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        Factors Affecting Brand and Student Decision Buying Fresh Milk: A Case Study in Ho Chi Minh City, Vietnam

        Huan Quang NGO,Thang Quyet NGUYEN,Nguyen Thanh LONG,Tung Van TRAN,Tri M. HOANG 한국유통과학회 2019 The Journal of Asian Finance, Economics and Busine Vol.6 No.3

        The paper aims to examine the factors affecting brand and student decision in buying fresh milk. Combining qualitative and quantitative research methods, this study used self-completed questionnaires to investigate 520 students in Ho Chi Minh City. The results of the study show that that there are five key determinants affecting the dairy brand and student decision in buying fresh milk, including: (1) product quality, (2) fair price, (3) product promotion and customer services, (4) product convenience, and (5) reference group’s attitude to the brand. In addition, it is also found that product brand has a direct and positive impact on the student decision. The finding in this study is quite different from other existing literatures in terms of the importance level of the determinants of the student decision in buying fresh milk; specifically, in deciding to buy their fresh milk, students are often interested in the promotion and customer service, the product convenience, and the reference group for the purchase, more than in the quality and price of the product. From these findings, some managerial implications are proposed for policy-makers and relevant enterprises to have appropriate policies and strategies for their business development.

      • KCI등재

        The Role of Zn Doping on the Catalytic Activity of the Nanoparticle Perovskite La0.7Sr0.3MnO3

        Tran Thi Minh Nguyet,Nguyen Quang Huan,Tran Que Chi,Do The Chan,Nguyen Doan Thai,Nguyen Cong Trang,Luu Tien Hung,Le Van Tiep,Nguyen Van Qui 한국물리학회 2008 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.52 No.5

        The nanometer complex oxide La0:7Sr0.3Mn0.6Zn0.₄O₃ was prepared by using a Sol-Gel method with citric acid as a ligand. The in uence of Zn doping of La0.7Sr0.₃MnO₃ on the structure, the morphology, the surface properties and on the catalytic activity of material was studied by using X-ray diraction (XRD), transmission electron microscopy (TEM), a high-resolution images and selected area electron diraction (SAED), physical adsorption and temperature programmed surface reaction (TPSR) methods. The results showed that perovskite La0:7Sr0:3Mn0:6. Zn0.₄O₃ could well catalyse propene oxidation in the temperature range 190 { 280 ℃, which was reduced to 100 { 120 ℃ for catalyst La1-χSrχMnO₃ The nanometer complex oxide La0:7Sr0.3Mn0.6Zn0.₄O₃ was prepared by using a Sol-Gel method with citric acid as a ligand. The in uence of Zn doping of La0.7Sr0.₃MnO₃ on the structure, the morphology, the surface properties and on the catalytic activity of material was studied by using X-ray diraction (XRD), transmission electron microscopy (TEM), a high-resolution images and selected area electron diraction (SAED), physical adsorption and temperature programmed surface reaction (TPSR) methods. The results showed that perovskite La0:7Sr0:3Mn0:6. Zn0.₄O₃ could well catalyse propene oxidation in the temperature range 190 { 280 ℃, which was reduced to 100 { 120 ℃ for catalyst La1-χSrχMnO₃

      • KCI등재

        Preparation of Gold Nanoparticles, Au/Fe2O3 by Using a Co-Precipitation Method and their Catalytic Activity

        Tran Thi Minh Nguyet,Nguyen Cong Trang,Nguyen Quang Huan,Nguyen Xuan,Luu Tien Hung,Masakazu Date 한국물리학회 2008 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.52 No.5

        Au=Fe₂O₃(Au : Fe = 1 : 50) catalyst was prepared by the co-precipitation method. The co- precipitate was studied by using dierential thermal analysis (DTA) and dierential thermal gravi- metric analysis (DTGA). The structure of the sample was investigated by using X-ray diraction (XRD) and transmission electron microscopy (TEM) and high-resolution transmission electron mi- croscopy (HRTEM). The particle size was determined to be within the range of 1.5 and 8 nm. Results of the study for catalytic properties showed that T1=2 for CO and H2 oxidation were 317 and 405 K respectively. Au=Fe₂O₃(Au : Fe = 1 : 50) catalyst was prepared by the co-precipitation method. The co-precipitate was studied by using DTA and DTGA. The structure of the sample was investigated by XRD, TEM and HRTEM. The particle size was determined to be within the range of 1.5 and 8 nm. Results of the study for catalytic properties showed that T1=2 for CO and H2 oxidation were 317 and 405 K respectively. Au=Fe₂O₃(Au : Fe = 1 : 50) catalyst was prepared by the co-precipitation method. The co- precipitate was studied by using dierential thermal analysis (DTA) and dierential thermal gravi- metric analysis (DTGA). The structure of the sample was investigated by using X-ray diraction (XRD) and transmission electron microscopy (TEM) and high-resolution transmission electron mi- croscopy (HRTEM). The particle size was determined to be within the range of 1.5 and 8 nm. Results of the study for catalytic properties showed that T1=2 for CO and H2 oxidation were 317 and 405 K respectively. Au=Fe₂O₃(Au : Fe = 1 : 50) catalyst was prepared by the co-precipitation method. The co-precipitate was studied by using DTA and DTGA. The structure of the sample was investigated by XRD, TEM and HRTEM. The particle size was determined to be within the range of 1.5 and 8 nm. Results of the study for catalytic properties showed that T1=2 for CO and H2 oxidation were 317 and 405 K respectively.

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