레저스포츠 참여자의 스포츠 브랜드 효익, 만족, 충성도의 구조적 관계

최덕환(Choi Deok-Hwan),김백윤(Kim Baek-Youn) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.4

This study was to examine the structural relationships among perceived sports brand benefits, satisfaction and loyalty of leisure sports participants. The subjects of this study were a total of 376 people and the subject were members of leisure sports club located in J city. And the sampling of this study was the purposive sampling method. The methods of the statistical analysis used in this study was the structure equation modeling analysis by using SPSS 14.0 and AMOS 5.0. As the results of the analysis, the findings of this study were as follows. First, sports brand benefits (functional, symbolic and empirical benefits) perceived by sports consumers were found to have direct and positive impacts on their satisfaction. Second, satisfaction of sports consumers in sports brand had positive effects directly on loyalty (attitudinal and behavioral loyalty).

골프연습장 지도자신뢰가 고객만족 및 지속적 참여의지에 미치는 영향

최덕환(Choi, Deok-Hwan),김명호(Kim, Myoung-Ho),오방균(Oh, Bang-Kyun) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.3

In this study, to establish the effect of leader trust in golf practice range on user satisfaction and participation will continue, golf practice range were sampled through purposeful sampling. 213 data obtained through the sampling were analyzed through exploratory factor analysis, one-way ANOVA, correlation analysis, multiple regression analysis; as a result, this study drew the conclusions as follows: first, the study showed that an individuality of leader trust in golf practice range was not difference for leader trust and user satisfaction, but participation will continue was difference for age and duration of lesson. second, it was indicated that leader trust in golf practice range was statistically significantly affecting subordinate variables of participation will continue and user satisfaction(satisfaction). third, the user satisfaction was revealed to function as a mediator on the relationship between leader trust and participation will continue. these results suggest that leader trust, user satisfaction, and participation will continue of the previous studies based on empirical research were discussed.

새만금 지역의 여가스포츠 활성화를 위한 클러스터 구축 인식조사

최덕환(Choi, Deok-Hwan),최웅재(Choi, Woong-Jae),오방균(Oh, Bang-Kyun) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.3

The purpose of this study is to analyze a recognition survey of cluster establishment for leisure sports activation in Saemangeum area. To this purpose by the help of the in-depth interviews with leisure sports policy expert(5) and professors(4), and leisure sports professionals of Saemangeum area(12), a pre-examination on the leisure sports cluster of Saemangeum area along with a semi-structured open survey of the Delphi investigation has been prepared. The Delphi professional investigation has been put two trials to analyze the leisure sports Activation in Saemangeum Area. The data resulting from the investigation has been revised, and opinions have been collected using five-point (re-cut) scale. In conclusion. The results of the investigation recommend four policies and twenty-five pertinent specifics on the Leisure Sports Activation in Saemangeum Area as illustrated below: First, the recognition survey of cluster establishment for leisure sports activation in Saemangeum area has been recognized the four type(leisure sports facilities manufacture, infra system for domiciliation basis facilities, formation for communal society, security of competitive power). Second, the Saemangeum area are leisure sports facilities manufacture, the first importance of manufacture in the variety Leisure Sports movement facilities has been recognized. Third, the Saemangeum area are infra system for domiciliation basis facilities, the first importance of comfortableness and very stabilization in Saemangeum area has been recognized. Fourth, the Saemangeum area are formation for communal society, the first importance that maintenance of variety mutual has been recognized. Final, the Saemangeum area are security of competitive power, the first importance that conversion of an ordinance system and policy-making has been recognized.

댄스스포츠 참여자의 라이프스타일, 참여동기, 서비스품질 및 구매후 행동 간의 관계

최덕환(Deok Hwan Choi),김백윤(Baek Youn Kim),박래영(Rae Young Park) 한국여성체육학회 2010 한국여성체육학회지 Vol.24 No.1

The purpose of this study was to analyze the relations among life style, participation motivation, service quality and post purchase behavior of the participants in dance sport. The subject were sampled 407 person who were selected convenience sampling method from the dance sport program participants in Seoul, Gyeonggi, Chungnam, Jeonbuk region. The used statistical methods for the data analysis were frequency analysis, exploratory factor analysis, structure equation model analysis by using SPSS 16.0 and AMOS 6.0 program. The results is as follows; First, dance sport participation`s lifestyle influenced service quality. Second, dance sport participation`s participation motivation influenced service quality. Third, dance sport participant`s service quality influenced post purchase behavior.

생활테니스지도자의 리더십유형과 운동몰입 및 참여만족과의 관계

최덕환(Choi, Deok-Hwan),오방균(Oh, Bang-Kyun),남상백(Nam, Sang-Back) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1

This study aims to examine the relationship among commitment and exercise satisfaction according to leadership type of tennis coach. The participants of this study consisted of 299 people selected from using people for tennis in GyeongsangBukdo area. Using SPSS 18.0 version for Window, frequence analysis, exploratory factor analysis, Cronhach’s α, Pearson’s correlation analysis, reliability analysis, one-way ANOVA and multiple regression analysis. The result of this study are as follows. First, according to the statistical results to leader type on the population of tennis participants, there proved to be partially notable differences in democracy social behavior. The differences in democracy social behavior differs among groups : 1) age, 2) exercise commitment, and 3) a monthly salary. There proved to be partially notable differences in cognitive commitment differs among groups: 1) exercise commitment, 2) job, and actional commitment differs exercise commitment. There proved to be partially notable differences(mental satisfaction and exercise commitment). Second, there proved to be notable effect in the relationship between the tennis coaches’ leader type and exercise commitment: particularly, authority behavior / affirmative compensation behavior come out the positive(+) factors for cognitive devotion and an actional devotion. But democracy social behavior come out the negative(-) factors for cognitive devotion. There proved to be notable effect in the relationship between the tennis coaches’ leader type and satisfaction: particularly, authority behavior / affirmative compensation behavior come out the positive(+) factors for mental satisfaction, social satisfaction and physical satisfaction. But democracy social behavior come out the negative(-) factors for mental satisfaction, social satisfaction and physical satisfaction. Third, there proved to be notable effect in the relationship between the tennis exercise commitment and satisfaction.

레저스포츠 참여자의 여가인식, 여가유능감, 여가지속 및 삶의 질에 관한 구조적 관계

최덕환(Deok Hwan Choi),김백윤(Baek Youn Kim),박래영(Rae Young Park) 한국여가레크리에이션학회 2010 한국여가레크리에이션학회지 Vol.34 No.1

This study was to examine the structural relationships among leisure recognition, leisure competence, leisure continuation and life quality of leisure sports participants. The subjects of this study were a total of 356 people with 20 years old age or over and the subject were members of leisure sports club located in J city. And the sampling of this study was the purposive sampling method. The instrement of this study was questionnaries consisted of leisure recognition scale, leisure diagnostic battery, leisure activity behavior scale and life quality scale. The methods of the statistical analysis used in this study was the structure equation modeling analysis by using SPSS 14.0 and AMOS 5.0. As the results of the analysis, the findings of this study were as follows. First, the leisure recognition factors influenced leisure competence(+). Second, the leisure recognition factors influenced leisure continuation(+). Third, the leisure recognition factors influenced life quality(+). Forth, the leisure competence factors influenced life quality(+). Finally, the leisure continuation factors influenced life quality(+).

여가스포츠 참여자의 지각된 여가기능, 여가몰입 및 심리적 안녕감의 구조적 관계

최덕환(Deok Hwan Choi) 한국여가레크리에이션학회 2009 한국여가레크리에이션학회지 Vol.33 No.4

The purpose of this study is to look into a structural relationships among perceived leisure function, leisure flow, and psychological well-being of participants in leisure sports. The objects for the research are participants of sports centers in Seoul and Kyunggi area and samples of 384 questionnaires by convenience sampling method is used as final research materials. The method of data analysis by using frequency analysis, reliability analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis, structure equation analysis with SPSS 15.0 and AMOS 7.0. The results are as follow; First, the leisure function has significant effect on the leisure flow of participants in leisure sports. Second, the leisure function has significant effect on the psychological well-being of participants in leisure sports. Third, the leisure flow has significant effect on the psychological well-being.

생활수영 참여자가 지각하는 셀프리더십이 신뢰, 만족 및 고객충성도에 미치는 영향

최덕환(Choi, Deok-Hwan) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.6

The purpose of this study was to examine the influence of effect of self-leadership preferred by swimming participant on Trust, Satisfaction and Loyalty. The participants of this study consisted of 282 people selected from using people for swimming pool. Through exploratory factor analysis, four factors were extracted by self-leadership of swimming coach: asking them questions related to their self-leadership, trust, satisfaction, and loyalty. Using SPSS 18.0 version for Window, frequence analysis, exploratory factor analysis, Cronbach"s α, Pearson"s correlation analysis, reliability analysis, one-way ANOVA and multiple regression analysis. The result of this study are as follows.; First, "there would be a difference in relationship of swimming coach self-leadership by swimming members personal characteristic", the result shows that there is a statically meaningful difference of the factor of gender, age, career of swimming, and of the job. Second, "relationship self-leadership of swimming coach would make an influence on trust, satisfaction, and loyalty", the result shows that the factors of trust, satisfaction and loyalty have a meaningful influence in the relation between self-leadership.

스포츠 보도경향에 따른 대학생의 스포츠스타 이미지, 가치관 및 태도의 관계

최덕환(Choi Deok-Hwan),김백윤(Kim Baek-Youn),박래영(Park Rae-Young) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.2

The purpose of this study was to analyze the relations among sports star image, sport attitude and sport value on the trend of sports reports in university students. The subject were sampled 382 person who were selected convenience sampling method from the university students in Seoul, Gyeonggi, Chungnam, Chungbuk, Jeonnam, Jeonbuk region. The used statistical methods for the data analysis were frequency analysis, exploratory factor analysis, structural equation modelling analysis by using SPSS 16.0 and AMOS 6.0 program. The results is as follows ; First, trend of sports reports influenced sports star image. Second, sports star image influenced sport attitude. Third, sports star image influenced sport value. Based on above results, it is shown that the sports star image, sport attitude and sport value on the trend of sports reports in university students were causal relationships. Therefore, it is shown that cognitions for variations of this study has difference on the sports participation, type of media, involvement and flow mental developments, and following-up study to various variables is needed.

부산지역 해양레저스포츠 참여자의 스포츠즐거움, 참여만족 및 참여지속의사와의 관계

최덕환(Deok-Hwan CHOI),권재윤(Jae-Yoon KWON) 한국수산해양교육학회 2016 水産海洋敎育硏究 Vol.28 No.5