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연구논문 : 『중요도-실행도』 분석을 통한 국제회의 평가 : ISR2001 국제회의 사례연구를 중심으로
김성섭,임재문,이형룡 대한관광경영학회 2001 觀光硏究 Vol.16 No.2
A convention industry is internationally recognized as being important national strategic industry. Many interests have been given in how to operate convention and attract it. However, many efforts were not invested to assess whether the convention was well organized and managed. This study was designed to evaluate an international conference using importance performance analysis. A field survey was conducted and 168 samples were collected. Results of this study show what problems were and what were well managed from the perspective of attendants' perceptions of the international conference. Generally, results of this study indicated that the participants did perceive lower performance level than importance level.
「중요도-실행도」분석을 통한 국제회의 평가 : ISR2001 국제회의 사례연구를 중심으로
김성섭,임재문,이형룡 대한관광경영학회 2001 觀光硏究 Vol.16 No.2
A convention industry is internationally recognized as being important national strategic industry. Many interests have been given in how to operate convention and attract it. However, many efforts were not invested to assess whether the convention was well organized and managed This study was designed to evaluate an international conference using importance-performance analysis. A field survey was conducted and 168 samples were collected Results of this study show what problems were and what were well managed from the perspective of attendants' perceptions of the international conference. Generally, results of this study indicated that the participants did perceive lower performance level than importance level.
샤플리가치를 이용한 수박 브랜드 통합의 경제적 이익 배분 연구
김성섭,서상택 한국농업경제학회 2012 農業經濟硏究 Vol.53 No.2
This study derives a fair allocation of economic margin resulting from brand unification of watermelon originated in Jincheon County in Chungbuk Province. A concept of Shapley value, a part of co-operative game, is used to derive the allocation ratio between two participants(Deoksan and Saengajincheon), where the shapely value is calculated according to the marginal contribution of each brand to the value of unified brand. One hundred thirty three farmers(sixty seven from Deoksan and sixty six from Saengajincheon) were surveyed with the items of farmer's preference to brand unification, the expected price of watermelon with unified brand, and the need of criterion for the allocation of economic margin resulting from brand unification. Results show that the fair allocation ratio of economic margin are fifty five percent for Deoksan and forty five percent for Saengajincheon. A sensitivity analysis was performed to check the variation of the fair ratio by changing the expected price of watermelon with unified brand. The ratio with fifty five percent for Deoksan and forty five percent for Saengajincheon was robust in spite of price change.
김성섭,정광숙,권중환 한국관광학회 2002 관광학연구 Vol.26 No.2
The first objective of this study was to identify what education and training programs make casino operational employees perceive to be important and whether or not casino management actually performs the education and training programs well. The second objective was to investigate what education and training programs have the effectiveness to those employees. To accomplish the first goal, importance-performance analysis was used. According to the results of the second research question, overall satisfaction, increase of revenue, service toward customers, self-actualization and future career development were explained by the casino education and training programs factors, respectively. For example, it was found that the increase of revenue was strongly affected by education of problem solution and education of foreign languages.
호주호텔직원과 한국인 관광객 간에 이(異)문화로 인한 호텔이용 시 행동이나 태도에 대한 인식차이 연구
김성섭,한학진, 임수연 한국호텔관광학회 2007 호텔관광연구 Vol.9 No.2
It is a sweeping trend that various opportunities of contacts and communications between residents (hosts) and tourists (guests) through international tourism are continuously growing in a global society. The cultural differences between the two parties may lead to misunderstanding and cultural conflicts each other. This study focuses on assessing differences of perceptions on attitude and behavior between Australian hotel employees and Korean tourists to Australia. Data for this study included 300 Korean tourists and 70 Australian hotel employees. Results of this study show that there is a big gap of perceptions between Korean tourists and Australian hotel employees. Finally, this study suggests some marketing strategies and implications on how to communicate between both parties in many cases of possible cultural conflicts.