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      저자 : Kyeong Kyoo Wang (검색결과 2 건)
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      • 서비스 품질이 고객충성도에 미치는 영향에 관한 연구

        유지철,경규왕 忠州大學校 2011 한국교통대학교 논문집 Vol.46 No.-

        To achieve the purpose two methods were employed in this study. The first covered the review of related literature on service. The second adopted field survey approach for data. The study model was Developed using SERVQUAL model and details of study as follows. First, as determination factors of service 5 quality for Local Nong-Hyup " Tangibles, Reliability, Responsiveness, Assurance, Empathy" were extracted by factor analysis. Second, using regression analysis, it was found that except Reliability, Responsiveness factors, Tangibles, Assurance and Empathy factors effect customer's satisfaction. Third, using regression analysis, it was found that all the factors affect repurchase and recommendation.

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        A Study on the Pizza Restaurants Customer Satisfaction a Priority Using AHP

        Kyeong Kyoo Wang,Chung Soon Suk,Shin Cheon Sik,Yoo Ji Chul,Lee Mi Jung 한국상품학회 2016 商品學硏究 Vol.34 No.6

        This study is currently pizza restaurants in saturated unprofessional targets. pizza restaurants in Korea General 20-30 consumers to quantify the importance of selecting attributes for a pizza restaurants, a pizza restaurants in korea, the pizza market competition by sequencing to the executive management and want to operate a pizza restaurant operation intended to provide a strategic implications to support the safe execution. To this end, a pizza restaurants and a relevant extract a wide range of literature significant selection through attributes to existing research , and a pizza restaurantsmonth aimed at about 20 to 30 consumers visited at least oncewas survey , the result of the survey AHP importance of pizza restaurants selected by the properties investigated and priority ranking. The questionnairewas deployed to 237 , the same number was recovered. The questionnairewas 37 except for a survey that determined that the response to insincerity, was also analyzed using a total of 200 respondents , excluding Expert Choice 11.5 programs do notmeet the above criteria.

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