THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Machiel J. Reinders,Jos Bartels 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

The market for environmentally friendly or ‘green’ products has increased substantially over the last ten years (Willer and Kilcher, 2010). Both brand manufacturers and retailers are increasingly, and successfully, incorporating environmental and social issues in their brands (Aouina Mejri and Bhatli, 2014; Chkanikova and Lehner, in press; Gleim et al., 2013). Given the increasing importance of ‘green’ branding, the current study examines the role of key drivers (i.e., brand equity, store image and product familiarity) in the consumption of green brands. Moreover, since previous studies found that positive evaluations of a specific brand led to more positive buying behavior for the green product concept in general (Bartels and Hoogendam, 2011), in the current study we also assess the impact of these key drivers on green consumption in general. Finally, by explicitly distinguishing between store brands and national brands, we try to determine whether these relationships differ between these two types of brands in a green context. To test these effects, we used a panel study among consumers in Australia, Canada, Germany, the Netherlands, and the U.S.. For each country, we used one national brand and one or two store brands. Respondents randomly received one of these brands to evaluate. This process resulted in 404 respondents for store brands and 302 respondents for national brands. Results show that store image and brand equity have a direct effect on the consumption of green store brands and green national brands. In addition, we found that for both store and national brands, the relationship between brand equity and green brand consumption is partially mediated by the perceived image of the store where that brand is sold. Furthermore, for national brands, a positive store image also leads to an increase in green consumption behavior in general, which is not the case for store brands. Finally, for national brands, there is a clear relationship between product familiarity and brand consumption, whereas this is not the case for store brands.

Experimental Investigation of Vortex Core Switching by Time Resolved X-ray Microscopy

Bartel Van Waeyenberge,Michael Curcic,Markus Weigand,Arne Vansteenkiste,Hermann Stoll,Kang Wei Chou,Tolek Tyliszczak,Georg Wolterdorf,Christian H. Back,Gisela Schutz 한국자기학회 2008 한국자기학회 학술연구발표회 논문개요집 Vol.- No.-

COMMUNICATING THE FAIR TRADE MESSAGE: THE ROLES OF REPUTATION AND FIT

Jos Bartels,Machiel J. Reinders,Chrissie Broersen,Sarah Hendriks 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

This study examines the extent to which Fair Trade reputation and fit between this reputation and the communicated Fair Trade message influences consumer skepticism and positive electronic word-of-mouth. The results of two experiments show that previous Fair Trade reputation has a direct and indirect effect, via consumer brand identification, on consumer skepticism. Moreover, the fit between a reputation and the communicated message only seems to affect skepticism when the communicated message is perceived as realistic. In industries with bad Fair Trade reputations (Study 1) fit does not seem to have an effect on skepticism, while fit does influence skepticism in industries with a certain reputation history on Fair Trade (Study 2). Skepticism and consumer brand identification play an important mediating role in the relationship between reputation, fit and consumers’ electronic word-of-mouth intentions. We therefore conclude that communicating Fair Trade initiatives can be a rewarding effort but also seems to be a delicate matter.

PERCEIVED SUSTAINABILITY INITIATIVES: RETAIL MANAGERS’ INTRINSIC AND EXTRINSIC MOTIVES

Jos Bartels,Machiel J. Reinders,Mari?t A. van Haaster-de Winter 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

In the past few decades, much attention has been focused on corporate social responsibility (CSR) (Dahlrud, 2008; McWilliams & Siegel, 2001; Maignan & Ralston, 2002; Montiel, 2008), consumer responses to CSR initiatives (Brown & Dacin, 1997; Sen & Bhattacharya, 2001) and more recently, employee attitudes towards CSR (Kim et al., 2010; Michailides & Lipsett, 2012; Rupp et al., 2006; Zhu et al., 2012). Although awareness of environmental sustainability has increased over the past few decades, the current market share of sustainable products remains low. Because of their market position, large-scale and high- volume customer interactions (Vella et al., 2009), supermarkets appear to be appropriate venues for investigating perceived sustainability initiatives (Hampl & Loock, 2013). Our study examined the extent to which supermarkets are perceived to have embedded sustainability initiatives in their marketing strategies and to have taken sustainable tactical measures on the store floor. In addition, the study considered the roles played by social identification (as an indicator for intrinsic motives) and by perceived external prestige (as an indicator for extrinsic motives). Based on a literature review and semi-structured qualitative interviews with the chief executive officers (CEOs) of Dutch supermarkets (n = 8), we conducted an online panel survey among the managers of these supermarkets (n = 99). The results of the qualitative study show that although CEOs’ opinions differed regarding the relevance of sustainability, the majority of CEOs indicated that the implementation of a sustainability strategy is strongly dependent on the intrinsic motivation of board members, the family business in general or local entrepreneurs (supermarket managers). Specifically, the role of the supermarket manager was recognized as important concerning sustainability initiatives on the shop floor. The results of the quantitative study show the positive impacts of managers’ social identification with a sustainable consumer group and managers’ perceived external prestige on the perceived environmental sustainability initiatives of Dutch supermarkets. The study finds that managers’ social identifications are powerful ways to engender employee loyalty. Moreover, organizations that are perceived to have more external prestige are perceived as being more capable of developing sustainability policies.

PERCEIVED SUSTAINABILITY INITIATIVES: RETAIL MANAGERS’ INTRINSIC AND EXTRINSIC MOTIVES

Jos Bartels,Machiel J. Reinders,Mariët A. van Haaster-de Winter 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.8

In the past few decades, much attention has been focused on corporate social responsibility (CSR) (Dahlrud, 2008; McWilliams & Siegel, 2001; Maignan & Ralston, 2002; Montiel, 2008), consumer responses to CSR initiatives (Brown & Dacin, 1997; Sen & Bhattacharya, 2001) and more recently, employee attitudes towards CSR (Kim et al., 2010; Michailides & Lipsett, 2012; Rupp et al., 2006; Zhu et al., 2012). Although awareness of environmental sustainability has increased over the past few decades, the current market share of sustainable products remains low. Because of their market position, large-scale and high- volume customer interactions (Vella et al., 2009), supermarkets appear to be appropriate venues for investigating perceived sustainability initiatives (Hampl & Loock, 2013). Our study examined the extent to which supermarkets are perceived to have embedded sustainability initiatives in their marketing strategies and to have taken sustainable tactical measures on the store floor. In addition, the study considered the roles played by social identification (as an indicator for intrinsic motives) and by perceived external prestige (as an indicator for extrinsic motives). Based on a literature review and semi-structured qualitative interviews with the chief executive officers (CEOs) of Dutch supermarkets (n = 8), we conducted an online panel survey among the managers of these supermarkets (n = 99). The results of the qualitative study show that although CEOs’ opinions differed regarding the relevance of sustainability, the majority of CEOs indicated that the implementation of a sustainability strategy is strongly dependent on the intrinsic motivation of board members, the family business in general or local entrepreneurs (supermarket managers). Specifically, the role of the supermarket manager was recognized as important concerning sustainability initiatives on the shop floor. The results of the quantitative study show the positive impacts of managers’ social identification with a sustainable consumer group and managers’ perceived external prestige on the perceived environmental sustainability initiatives of Dutch supermarkets. The study finds that managers’ social identifications are powerful ways to engender employee loyalty. Moreover, organizations that are perceived to have more external prestige are perceived as being more capable of developing sustainability policies.

Pre- and postoperative postural regulation following anterior cruciate ligament reconstruction

Thomas Bartels,Kay Brehme,Martin Pyschik,Stephan Schulze,Karl-Stefan Delank,Georg Fieseler,Kevin G. Laudner,Souhail Hermassi,René Schwesig 한국운동재활학회 2018 JER Vol.14 No.1

There are currently no longitudinal data describing the pre- and postop-erative postural regulation and stability of patients with anterior cruci-ate ligament (ACL) damage. Therefore, the aim of this study was to evaluate postural regulation and stability prior to and during rehabilita-tion following surgery of the ACL. Fifty-four physically active subjects (age: 30.5±10.9 years, 29 male subjects) were examined with the Inter-active Balance System pre-, 6, and at 12 weeks following surgical re-construction of the ACL using a hamstring tendon graft. The average period of time from injury to surgery was 27 days. Data were calculated with unifactorial and univariate analysis of variance. Significant effects were found for the somatosensory system (η2=0.115), stability indicator (η2=0.123), weight distribution index (η2=0.176), and synchronization (foot coordination) (η2=0.249). Involved side weight distribution (param-eter: left) increased significantly (patients with left-sided/right-sided in-jury: η2=0.234/0.272). Load distribution to the heel remained stable during all three examination periods (η2=0.035 and η2=0.071), although a remarkable load at forefoot was observed. In seven out of 10 parame-ters partial effects were seen during the first 6 weeks after surgery. The results of this study indicated that injury of the ACL and subsequent surgical reconstructions result in postural regulation, with improve-ments in somatosensory system function, postural stability, weight dis-tribution index, and foot coordination. Also, overloading of the injured side on the feet reduces significantly during rehabilitation. Thus, the ini-tial phase of rehabilitation (weeks 1 to 6) seems to be more effective than the second period (weeks 6 to 12) postoperatively.

COMMUNICATING CSR MOTIVES IN CONSUMERS’ COMPANY EVALUATIONS: THE ROLES OF CUSTOMER-COMPANY IDENTIFICATION AND SKEPTICISM

Jos Bartels,Anne-Marie van Prooijen 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

Communicating corporate social responsibility (CSR) has become increasingly important for the success of organizations (Coombs and Holladay, 2012; McWilliams and Siegel, 2001). Several studies have focused on consumer responses to CSR and found that positive evaluations of CSR initiatives led to greater loyalty to both companies and their brands and to more positive behaviors toward companies (Dhanesh, 2015; Glavas and Godwin, 2013; Sen and Bhattacharya, 2001). Therefore, the effective communication of these CSR initiatives appears to be important (Eberle, et al., 2013; Lee et al., 2013). However, research on how consumers perceive a company’s communication of specific CSR motives in relation to its corporate reputation is scarce (De Vries et al., 2013). The current study aimed to investigate the role that communicating CSR motives plays in someone’s perception of a company. To investigate the role of intrinsic and extrinsic motives in explaining consumer-company identification, scepticism and reputation, we conducted two online consumer survey studies. In Study 1 (N=178), we used a well-known personal care product (PCP). In Study 2 (N=220), in the context of a large worldwide furniture retailer, we tried to replicate the findings of Study 1. In contrast to Study 1, we now added situational scepticism. The results of the current study show that the positive relationship between intrinsic CSR motives and company evaluations were replicated from previous studies. In this relationship consumer-company identification and scepticism play a mediating role. However this role seems to be different for positive versus negative attributions. The negative relationship between extrinsic CSR motives and company evaluations seems to be more ambiguous. Suggestions are made for a more meta-analytical approach to distinct consumers’ perceptions on a company’s CSR motives.

한국에 있어서 목초의 생산과 질소의 시용 예비시험

지 . 비 . 바텔스 ( G . B . Bartels ) 한국축산학회 1981 한국축산학회지 Vol.23 No.6

An attempt has been made to arrive at some mathematical expressions relating dry matter yield of grassland to the annual nitrogen fertilization rate by gathering data from several experiments conducted during the years 1974 to 1979 at different locations in Korea. In the case of grassland established on arable land, a linear relationship between DM-yield and N-fertilization was found within the range 0 to 400 ㎏/㏊ N. In the case of grassland established on sloping land with an oversowing method, a linear relationship was found within the range 0 to 240㎏/㏊ N. Nitrogen levels used in the experiments mentioned before were not high enough to establish relationships that were significantly curvilinear. Based on the data available, it is concluded that the use of nitrogen on grasslands is very economic on dairy farms on which grazing is practised. It is also shown that the productivity of grassland in Korea is not necessarily inferior to that of other parts of the world.

Involvement of 14-3-3 in tubulin instability and impaired axon development is mediated by Tau

Joo, Yuyoung,Schumacher, Benjamin,Landrieu, Isabelle,Bartel, Maria,Smet-Nocca, Caroline,Jang, Ahram,Choi, Hee Soon,Jeon, Noo Li,Chang, Keun-A,Kim, Hye-Sun,Ottmann, Christian,Suh, Yoo-Hun The Federation of American Societies for Experimen 2015 The FASEB Journal Vol.29 No.10

<P>14-3-3 proteins act as adapters that exert their function by interacting with their various protein partners. 14-3-3 proteins have been implicated in a variety of human diseases including neurodegenerative diseases. 14-3-3 proteins have recently been reported to be abundant in the neurofibrillary tangles (NFTs) observed inside the neurons of brains affected by Alzheimer’s disease (AD). These NFTs are mainly constituted of phosphorylated Tau protein, a microtubule-associated protein known to bind 14-3-3. Despite this indication of 14-3-3 protein involvement in the AD pathogenesis, the role of 14-3-3 in the Tauopathy remains to be clarified. In the present study, we shed light on the role of 14-3-3 proteins in the molecular pathways leading to Tauopathies. Overexpression of the 14-3-3σ isoform resulted in a disruption of the tubulin cytoskeleton and prevented neuritic outgrowth in neurons. NMR studies validated the phosphorylated residues pSer214 and pSer324 in Tau as the 2 primary sites for 14-3-3 binding, with the crystal structure of 14-3-3σ in complex with Tau-pSer214 and Tau-pSer324 revealing the molecular details of the interaction. These data suggest a rationale for a possible pharmacologic intervention of the Tau/14-3-3 interaction.—Joo, Y., Schumacher, B., Landrieu, I., Bartel, M., Smet-Nocca, C., Jang, A., Choi, H. S., Jeon, N. L., Chang, K.-A., Kim, H.-S., Ottmann, C., Suh, Y.-H. Involvement of 14-3-3 in tubulin instability and impaired axon development is mediated by Tau.</P>

Final report on APMP.M.F-K4.b key comparison for 2 MN force

Ueda, Kazunaga,Bartel, Thomas W,Liok, Goh Hok,Hsin-Tse, Lee,Man, John,Park, Yon-Kyu,Wong, Seung-yin Springer-Verlag 2012 METROLOGIA -BERLIN- Vol.49 No.-

<P>This report gives the results of the APMP.M.F-K4.b key comparison in 2 MN force range. This regional key comparison was conducted under the Asia Pacific Metrology Program (APMP) to establish a link to the global CCM.F-K4.b key comparison.</P><P>Seven institutes participated in this key comparison. The National Metrology Institute of Japan (NMIJ/AIST) served as the pilot institute. The Korea Research Institute of Standards and Science (KRISS) and the National Institute of Standards and Technology (NIST) together with NMIJ/AIST provided links to the CCM.F-K4.b key comparison. A pair of force transducers having 2 MN nominal capacities was circulated among the participants in a star formation.</P><P>This regional key comparison revealed that all measurement results of the seven participants are coherent with the CCM.F-K4.b key comparison reference value within their uncertainties and that these participants are equivalent to each other.</P><P>Main text.To reach the main text of this paper, click on Final Report. Note that this text is that which appears in Appendix B of the BIPM key comparison database kcdb.bipm.org/.</P><P>The final report has been peer-reviewed and approved for publication by the CCM, according to the provisions of the CIPM Mutual Recognition Arrangement (CIPM MRA).</P>