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수산업협동조합의 마아케팅에 관한 연구 : 마아케팅경로를 중심으로 Especially with the Problems of Marketing Channel
안세원 한국수산경영학회 1981 수산경영론집 Vol.12 No.2
This essay examines the marketing of Fishermen's Cooperative in Korea, and in particular considers the marketing channel of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firm to get the job done. Thus marketing channel firms of the fisheries products include primarily the Fishermen's, Cooperative, the licensed dealers and the merchant middlemen. The goal of marketing is in matching of segments of supply and demand. Every producer seeks to the link the marketing channel firms that will help it accomplish its objective best. Therefore this study surveys the three types of marketing channels through the central market. That is, they are a marketing channel through the terminal market, a marketing channel through the fishermen's cooperative terminal market, and a marketing channel through the private fish market. Consequently the Fishermen's Cooperative can choose to improve in any of the marketing channel as follows : ① The Fishermen's Cooperative is nominated wholesaler in the terminal market. ② It is abolished to sell by double auction in the production district terminal market and the consuming city terminal market of Fishermen's Cooperative. ③ The steady wholesalers in private fish market are entitled to the licensed dealers. ④ The fishermen's Cooperative sponsored voluntary chains join with retailer, supermarkets, consumers' cooperative society. Therefore the study of marketing channel of fisheries products can appropriately referred to satisfying needs and wants through exchange process.
安世遠,余聖遇 慶星大學校 1991 論文集 Vol.12 No.3
This issue is designed to present some of the recent thinking and empirical evidence on the subject of "internationalization" The term "internationalization" is used here to refer to " the process of increasing involvement in international operations" and also to highlight the variety in firms' international market entry and development modes. Companies' international involvement can best be described as evolutionary. A fundamental proposition of many writers on internationalization is that a firm's export behavior is a developmental process involving a sequential step wise progression. Thus the more international experience the company has, the lower the perceived risk of running a foreign business. On the other hand, some researchers also postulate that internationlization is a sequential process and formulated a stages model. The process by which a firm demonstrates exporting behavior is usually conceived as evolving through various states, though the suggested number and characteristics of relevant stages vary. A review of the major studies suggests four groups of factors as likely determinants of whether firms engage in export marketing. The factors can be identified as 1) management expectation and the strength of managerial aspirations for various business goals 2)the level of organizational commitment to export marketing 3) attention-evoking factors 4)export barriers It is generally recognized that the expansion of a nation's exports has positive effects on the growth of the economy as a whole as well as on individual firms. An overall objective in most countries is to find ways to increase exports. Increase exports may be achived either by stimulating exporting firms to export more or by inducing non-exporters to start exporting . Despite the potential contributions of a higher export level, many firms appear not to be fully maximizing their potential gains from international trade. An important objective of this study, therefore, is to profile these firms at different levels of international development and to identify determinants of export marketing behavior. Futher, because the determinants differ from one export stage to another, the relative importance are also analyzed. Another major objective is to suggest a theoretical insight which could be used by public or private export promotion agencies for estimating the export potential of firms. No comprehensive or widely accepted theory of the process by which firms expand and develop their international business activities has yet emerged. However, there does appear to be some concensus emerging concerning certain general characteristics of this process. 1) It is an incremental learning process which takes place over time as the firm gradually increases its involvement and commitment in foreign markets. 2) This process could be identified several development stages according to degree to involement in foreign operations. 3) Factors that influence firm's progressions from one stage to the next tend to differ by stage. 4)Differences of export potential in both exporting and nonexporting firms can be explained by various aspects. The issue begins with export as an expansion alterantives for the company, in chapter III, a review of existing theretical and empirial studies on the export behaviour of firms . A chapter IV of this study tries development of conceptual integrated export behaviour of firms. Lastly conclusion and future research directions are present in chapter V.
나노 임프린트 기술을 이용한 폴리머 도파로 기반의 브래그 격자형 파장 필터
안세원,이기동,금도환,진원준,이상신 대한전기학회 2006 전기학회논문지C Vol.55 No.5(C)
- A polymeric waveguidetype wavelength filter based on a Bragg grating has been proposed and fabricated using the simple nanoimprint technique, for the first time to our knowledge. An ultraviolet transparent stamp with the singlemode waveguide pattern incorporating a surfacerelieftype Bragg grating was specially designed selective dryetching process. Using this stamp, the device fabrication was substantially involving just a singlestep process of imprint followed by polymer spincoating. The achieved maximum reflection was higher than 25 dB at the center wavelength of 1569 nm. And the 3dB bandwidth was 0.8 nm for the device length of 1.5 cm.