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Lee Kai-Sean,Sia, Ming-Hui,Lui, Karen-Koon-Ling,Lee, Sang-Hyeop 경성대학교 산업개발연구소 2018 산업혁신연구 Vol.34 No.3
이 연구는 말레이시아 클랑 밸리 (Klang Valley)의 도시 맥락에서 6 명의 주 방장 겸 기업가의 성공 과정을 조사하고 있다. 여러 케이스 스터디 접근법을 사용하여 각 주방 장의 개인 경력에 대한 통찰력을 얻었다. 음식 분야에서의 각 요리사의 초기 열정에서 궁극적인 기업 성공에 이르기까지 어떠한 스토리가 있는지 알아보았다. 본 질적으로 이 연구는 말레이시아 밀레니엄 요리사의 경력 과정뿐만 아니라 기업가들에게 도 기존 문 헌의 이론적 근거를 제공하고자 한다. This study investigates the career processes of six chef-entrepreneurs’ success in the urban context of Klang Valley, Malaysia. A multiple-case study approach was employed to gain insights into each chef’s personal careers, where a total of nine ‘career chapters’ were narrated, in which began from each chef’s initial passion in the field of food to their eventual entrepreneurial successes. In essence, this study provides an understanding of not only the career processes of Malaysian millennial chefs, but also entrepreneurs through the theoretical basis of existing literature. It helps industry practitioners in understanding the needs, wants, and ambitions of chefs of the millennial generation, which suggests that the chef profession represents one of not only culinary technicians, but also entrepreneurial and business prowess.
Exploring Klang Valley Women’s Beer Consumption: A Means-End Chain Approach
Karen-Koon-Ling Lui,Patchrin Lee,Kai-Sean Lee,이상협 (사)한국조리학회 2019 한국조리학회지 Vol.25 No.9
The aim of this paper is to identify the product attributes and to explore the motivation behind women’s consumption of beer. Women were specifically chosen as the key target due to common misconceptions of how they perceive beer and a lack of in-depth data revolving why they drink beer. A Means-End Chain (MEC) approach was adopted and applied on the sample of women aged 18 and above, residing in Klang Valley, Selangor, via face-to-face interviews. The results were compiled and categorized into their respective attributes, consequences, and values, which were then used to form a hierarchical value map (HVM). The emphasis of exploring the motivations can be justified as a means for future researchers, beer producers and beer-related industries to better communicate and integrate their marketing strategies to include women more.