키워드 검색광고의 상표법적 문제에 관한 연구

이한결 이화여자대학교 법학전문대학원 2012 Ewha Law Review Vol.2 No.1

‘키워드 검색광고(Keyword Search Advertisement)’라 함은 광고주가 인터넷 포털업체로부터 특정 키워드를 구매하거나 이러한 키워드와 관련된 인터넷 공간을 구매하여, 이용자가 해당 키워드를 검색한 경우 검색결과화면에 광고주의 사이트가 표시되거나 광고주를 홍보하는 내용의 배너광고가 게재되도록 하는 온라인 마케팅 기법이다. 최근 인터넷 검색엔진의 사용이 증가함에 따라 이러한 키워드 검색광고 서비스와 관련된 많은 분쟁이 발생하고 있다. 이와 관련하여 ① 상표권자의 상표를 경쟁업체에 검색용어로 판매하는 인터넷 포털업체의 키워드 검색광고 서비스가 상표법상 상표권 침해 등에 해당하는지 여부, ② 상표권자가 인터넷 포털업체에 대해 상표권 침해 기타 법적 책임을 물을 수 있는지 여부, ③ 상표권자가 경쟁업체(광고주)에 대해 상표권 침해 기타 법적 책임을 물을 수 있는지 여부가 문제된다. 키워드 검색광고의 상표권 침해여부는 상표법상 상표의 사용에 해당하는지와 상표권 침해를 구성하기 위한 요소로서 혼동가능성이 존재하는지, 그리고 부정경쟁방지법상 상표 희석화에 해당하는지 여부를 기준으로 판단한다. 이러한 문제의식을 바탕으로 키워드 검색광고의 상표법적 문제 및 관련된 법적 쟁점들에 관하여 검토하고, 상술한 문제점들에 관한 합리적인 해결방안을 생각해 볼 필요가 있다. Internet search engines have become one of the most important tools of the online advertisement. As the internet service is getting developed nowadays, there are many serious cases in which the famous trademark is misused by others without consent from real holders. They are purposing of free-riding on reputation of trademark. By this consequence, its right holder come to loose their customers because of this incorrect search result from their trademarks. This is causing issues on trademark law regarding online advertisement. To judge whether the trademark is infringed is mainly depend on if it is used as a trademark and if it has likelihood of confusion as a factor to constitute trademark infringement, and if infringing a principle of dilution on unfair competition law. Therefore, we will review the problems of each factor related to point at issues above mentioned and it will be focused on legal problem related to keyword search advertisement in trademark law. Then we will discuss the matter of protection schemes in trademark law for famous trademark terms used on keyword search advertisement along with the study over application and solution for infringement of trademark and unfair competition.

관념으로서의 미 : 허치슨 취미론의 로크적 토대에 관한 고찰 A Study of Lockean Foundation of Hutcheson's Theory of Taste

김한결 한국미학회 2004 美學 Vol.37 No.-

What are meant by "the modern" and "the aesthetic" in the term "modern aesthetics"? The aim of this study is to answer this question by examining Locke's influence on Hu tcheson who is increasingly credited with "the founder of modern aesthetics." A lthough Locke's Essay is not an aesthetics book, and appears to be the most remo te from any aesthetic discussion, this was the methodological foundation o f Hutcheson's Inquiry. Hutcheson's aesthetics founds upon the ontological thesis, Nominalism, and the modern scientific theory, Corpuscularianism. With this scientific paradigm Hutcheson adopts Locke's theory of internal sense in his analy sis of beauty. He analyses the experience of beauty not as a concept- forming process but as a contemplation of what are already perceived, i.e., "simple ideas". Simple ideas are primitive mental items caused by "privative causes" of the external world: they are "privative" in that they do not exist as we find them in our phenomenal field. Harmony, for Hutcheson, is thus a certain perceptual rela tionship between simple ideas. And their privative causes are a bundle of par ticles. Taste perceives this relational property with no knowledge required of wh at the world itself is. Hutcheson's nominalism of beauty consists of the following t heses: (1) beauty is an idea; (2) it is a simple idea, not of external sense, but of internal sense; (3) it is immediately perceived by internal sense. Hutcheson's originality lies in giving purely contemplative function to internal sense which ha d the function of evaluating objects in terms of self-preservation in Locke's Essay.

Systemic infection induced by mouse adenovirus type 1 in FVB-Rag2 knockout mice

Han-Kyul Lee,Sun-Min Seo,Jun-Young Kim,Han-Woong Kim,Yang-Kyu Choi,Eui-suk Jeong 한국실험동물학회 2019 한국실험동물학회 학술발표대회 논문집 Vol.2019 No.1

Pneumonia virus of mice (PVM)-induced pneumonia in immunodeficient mice

Han-Kyul Lee,Sun-Min Seo,Jun-Young Kim,Han-Woong Kim,Eui-Suk Jeong,Yang-Kyu Choi 한국실험동물학회 2018 한국실험동물학회 학술발표대회 논문집 Vol.2018 No.7

Factors that Predict Smoking Cessation among Older Koreans: Based on the Korea National Health and Nutrition Examination Survey 2016–2018

Han Kyul Lim,박용순,Jeong Hyeon Kim,김정현 대한가정의학회 2021 Korean Journal of Family Medicine Vol.42 No.5

Background: Tobacco smoking is associated with several diseases and deaths in older Koreans. This study aimed to evaluate the factors associated with smoking cessation in older Koreans. Methods: We selected 579 subjects who started smoking before the age of 65 years from the Korea National Health and Nutrition Examination Survey 2016–2018. We excluded the subjects who quit smoking before the age of 65 years, and then categorized the rest of subjects into those who stopped smoking after the age of 65 years and those who are constant smokers. Multivariable logistic analysis was performed to evaluate the factors related to smoking cessation among older Koreans. Results: Among the participants, 66.1% were persistent smokers. After multivariable analysis, the factors significantly associated with smoking cessation were as follows: being in the age group of 75–79 years (adjusted odds ratio [aOR], 4.07; 95% confidence interval [CI], 2.12–7.83), being in the age group of 70–74 years (aOR, 3.10; 95% CI, 1.72– 5.61), a family history of ischemic heart disease (aOR, 3.36; 95% CI, 1.09–10.35), and having had no cancer screening (aOR, 0.36; 95% CI, 0.18–0.70). Conclusion: Further efforts to identify the factors related to smoking cessation will help formulate a smoking cessation policy.

Accelerating ELMs on the GPU Toward Real-Time Training on Large Scale Data Sets

Han Kyul Kim,Jong Hyun Park,Won Woo Ro 대한전자공학회 2015 ITC-CSCC :International Technical Conference on Ci Vol.2015 No.6

Comparison of virulence of Murine Hepatitis Virus A59 in C57BL/6N mouse originating from three different sources

Han-Woong Kim,Jun-Young Kim,Sun-Min Seo,Han-Kyul Lee,Eui-Suk Jeong,Yang-Kyu Choi 한국실험동물학회 2019 한국실험동물학회 학술발표대회 논문집 Vol.2019 No.1

Tumor response assessment by the single-lesion measurement per organ in small cell lung cancer

( Han Kyul Kim ),( Jung Han Kim ),( Hyeong Su Kim ) 대한내과학회 2015 대한내과학회 추계학술대회 Vol.2015 No.1

Background: The criterion of two target lesions per organ in the RECIST version 1.1 is an arbitrary one, being supported by no objective evidence. The optimal number of target lesions per organ still needs to be investigated. We compared tumor responses using the RECIST 1.1 (measuring two target lesions per organ) and modified RECIST 1.1 (measuring the single largest lesion in each organ) in patients with small cell lung cancer (SCLC). Methods: We reviewed medical records of patients with SCLC who received first-line treatment between January 2004 and December 2014 and compared tumor responses according to the two criteria using computed tomography. Results: There were a total of 34 patients who had at least two target lesions in any organ according to the RECIST 1.1 during the study period. The differences in the percentage changes of the sum of tumor measurements between RECIST 1.1 and modified RECIST 1.1 were all within 13%. Seven patients showed complete response and fourteen showed partial response according to the RECIST 1.1. The overall response rate was 61.8%. When assessing with the modified RECIST 1.1 instead of the RECIST 1.1, tumor responses showed perfect concordance between the two criteria (k=1.0). Conclusions: The modified RECIST 1.1 showed perfect agreement with the original RECIST 1.1 in the assessment of tumor response of SCLC. Our result suggests that it may be enough to measure the single largest target lesion per organ for evaluating tumor response. Keywords: Target lesion; RECIST 1.1; Modified RECIST 1.1; Tumor response; Small cell lung cancer

스마트 인솔을 활용한 불안전 보행 패턴 감지 VR 게임 시스템

이한결(Han-Kyul Lee),이석규(Seok-Kyu Lee),박태환(Tae-Hwan Park),임승욱(Seung Uook Lim) 한국정보기술학회 2018 Proceedings of KIIT Conference Vol.2018 No.11

예술적 창의성과 비판적 독서

김한결 ( Han Kyul Kim ) 한국독서학회 2006 독서연구 Vol.0 No.15

본 논문은 예술창조과정을 문제해결과정으로 간주하는 목적이론 아래 예술적 창의성과 비판적 독서와의 관계를 고찰한다. 예술적 맥락에서 적합한 미학적 문제를 발견하고 그것을 풀이하는 과정이 예술창조의 과정이며, 비판적 독서는 문맥에 적합하고 올바른 문제를 스스로 제기하고 그에 대한 해답을 찾아가는 과정이다. 상황과 맥락에 대한 판단력 그리고 그에 가장 적합한 해답을 찾는 능력은 그 자체 비판적 사고이며 바로 이러한 사고력이 예술창조에서도 요구된다. 상황에 적합한 물음을 제기하고 보다 낳은 판단과 결정을 지향하는 비판적 사고가 예술적 창의성과 비판적 독서를 연관시키는 고리임을 논한다. 그러할 때 감상과 비평에서의 비판적 사고도 논해질 수 있다. 감상은 예술가가 창의적으로 발견한 문제와 그 문제를 예술적 매체 내에서 풀이해가는 과정에 대한 비판적 검토 과정으로 간주될 수 있다. 창조능력과 감상능력은 따라서 별개의 것이 아니라 영역 전이될 수 있는 능력이며 바로 여기에 비판적 독서가 개입한다. This paper considers the relationship between artistic creativity and critical reading, under the ‘finalist theory’ which explains the artistic creation as a problem-solving process. The process of artistic creation consists of finding out adaptive and significant questions in the context of art-world and solving them by using the artistic media; and critical reading consists of finding out right questions in the context of writing and solving them by examining the writer`s arguments and intentions. Artistic creation requires situational judgements and problem-solving abilities. This paper argues that critical thinking, as conceived as the ability of raising right questions and pursuing better judgement and decision, is a bridge that links between artistic creativity and critical thinking. We can thereby discuss critical thinking in the appreciation of art and criticism. Appreciation can be said to be the intellectual process of critically examining the artist`s problem he creatively finds out and the answer he suggests in the artistic media. Thus the ability of creation and that of appreciation are not separate but stand in such a relation that the ability enhanced in one area can contribute towards the other. Here intervenes critical reading.