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50·60대 여성의 라이프스타일에 따른 의복구매행동에 관한 연구 : 의복평가기준과 구매장소를 중심으로
한성지,양리나,김문숙 服飾文化學會 2002 服飾文化硏究 Vol.10 No.5
The purposes of this study were to analyze the lifestyle of women in their 50's and 60's to provide the basis for the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing evaluation criteria and buying place. In this study, a self-administered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors. and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's clothing evaluation criteria were classified according to three characteristics - aesthetic, practical and ostentatious. A consumer's clothing evaluation criteria were significantly different depending on the consumer's lifestyle and demographic characteristics. All lifestyle types except ostentatious purchase type considered practical characteristic like easiness of washing/care, harmony with other clothing, quality and price. The higher education, income and clothing expense, the more a customer considered ostentatious characteristic like fashionability and reputation of brand in selection of clothing.
이원종,양성지 강릉대학교동해안지역연구소 1996 東海岸硏究 Vol.7 No.1
가공용 감자 품종의 선발을 위하여 재배지역에 따른 가공감자의 품질특성을 조사하였다. 재배지역에 따른 평균 종서량은 대관령산 3,051㎏/10a이었고, 강릉산은 2,844㎏/10a이었다. 품종별 수량은 Gemchip이 가장 많았다. 비중은 대관령산이 강릉산보다 높았으며, 품종간에는 Atlantic과 NS1이 높았고 Gemchip은 낮았다. Chip color 는 NS1, Atlantic, NS2, Gemchip, Superior순으로 밝았다. 제품수율은 각지역 모두 Atlantic, NS2, Gemchip, Superior순으로 밝았다. 제품수율은 각지역 모두 Atlantic이 가장 높았고, NS1, Superior, NS2, Gemchip순이었다. The effect of variety and agronomic factors on the yield, specific gravity, reducing sugar and chip yield of five promising varieties was studied. The average total tuber yield of five tested varieties at the 2nd harvest time was 3,051㎏/10a in Daekwallyong and 2,863㎏/10a in Kangnung area. Gemchip showed the highest the yield among 5 varieties tested. Atlantic and NS1 showed the highest value in specific gravity, chip color, and chip yield.