큐비즘적 시 · 공간으로 구현된 다시점의 비주얼 내러티브 연구 - <글로리아> 프로덕션을 중심으로 -

진창주 ( Jin¸ Chang Ju ),조준희 ( Cho¸ Joon Hui ) 한국기초조형학회 2021 기초조형학연구 Vol.22 No.4

이 논문의 연구배경은 연극에 영상 기술을 접목하여 무대 위 새로운 시·공간의 창출의 가능성을 제시한 선행연구가 동시대 해외 연출가들의 연출적 시노그래피를 이론적으로 분석한 논문에 편중되어 있는 현실에 따라, 실제 프로덕션 과정을 기반으로 무대 위 실재화를 위한 구체적인 미디어의 활용에 관한 시스템의 연구와 실현을 통한 검증의 필요성에 기반한다. 이에 연구목적은 < 글로리아, Gloria >의 실제 프로덕션 과정 중 시노그래피를 큐비즘 기반의 다중-영상시스템의 체계에서 해체 및 재구성하여, 미국의 자본 만능주의 사회를 상징하는 새로운 큐비즘적 무대 시·공간인 다시점의 비주얼 내러티브를 창출함으로써, 연출적 표현양식의 새로운 가능성을 제시하는 것이다. 연구방법으로 첫째, 몽타주 기법을 적용하여 다른 시·공간의 사건현장 이미지와 연출적 질문을 문자로 갈음한 타이포그래피를 충돌시켜, 관객으로 하여금 영상 안팎의 사건현장의 인물들과 정서적 차원의 경험을 공유하게 하였다. 둘째, 관객입장 이미지와 타이포그래피의 충돌을 통해 관객을 공연에 적극적으로 개입 및 반응시켜, 무대, 연출. 관객이 무대 위 상호작용을 통해 공동현존에 이르게 함으로써, 관객의 수행적 전환을 유도하고자 하였다. 셋째, 시간 몽타주를 적용하여 전통적인 시간 개념을 탈피하고, 고정된 공간 안에서 현재와 과거의 시간이 교차되는 동시성이 드러나도록 하였다. 이것은 파편화된 인물과 현실로 나타나며, 관객이 인물과 현실을 다양한 관점에서 바라볼 수 있도록 하였다. 넷째, 공간 몽타주를 적용하여, 고정된 시간 안에서 무대와 파편화된 오브젝트에 인물의 다면적인 현실의 이미지가 교차되어 동시성을 드러냄으로써, 관객을 확장된 시·지각적 경험에 이르도록 하였다. The research background of this paper is that prior researches, which suggest the possibility of creating new time and space on the stage by applying video technology to plays, is biased toward theoretically analyzing stage scenography based on contemporary foreign directors, the researcher has realized the need for verification through research and realization of the multi-video system by the utilization of specific media from a practical production process. The purpose of this paper is to present new possibilities for the style of directorial expression through the practical production process of creating visual narratives of multi-viewpoints through dismantling and reorganizing the scenography of 「Gloria」 in terms of a Cubism based multi-camera system to build a new Cubistic stage time and space which symbolizes the American capitalism society. As research methods, firstly, by applying montage techniques, a collision between images of an incident site in other time and space and a text typography of directorial questions, results in audience’s emotional experiences with characters at the site of the incident in and out of the video. Secondly, using a collision between the images of audience’s admission and its typography, they could actively intervene and reacts to the performance, stage, director through recognizing their presence so that it was intended to induce a performative turn of them. Thirdly, temporal montage was applied to get out of the traditional concept of time and within a fixed space, so that the temporal intersection of the present and past time was revealed. Therefore, this fragmented characters and reality allows the audience to look at them from various individual perspectives. Fourthly, applying spatial montage, the images of the multi-faceted reality of the characters and the stage on fragmented objects within a fixed time are intersected for revealing simultaneity which leads the audience to an expanded visual and perception experience.

Advertising versus Sales Promotion: An Examination of the Japanese Food Industry, 1976-2008

Changju Kim,Yingzi Xu,Kenneth F. Hyde 한국마케팅과학회 2011 마케팅과학연구 Vol.21 No.4

The issue of increasing sales promotion at the expense of advertising has been examined with growing concern over the last two decades. This study provides an exploratory analysis of the issues of allocation of marketing communication budget in the Japanese food industry: advertising for the long-term versus sales promotion for the short-term. Based on data collected from Nikkei Need-FinancialQUEST (Nikkei Digital Media, 2011), an increase in marketing budget allocated to sales promotion relative to advertising was observed in a time series analysis study from 1976 to 2008. The use of sales promotion budget has a two-fold effect on financial performance: the sales promotion budget is positively related to sales volumes and negatively related to profitability. Managerial implications of these findings and areas for future research are discussed. Research shows the weakened power of traditional advertising in a diversified media environment; the growth rate differential of sales promotion relative to advertising has become noticeable in recent years (Kim, 2010; Li, Lee, Lee, and Griffin, 2011). However, in spite of qualitative and quantitative research in the last two decades, there is a gap concerning the outcomes of advertising and sales promotion budget allocation decisions in the industrial sector. The aim of this article is to give a better understanding of whether the paradigm shift in budget allocation from advertising to sales promotion exists, and if this is the case, how marketing firms’ financial performance is affected in regards to sales volume and profitability. To address these issues, this study examines the budget allocation decisions for advertising and sales promotion from the perspective of short-term versus long-term objectives (Quelch, 1983; Achenbaum and Mitchel, 1987; Buzzell, Quelch, and Salmon, 1990; Jones, 1990; Low and Mohr, 1999, 2000; Rossiter and Percy, 1997). The issue of increasing sales promotion at the expense of advertising has been viewed with growing concern by both practitioners and academics over the last two decades. In this context, considerable attention has been paid to the fundamental changes in the advertising-to-sales promotion ratio (Quelch, 1983; Johnson, 1988; Buzzell, Quelch and Salmon, 1990; Messinger and Narasimhan, 1995; Ailawadi, 2001). Partly as a result of the growing buying power of retailers, manufacturers have been reducing their commitment to advertising activities and spending much more on trade promotion and consumer promotion. The rapid growth in the relative proportion of trade promotion compared to total sales promotion is remarkable. This study seeks to identify the changes in the relative emphasis on communication strategy at the industry level in Japan over an extended period of time. Therefore, we propose:H1: The proportion of the marketing communications budget allocated to sales promotion, versus advertising, has increased in Japan. H2: The proportion of the marketing communications budget allocated to sales promotion increased sharply around the time of the collapse of the bubble economy in 1991. In regard to consumer package goods manufacturers, the growth rate of sales volume may be lower than of the growth rate for sales promotion (Teramoto, 2001). This is not surprising due to the saturated market in Japan. A short-term perspective is defined as the degree to which management emphasizes short-term objectives and tasks, generally one year or less, and thus encourages short-term results (Burke, 1984; Rossiter and Percy, 1997). The short-term results of a sales promotion strategy are illustrated in an increase in sales volume. Yet the effect of sales promotions on sales volume does not last particularly long. This is because the carry-over effects of sales promotions are relatively low, compared with the level of purchase during the promotion period (Cotton and Babb, 1978). Often a company using sales promotion aggressively has a difficult time selli...

Optimization of Cooperative Sensing in Interference-Aware Cognitive Radio Networks over Imperfect Reporting Channel

( Changju Kan ),( Qihui Wu ),( Fei Song ),( Guoru Ding ) 한국인터넷정보학회 2014 KSII Transactions on Internet and Information Syst Vol.8 No.4

Due to the low utilization and scarcity of frequency spectrum in current spectrum allocation methodology, cognitive radio networks (CRNs) have been proposed as a promising method to solve the problem, of which spectrum sensing is an important technology to utilize the precious spectrum resources. In order to protect the primary user from being interfered, most of the related works focus only on the restriction of the missed detection probability, which may causes over-protection of the primary user. Thus the interference probability is defined and the interference-aware sensing model is introduced in this paper. The interference-aware sensing model takes the spatial conditions into consideration, and can further improve the network performance with good spectrum reuse opportunity. Meanwhile, as so many fading factors affect the spectrum channel, errors are inevitably exist in the reporting channel in cooperative sensing, which is improper to be ignored. Motivated by the above, in this paper, we study the throughput tradeoff for interference-aware cognitive radio networks over imperfect reporting channel. For the cooperative spectrum sensing, the K-out-of-N fusion rule is used. By jointly optimizing the sensing time and the parameter K value, the maximum throughput can be achieved. Theoretical analysis is given to prove the feasibility of the optimization and computer simulations also shows that the maximum throughput can be achieved when the sensing time and the parameter of K value are both optimized.

The Antecedents and Consequences of Effective Brand Positioning

Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,Stephen J. Newell 한국마케팅학회 2015 ASIA MARKETING JOURNAL Vol.17 No.3

This study investigates which variables most effectively influence the positioning strategy of a brand. In addition, we test the connection between the positioning strategy of the brand and loyalty. Finally, we explore how brand experience effects the relationship between brand position and brand loyalty. To this end, this study employs the street-intercept method to collect data on consumers’ perception of home appliances in Japan and conducts structural equation modeling analysis to test our hypotheses. Specifically, we find that assessments of product, service, and image have a significant impact on a brand’s position which, in turn, drives brand loyalty. In addition, brand experience seems to moderate the relationship between service and brand positioning effectiveness. We also find that price promotions negatively affect brand loyalty. The research provides a consumer-centered, experiential view of how firms can develop strategies to more effectively position brands and increase loyalty among their customers. These results help both academics and practitioners to better understand how consumers assess a brand’s position in the marketplace.

배 과수원 대상 LiDAR 기반의 인식 영역별 고효율 분사 제어 알고리즘 개발

양창주(Changju Yang),원진호(Jin-ho Won),김국환(Gookhwan Kim),권경도(Kyung-Do Kwon),김경철(Kyoung-Chul Kim),홍영기(Youngki Hong) 한국통신학회 2021 韓國通信學會論文誌 Vol.46 No.11

Door opening control using the multi-fingered robotic hand for the indoor service robot PSR

Rhee Changju,Shim Youngbo,Chung Woojin,Kim Munsang,Park Jonghyun 제어로봇시스템학회 2003 제어로봇시스템학회 국제학술대회 논문집 Vol.2003 No.10

그래프 마이닝을 이용한 뉴스 데이터 분석 기법

이창주 ( Changju Lee ),박기성 ( Kisung Park ),한용구 ( Yongkoo Han ),이영구 ( Young-koo Lee ) 한국정보처리학회 2015 한국정보처리학회 학술대회논문집 Vol.22 No.1

대용량의 인터넷 뉴스 데이터로부터 유용한 정보를 찾기 위해 연관 키워드, 핫 키워드 분석과 같은 다양한 분석 기술들이 연구되고 있다. 기존의 토픽 모델 기반의 기법은 키워드들간의 연관성을 제대로 표현하지 못하여 마이닝한 연관 키워드와 핫 키워드의 정확도가 낮은 문제점이 있다. 최근, 뉴스 데이터를 뉴스 내의 단어를 버텍스로, 같은 문장내의 단어들을 에지로 연결하는 그래프 기반의 모델링기법이 연구되었다. 이러한 뉴스 그래프 DB에서 그래프 마이닝 기술을 적용하면 연관 키워드, 핫 키워드를 마이닝 할 수 있다. 본 논문은 그래프 마이닝 기술 기반의 효과적인 뉴스 데이터 분석 기술을 제안한다. 실제 뉴스 데이터를 통해 마이닝한 유용한 뉴스 그래프 패턴들을 보이고 뉴스 데이터 분석에 효과적으로 활용될 수 있음을 보인다.

데이터 저장 매체 구성에 따른 RDF 데이터베이스 질의 처리 성능 분석

이창주(ChangJu Lee),이영구(Young-Koo Lee) 한국정보과학회 2018 한국정보과학회 학술발표논문집 Vol.2018 No.12

How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption?

Kim Changju,Kikumori Mai,Kim Aekyoung,Kim Jungkeun 한국마케팅과학회 2024 Journal of Global Fashion Marketing Vol.15 No.2

This study empirically investigates the combined effects of social factors such as word-of-mouth (WOM) and individual psychological factors such as moral judgment and saving face on consumers’ purchases of counterfeit luxury goods. Using a snowball sampling method, we gathered data from 257 Chinese consumers who had purchased counterfeits and tested our hypotheses using a hierarchical multiple regression model. We found that positive WOM and moral judgment increased counterfeit luxury purchases. Interestingly, saving face was found to mitigate the impact of positive WOM on counterfeit luxury purchases. This study contributes to the existing body of knowledge on consumer behavior regarding counterfeit luxury purchases by introducing innovative insights and proposing new moderating predictions related to moral judgment and saving face. Additionally, the findings have practical implications for global luxury companies, enabling them to devise effective marketing and communication strategies that dissuade consumers from buying counterfeits. In particular, the study emphasizes the importance of considering saving face from a cultural standpoint to discourage counterfeit purchases.

LiDAR를 이용한 과수원용 로봇 방제기의 가우시안 필터 기반 고효율 분사 제어 알고리즘 개발

양창주(Changju Yang),원진호(Jinho Won),김국환(Gookhwan Kim),권경도(Kyung-Do Kwon),김경철(Kyung-Chul Kim),홍영기(Youngki Hong) 제어로봇시스템학회 2021 제어·로봇·시스템학회 논문지 Vol.27 No.11

In general, control work carried out by farmers in orchards causes environmental pollution problems due to residual pesticides generated in the process of excessive spraying, and is directly exposed to the skin and respiratory tract, adversely affecting the health of farmers. As a countermeasure to this problem, a technology to automatically control machinery used in agriculture is required, and this study proposes a control algorithm for a control robot system that can spray high-efficiency pesticides in an orchard environment. The shape and presence or absence of the fruit tree were checked using the LiDAR sensor, and a Gaussian filter-based control signal algorithm was designed and simulated. The main techniques used in the algorithm were gaussian filtering, down sampling, threshold processing, and sequential data delay techniques, and the effect was confirmed through simulation.