스포츠시설 소비자의 가격수용과 서비스지각에 따른 고객만족 방안

이덕성 한국사회체육학회 2003 한국사회체육학회지 Vol.19 No.2

소비자 지향적 포장디자인 전략에 관한 연구

이덕성 커뮤니케이션디자인협회 시각디자인학회 2003 커뮤니케이션 디자인학연구 Vol.14 No.1

오늘날 기업환경은 "불화실성'과 "무한경쟁"의 시대로 상징 되고 있다. 자본주의 경제체제가 확산되고 정보, 통신 기술의 발달은 국가간의 벽을 허물어 소비자의 기호와 욕구를 빠르게 변화 시켜 시장환경을 더욱 불확실하게 하고 있다. 또한 국가간 무역확대, WTO체제의 출범으로 국제화, 개방화가 더욱 가속화되고 있으며, 이러한 시장환경은 기업에게 있어 시장구조에 대한 능동적인 대처와 경쟁력을 요구하고 있다. 빠르게 변화하는 시장환경에서 소비자들의 욕구를 중시하고 충족시키는 것이 기업경영의 핵심이 되고 있다. 이러한 상확에서 다변화하는 소비환경 분석과 국,내외 포장디자인 사례를 분석하고 소비자 지향적 포장디자인 방안을 제시해 보고자 한다. Today business environment is characterized as the age of "uncertainty" and "infinitive competition". The economic structure of capitalism is on the increase. The development of information and communication technology is letting down the bars between nations. Therfore these make rapid changes of cunsumer's tastes and demands, so the market environment becomes uncertain more and more. Further both the leaps in foreign trade and launching of WTO system accelerate internationalization and opening domestic market up to foreign enterprises. Such changes in market environment ask to build active counterplans and to be competitive for the market structure by the companies. The core of business management is taking a serious consideration of consumers' demands and satisfying them in the rapidly changing market environment. Through analyses of changeable environment of consumer, domestic and foreign cases of package design under these circmstances, I will present some methods for consumer-oriented package design.

그린소비자 가치관 유형에 따른 리조트 개선 방향

이덕성 한국사회체육학회 2002 한국사회체육학회지 Vol.18 No.2

Improvement of The Resort According to Green Consumers' Value Style

大學生의 健康實態와 스포츠 活動

李德成 東國大學校 1988 論文集 Vol.27 No.-

The purpose of this thesis is to study the present condition of health and sports. And the responsors for this survey are 1005 in all(Dong guk university Kyung ju campus students, male : 613, female :392) The results of the study are a follows : 1) They have concern for health(83.9%) and knowlege of health(69%), but do not have execute for health(30.4%) and have experience a physical check up before fail in their health(41.2%) 2) The extreme mental burdens in students are as follows : first, an occupation of the future and the course of the life(25.7%) second, it is to study of his major(22.7%) third, it is a matter of love(17.6%) fourth, it is the social issues(10.6%) 3) In methods of the health control or the strength of their body, they are higher concerned about the mental stability and food than the physical exercises. 74.2% of male students do not pick and choose what they eat. But 26.5% of female students have an unbalanced diet. 4) There are many students who think that in the case of male students, his body is lanky, and in case of the female students, her body is fat. The female who wish to lose weight is shown 62.2% and male who wish to gain weight is shown 45.4% In the above we can see that body shape is still regard as important. The major cause of corpulence is shown the insufficiency of exercises(47.6%) 5) In these questions of "what are you doing when are you attacked by a disease?" 46.7% of subject answered "call at a drugstore". In the above, we can that it remains to call at a drugstore yet. And 19.8% of subjects depend on his likely medicines. It means the possibility of medicinal poisoning to do as above. 6) The average of sleeping hours per day are shown from seven to eight.(71.2%) About smoking, nonsmokers are 61.5%, a half pack is 14.5%, one pack or more is 16.6%. In the case of female students, 98.5% of the whole reply "unacquainted". 7) In frequency of drinking, no drinking : 27.8% everyday drinking : 2.7% as often as every two or three day : 17.3% every on week : 51.9% As classified by sex, male and female students drink 93%, 39.8% each. 8) The countermeasure of health life is as follows : At home * sleeping and relaxation : 44.6% * regular habit : 20.6% In campus * encouragement the extracurricular activities : 45.1% * promotion of recreation center : 32.4% In the public society * facilities of sports : 41.9% * an amplication of green lung : 29.6% 9) The majority students talk about the necessity of the activities(97.2%) and the reasons of necessity are as follows : * for promote the health : 40.9% * for make use of leisure : 14.5% And the reasons of unnecessity for the activities are as follows : * insufficiency the site and facilities : 38.2% * restricted by time : 26.5% 10) At present, the most viewing sports (through TV or sports grounds) are as follows : * baseball : 36.3% * basketball : 22.2% * valleyball : 5.5% * football : 8.9% Sports events doing by himself are pingpong(21.9%), tennis(16.6%), basketball(9.5%), badminton(8.3%) In the above, we can see that they play indoor sports rather than the outdoor sports. 11) methods to play are as follows : * freely when desire himself : 68.9% * play at club or team : 13.5% * learn from coach : 0.6% 12) The times to play per one week is found out one or two, and the necessary time is shown as follows : * male : one and half hour * female : one hour 13) In the sports, the insufficiency of facilities to play is shown as follows : * at the campus : 80.7% * outside the campus : 78.6% Let's get over the insufficiency of facilities ◁표삽입▷ (원문을 참조하세요.) 14) The events to want to do, if circumstance permits, is revealed as follows : ◁표삽입▷ (원문을 참조하세요.) 15) If you have the chance to participate in the sports programs, how would you like to do? In this question, almost student gives the affirmative answer(92.2%), and the time of meeting is shown one per week(42.8%). As the above facts, I have drawn conclusions as follows : (1) Health education should thoroughly be done and the concern of healthy life should be inspire by education. (2) For better exercise, the authorities of university and the municipal should enlarge the facilities for it. (3) And it will have to establish the consultation system for health and the systematic program planning and conduct the recreation centers and activate the clubs by the association of like-minded persons and the trainning of sports specialist.

경제인류학의 이론적 체계들에 대한 비판적 평가

李德成 慶北大學校 人文大學 1985 인문학총 Vol.10 No.-

Economic anthropolgy is today characterized not only by its diverse subject matter, the analysis of organization and performance of the vast number of economies of different times and places, but also by a growing professional interest reaching far beyond the community of anthropologists. However, there is as yet no single generally agreed-upon theoretical framework in economic anthropology. Three theoretical systems or paradigms compete with each other in this field: formalism, substantivism, and marxism. The main purpose of this paper is to consider some problems which arise out of three theoretical systems in economic anthropology and to demonstrate that further intensive work for presenting the possibility of synthesizing three theoretical systems is of significance in the further development of the main body of anthropological thought.

成人男女의 스포츠活動 및 健康關心度에 關한 硏究

李德成 동국대학교 경주대학 1994 東國論集 Vol.13 No.-

The purpose of this thesis is to find out and analyze an adult's concern about health and sporting activities. The material of this study is based upon 1,233 repondents living condition who are living in Kyongju city and their age is more than 30 years. The results are as followers. (1) nutrition / eating habits 61.4% of the above person have a regular meal and 79.5% eat some vagetable and fruits more than one time in two or three days. 51.3% eat hot and spicy, 43.9% have an unbalanced diet, and 6% people take a scorched food. (2) sports activities The order of favorite sports is taking a walk (18.8%), tennis (15.8%), bowling (8.8%) and pingpong and badminton (7%). 40.3% are enjoying sports activities more than three or four times a week.(83.6% are doing exercise more than one hour.> 43.2% are doing exercise in the morning, 17% are in the afternoon and 15.1% are in the evening. Otherwise 22.7% of the repondents show that they don't have a regular exercise. 29.5% are doing exercise with an association of like-minded person, 25.1% are with friends, 24.9% are alone and 12% are with wife. Before and after exercise, 70.8% are doing stretching. (3) drinking / safety 57.4% of the repondent replied that they never drink and not drunken. 23.7% revealed that they are over drunken. 16.8% showed that if they get drunk, they are dead drunken. 32.7% drink more than one time a week in this case they drink one bottle. More than 90.3% put on a safety belt, otherwise 33.9% have a drunken drive and in this case 64.3% ride together with a drunken driver. (4) smoking 60.6% of the repondent are non-smokers. 30.1% smoke more than a half packs of cigarettes everyday. 24.6% smoke when they get up, and 43% replied they smoke when they drink. Especially, 57.6% effort to maintain their standard weight. (5) self-control 83.2% take medicine without doctor's prescription, otherwise 46.9% go to a hospital to counsel about health and disease. 60.6% of the people undergo a medical examination more than one time within two or three years. 70.3% take a sleep for seven or eight hours. (6) health care Most of the repondents know their weight change. 87.2% recognize the name of the disease which infected the repondent's family. Especially 68.5% answered that they know the antibody and antigen of the B-type hepatitis and recognize the antibody or antigen of the hepatitis.

中小都市人들의 體育活動 實態硏究 : 慶州市民을 中心으로 Centered on the Citizens of Kyoung-Ju

李德成 동국대학교 1984 論文集 Vol.23 No.-

Data were obtained from questionnaries distributed to the citizens of Kyoung-Ju(male; 327, female; 138) for surveying of their actual condition of physical exercise in the medium and small city. 1. Subjects (1) The age of the respondents was in the thirties(58.1%), in the forties(27.7%), in the fifties(19%), in the sixties(3.4%), and in the seventies(1.7%). (2) The school career of the respondents was completion of an elementary course(6.9%), a Junior high school course(8%), a senior high school course(49%), and had a bechelor degree(36.1%). (3) The occupation of the respondents was a teacher(13.1%), a public official(11.2%), and officie worker(28.2%), Tradepeople(20.4%), worker(4.3%), and housewife(18.3%), and the unemployed(4.5%). (4) The montly income of the respondents was as follows. less than 200,000(￦) : 13.8% 200,000 and under 300,000(￦) : 17.2% 300,000 and under 500,000(￦) : 42.4% 500,000 and under 700,000(￦) : 18.5% 700,000 and under 900,000(￦) : 3.7% 900,000(￦) or more : 4.5% 2. Preference level in the event of physical exercise. (1) The respondents regarded physical exercise as maintaining of health(71%), removing stress(13.3%), and improving the mental culture(6.7%). (2) The major event of physical exercise of the respondents was tennis(33.8%), running(17.6%), and climbing(9.6%). (3) The respondents couldn't take exercise sufficiently their preference events because of short of time(48.9%), fatigue(16.2%), deficiency of facilities(14.8%), and economical reasons(10.6%). 3. The state of physical exercise. (1) The motive of taking exercise was their own will(83.4%), advice of those around them(8%), and influence of mass communication(8%). (2) The respondents actually took exercise one time per week(26.9%, the first), four times per week(4.1%, the last). Quantity of exercise for each time was half an hour(34%), nearly one hour(45.6%), nearly two hours(11.2%), and two hours not less than(9.2%). (3) The place of exercise of the respondents was a schoolyard(29.2%, the first), a swimming pool(1.3%, the last). They took exercise in the morning(48%) at noon(3.9%), in the afternoon(15.1%), and irregularly(33.1%), Partners of the respondents in exercise was fellow workers or officials(30.8%, the first), family(23.1%), and those around them(19.8%). (4) The respondents obtained the exercise knowledge through mass communication(40.9%), their school days(33.1%), books related sports(14.6%), and coach(8.8%, that is, the most respondents(89%) didn't have coach for their exercise). 4. Equipment and facilities for exercise (1) Exercise equipment of the rewpondents was a tennis racket (33.4%), a skipping rope(33.4%), a dumbbell(8.6%), and badminton rackets(7.6%). (2) The respondents answered the present condition of equipment and facilities for their exercise was "good"(18.3%), "fair"(41.3%), "poor"(22.8%), and "not good"(17.6%). (3) Facilities which the respondents desired for their exercise was gymnasium(23.4%), tennis vourt(18.1%), playground(16.1%), and swimming pool(15.5%). 5. Maintainance of health and good use of leisure. (1) The respondents answered the major way to maintaining health was ordely life(58.5%), regular exercise(17.8%), sleeping(12%), and intaking sufficient nutritive substance(9%). (2) The respondents replied they made use of their spare time to watching TV(34.2%), taking a rest(20.2%), reading books(18.1%), taking exercise(14.2%), and viewing sports(7.3%).

鬱陵島 住民의 餘暇意識과 餘暇活動에 關한 硏究

李德成 동국대학교 경주대학 1991 東國論集 Vol.10 No.-

I made a survey of the interests of leisure and activities on Eul-Reung island, which far from the mainland. There are 652 inhabitants (443 men and 209 women) on the island who participated in the survey, with results as follows : More than 70 1. per cent of the inhabitants possess TV sets, telephones, electric fans, refrigerators, phonographs, tape recorders, and radios. Less than 10 percent of them have air conditioners, automiblies, and pianos. Their leisure equipment includes cameras (53.3 %), baduk games, and korean chess sets (53.2 %), sports outfits (48.8 %), fishing equipment (35.1 %), musical instruments (16.1 %), and climbing equipment (13.8 %). Only 23.1 per cent of all the inhibitants possess a bath room in the home. 2. 80 per cent of the inhibitants require leisure time in their life. Among them 43.1 percent need it for reduction of stress and 85.7 per cent of them regard it as just "wasting time". 3. The leisure time between waking and breakfast is less than one hour (60.1 %). The rest of them spend it "preparing for work", "cleaning the house", and "fixing breakfast", 63 percent of them have two or three hours leisure time between supper and bedtime, which are spent "watching TV", "listening to the radio", or "getting ready for tomorrow" with their family. 4. Their most enjoyable leisure activities are "watching TV", "listening to the radio", "domestic affairs", "resting or sleeping", or "religious activities". But at present most of them are not satisfied with their leisure activities. 5. Some reasons they do not enjoy their leisure are "lack of time"(33%), "not knowing what to do and where to go"(26.5%), and "too much of work load"(18.6%). 6. During their leisure time, 52.8 per cent wat to "travel" and "earn extra income" while being with their family. 7. The most popular leisure places for men and women on the island are on a beach or at home. 8. 49.1 percent of them participate in sports like football(48.3%), tennis(9.4%), and badminton(8.3%). 9. The sports which the inhabitants are eager to learn are football, tennis, and handball for men ; tennis, aerobics, and bowling for women. 10. The frequency of going on a picnic with their family is one time a month(45.6%), usually on hollidays or sundays. Some of them(85.5%) do not go on a picnic at all for lack of time. 11. Recently, 84.2 per cent of the inhabitants feel there is a lack of facilities for leisure activities. 12. Their picnic expenses amount to 20.000 won at one time(79.6%). Generally they are satisfied with the expense. 13. They usually enjoy "conversation", "games", and "drinking" on a picnic. After picnics 87.1 perm cent of them clean up garbage. 14. Women at a recreation area have a tendency to dislike games in a group. 15. Eup-Reung island inhabitants and tourists fell that public leisure activities have some points to correct, namely overconsumption(38.2%) and immoral activities(33%). 16. Public demands for leisure activities are "the expansion of public welfare facilities(31%)", "the establishment of sports centers(22.5%) and "infomation about leisure activities"(20.9%).

跆拳道 競技의 발차기 類型에 關한 硏究

李德成,鄭吉商 동국대학교 경주대학 1995 東國論集 Vol.14 No.-

The purpose of this article is to research kick patterns in taekwondo game. The research is based on the international taekwondo game held by KBS broadcast in 1994 where 12 countries attended. In the games the frequency of kick showed high in frequency and score rate. Back kick, front beat kick, back beat kick, and chop kick was not so high as front turning kick in frequency and score. But there was no statistical significant in these kick patterns. Attack in advance and counterattack also showed different scores and score rate. The frequency of counterattack showed statistical significant in kick patterns. So we need to develop kick techniques and scientific programs for a high score and for an effective game.

地域體系와 市場構造

이덕성 慶北大學校 人文科學硏究所 1992 人文 科學 Vol.8 No.-