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연구논문 : 중년 여성 소비자의 자아존중감과 신체만족도가 의복 만족도와 의복선택기준에 미치는 영향
정성지 ( Sung Jee Chung ) 한국의류산업학회 2013 한국의류산업학회지 Vol.15 No.1
The study analyzes the effects of self-esteem on body satisfaction, clothing satisfaction, and clothing selection criteria, the effects of body satisfaction on clothing satisfaction and clothing selection criteria, and the effects of clothing selection criteria on clothing satisfaction. The questionnaire developed by the researcher was distributed to 160 women between 40 and 65 years of age in Seoul or Gyeonggi-do. One hundred fifty one questionnaires were used in the final analysis. The data were analyzed by common factor analysis, multiple linear regression, t-test, ANOVA, and Tukey`s test using SPSS 18.0/Windows. The results demonstrate that clothing selection criteria is classified into design, quality, practicality, and economics. There was a significant effect of self-esteem on body satisfaction, and significant effects of body satisfaction on clothing satisfaction and on factors of design, quality, economics in clothing selection criteria. Factors such as design, practicality, and economics contributed to clothing satisfaction. Significant differences were found in self-esteem between age groups as well as self-esteem and body satisfaction among groups according to education level and monthly income.
남성복(男性服) 브랜드의 상품계획시(商品企劃時) 최신류행(最新流行) 반영(反映)에 관(關)한 연구(硏究)
정성지 ( Sung Jee Chung ) 한국패션비즈니스학회 2000 패션 비즈니스 Vol.4 No.2
The purpose of the study was to investigate the level of latest fashion adoption of men`s wear manufacturers and differences in the level of fashion adoption according to characteristics of brands and merchandise. Thus, this study was to be an exploratory study to examine the trends in fashion adoption of men`s wear manufacturers. The questionnaire consisted of questions on 7 elements of fashion adoption and characteristics of men`s wear manufacturers and their merchandise. The subjects were to evaluate their level of fashion adoption and rated on 5 point Likert-type scales of 7 elements. For the survey, the subjects were 100 employees (62 merchandisers, and 24 designers, etc.) who are employed by men`s wear manufacturers which have national brands, designer brands, license brands, import brands or private brands. The SAS PC+ package was used to calculate factor analysis, mean, t-test, ANOVA, Duncan`s test, and Tukey`stest. The results from the study were as follows; 1) The elements of fashion adoption of men`s wear manufacturers were divided into 4 factors (clolr/fabric, silhouette/fashion image, detail/item coordination, accessories) which explained 83.61% of the whole of factors. 2) The highest score of mean of fashion adoption factors was fabric/color, but the lowest was accessory factor. 3) There were significant positive correlations between fashion adoption factors except between fabric/color and accessories. 4) There were significant differences in the level of fashion adoption according to types of brands and ages of target consumers. 5) There were significant differences in the level of fashion adoption according to the categories of apparel (suits vs. casual clothing) and types of suits and casual wear.
정성지 ( Sung Jee Chung ) 한국패션비즈니스학회 2000 패션 비즈니스 Vol.4 No.2
The purpose of the study was to investigate general characteristics of brand images of men`s wear manufacturers and differences in their brand images according to characteristics of their brands and their merchandise. Thus, this study was to be an exploratory study to search apparel niche-market in men`s wear market for the marketers by exploring trends of brand images of men`s wear manufacturers. The questionnaire consisted of questions on brand images and characteristics of men`s wear manufacturers and their merchandise. The subjects were to evaluate their brand images and rated on 5 point Likert-type scales of 36 adjectives. For the survey, the subjects were 100 employees (62 merchandisers, and 24 designers, etc.) who are employed by men`s wear manufacturers which have national brands, designer brands, license brands, import brands or private brands. The SAS PC+ package was used to calculate factor analysis, mean, t-test, ANOVA, Duncan`s test, and Tukey`s test. The results from the study were as follows; 1) High scores of mean of brand images were simple, prestigious, mannish, and dynamic. 2) The brand images of men`s wear manufacturers were divided into 10 factors which explain 73.91% of the whole image. 3) There were significant differences in brand images according to types of brands, price lines of merchandise and ages of target consumers. 4) There were significant differences in brand images according to categories of apparel (suits vs. casual clothing), types of suits, and types of casual clothing. 5) There were significant correlations between brand images, such as simple image to conservative image, prestigious image and chic image, prestigious image to conservative image, chic image and simple image, etc.
인터넷을 통(通)한 의류(衣類) 구매시(購買時) 소비자(消費者)의 위험지각(危險知覺)에 관(關)한 연구(硏究)
이승아 ( Sung Ah Lee ),정성지 ( Sung Jee Chung ) 한국패션비즈니스학회 2000 패션 비즈니스 Vol.4 No.4
The purpose of the study was to investigate the differences in risk recognition regarding purchase of apparel goods according to internet shoppers` sex, age, and purchasing group and characteristics of apparel goods. For the measurement, a questionaire was developed by the researchers. The questionnaire consisted of questions regarding characteristics of the sample and apparel goods and risk on buying apparel through internet. Data analyses were performed by frequency analysis, factor analysis, t-test, ANOVA, and Tukey`s test. The result of the study was that significant differences showed in risk recognition of internet shoppers according to their sex, purchasing group, and fit of apparel goods.
서울시내(市內) 여대생(女大生)의 패션점포(店輔) 애고행동(愛顧行動)에 관(關)한 연구(硏究)(I) - 쇼핑성향(性向)과 점포속성(店鋪屬性)을 중심으로 -
위혜정,정성지,Wee, Hye-Jung,Chung, Sung-Jee 한국패션비즈니스학회 1997 패션 비즈니스 Vol.1 No.4
Fashion store patronage behavior can be observed when consumer's desires and expectations are fulfilled. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve Its goal of enabling retailers to predict shopping orientations and emphasis on store attributes, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were as follows; First, identify the classification of stores that female college students in Seoul patronize. Second, classify the female students' shopping orientations, emphasizing store attributes, and identify relationships between them and fashion store patronage behavior. Relationships between the factors of shopping orientations and store attributes, and patronage behavior were identified by use of Tukey's test, Duncan test, and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of shopping orientations and store attributes. As based on the results, this study is expected to assist that retailers can establish effective marketing strategies in order to make continuously consumers' partronage behavior of a store.