스포츠선수의 광고 이미지, 전문성과 기업광고의 관계

정명수(Myeong Soo Jeong),정준호(Jun Ho Jeong) 한국사회체육학회 2002 한국사회체육학회지 Vol.18 No.1

This study selects the adults who are residing in the big cities as of April of 2002 and collects 900 samples in the five big cities including Seoul in order to analyze the relationship between advertisement image of sport players, their professional in ads.(advertisements) and the effects of advertisement employing sport players on companies. As a result of analyzing 867 of the total 900 subjects excluding the questionnaires with omitted content or unfaithful responses with SPSS 9.0, Canonical correlation analysis and covariant analysis, the following conclusions are obtained. First, according to the comparison with general characteristics of research subjects, the variables which showed a significant difference in ads. image of sport players were education and monthly income and when the subjects with the educational career of graduate school and with monthly income of 1,000,000 to 1,500,000 won had the most affirmative opinion of ads. image employing sport players. Second, as a result of canonical correlation analysis between ads. image of sport players and their professional in ads, ads. image and ads. effects on company and ads. professional and effects, ads. image and professional showed the highest canonical correlation and it means that as the ads. professional of sport players is higher, their opinion of ads. image is more affirmative. Third, it is found that according to the relations between ads. image of sport players and their effects on company, their professional in ads. and the ads. effects on company, as the ads. image is higher rather than their professional in ads, the effects of ads. using sport players on companies are stronger. In conclusion, as a result of analyzing the ads. employing sport players on companies, it is analyzed that there was more affirmative opinion according to the ads. image of sport players rather than the effects of their professional in ads. on corporate ads. and for enhancing the effects and availability of corporate ads. using sport Wavers, the security of talent sport players will be the most urgent task.

DEA 모형을 이용한 개인정보보호 관리수준 평가방법에 대한 연구

정명수(Myeong-soo Jeong),이경호(Kyung-ho Lee) 한국정보보호학회 2015 정보보호학회논문지 Vol.25 No.3

최근 개인정보를 활용하는 서비스가 증가함에 따라 공공기관들의 업무는 개인정보에 대한 의존성이 높아지고 있다. 개인정보의 활용이 불가피한 환경에서 안전한 개인정보 활용을 위해 다양한 정책과 제도를 마련하여 운영하고 있으나 개인정보 침해사고와 그 규모는 지속적으로 증가하고 있는 실정이다. 이에 우리나라는 2008년부터 공공기관의 개인정보 보호법 준수 여부와 관리수준을 진단하고 미흡한 사항에 대해 개선활동을 수행하기 위한 개인정보보호 관리수준 진단을 시행하고 있다. 그러나 관리수준 진단 결과가 높은 점수임에도 불구하고 끊이지 않는 침해사고로 인하여 진단 결과와 실제 관리수준에 대해 실효성 측면에서의 문제가 제기되고 있다. 따라서 본 연구에서는 공공기관들의 개인정보보호 활동과 기반마련에 대한 효율성을 DEA 모형으로 분석하고, 도출된 효율성을 개인정보보호 관리수준 진단 결과에 반영하여 진단 결과의 효과성과 효율성을 높이기 위한 새로운 모델을 제안하고자 한다. Recently, with the growing number of services using personal information, government offices’ tasks have become more dependent to personal information. Various policies and systems have been made and managed for the safe use of personal information in the circumstances that inevitably require the use of personal information, but the personal information privacy incidents and their scale are on a constant increase. Thus, Korea has been implementing personal information protection management system since 2008 to examine whether public organizations observe the personal information protection act and to how well they manage the personal information, and to improve what is insufficient in the process. However, despite high scores of the outcomes of the system, questions about the effectiveness of the outcomes and about the actual manage level are being raised. Thus, this study seeks to analyze public organizations" activities to protect personal information and the effectiveness of their foundation efforts for them by using the DEA model, and to propose a new model to enhance the effectiveness of the outcomes of personal information protection management system by reflecting them into the outcomes of system, using the derived effectiveness.

AES 암호 알고리즘 교육용 학습 프로그램 개발

이동범 ( Dong Bum Lee ),정명수 ( Myeong Soo Jeong ),곽진 ( Jin Kwak ) 한국컴퓨터교육학회 2011 컴퓨터교육학회 논문지 Vol.14 No.4

최근 급변하고 있는 시대에 맞춰 IT 관련 분야에서는 정보보호에 대한 중요성이 강조되고 있다. 정보보호 관련 기관에서는 관련 정책을 통해 개인정보보호 및 보안의 중요성을 강조하고 있지만, 아직까지 일부 업체나 개인 사용자들은 보안 의식이 매우 저조한 수준이다. 이에 본 논문에서는 사용자들의 보안의식을 제고시키기 위하여 대칭 블록 암호인 AES를 이용한 학습 프로그램을 개발하여 사용자들이 암호알고리즘에 대해 쉽게 이해할 수 있도록 한다. 즉, AES 암호 알고리즘 교육용 학습 프로그램을 통해 암호화 및 복호화 되는 과정을 직접 확인할 수 있어 AES 암호에 대한 관심을 유발하고 정보보호에 대한 의식을 제고시키고자 한다. Recently, the importance of information security is emphasized in IT related field. The agency related to information security implements the policies to emphasize the security and protection of the privacy. However, the issue in many companies and users is that awareness of security is still poor. Therefore, in this paper, we develope the learning program for AES(advanced encryption standard) block cipher, to raise the awareness of security. Also, wish to cause interest about AES cipher because user confirms process that is encryption/decryption through program of this paper directly and prove awareness about information security.

철도 선로 주변의 자연풍 특성에 관한 연구

권혁빈(Kwon Hyeok-bin),유원희(You Won-hee),하강희(Ha Kang-hee),정명수(Jeong Myeong-soo) 한국철도학회 2007 한국철도학회 학술발표대회논문집 Vol.- No.-

Anemometers to examine the characteristics of the natural wind in the vicinity of the railway track has been installed in two spots, one at the Cheon-Asan station of the Seoul-Busan high-speed line, and the other at the Daechon station of the Changhang conventional railway line in 2006 to examine the characteristics of the natural wind around the railway track to estimate the actual wind speed acting on the train and to develop the wind gust model consisting with the Korean climate condition. The measured data shows that the instant wind velocity frequently exceeds the velocity of train speed restriction, 20㎧, and the actual wind velocities measured in the vicinity of the track are larger than the that measured by the Korean Meteorological Administration(KMA) because the anemometers are installed on the highly-elevated bridges.

목적지 변화에 강인한 드론 배송 시스템

김한규(Hann-Gyoo Kim),심우섭(Woo-Seob Sim),강민재(Min-Jae Kang),김경민(Gyeong-Min Kim),정명수(Myeong-Soo Jeong),이승환(Seung-Hwan Lee) 한국정보기술학회 2022 Proceedings of KIIT Conference Vol.2022 No.6

6축 시뮬레이터를 사용한 사이버 멀미에 관한 연구

서혜연(Hye-Yeon Seo),서시원(Si-Won Seo),우병국(Byeong-Kuk Woo),홍석표(Seok-Pyo Hong),정명수(Myeong-Soo Jeong),김규섭(Gyu-Seob Kim),조상현(Sang-Hyun Cho) 한국정보과학회 2018 한국정보과학회 학술발표논문집 Vol.2018 No.12

종합스포츠시설 이용자들의 구매행동과 고객만족과의 관계

정명수,백승헌 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.4

The purpose of this study that is based on results of previous studies about sports complex users' buying behaviors and general customer satisfaction and hypothetical models is to examine the relationship between sports complex users' buying behaviors and general customer satisfaction using X² test and Discriminent Analysis, These are the results from the structural model based on above-mentioned methods of this study and results from analyzing data, First, in the aspect of sports consumption behavior according to individual peculiarities, there are significant differences in the kinds of sport consumption, the time range of consumption the length of participating time and travel time, Second, inthe aspect of buying behavior of sports facilities, expansion of newest equipments affects consumer satisfaction of facilities, that is to say evaluations after choosing sports facilities, The ability of coaches (8.6%), the size of facilities (7.6%) and classes based on one's athletic ability (7.3%) take the precedence over sports shops (3.0%), convenient facilities such as restaurants and shops (2.9%), kindness of parking guides (2.2%). Third, factors in choosing sports facilities, such as material service, human service and systematic service affect considerably sports consumers' buying behaviors. As a result, perception of sports complex users' buying behaviors makes a better understanding ofgeneral service quality (sports shops, convenient facilities such as restaurants and shops, kindness of parking guides) and a better understanding of general service quality (the ability of coaches, the size of facilities, classes based on one's athletic ability) improves consumer satisfaction, And, finally, high consumer satisfaction produces extremely high buying behavior and intention of word of mouth marketing. It is the base of consumer relationship marketing to perceive service quality from sports complex users' points of view and to maintain and manage facilities to improve general consumer satisfaction.

노인의 인구통계학적 특성이 여가활동유형에 미치는 영향

정명수,이강욱 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.4

This study alms to examine the relationship among the types of Leisure activities of the aged, their satisfaction with Leisure, their concentration on leisure and their loneliness. The subject of this study is the aged over 65 years old residing In Jeollanamdo and Gwangju by random sampling and total 520 subjects of 238 men (43.3%) and 282 women (51.3%) are used for the final analysis. The examination method accepts self-test recording and questionnaire to analyze the actual conditions and satisfaction of leisure through direct participation In the leisure program conducted by educational agencies for the aged and the statistical methods used for data analysis Include SPSS 10.0 for Windows, t-test and one-way ANOVA. This study obtains the four conclusions through the above methods and procedure as follows: First, It is found that the types of Leisure activities according to the demographical character Is tics of the aged are sports, health activities, hobby and cultural activities, amusement and social activities, there Is no statistical difference according to the presence of spouse, but there are difference in the types of Leisure activities enjoyed by the aged according to general characteristics. Second, it is known that there are statistically significant differences In the degree of subjective health, their satisfaction with pocket money and preparation for their old age and those who enjoy leisure activity show low loneliness, feel a considerable satisfaction with leisure and concentrate on the leisure activities.

수영장 소비자들의 사회성 수용과 생활만족의 관계

임효택,정명수,김철주,이강욱,유충완 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.4

The purpose of the present study is to investigate and analyze effects of aerobic dance training on housewives' life satisfaction. 270 subjects were selected from members at aerobic dance clubs in Kwangju. A questionnaire was used to collect the data. The data were analyzed with SAS 6.12 statistics package. The findings of the study were : 1. 65% of the subjects participated in the aerobic dance activities 4~5 days a week while 18.3% of the subjects participated every day. 2. 67.4% of the subjects participated in the aerobic dance activities for 30~50 minutes and monthly mean expenses were 30,000~50,000 won(56.1%). 3. In comparison of the housewives' general characteristics with the motive of participation in the aerobic dance activities, there were no significant differences. 4. According to the subjects's jobs, there were significant differences in the motive of participation. Especially, employees for management and administration had higher motive of participation(3.644). 5. In comparison of life satisfaction with the aerobic dance activities, all parameters(duration, periods, degree and existence of the activities) were related with the life satisfaction. 6. In case of participation for more than 5 years, more life satisfaction was observed.

노인의 인구통계학적 특성이 여가활동유형에 미치는 영향

송채훈,임효택,정명수 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.4

This study aims to examine the relationship among the types of leisure activities of the aged, their satisfaction with leisure, their concentration on leisure and their loneliness. The subject of this study is the aged over 65 years old residing in Jeollanamdo and Gwangju by random sampling and total 520 subjects of 238 men (43.3%) and 282 women (51.3%) are used for the final analysis. The examination method accepts self-test recording and questionnaire to analyze the actual conditions and satisfaction of leisure through direct participation in the leisure program conducted by educational agencies for the aged and the statistical methods used for data analysis include SPSS 10.0 for Windows, t-test and one-way ANOVA. This study obtains the four conclusions through the above methods and procedure as follows: First, it is found that the types of leisure activities according to the demographical characteristics of the aged are sports, health activities, hobby and cultural activities, amusement and social activities, there is no statistical difference according to the presence of spouse, but there are difference in the types of leisure activities enjoyed by the aged according to general characteristics. Second, it is known that there are statistically significant differences in the degree of subjective health, their satisfaction with pocket money and preparation for their old age and those who enjoy leisure activity show low loneliness, feel a considerable satisfaction with leisure and concentrate on the leisure activities.