USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE

Fitri Aprilianty,Mustika Sufiati Purwanegara 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.8

This research studied the effect of underwear’s product cues (style, fabric and price) on consumer choice by using conjoint and consumer neural response (EEG). The results reveal that female prefers bikini style and silk fabrics while male likes brief and boxer. In addition, male more relies on price than female.

Compressed Domain Based Image Authentication for JPEG Coded Images

Fitri Arnia,Ikue Iizuka,Yuji Nakano,Ayuko Takagi,Hitoshi Kiya 대한전자공학회 2005 ITC-CSCC :International Technical Conference on Ci Vol.2005 No.4

WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM

Fitri Aprilianty,Armansyah Adhityo Pramono,Reza Ashari Nasution,Nurrani Kusumawati,Annisa Rahmani Qastharin 글로벌지식마케팅경영학회 2019 Global Fashion Management Conference Vol.2019 No.07

Comparative study of MPC and LQC with disturbance rejection control for heavy vehicle rollover prevention in an inclement environment

Fitri Yakub,Shihao Lee,Yasuchika Mori 대한기계학회 2016 JOURNAL OF MECHANICAL SCIENCE AND TECHNOLOGY Vol.30 No.8

This paper compares the Model predictive control (MPC) and Linear quadratic control (LQC) of heavy vehicles via active front steering for rollover prevention in inclement environments. In both control methods, a Disturbance rejection control (DRC) that negates the effects of wind and road bank acting on the vehicle is designed. Load transfer ratio (LTR) is applied to judge rollover by mitigating the absolute value of LTR as much as possible. We tested and compared two different controllers, i) MPC with DRC and ii) LQC with DRC. Two types of environmental conditions were considered, i) typhoon and ii) typhoon on a bumpy road. The simulation results demonstrate that MPC was more successfully implemented than LQC during LTR suppression. This paper also proposes an MPC for coordination of active rear steering and differential braking control maneuvers to prevent rollover in inclement environments. For a feasible comparison, the LQC controller was designed using the same approach adopted for the MPC controller. Results show the proposed coordinated control yields better performance for rollover prevention than LQC.

Explicit controller of a single truck stability and rollover mitigation

Fitri Yakub,Pauziah Muhammad,Hoong Thiam Toh,M. Sofian Abu Talip,Yasuchika Mori 대한기계학회 2018 JOURNAL OF MECHANICAL SCIENCE AND TECHNOLOGY Vol.32 No.9

This study’s aim was to enhance the maneuverability safety in the coordination of active rear steering and differential braking control for untripped rollover prevention, which performs a panic lane change maneuver to bypass the obstacle encountered in the path. In avoiding rollover accidents, there are several guidance preventions, such as to secure the vehicle from the intention o f the driver and to position the vehicle in the actual lane. A crosswind effect is also found to be a crucial factor since this may cause other accidents. Therefore, there is a need to monitor the driver’s actual path and maintaining the stability of the vehicle along the desired path in order to avoid rollover accidents. We extended the analysis of Yakub and Mori (2015) [1], by suggesting an explicit model of predictive control, which includes an active rear steering and braking control for each wheel. Our main focus was on the general trade-off between rollover prevention and path tracking. The effectiveness of the explicit control model invented for this study was measured and validated by the simulation results for a heavy vehicle proposed in this research.

Analysis of Kernel Performance in Support Vector Machine Using Seven Features Extraction for Obstacle Detection

Fitri Utaminingrum,Sri Mayena,I Komang Somawirata,Anindita Septiarini,Timothy K. Shih 제어·로봇·시스템학회 2023 International Journal of Control, Automation, and Vol.21 No.1

Many electric powered wheelchairs (EPW) users fall due to the user’s carelessness of the road conditions in front of them that will have a significant impact on accidents. The process for detecting road conditions is one solution to maintain the safety of EPW users. This research is conducted to develop autonomous systems in the wheelchair to detect stair descent and floor obstacles. The system accomplished to prevent fatal risks occurs to the user, such as falling from the stairs that cause fractures. Moreover, the main goal of the system expansion is to identify the best kernel class from the support vector machine (SVM) classification method to distinguish the stair descent and the floor. This experiment is completed using the SVM method classified into four kernel functions: linear, polynomial, Gaussian, and Sigmoid kernel class, and also associated with gray-level co-occurrence matrix (GLCM) features extraction. The SVM produces the best result for detecting used linear kernel function with GLCM parameters (d = 1, θ = 0) was reached an average of accuracy is 89.0% for image data testing and video testing is 82.6%.

CONSUMER TASTE PREFERENCES OF SEVERAL INDONESIAN COFFEE BASED ON ELECTROENCEPHALOGRAPHY (EEG)

Fitri Aprilianty,Kartika Sarirahayu,Mustika Sufiati Purwanegara 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

The paper presents consumer taste preferences of Indonesian coffee based on consumers’ EEG recording as biological response to elicit preferences towards several coffee products. The study employs applications of neuroscience methods to analyze the physiological choice process. Coffee consumers were asked to evaluate several Indonesian coffee products by using wireless EEG headset with 5 channels to collect EEG signals from participants’ brain areas that can give us a measure to estimate consumers’ preferences. Introduction Coffee is one of the most widely consumed beverages in Indonesia. Earlier, Irfan Anwar, Chairman of the Association of Indonesian Coffee Exporters and Industries (AICE), said domestic coffee consumption in Indonesia grows by an average of 8 percent per year. In 2017 total consumption may reach 350,000 ton. Coffee consumption is estimated to grow in Indonesia in the 2017/2018 season from 3.1 million bags of (60 kilogram) coffee to 3.3 bags of coffee. This growth is attributed to the establishment of new cafes and coffee corners (usually in the business centers and malls in the bigger cities) as well as the increasingly popular coffee-drinking lifestyle among the nation's expanding middle class segment. In Indonesia, Coffee ranks third in the table of food and beverage categories in terms of annual turnover and the value of the coffee market is growing rapidly. This results in increased competition on the market, as well as an increasingly extensive product offer. This, in turn, means that the consumer is often spoilt for choice when choosing one product from among many available on the market. The final decision as to the selection is determined by a complex set of factors such as the quality of the product, its brand, convenience and the method of preparation, as well as the price. “We are now drinking more quality coffee and we now have a better understanding of the quality that’s consumed in the developed world,” Irfan (Chairman of the Association of Indonesian Coffee Exporter - AEKI) said. When selecting among the coffee products , consumers are guided by their subjective evaluation, they rely on their own senses, experience, knowledge, trend and similar vague criteria. Therefore, the main objective of the article is an analysis of consumer taste preferences on several indonesian coffee in Indonesia market. Understanding their preferences will make it possible to develop a marketing strategy and product development for coffee industry in Indonesia market. To investigate the consumer’s taste preferences of several indonesian coffee, there is consumer neuroscience the emerging interdisciplinary field in marketing, that combines psychology, neuroscience, and economics to study how the brain is physiologically affected by stimuli (Lee, Broderick, & Chamberlain, 2007). The human brain activity as biological response of consumers will be monitored and provided evidence of how product cues related with sensory inputs (taste) can affect consumer’s attitude and offer the hope of characterizing choice process in coffee consumers (Ohme, Reykowska, Wiener, & Choromanska, 2009). Literature Review The Sense of Taste The beverage companies should create the products that appealing to the sense of taste. These impulses transmitted with sensory nerves to the relevant centers in the brain and interpreted. The taste of sense varies according to cultures, lifestyles, habits etc. (Carter, et al 2013). Human Brain The human brain is the command center for the human nervous system. It receives input from the sensory organs and sends output to the muscles. One way to address whether taste as stimuli can affects consumers’ preferences towards several indonesian coffee based on consumers’ brain response is to record from multiple brain regions simultaneously while subjects perform choice tasks (Lee et al.,2007). In this research we will focus on frontal lobe, temporal lobe, and parietal lobe area that can draw consumer attitude through sensory system process. Electroencephalography EEG is an emerging research tool for evaluating sensory responses to stimuli. It provides important insight into the electrical activity of the brain cortex that reflects true emotions and feelings during coffee product consumption (Knutson et al., 2007). Methodology For coffee taste preference, 30 participants were involved in this study by using non probability judgmental sampling. The participant, are coffee consumers and purchasers of coffee product. They must have normal vision, never had neurological nor psychiatric disturbances and right handed. Sample Preparation And Serving The sample preparation is using the SCAA method. Samples are roasted 24 hours before cupping and allowed to rest for at least 8 hours. The coffee samples are created according to the size of one serving cup and placed on the ziplock plastic packaging immediately so that the aroma does not subside. The sample should remain on the ziplock packaging until the brewing process. The particle grind size should be slightly coarser than normally used for paper filter with ratio of 8.25 grams of coffee per 150 ml of water. Following the rules from SCAA, cupping glasses is tempered glass with size between 207 ml to 266 ml, with a diameter of up to between 76-89 mm. The temperature of the water approximately 93℃ when poured into the ground coffee, water must wet the whole coffee grounds. Wait in about 8-10 minutes until the sample temperature reaches 71℃, then the evaluation should begin. Data Collection To test Neural Response of the participants who were conducting experimental tasks by Emotiv EPOC Neuro Head Set International 10/20 System (Figure 1). EEG was recorded for 3 minutes. Before the testing session, each subject received detailed instructions regarding the experiment. They were instructed to minimize body and brain movement as possible and asked to remain relaxed throughout the experiment. In order to ensure subjects understood the task requirements, pre-experiments were given to practice. During the EEG recording session, the subjects were seated in a comfortable chair in a quiet room. To start the session, using a click for warning signal, and 3 seconds later we used another click as imperative signal to order the experimenter inject the stimulus (Table 1). Everyone will try the coffee by cupping in accordance with the SCAA rules. The subject tastes the stimulus for 3 seconds. Stimulus was manually injected into the subject’s mouth via a hand-held syringe connected to a tube in quantities of 20 ml each time to know until the after taste of coffee. Each stimulus was repeated 3 times with the inter block interval 10-15 minutes. The data then recorded using OpenVIBE 0.13.0 and EPOC Panel Control software and then analyzed using MATLAB R2015a which complemented with EEGLAB. The electrodes were placed on F3 - F4 and P7 - P8 sites. All participants were instructed not to consume any food or beverage other than water min 12 hour before testing to minimize time-of-day effects by reducing pre-experimental activity. Result & Discussion The respondents were consists of 80% males and 20% females, their age were 18-63 years old. Majority of the respondents (85 %) spend between Rp 1.000.000 and Rp 20.000.000 per month, 9% of them spend less than Rp 1.000.000 per month, while the remaining 6% spend more than Rp 20.000.000 per month. Most of respondents were university students (81%) while the rest (19%) were private employee and entrepreneurs. Based on cross tabulations test, we found that age (X2=8.351, p=0.017<0.05) and monthly expense (X2=9.266, p=0.034<0.05) affects the Korean food consumptions, while gender and occupation were not. This results supported Ton Nu et al. (1996) and Saba (2001) findings that was shown food habits and taste preferences are mostly related to age. The primary aim of the current study was to expand the previous research by examining the effect of taste on cognitive performance for investigating taste of several indonesian coffee. We test 10 Indonesian coffee with different origin, roasting level, and post harvest process. Coffee origin: (1) Java Preanger; (2) Aceh Gayo; (3) Toraja Sapan; (4) Bali Kintamani, and (5) Wamena Papua Roasting level: (1) Light; (2) Medium; and (3) Dark Post Harvest Process: (1) Wet Method; (2) Semi Wet Method; (3) Dry / Natural Methods; and (4) Honey Method The results showed some electrophysiological reactions and the most preffered coffee was Bali Kintamani coffee with honey process and dark roasting level (p=0.02; p>0.00) and the least preffered coffee was Toraja Sapan Coffee with washed process and dark roasting level(p=0.00; p>0.00). Different coffee stimulus had shown different interest, relaxation, and stress level. The highest interest level coffee had shown an increase in relaxation level. And it was determined that slowing down on brain waves parallel to that case and participant keeps away the stress. In the other hand, when they drink interested coffee an increasing had been determined on their brain activity and wave changing connected to stress. According to these data, they felt relaxation when thay drink the liked coffee but they felt stress at the opposite. Conclusions The results of this study indicate that different coffee stimulus had shown different interest, relaxation, and stress level. Most of coffee consumer like Bali Kintamani coffee with honey process and dark roasting level. Since this study was a pilot, we would extend such investigation to further more participants having various food preferences.

Building University Students’ Awareness of Socio-Pragmatic Meaning: Socio-Pragmatically-Oriented Speaking Tasks

Fitri Wijayanti,Avilanofa Bagus Budi 아시아영어교육학회 2021 The Journal of Asia TEFL Vol.18 No.2

Bad Relation between Covid19 and Liver Disease

( Fitri Kurnia ) 대한간학회 2021 춘·추계 학술대회 (KASL) Vol.2021 No.1

Effects of different intensities of exercise on folliculogenesis in mice: Which is better?

Fitri Kurnia Rahayu1,Sri Ratna Dwiningsih,Ashon Sa’adi,Lilik Herawati 대한생식의학회 2021 Clinical and Experimental Reproductive Medicine Vol.48 No.1

Objective: Exercise is a risk factor for infertility in women. However, research on the effects of different intensities of exercise on folliculogenesis has not yielded clear results. This study was conducted to analyze the effects of differences in the intensity of exercise on folliculogenesis in mice. Methods: Nineteen female BALB/c mice (age, 3–4 months; weight, 13–25 g) were randomly divided into four groups: control, mild exercise, moderate exercise, and high-intensity exercise. The mice in the exercise groups engaged in swimming, with additional loads of 3%, 6%, or 9% of body weight, respectively. There were five swimming sessions per week for 4 weeks, with a gradually increasing duration every week. At the end of the treatment, ovarian extraction was carried out and hematoxylin and eosin staining was performed to identify folliculogenesis. Results: There were significant differences in the number of total follicles between the control and moderate-exercise groups (p=0.036) and between the mild- and moderate-exercise groups (p=0.005). The mean number of primary follicles was higher in the moderate-exercise group than in the mild-exercise group (p=0.006). The mean number of secondary, tertiary, and Graafian follicles did not differ significantly among groups (p≥0.05). However, the number of total follicles and follicles in each phase tended to increase after exercise, especially moderate-intensity exercise. Conclusion: Exercise of different intensities affected the total number of follicles and primary follicles. The number of follicles of each phase tended to increase after exercise. Moderate-intensity exercise had better effects than other intensities of exercise.