径。 Every country has rich cultural resources and distinctive regional culture. The long history of China is an organic part of the world's regional culture, and the accumulation of thousands of years of history has become the precious wealth of the Chinese nation. The cultural content of each region is both dominant and recessive, and some regional cultures are on the verge of disappearance.Animation IP form in different regional cultural content as the carrier, can make the regional culture continue to be explored and extended. Regional cultural resources provide the main content for the creation of animation IP. Rich and colorful regional cultural resources and flexible and diverse forms of animation IP will become an important opportunity for the preservation and development of regional culture.Animation IP helps to dig and preserve regional culture. Many people have a strong love for the traditional regional culture, and various forms of cultural presentation contribute to the further development of regional culture. The animation IP marketing with regional culture as its content can effectively stimulate consumer groups and help the local economy develop rapidly to a large extent.At the same time, animation IP also contains many elements of urban areas, which is in line with the urban reform and innovation development strategy advocated by the world. Therefore, the development and promotion of animation IP based on regional culture shows that urban culture and urban image are diversified development paths.

지역문화브랜딩 프로세스 모델 연구

백승국(Baik Seung-kook),오장근(Oh Jang-geun),전형연(Jeon Hyeong-yeon) 인문콘텐츠학회 2008 인문콘텐츠 Vol.0 No.12

본 연구의 목적은 지역문화의 중요성에 집중하면서 지역문화브랜딩 프로세스 모델의 개발을 시도하는데 있다. 이를 위하여 본고는 다음과 같이 세 가지 차원에서 연구를 진행하였다 : 지역문화브랜딩의 주요개념 제시, 지역문화브랜드 수용(Perception) 진단 모델 소개, 그리고 지역문화커뮤니케이션의 전략 제시. 이 프로세스 모델은 어떻게 다양한 지역들이 문화브랜딩을 통하여 정체성을 세우고 지역이미지를 관리할 수 있는지 그 이론적 기반을 제공해 줄 수 있으리라 기대한다. 따라서 본 연구는 이 모델을 활용하여 호남의 연구콘텐츠 분석, 호남의 문화콘텐츠 분석 그리고 호남의 공간콘텐츠 분석을 기반으로 한 호남이라는 광범위한 지역공간의 문화브랜딩을 시도해보았다. 이런 시도는 어떻게 지역브랜드가 지역의 다채로운 문화콘텐츠 활용을 통해 ‘문화브랜딩’을 구현할 수 있는지 그 범례를 보여준다. 즉, 본고는 이런 연구과정을 통해 또 하나의 유용한 지역문화브랜딩 프로세스 모델을 제안하고자 하는 것이다. Focusing on the significance of regional culture contents, this study attempted to develop the regional culture branding process model. In order to develop this process model, at first, this research conducted three stages of work: presentation of core concepts for regional culture branding, development perception diagnosis model for regional culture brands and proposition of regional culture communication strategy. This process model indicated theoretical foundations on how diverse regions could be established and managed through cultural branding. Thus this model applied in the Honam area’s case which are composed of Honam’s research contents’ analysis, Honam’s culture contents’ analysis and Honam’s space contents’ analysis. This case study arrived to show how regional brand make the ‘cultural branding’ by using various culture contents in the region. Finally, based on our study findings, we intended to suggest some practical process model for regional culture branding.

지역문화진흥을 위한 현황과 향후 과제

유상진 ( Yoo Sang-jin ) 세명대학교 지역문화연구소 2019 지역문화연구 Vol.18 No.1

국가와 지역의 관계는 중속, 지배관계가 아닌 상호작용의 관계다. 이상호작용의 관계는 국가문화정책과 지역문화정책이 다른 이유를 설명한다. 2014년 제정된 <지역문화진흥법>에 따라 <지역문화진흥기본계획 2020>가 수립되었으나 실질적인 지역문화진흥을 위한 방안은 충분히 담지 못했다. <지역문화진흥기본계획 2025>가 수립되어야 하는 시점에서 지역참여의 과정과 내용의 충실성이 확보되어야 한다. 실질적 지역문화진흥을 위해서는 <지역문화진흥기본계획>은 현재의 문화체육관광부 지역문화과 단위 계획이 아닌 국가와 지역 전체에 큰 영향을 미치고 실제 실행 구속력을 가지는 국가종합발전계획 등에 포함되어야 할 것이다. 일본은 지방창생 정책에서 지역문화정책을 지역종합발전 전략으로 활용하고 있다. 아울러 지역문화 발전을 위한 재원 확보가 여의치 않은 상황에서는 다른 부처 또는 영역의 사업들과 연계한 협력방안들이 논의될 수 있다. 이를 통해 지역문화진흥 관련 대체재원의 확보뿐만 아니라 각 사업성과를 모아 종합적 성과로 보다 긍정적 결과를 기대할 수 있는 가능성을 높일 수 있다. 재원의 분배방식 또한 개선이 필요한 사항이다. 현재의 개별 단위사업 지원에서 지역 상황과 필요에 따라 지역문화 정책과 사업이 시행될 수 있는 제도적 환경이 마련되어야 한다. 이를 위해서는 포괄예산제가 바람직할 수 있으나 포괄예산제가 가지고 있는 단점을 보완할 수 있는 항목별 포괄예산제도 검토, 시행이 가능하다. 문화재단을 비롯한 중간지원조직들의 지역 내 역학관계의 구조도 재정비가 시급하다. 현재의 상호 경쟁체계는 지역문화 자원의 활용과 각각의 역할면에서 개선이 필요한데 향후 각각의 역할에 맞는 지역 내 포지셔닝을 확보토록 하여 상호 협력이 가능한 구조로 개편되어야 한다. 아울러 생활SOC와 같은 물리적 환경 구축에 있어서는 조성과 함께 향후 운영 관리 방안이 사전에 미리 수립되어야 할 것이다. Currently the government is zealously pushing forward regional cultural policy based on Regional Culture Promotion Act established in 2014. And the regional cultural policy prepare or provide a countermeasure pertinent to a problem pending in regional culture. A number of tasks for regional culture promotion are required in the field. Which are cross-cooperation between areas, securement of alternative financial resources, a establishment of cooperative system between local cultural agencies, expansion and improvement of local culture-based facilities. Nevertheless, discussion and suggestion on specific response plan are insufficient. major current issues on regional culture promotion include alternative financial resources, way of budget distribution for regional culture promotion. as well as the delivery system reform of local cultural policy. At the same time, it is suggested as follow. Firstly, master plan for regional culture promotion should be included in the balanced national development plan and master plan of national land development. Second, alternative financial resources should be secured by working culture projects together with other ministries. Thirdly, cooperative system between environment and facilities related to local culture promotion should be reconstructed. Also a judicious approach to Life SOC development for regional culture promotion related to investment in operational funds should be taken.

중국의 지역 균형 발전과지역 문화산업 육성 전략

권기영 한국중국현대문학학회 2014 中國現代文學 Vol.0 No.70

This article aims at examining the characteristics of thepromotion strategy of regional culture industries the Chinesegovernment has implemented as a part of solutions to regionaldisparities, and the problems that have occurred in the process ofits practice. As the statistics indicate, cultural industry in Chinahas achieved a growth rate far exceeding that of GDP over thepast decade, and in turn, contributed to regional development to aconsiderable degree. As a solution to regional disparities, however,the Chinese promotion strategy of regional culture industries andthe process of its implementation render many demerits thatsuggest serious problems in contrast to the apparent quantitativegrowth. First, by the Chinese government’s delimitating the category ofcultural industry too broad, the promotion strategy of culturalindustries in many regions disclosed the tendency to concentrate on peripheral or annexed sectors-such as culture-industrymanufacturing-instead of core sectors of cultural industry. Second,the Chinese government’s differentiation strategy by regionsencouraged ‘development’ fever of cultural resources each regionretains, and many provincial governments implemented theircultural resource development in connection with real estatedevelopment. Third, the culture-industry policy of the Chinesecentral government assigned the new task of regional developmentto provincial governments, and this conduced to over-competitionbetween regions. The promotion strategy of regional culture industries based onthe regional resource advantage, in regard of a solution to regionaldisparities at least, is not likely to give satisfactory results. Aboveall, unless the central government disproportionately allocatesstrong policy measures, the budget in particular, in favor ofparticular regions, regional culture industries are destined to runinto free competition, and accordingly, the eastern regions with theabsolute advantage in terms of culture-industry related resourcessuch as man power, capital, technique, industry scale and marketswill gain predominance. On the other hand, policies related with cultural industry needto be conceptualized, not by the unilinear logics of ‘development’but from the perspective of so-called ‘sustainable development’. Thefundamental power for sustainable development of cultural industryis creativity and renovation, and thus the state policies should putemphasis on continuously creating the opportunities with whichcreativity and renovation play their roles all over the value chainsof cultural industry. For the change of policy keynote in thisdirection, among others, a new model for the policy evaluation that suits to the peculiarity of culture industry is necessitated, becausethe policy formulation and implementation is absolutely influencedby the policy evaluation. So, if the evaluation model for industrypolicies that presupposes clear-cut input and output is supposed tobe applied to cultural industries untouched, it is actuallyimpossible to formulate and implement policies that reflect thepeculiarity of cultural industry.

지역문화와 도시공간의 문화전략에 관한 연구 : 안양 지역문화 활성화를 위하여

박신자 한국공간디자인학회 2007 한국공간디자인학회논문집 Vol.2 No.2

21세기 현실에서 문화를 더 이상 삶의 선택이 아니고, 삶의 필수적 핵심범주로 여기기 시작해야 한다. 문화의 이미지, 정체성이 지역발전과 도시생활에서 중요한 키워드로 부상하고 있는 현실에서 지역주민들 또한 문화에 관심이 커지고 있다. 지역문화란 특정장소가 지니는 문화적 고유성과 정체성을 살림으로써, 지역의 삶을 풍요롭게 할 때, 진정한 의미의 지역발전 혹은 지역의 문화 활성화의 대안이 될 수 있을 것이다. 본 논문에서는 안양의 문화지형도의 실제사례를 분석하여 도시공간의 문화전략으로 대중들과 함께 호흡 할 수 있는 공공예술의 매체와 활용, 지역의 맥락과 연계한 지역의 커뮤니티 공동체, 타지역과 차별화된 콘텐츠와 프로그램, 지자체 지역문화정책중심으로의 지자체와 민간파트너십을 제시하여 지역문화의 전략으로서의 가능성을 찾아보고자 하였다. In the 21st century we have to consider the culture as not the remaining category of life at choice but the essential core category. Regional citizen’s concern to the culture is growing while in reality the image of the culture and identity are playing a great keyword on regional development and citizen life. The regional culture could be the substitutional way of thinking of regional development or revitalization of regional culture in a genuine sense when it makes the most use of specific region’s cultural peculiarity and identity and when it enriches the wealth of regional life. On this thesis I am going to analyze the actual example of cultural topographic map of Anyang and suggest medium of public art which get along with people as culture strategy of city space and its application, community linked with regional sense, contents and programs which are differentiated against the other regions, partnership between the local self-government focusing on regional culture and private citizens and finally going to seek for the possibility of regional culture strategy.

지역문화콘텐츠 구축과 디지털 지역학

이남희 인문콘텐츠학회 2017 인문콘텐츠 Vol.0 No.47

This paper analyzes the status and meaning of regional-cultural contents and digital regional studies in the era of cultural industry. First, this paper focuses on the 「Law for Promotion of Regional Culture」and applications of regional culture, the infrastructure of regional communities, cultural heritage, world heritage in regional areas, and religious cultural contents. Next, it explores the meaning of and possible directions for regional studies in the “Glocal” era. Today, the status and involvement of states need to be reconsidered, and one possible alternative is “regions” In Korea, citizens should avoid dichotomous analysis, such as “Center and Circumference” and “Seoul and the Provinces.” It is undesirable that all information and knowledge converges around Seoul. For balanced regional development, we should focus on regional culture and developing regional culture contents. Regional districts are our life space and their cultures are our ways of life. It is time to “think globally, act locally.” In addition, a study of culture contents needs to be linked to “regional” humanities. Therefore, we also need creative human resources with liberal arts knowledge. 이 글에서는 문화산업시대에 지역문화콘텐츠와 디지털 지역학이 어떤 위상과 의미를 가질 수 있는가에 대해서 논의하고자 했다. 먼저 「지역문화진흥법」과 지역문화, 지역사 인프라 구축, 지역소재 세계유산과 종교문화 활용 등에 대해서 살펴본다음, 글로컬(Glocal) 시대에 지역학이 어떤 방향으로 나아가야 할지 그리고 어떤의미를 가질 수 있는지에 대해서도 언급하고 있다. 글로컬 시대에는 개별 국가의 위상과 역할을 재고할 필요가 있으며, 대안으로‘지역’이 떠오를 수밖에 없다고 하겠다. 종래의 중심과 주변, 중앙과 지방의 이분론적인 사고에서 벗어나야 할 것이다. 모든 지식과 정보가 중심 혹은 서울에 집중되는것은 여러 측면에서 바람직하지 않다. 지역이 균등하게 발전하기 위해서는 지역학과 지역문화의 콘텐츠화에 더 많은관심을 가져야 할 것이다. 지역은 우리네 삶의 공간이며, 그 문화는 삶의 방식이기때문이다. 세계적으로 생각하고 지역적으로 실행해야 할 시점이다. 문화콘텐츠학의방향 역시 지역 인문학을 포괄하는 방식으로 확대되어야 할 것이다. 그러기 위해서는지역학, 인문학적 소양을 갖춘 창의적인 인력이 필요하다. 지역문화를 문화산업과연결시킬 수 있는 전문 인력을 길러낼 수 있어야 할 것이다.

홍보콘텐츠 분석을 통한 지역의 음식문화브랜딩 구성요소 연구 - 전주시, 청두시, 교토시 등 한·중·일 3개 지역의 공식 웹사이트 분석을 중심으로

채지선 ( Chae Ji-seon ),전형연 ( Jeon Hyeong-yeon ) 한국기호학회 2019 기호학연구 Vol.59 No.-

국내외 지역 정부들은 지역의 음식을 관광지 선택의 핵심 요인으로 인식하고 적극적인 홍보에 나서고 있다. 실제로 음식문화는 지역의 브랜드 정체성을 드러내는 핵심 적이고 매력적인 지역문화브랜드 커뮤니케이션 수단이자 지역 관광 활성화의 수단이 될 수 있다. 그렇다면 지역은 각 지역의 음식문화를 지역문화브랜딩 차원에서 표출하기 위하여 어떠한 구성요소까지를 포함시키고 있을까? 본 연구는 전주, 청두, 교토 등세 지역의 공식 홈페이지 속에 나타난 음식문화 관련 담화의 구조와 내용분석을 통해 지역문화브랜딩의 일환으로서의 음식문화브랜드의 핵심 구성요소를 도출하고 그 정체성 역시 파악해보고자 하였다. 연구결과, 본 연구는 3개 지역이 공통적으로 음식문화브랜드의 핵심적 구성요소를 “식재료”, “음식”, “이벤트”, “음식 공간”, “문화시설”, “레시피”, “커뮤니케이션”, “특산물” 등 8가지로 범주화하여 커뮤니케이션하고 있음을 확인할 수 있었다. 또한, 본 연구는 음식문화브랜드를 지자체 지역문화브랜딩의 핵심 요소로 간주하면서, 8가지의 지역음식문화 핵심 구성요소의 문화적 지향가치 역시 정리해보고자 시도하였다. 연구 결과, 식재료와 음식이라는 음식문화의 핵심 구성요소는 “계획” 영역의 지향가치와 부합하며, 이벤트와 음식 공간은 “쾌락” 영역의 지향가치와 부합하고, 문화시설과 레시피는 “정보” 영역의 지향가치와 부합하며, 커뮤니케이션과 특산물은 “비전” 영역의 지향가치와 부합함을 파악함으로써 지역의 음식문화브랜드 8각형 구조를 도출할 수 있었다. Domestic and overseas governments recognize regional food, as a key factor in the selection of tourist attractions and are actively promoting them. Indeed, food culture can be a means of revitalizing regional tourism as well as a key and attractive regional cultural brand communication tool that reveals the region’s brand identity. What components should be included in the region to express the regional food culture in terms of region’s cultural branding? The purpose of this study is to identify the key components of food culture brand as a part of regions’ cultural branding through the structure and content analysis of food culture related contents in the official web sites of Jeonju, Chengdu and Kyoto. In this study, it was confirmed that the three cities categorized the core components of the food culture brand into eight categories as “food ingredients”, “food”, “events”, “food spaces”, “cultural facilities”, “recipe”, “communication” and “regional product”. In addition, this study attempted to summarize the core values of the eight regional food culture components while considering the food culture brand as a core element of regional culture branding. This study was able to derive the octagonal key components structure of regional food culture brand. This study confirms that the food ingredient and food are consistent with the oriented values of the “Project” domain, the events and food spaces are consistent with the oriented values of the “Euphory” domain, cultural facilities and recipe are consistent with the oriented value of the “Information” domain, and the communication and regional products were found to be consistent with the oriented values of the “Vision” area.

A comparison of regional cultures between Shandong province and Jiangsu province in China

우웬웬, 김상욱 培材大學校 人文科學硏究所 2023 人文論叢 Vol.40 No.-

This paper comparatives the regional cultural differences between Shandong province and Jiangsu province in China, and their impact on the economic development of their respective regions. This paper use four perspectives, historicity, locality, oceanity, openness, compares the regional culture difference between Shandong province and Jiangsu province. Shandong province's Qilu culture, dominated by Confucian thought, emphasizes the importance of family and social order, paying great attention to agriculture while relatively paying small attention to commerce and industry. The openness and oceanity of Qilu culture play a positive role in Shandong province's openness to the outside world and economic development. The regional cultural characteristics of Jiangsu province are marked by locality and historicity, where the Wu culture, Huaiyang culture, and Chuhan culture have profound impacts on social customs and regional economic development. Jiangsu province's openness and economic orientation are relatively strong, reflected in the region's emphasis on commerce and the rapid development of industry and commerce. The regional cultures of the two provinces play different roles in promoting their respective regional economic development, with Shandong province being relatively traditional and conservative, while Jiangsu province shows greater openness and innovation. By comparing the cultural differences between the two provinces, this paper reveals the role of regional culture in regional economic development and provides an important theoretical reference for studying the differences in China's regional economies. 본 논문은 중국의 산동성과 강소성의 지역문화 차이를 기존 연 구들을 참고하여 네 가지 측면, 즉 역사성, 지역성, 해양성 그리고 개방성으로 비교하고 있다. 유교사상이 지배적인 역할을 하는 산 동성의 치루(Qilu)문화는 가족과 사회질서의 중요성을 강조하며 농업에 큰 관심을 두고 상업과 산업을 상대적으로 소홀히 하는 경 향이 크다. 반면에 치루문화의 개방성과 해양성은 산동성의 대외 개방과 지역경제발전에 긍정적인 역할을 하고 있다. 강소성의 지 역문화의 특징은 지역성과 역사성에서 나타나고 있다. 강소성 지 역은 오(Wu)문화, 화이양(Huaiyang)문화, 촉한(Chuhan)문화가 사회관습과 지역경제발전에 큰 영향을 미치고 있다. 강소성의 개 방성은 상대적으로 강하며 이는 이 지역의 상업과 산업의 발전에 서도 나타나고 있다. 두 지역의 지역문화는 각자의 지역경제발전 을 촉진하는데 서로 다른 역할을 하고 있다. 산동성은 상대적으로 전통적이고 보수적인 반면, 강소성은 개방성과 혁신이 상대적으로 뛰어나다. 본 논문은 두 지역의 지역문화 차이를 비교함으로써 지 역경제발전에서 지역문화의 역할을 밝히고 지역경제의 차이를 연 구하는데 중요한 이론적 참고자료를 제공하고 있다.