http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
정예림(Jung, Ye-Rim),이흔지(Lee, Heun Ji),김주연(Kim, Ju Yeon) 한국실내디자인학회 2024 한국실내디자인학회 학술대회논문집 Vol.26 No.1
This study aims to present branding space designs that expand consumers’ purchasing power in offline spaces amid the increasing trend of online shopping. The research methods are as follows: 1) Theoretical background and related case studies on OMO technology and concepts were analyzed according to the theory. 2) Based on the investigated concepts and case studies, a site was selected, and corresponding images were derived. The images were developed step-by-step using keywords extracted from the concept through a generative AI program. 3) The concept exploration was completed with the derived images, and the program and design direction for the space were developed. This exploration of the presented design is at the conceptual stage of the design process and aims to enhance practical communication between learners and instructors in the initial stages. Additionally, this will assist designers in visually understanding core ideas while progressing specific directions during the conceptual extraction phase.