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- 저자 : 조만태(Man Tae Cho) (검색결과 36 건)
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상업스포츠센터 소비자의 고객만족이 구매행동의도에 미치는 영향
조만태(Man Tae Cho),이명옥(Myung Ok Lee) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-
The purpose of this study was to examine effects of customers satisfaction on purchase behavior intention in commercial sports center. The subjects in this study was set up as 492 male and female who are above 20 years old in using sports club located in Busan city in the year of 2001, and sampling by using systematic stratified cluster random sampling. The means in this study is used to amend and complemented after confirming suitability of the contents in the questionnaire that is made on the basis of the questionnaire of Japan Fitness Industry Association(1997)and Cho, Man-Tae, Kim, Sang-dai(2000), Lee, Yong-ki, Shin, Doo-chul, Lryu-Cheol(2000). it is used as study means after being modified, whether the substance of question is right in fitness and applicability or not. Reliability of the question, the range of Cronbach`s a is showed from.7981 to.8886. The statistics analysis method adapted Pearson`s Correlation Analysis and Enter Multiple Regression. This conclusion of this study are as follows. First, perceived customer satisfaction factor effected on word-of-mouse intention. Specially, exercise effect, customer management, response in the front desk, facilities management. Second, perceived customer satisfaction factor effected on repurchase intention. Specially, teaching staffer, customer management, lives of club, response in the front desk.
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조만태(Cho Man Tae) 한국사회체육학회 2000 한국사회체육학회지 Vol.14 No.-
The purpose of this study was to investigate what difference is between the character of participants in marine leisure sports and that of normal non-participants. 332 persons including 84 male non-participants and 76 female adults as well as 90 male members and 82 female members over 20 in their age belonging to the marine leisure sports dub in Pusan as of 1999 are selected as purposive sampling in this study. Questionnaires concerning character factor edited by professors Tae-ho Yeom and Jung - kyou Kim in Korea Psychology Aptitude Research Institute are used as tool for test, statistics methods employed in this analysis were t-test, F-test. The findings of this study are as follows First, As a result of comparative analysis on their character of participants in marine leisure sports and non-participants, it can be seen that an impulse, the liability of the accused were found to have a significant different in the male. executive faculty and strain, the liability of the accused were found to have a significant different in the female. Second, As a result of comparative analysis on the character features of participants in marine leisure sports and non-participants in accordance with their level, it can be seen that boldness, the sense for reality and self-dependence were found to have a significant different.
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스포츠센터 소비자의 이용실태 및 구매행동의도에 관한 연구
조만태(Man Tae Cho),김상대(Sang Dai Kim) 한국여가레크리에이션학회 2001 한국여가레크리에이션학회지 Vol.20 No.-
The purpose of this study was to analyze Condition and Purchase Behavior Intentions in consumer of sport center according to the trait of social population. The subjects in this study was set up as 492 male and female who are above 20 years old in using sports center located in Pusan city in the year of 2000, and sampling by using systematic stratified cluster random sampling. The means in this study is used to amend and complemented after confirming suitability of the contents in the questionnaire that is made on the basis of the questionnaire of Japan Fitness Industry Association(1997)and Lee(2000) the possibility of application through panel of expert. The statistics analysis method adapted Chi-square, One-way ANOVA in SPSSWIN 7.5 Program. This conclusion of this study are as follows. First. The analysis of condition 1. In frequency of attendance in a week. it was showed that members attend more than 5days, 3-4days, 1-2days. 2. The purpose of using sports center orderly appeared in improvement of physical fitness, enjoying sports, lose in weight. 3. Exercise friend in sports center orderly appeared in by oneself, make a friend in sports center, friend. Second, The analysis of Purchase Behavior Intentions. 1. The recommendations of others those in sports center members who are male in sex, 20 in age, special management in occupation showed higher the recommendation. 2. The intentions for repetitive purchases in sports centers members who are male in sex, 20 and over 50 in age, student in occupation showed higher the purchases intentions.
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스포츠 참가 만족도가 센터회원 지속여부 결정에 미치는 영향
조만태(Man Tae Cho),오주훈(Joo Hoon Oh) 한국여가레크리에이션학회 2000 한국여가레크리에이션학회지 Vol.18 No.-
The purpose of this study was to investigate determination of consistent opinion of sports center by participants individual attitude and pattern of satisfaction of sports participation. The subjects were 249 individuals who were selected using the systematic stratified cluster random sampling among the participants aged over 20 at sports centers in Pusan, statistics methods employed in this analysis were Cronbach`s α, F-test. MANOVA. Pearson`s Correlation Analysis, Stepwise Multiple Regression. Based on the result of the study, the following conclusions appear warranted: First. According to the subjects characteristics, sports participate satisfaction were found to have a gender and age significant differences. Educational satisfaction of male participants is higher than that of female participants and environment satisfaction of young age group is higher than that of the old age group. Second, Determination of consistent opinion of sports center male participants is higher than that of female participants. Third, Influence of sport participate satisfaction on determination of consistent opinion was environment satisfaction in male and female.
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조만태(Man Tae Cho),김상대(Sang Dai Kim) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.49
This study is to understand whether the general public, as the subjects of sports activity, recognize their own cognition what kind of sports value, surveyed 1,732 general people. As the result, general people regarded sport`s value as working -out, self-discipline, culture, education, social activity, in order. The group which regard sports as working out, is consisted of male, the age of 30-39, the participants of sport and fitness and swimming, while the group which regard sports as culture, is composed of female, graduate of university, the income of 3.51~5 million, individual proprietor in order. Education was regarded as sports` value in the group of under high school graduate, non-participants and the participants of martial arts, social activity was regarded as it in the group of 40-49 ages and non-participants. Overall, we can see that the cognition of value in sports has very variable difference according to social level, according to sports participants and events.
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조만태(Man Tae Cho),신영균(Young Khun Shen) 한국사회체육학회 2000 한국사회체육학회지 Vol.13 No.-
The purpose of this study was to examine collegian`s Recognition level for openning the Pusan Asian Games. The method of systematic stratified cluster random sampling was taken from among the population of 909 collegians in Pusan. The statistic analysis methods adopted here are a frequence analysis, x^2 test by way of the SPSS Win 7.5 statistic program. The conclusion of this research are as follows: First, Information source based on Pusan Asian Gaines was found to have the highest point in TV. Among the top tasks to be solved in preparation for the Asian Gaines were expanding transportation and communication facilities, improving citizens` consciousness and the creation of comfortable urban environments. Second, Major, school and Interest in sports were found to have a significant different in the attitude of Pusan Asian Games. Third, Major, Interest in sports were found to have a significant different in participation pattern based on Pusan Asian Games. Forth, Gender, age and Interest in sports were found to have a significant different in the determination of viewing opinion based on Pusan Asian Games. Fifth, Gender and major were found to have a significant different in the effect on activation of sports for all based on Pusan Asian Games.
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골프용품기업의 골프용품점에 대한 고객서비스와 고객만족 및 고객성과와의 인과관계
조만태(Cho Man-Tae) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.3
The purpose of this study was to provide data for an effective marketing strategy in golf products business by analyzing the casual relationships among customer service, customer satisfaction, customer performance. The subjects of this study were selected by convenience sampling method. Although all members participated in questionnaire research were totally 220, there were 196 members(male 158, female 38) in the city of Busan and, Gyeongnam. Instruments used in this study were developed on previous research and included validity, both exploratory and confirmatory factors analyses were conducted to provide evidence on construct validity for the customer service, customer satisfaction, customer performance. The method of statistics for this materials’ analysis was practiced to be AMOS 6.0, structural equation model analysis revealed that the research model was sufficient for further statistical significance tests. The conclusion of this study are as follows: study shows that significance level is expressed enough in communication, cooperative relation, emotion, information technology, environmental features, structure while core competencies is ignore.
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