골프참여자의 관여도에 따른 매너인식 평가요인이 경기력에 미치는 영향

백승헌,김기탁 한국골프학회 2024 골프연구 Vol.18 No.1

[목적] 본 연구는 백승헌, 김기탁(2021)이 연구한 매너 인식 평가영역에 관한 후속연구로 골프참여자의 인구통계적 특성과 골프 참여행태를 통한 유사성을 중심으로 군집화하여 매너인식 평가요인이 경기력에 미치는 영향을 알아보는데, 연구목적이 있다. [방법] 편의표본 추출법을 활용하여 설문 조사를 하였고 얻어진 235부를 SPSS 23.0 통계패기지 프로그램을 활용하여 연구목적에 맞게 활용하였다. 결과에 활용한 통계기법으로는 상관관계 분석, 군집분석, 다중회귀분석을 활용하였다. [결과] 군집 1의 매너인식 평가요인이 경기력에 미치는 영향을 살펴보면 매너인식 평가요인의 하위요인 중 언어소리, 규칙위반, 습관행동을 높게 인식할수록 경기력에 영향을 미치는 것으로 나타났고 군집 2의 매너인식 평가요인이 경기력에 미치는 영향을 살펴보면 매너인식 평가요인의 하위요인 중 규칙위반, 위압감, 습관행동을 높게 인식할수록 경기력에 영향을 미치는 것으로 나타났다. [결론] 나타난 결과를 바탕으로 올바른 골프문화 정착과 신사 스포츠라는 종목에 걸맞은 매너있는 스포츠 문화로 자리매김할 수 있기를 기대한다. [Purpose] This study is a follow-up study on the manner recognition evaluation area studied by Seung-heon Baek and Gi-tak Kim (2021). This study groups golf participants based on their demographic characteristics and similarities through golf participation behavior to determine the impact of manner recognition evaluation factors on performance. As you can see, there is a research purpose. [Research Method] A survey was conducted using convenience sampling, and the 235 copies obtained were utilized for research purposes using the SPSS 23.0 statistical package program. Statistical techniques used for the results included correlation analysis, cluster analysis, and multiple regression analysis. [Method] Looking at the impact of the manner recognition evaluation factors of cluster 1 on athletic performance, it was found that the higher the recognition of language sounds, rule violations, and habitual behavior among the sub-factors of the manner awareness evaluation factors, the more they influenced athletic performance, and the manner awareness evaluation factors of cluster 2 Looking at the impact on performance, it was found that among the sub-factors of the manner recognition evaluation factor, the higher the perception of rule violation, feeling of intimidation, and habitual behavior, the more it affected performance. [Conclusion] Based on the results, we hope to establish a proper golf culture and establish a sports culture with manners befitting a gentleman's sport.

W/CoFeB/MgO 구조에서 스핀-오빗 토크와 스핀 홀 자기저항의 상관관계

백승헌,조순하,이경동,조영훈,박병국 한국자기학회 2015 한국자기학회 학술연구발표회 논문개요집 Vol.2015 No.11

상담 실적으로 본 국민의 AIDS 인식 정도

백승헌,Baek, Seung-Heon 한국건강관리협회 1988 건강소식 Vol.12 No.11

사회적 재난으로 인한 간접적 외상, 침습적 반추, 스포츠관람 행동의 관계

백승헌,김기탁 한국엔터테인먼트산업학회 2023 한국엔터테인먼트산업학회논문지 Vol.17 No.3

For data collection, an online survey using qualtrics was conducted, and the survey period was 2 months from January to February 2023. Meanwhile, a total of 230 questionnaires were used in the final study, and statistical processing of the collected data was computerized according to the purpose of extraction using SPSS 23.0 and AMOS 23.0. A summary of the results of this study is as follows. First, it was found that indirect trauma caused by social disasters affected invasive rumination. Second, it was found that indirect trauma caused by social disasters affected participation in sports watching. Third, it was found that invasive rumination affects participation in sports watching. Based on these research results, it was confirmed that indirect trauma and invasive rumination caused by social disasters have an effect on sports viewing behavior. Based on the research results, the conclusions are presented as follows. First, the government's role in preparing a system for continuous follow-up and observation of victims and continuous interest in multi-housing facilities is required. Second, prepare measures for mature citizenship and prevention of recurrence. Third, the research results suggest that there will be an impact on sports viewing behavior as a result of implementing strategies to relieve stress caused by indirect trauma caused by social disasters. Fourth, a theoretical basis was derived that coping and healing by daily stress related to invasive rumination could affect future sports viewing behavior.

소셜네트워크 빅데이터 분석과 IPA분석을 활용한 스크린 골프장 선택속성에 관한 연구

백승헌,김기탁 한국골프학회 2019 골프연구 Vol.13 No.2

[목적] 소셜네트워크 키워드를 통한 빅데이터 분석을 활용하여 시대적 이슈와 소비자패턴의 공통점을 찾아내고 추 출된 데이터를 중심으로 정형화된 변인을 선정을 활용한 IPA분석을 실시하여 차별화된 마케팅 전략을 수립하는데 연구의 목적이 있다. [방법] 소셜 네트워크 빅데이터분석의 핵심 키워드는 ‘스크린골프장’과 ‘스크린골프장 문제점’ 의 2개의 영역으로 조사하였으며, 데이터 수집은 2018년 1월 1일 ~ 2019년 2월 28일까지의 데이터를 수집하였으며 CONCOR분석을 활용해 선택속성의 변인을 설정하여 IPA분석을 실시하였다. [결과] IPA분석결과 1사분면은 청결상 태, 공기청정 상태, 안전거리 확보, 서비스의 종업원의 친절성, 태도, 접근성의 주차시설, 예약편리성, 프로그램의 기계로 구성되었으며, 2사분면은 프로그램의 현실감, 3사분면은 직원 전문성, 비용의 할인혜택, 요금, 식음료 가격, 프로그램의 다양성, 4사분면은 시설의 방음, 안전시설, 접근성의 스크린골프장 접근성으로 구성되었다. [결론] 따라 서, 경영자들의 시설설비에 대한 인식, 시장의 과밀, 과포화 현상을 규제할 수 있는 방안과 스크린골프 기기판매, 프로그램 업그레이드 추가 비용 등의 여러 문제점을 해결할 수 있는 방안이 모색되어야 할 것이다. [Purpose] By using big data analysis through social network key words, we can find the common point between the issue of the time and the consumer pattern, and conduct the IPA analysis using the selected data based on the extracted data to establish differentiated marketing strategy. [Method] The major key words of social network big data analysis were two areas of ‘screen golf course' and ‘screen golf course problem'. Data collection was collected from January 1, 2018 to February 28, 2019, and CONCOR the results of this study are as follows. [Result] IPA analysis results showed that the first quadrant consisted of cleanliness, air cleanliness, safety distance, service kindness, attitude, accessibility parking facility, reservation convenience, and program machine. In the second quadrant, the quadrant consisted of staff expertise, cost savings, rates, food and beverage prices, program diversity, and quadrants of the facility's soundproofing, safety facilities, and accessibility to screen golf. [Conclusion] Therefore, it is necessary to find ways to solve the various problems such as the perception of the facilities of the management, the regulation of the market overcrowding, the overcrowding, the sale of screen golf equipment, and the additional cost of program upgrade.

건강증진을 위한 홈트레이닝 구매활동에 관한 연구

백승헌,김기탁,정루미 한국엔터테인먼트산업학회 2023 한국엔터테인먼트산업학회논문지 Vol.17 No.7

The purpose of this study is to investigate the effects of online purchase reviews on attitudes, images, and purchase intentions according to the degree of involvement of home-training products consumers. The purpose of this study is to infer the importance of the latter and to infer the consumption behavior of a specific group in the corporate aspect. To achieve the purpose of this study, the subjects of this study were those who had experience in purchasing home-training products, and the data of 244 copies were used for the final study. First, after examining the influence of the reviews on the attitude, image, and purchase intention of the high involvement group (Group 1), the subfactors of the four factors (exaggeration, truthfulness, usefulness, and agreement) that make up the purchase review were partially. It affects attitude, image, and purchase intention. In addition, as a result of examining the influence of attitude and image on purchase intention, it was found to affect both. Second, as a result of examining the influence of low-involvement group (group 2) on attitude, image, and purchase intention, the four sub-factors (exaggeration, truthfulness, usefulness, and agreement) that make up the purchase review were partially. It affects attitude, image, and purchase intention. In addition, as a result of examining the influence of attitudes and images on purchase intention, attitudes influenced purchase intention.

여성골퍼의 골프용품 추구혜택에 따른 소비행동 연구

백승헌,김기탁 한국골프학회 2020 골프연구 Vol.14 No.4

[목적] 여성골퍼가 증가하고 여성골프용품의 매출이 증가하는 현 시점에서 여성골퍼의 골프용품 추구혜택을 파악하 고 추구혜택에 따른 소비행동의 구조적 관계를 파악하는데 목적이 있다. [방법] 2020년 6월 1일 ~ 7월 1일까지 여성골 퍼들을 대상으로 편의표본추출법을 활용해 조사를 진행하였으며, 조사대상자에게 본 연구의 목적과 취지를 구체적으 로 설명하여 설문에 대한 이해를 높였고 자기평가기입법을 활용하여 280부의 설문을 최종 연구에 활용하였다. 자료 처리 방법은 SPSS 23.0과 AMOS 23.0을 활용하였다. [결과] 구조화된 통계프로그램을 실시하여 나타난 결과는 첫째, 여성골퍼의 골프용품 추구혜택과 소비행동의 하위요인 중 미디어소비에는 대부분 영향을 미쳤다. 둘째, 소비행동의 하위요인인 미디어소비은 추천의도에 영향을 미쳤다. 셋째, 소비행동의 하위요인인 미디어소비는 구매의도에 영향을 미치는 것으로 나타났다. [결론] 따라서 본 연구는 여성골퍼의 용품구매 결정시 다양한 욕구를 충족할 수 있는 전략 에 대해 제시하였으며, 골프용품계의 신시장 창출과 4차산업혁명 시대의 핵심기술을 도입한 마케팅적 접근을 제시하 기 위해 노력하였다. [Purpose] The purpose of this study is to examine female golfers' benefits sought of golf products and the structural relationship of consumption behavior by benefits sought at the time of increase in female golfers and the sales of female golf products. [Method] A survey was conducted with female golfers from June 1 to July 1, 2020 using convenience sampling. The purpose and intent of this study were explained to participants to enhance their understanding of a questionnaire. 280 self-administered questionnaires were used for the final analysis. SPSS 23.0 and AMOS 23.0 were applied to data processing. [Results] The results by a structured statistical program were as follows. First, the benefits sought of golf products mostly had an effect on the media consumption which was one of subjects of consumption behavior in female gofers. Second, the media consumption had an effect on the intention to recommend. Third, the media consumption had an effect on the intention to purchase. [Conclusions] Therefore, this study suggested strategies to satisfy various desires when female golfers decide to purchase golf products. Moreover, this study strived to propose a marketing approach to create a new market of golf products and introduce core technology in the age of the 4th industrial revolution.

Graphene as an effective tunnel barrier for spin injection into n-Ge

백승헌,서유진,오중건,박민규,봉재훈,윤성준,서민수,박승영,박병국,이석희 한국자기학회 2014 한국자기학회 학술연구발표회 논문개요집 Vol.2014 No.5

빅데이터를 활용한 사회적 이슈와 소비행동 연구

백승헌,김기탁 한국엔터테인먼트산업학회 2019 한국엔터테인먼트산업학회논문지 Vol.13 No.8

This study conducted social network big data analysis to investigate consumer's perception of Japanese sporting goods related to Japanese boycott and to extract problems and variables by recognition. Social network big data analysis was conducted in two areas, “Japanese boycott” and “Japanese sporting goods”. Months of data were collected and investigated. If you specify the research method, you will identify the issues of the times – keyword setting using social network analysis – clustering using CONCOR analysis using TEXTOM and Ucinet 6 programs – variable selection through expert meetings – questionnaire preparation and answering – and validity of questionnaire Reliability Verification – It consists of hypothesis verification using the structural model equation. Based on the results of using the big data of social networks, four variables of relevant characteristics, nationality, attitude, and consumption behavior were extracted. A total of 30 questions and 292 questionnaires were used for final hypothesis verification. As a result of the analysis, first, the boycott-related characteristics showed a positive relationship with nationality. Specifically, all of the characteristics related to boycotts (necessary boycott, sense of boycott, and perceived boycott benefits were positively related to nationality. In addition, nationality was found to have a positive relationship with consumption behavior.

실물대모형 및 ¹/5, ¹/10축소모형의 자연채광 성능평가에 관한 비교분석

백승헌,김정태,Baik, Seung Heon,Kim, Jeong Tai 한국생태환경건축학회 2006 한국생태환경건축학회 논문집 Vol.6 No.4

Mock-up model can be applied to measure accurate performance data but difficult to apply the variables in experiment. There can be a slight experiment errors in Scale model, but various parameters can be applied for a objective experiment. This paper aims to compare the daylighting performance in 1, 1/5, 1/10 scale model of offices and analyze the experiment errors to certificate the influence of model experiment. To analyse daylighting performance, a comparison of a Mock-up model, sized $12.0m(w){\times}7.2m(l){\times}3.7m(h)$, designed for experimentation of daylighting systems and its 1:5, 1:10 scale model. It has an identical configuration of reference room and the test room. For the test room, the lightshelf system was designed as Micro-4 reflective material. To assess work plane illuminance and light factor, photometric sensors of each room were installed at work-plane(6 points) and exterior horizontal illuminance (1 point). And luminance of window, rare of the room was measured under clear sky. It is to be monitored by Agilent data logger, photometric sensor Li-cor and the Radiant Imaging ProMetric 1400. Comparisons with a light factor, increase-decrease ratio and luminance are discussed.