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- 저자 : Adams Adeiza (검색결과 4 건)
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Adams Adeiza,문보영,Marin Abdul Malek,Noor Azizi Ismail,Mohd Amy Azhar Mohd Harif 한국유통과학회 2017 유통과학연구 Vol.15 No.9
Purpose - This study explores the influence of franchisors’ supports on franchisees financial performance, overall satisfaction and intention to remain. Research design, data, and methodology – Given the exploratory design of the investigation, purposive sampling technique was used to select twenty-six (26) franchisees as key informants for this study. In-depth face-to-face interviews were conducted leading to generation of rich qualitative data on the phenomenon of support services in the Nigeria franchise system. Results - Results indicate that at both the initial and growing stages, training and management service supports have marked influence on franchisees business outcomes. However, findings revealed that at the initial stage, the impact of training is greatest but this impact subsequently declines as franchisees master the nuances of the business. Management services on the other hand maintains a constant relevance through all stages of franchisees business. Conclusions - Three key conclusions were drawn from the findings of this study. First, the quality of initial and ongoing supports have consequences for the long-term health of franchisees and franchisors’ businesses. Second, poor management of franchisees’ expectations and perception of supports could damage franchise partnerships. Third, franchisees form their expectation of supports largely from the nature of initial supports provided by the franchisors.
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Adams Adeiza,Marlin Abdul Malek,Noor Azizi Ismail 한국프랜차이즈경영학회 2017 프랜차이즈경영연구 Vol.8 No.1
Purpose – Although literature has established the relevance of entrepreneurial orientation(EO) in the performance of conventional firms, the constraining nature of franchise arrangement makes one wonders if the same relationship holds for companies operating under the business model. Research design, data, and methodology – Using Nigeria – a country with high potential for franchise growth – as a context, this study aims to explore the relevant entrepreneurial orientation skills exhibited by franchisees and show the extent to which these skills influence their business performance and intention to remain. 26 franchisees purposively selected from six local franchise brands in Nigeria were interviewed. Result and Conclusions – The three classic entrepreneurial orientation factors of innovativeness, proactiveness and risk-taking were found to have varying influence on franchisees’ business outcomes. This study answers the calls for more in-depth understanding of the relationship between EO and firm performance generally and, franchise firm performance in particular. The value of this effort lies in the fact that it strengthens theory and updates literature on the subject. Based on the findings, specific recommendations are offered to help improve the practice of franchising in Nigeria.
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Franchising Practices in Selected Markets around the World: A Review
Adams Adeiza 한국프랜차이즈경영학회 2019 프랜차이즈경영연구 Vol.10 No.2
Purpose - This paper attempts to provide an understanding of practice of franchising in eight countries – USA, UK, Australia, Brazil, China, Malaysia, South Africa and Nigeria. The bases of the review are: number of systems and outlets, employment generation, annual turnover, GDP contribution, legal and regulatory frameworks and country-specific franchise business practice nuances. Research design, data and methodology - the paper is descriptive, highlighting elements of the business practice that distinguish one country from another. Documentary data – mainly industry publications supplemented by empirical literature – was used for the review. Result - Although there are commonalities in the technical design and implementation of franchise business practice – especially the business model type – differences exist in terms of legal and regulatory frameworks guiding the industry across the eight countries studied. Conclusion - There are no two countries that have the same franchise practices. Franchise markets in the developed, and to some extent, the emerging economies have saturated. Franchise markets in African countries are at infant stage and thus, these countries are strategizing to attract foreign brands into their domains.
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