Warming-up의 生理學的 硏究

이원옥 이화여자대학교 체육대학 1977 體育硏究 Vol.1977 No.11

The Effect of the Gap between College Students’ Perception of the Importance of Coffee Shops and Their Satisfaction after Patronizing Coffee Shops on Their Purchasing Behavior

이원옥 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.4

The purpose of this study was to categorize the gap between coffee shop 'importance' (as perceived by customers before patronizing the coffee shop) and 'satisfaction' (perception of customers after patronizing the coffee shop) as positive or negative and to analyze the effect of these gaps on purchasing behavior. To do this, I used the gap between importance and satisfaction regarding the choice of a coffee shop as the explanatory variable and performed an empirical analysis of the direction and size of the effect of the gap on purchasing behavior (overall satisfaction, willingness-to-revisit) by applying the Ordered Probit Model (OPM). A previous study that used IPA to evaluate the effects of gaps estimated the direction and size of a quadrant but failed to analyze the effect of gaps on customers. In this study, I evaluated the effects of positive and negative gaps on customer satisfaction and willingness-to-revisit. Using OPM, I quantified the effect of positive and negative gaps on overall customer satisfaction and willingness-to-revisit. Per-head expenditure, frequency of visits, and coffee-purchasing place had the most positive effects on overall customer satisfaction. Frequency of visits, followed by per-head expenditure and then coffee-purchasing place, had the most positive impact on willingness-to-visit. Thus per-head expenditure and frequency of visits had the greatest positive effects on overall satisfaction and willingness-to-revisit. This finding implies that the higher the actual satisfaction (gap) of customers who spend KRW5,000 or more once or more per week at coffee shops is, the higher their overall satisfaction and willingness-to-revisit are. Despite the fact that economical efficiency had a significant effect on overall satisfaction and willingness-to-revisit, college and university students still use coffee shops and are willing to spend KRW5,000 because they do not only purchase coffee as a product itself, but use the coffee shop for other activities, such as working, meeting friends, or relaxing. College and university students also access the Internet in coffee shops via personal laptops, watch movies, and study; thus, coffee shops should provide their customers with the appropriate facilities and services. The fact that a positive gap for coffee shop brand had a positive effect on willingness-to-revisit implies that the higher the level of customer satisfaction, the greater the willingness-to-revisit. A negative gap for this factor , on the other hand, implies that the lower the level of customer satisfaction, the lower the willingness-to-revisit. Thus, the brand factor has a comparatively greater effect on satisfaction than the other factors evaluated in this study. Given that the domestic coffee culture is becoming more upscale and college/university students are sensitive to this trend, students are attentive to brands. In most upscale coffee shops in Korea, the outer wall is built out of glass that can be opened, the interiors are exotic with an open kitchen. These upscale coffee shops function as landmarks and match the taste of college/university students. Coffee shops in Korea have become a cultural brand. To make customers feel that coffee shops are upscale, good quality establishments and measures to provide better services in terms of brand factor should be instituted. The intensified competition among coffee shop brands in Korea as a result of the booming industry indicates that provision of additional services is needed to differentiate competitors. These customers can also use a scanner free of charge. Another strategy that can be used to boost brands could be to provide and operate a seminar room for seminars and group study. If coffee shops adopt these types of strategies, college/university students would be more likely to consider the expenses they incur worthwhile and, subsequently, they would be more likely to be satisfied with the brands of these coffee shops, with an associ...

클래식 바 선택속성의 중요도-만족도에 관한 연구:서울지역 특1급 호텔의 이용자를 중심으로

이원옥,김혁수 한국호텔관광학회 2010 호텔관광연구 Vol.12 No.1

The purpose of this study was to investigate Hotel classic bar's selection attributes by using Importance-Performance Analysis. The targeted research hotels and samples are hotel guests who have visited classic bar in the hotel, Seoul. Literature review and discussion of the previous studies related to Classic Bar selection attributes, importance-performance analysis, and hotel customer are provided in the section of literature. Based on this literature review, 22 classic bar attributes were selected and surveyed to the respondents. A total of 223 useful sample were collected ad analyzed in SPSS. Frequency and descriptive data analysis were conducted to exam any characteristics of the sample and measurement scale. EFA and CFA were conducted to show the underlying dimensions of the Classic bar attributes and the difference between importance and performance of the attributes were calculated. By using gaps, IPA was showed in the matrix. Findings and implication were discussed in the conclusion section. Theocratical and practical implications of the study were provided for hotel managers and marketers.

문화여가 시장의 지출결정요인에 관한 연구 - Tobit모형의 적용 -

이원옥 한국호텔리조트학회 2019 호텔리조트연구 Vol.18 No.4

The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee). The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee). The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee).

절단된 포아송 모형을 적용한 인바운드 크루즈 관광객의 수요결정요인 분석

이원옥,윤여현 한국호텔리조트학회 2020 호텔리조트연구 Vol.19 No.3

This study used the Korea Tourism Organization survey data for foreign tourists to analyze the determinants of tourist demand for cruise tourists. The purpose of this study is to estimate the tourist behavior of inbound cruise tourists and to analyze the factors influencing related variables on tourism demand. Considering the characteristic that the dependent variable is the addition data, the decisive factor of tourism demand was estimated by applying the truncated Poisson model. The results of this study are as follows. It was estimated that age groups, annual household income, tourists visiting alone, and cultural tourism at the port of destination have a positive effect on visit demand. On the other hand, the white-collar occupational group, retirees, acquaintances' recommendations, convenience of immigration, and service factors of port tourism and on-board programs were found to have a negative effect. Gender did not significantly affect visit demand. It has an academic meaning in that it was the first attempt of a demand model using additive data for cruise tourists. In practical terms, it is expected to be able to present a marketing strategy for the development of the cruise tourism industry.

서열프로빗 모형을 이용한 수제맥주 브루펍 고객 행동의도 연구

이원옥 한국호텔관광학회 2023 호텔관광연구 Vol.25 No.6

본 연구는 수제맥주 브루펍의 이용객을 대상으로 브루펍 선택속성과 이용행동 특성 등이 고객의 행동의도에 미치는 영향을 분석하기 위해 서열프로빗 모형을 이용하였다. 연구결과, 수제맥주 브루펍 선택속성 중 수제맥주 본질성 요인과 브루펍 사회성 요인을 선호할수록, 30~40대 일수록, 1주일 음용 빈도가 1~2회 일수록, 연인과 함께 일수록, 1회 음용 지출비용이 2만 원에서 4만 원 미만 일수록 재방문의사가 더 높아지는 것으로 나타났다. 구전의사에서는 수제맥주 브루펍 본질성과 브루펍 이미지 요인을 선호할수록, 사무직이나 학생일수록, 월 평균 소득이 200만 원~300만 원 미만일수록, 선호하는 맥주 종류가 수제맥주일수록 구전의사가 더 높아지는 것으로 나타났으며, 30~40대 이외의 연령대일수록 구전의사가 높은 것으로 파악되었다. 첫째, 많은 브루펍에서 다양한 재료들을 사용하여 새로운 시도를 하면서 고객들은 나를 표현하고 이미지를 대변하기 위해 수제맥주 브루펍을 이용한다. 둘째, 수제맥주는 획일적인 레시피로 대량 생산하는 일반 맥주와 달리 종류가 다양하고 매장에 따라서 특색이 있고 종류도 다양해서 30대, 40대 직장인들의 소비성향과 일치한다. 셋째, 수제맥주의 다양함이 재미있고 향긋한 향과 수제맥주 브루펍이 가지는 분위기와 높은 서비스 수준은 50대의 입맛과 마음까지 사로잡고 있다. 세대와 무관하게 특별한 분위기와 수준 높은 서비스를 기반으로 지역색을 느낄 수 있는 수제맥주 브루펍 문화를 조성하는 것이 필요하다. 브루펍 이미지와 서비스나 분위기의 수준, 수제맥주 스타일의 다양성이 확대될수록 고객의 긍정적인 행동의도로 이어질 수 있음을 밝혀냈다는 점에서 학문적 차원의 시사점을 가진다. 또한 수제맥주의 본질인 소규모, 지역성, 다양성을 갖춘 맛과 향이 좋은 다양한 품질 좋은 맥주 개발을 위해 지속적인 연구개발과 함께 이를 위한 법적·제도적 노력이 필요하다. This study used a sequence probit model to analyze the effect of brewpub selection attributes and usage behavior characteristics on customers' behavioral intentions for users of craft beer brewpubs. According to the study, the more people prefer craft beer essential factors and brew pub social factors among craft beer selection attributes, the higher the willingness to revisit in their 30s and 40s, the frequency of drinking 1 to 2 times a week, with a lover, and the cost of drinking less than 20,000 won to 40,000 won. In oral doctors, the more they prefer craft beer brewpub essentials and brewpub image factors, the more office workers and students earn less than 2 million won to 3 million won per month, the higher the type of beer they prefer, and the more they are in their 30s and 40s. First, many brewpubs try new things using various ingredients, and customers use craft beer brewpubs to express themselves and represent their image. Second, unlike ordinary beer, which is mass-produced with a uniform recipe, handmade beer has various types, characteristics, and types depending on the store, which is consistent with the consumption tendency of office workers in their 30s and 40s. Third, the variety of handcrafted beer has a fun and fragrant scent, and the atmosphere and high service level of handcrafted beer brewpub captivate the tastes and minds of those in their 50s. Regardless of generation, creating a brewpub culture of handcrafted beer is necessary to create a brewpub culture that can feel the region's color based on a unique atmosphere and high-quality services. It has academic implications in that it has been found that the greater the variety of brewpub images, services and atmosphere, and craft beer styles, the more positive the behavioral intentions of customers. In addition, legal and institutional efforts are needed along with continuous research and development to develop various quality beers with good taste and aroma with small scale, locality, and diversity, which are the essence of handmade beer.

성경적 선교로 본 구속자의 무죄 재판에 대한 고찰 (요한복음 18:33-38a을 중심으로)

이원옥 한국복음주의선교신학회 2003 복음과 선교 Vol.3 No.-

선교적 메시지의 근거인 십자가 구원에 대한 고찰 : 누가복음 23:26-49 중심으로

이원옥 한국성서대학교 출판부 2003 一粒論叢 Vol.9 No.-

누가는 예수 그리스도의 십자가 죽음에 대하여도 다른 복음서 저자들과는 달리 예수의 인성을 강조하였다. 누가는 예수에게 하나님으로 능력 있음은 강조하지 않고 연약한 인간으로 십자가의 형벌도 감당한 것을 기록하였다. 십자가를 지고 가는 것도 형벌인데 구레네 사람 시몬에게 도움을 받아야 되는 것을 보여주고 있다. 이런 연약한 인성의 모습을 가지고 있으면서도 사람을 불쌍히 여기는 모습을 기록하였다. 자신을 따라오며 울고 있는 백성들과 여자들에게 "예루살렘의 딸들아 나를 위하여 울지 말고 너희와 너희 자녀를 위하여 울라"고 하였다. 그리고 심판 날에 주의해야 할 것에 대하여 경고하였고, 자신을 죽이는 자들을 향하여 "아버지여 저희를 사하여 주옵소서. 자기의 하는 것을 알지 못함이니이다"고 기도해 주었다. 그리고 자신의 죄를 고백하고 회개하는 한편 강도에게 "오늘 네가 나와 함께 낙원에 이르리라"고 약속하시며 자신의 영혼을 아버지 손에 부탁하신 것을 보게 된다. 이 모든 십자가의 사건에 대하여 누가는 종교 지도자들, 사형을 집행한 로마 군인들, 예루살렘에 거주하는 백성들, 유월절을 지키기 위하여 예루살렘에 올라온 이방인들과 디아스포라들 그리고 예수를 믿던 자들 모두가 증인임을 말하고 있다. 누가는 이들이 무엇을 경험했는가에 대하여 기록하면서 증인된 것에 대하여 말하고 있다. 십자가 사건에 대하여 증인된 자들은 은폐하면 형벌을 받을 것이고, 증거하면 성령의 인도를 받으며 선교적 사명을 감당한다는 것이다. Contrary to other Gospel Writers, Luke emphasized the human nature of Jesus Chris who died on the cross. Luke did not emphasize the power of Jesus Christ as God the Father but wrote about Jesus who even bore the punishment of cross as a frail man. For Jesus, to bear the cross itself is a kind of punishment, but Luke depicted that Cyrenian Simon took Jesus cross. Although Jesus had such a frail human nature, Luke wrote abut Jesus' attitude that had pity on human beings. He said to his people and women who were following him, "Daughters of Jerusalem, do not weep for me, but weep for yourselves and for your children." And Jesus warned people of the final judgment, and he prayed for those who tried to kill him, ''Father, forgive them for they do not know what they are doing." We can see that he committed his spirit into Gods hand as he promised the robber on his right hand, "Today you will be with me in paradise." Concerning all the events of crucifixion? Luke testified that religious leaders, roman soldiers who executed the death penalty toward Jesus, the people who were living in Jerusalem, the Gentiles and Diaspora who visited Jerusalem to keep the Passover, were all witnesses. As Luke wrote about things that they had experienced, he said about the things that had born witness to Jesus. For the people who had born witness to the event of crucifixion, if they cover up the event of crucifixion, they will receive a punishment, and if they testify, they will fulfill their mission under the guide of the Holy Spirit.

선교를 위한 성격적 장례예식

이원옥 한국복음주의실천신학회 2004 복음과 실천신학 Vol.7 No.-

1979년 이후 중국 종교정책과 상호우호적 선교방법

이원옥 한국복음주의실천신학회 2004 복음과 실천신학 Vol.8 No.-