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      • KCI등재

        프리미엄 티 하우스 방문객의 소비유형과 선택에 미치는 영향분석 - 다항로짓모형을 활용하여 -

        이원옥 한국외식산업학회 2022 한국외식산업학회지 Vol.18 No.1

        The purpose of this study is to identify the characteristics of each sub-market based on the motivation to use T-house and to investigate the decision attributes of using T-house in the recognition of the factors influencing the type of preference of T-house customers. By using selection attributes, demographic characteristics, usage behavior, and specific behavioral variables, the effect on T-house selection according to usage motivation will be empirically identified. The survey of this study was conducted on customers who had visited the T-house from November 2nd to November 30th, 2021. Through previous studies, measurement items related to T-house selection attributes and usage motivation were extracted, and a multi-selection logit model (MNL) was applied to analyze the effect on T-house selection along with demographic characteristics and usage behavior variables. The clusters according to the motivation to visit premium tea houses were classified into three types: inner value-seeking group, emotional experience-seeking group, and essential enjoyment-seeking group. It was found that each group had a statistically significant effect, and implications for each type were derived. Future research needs to expand the range of premium tea house consumers' usage behavior characteristics and classify the form of tea house to understand consumers' behavioral intentions (revisit intention, overall satisfaction, word of mouth, etc.) .

      • KCI등재

        The Effect of the Gap between College Students’ Perception of the Importance of Coffee Shops and Their Satisfaction after Patronizing Coffee Shops on Their Purchasing Behavior

        이원옥 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.4

        The purpose of this study was to categorize the gap between coffee shop 'importance' (as perceived by customers before patronizing the coffee shop) and 'satisfaction' (perception of customers after patronizing the coffee shop) as positive or negative and to analyze the effect of these gaps on purchasing behavior. To do this, I used the gap between importance and satisfaction regarding the choice of a coffee shop as the explanatory variable and performed an empirical analysis of the direction and size of the effect of the gap on purchasing behavior (overall satisfaction, willingness-to-revisit) by applying the Ordered Probit Model (OPM). A previous study that used IPA to evaluate the effects of gaps estimated the direction and size of a quadrant but failed to analyze the effect of gaps on customers. In this study, I evaluated the effects of positive and negative gaps on customer satisfaction and willingness-to-revisit. Using OPM, I quantified the effect of positive and negative gaps on overall customer satisfaction and willingness-to-revisit. Per-head expenditure, frequency of visits, and coffee-purchasing place had the most positive effects on overall customer satisfaction. Frequency of visits, followed by per-head expenditure and then coffee-purchasing place, had the most positive impact on willingness-to-visit. Thus per-head expenditure and frequency of visits had the greatest positive effects on overall satisfaction and willingness-to-revisit. This finding implies that the higher the actual satisfaction (gap) of customers who spend KRW5,000 or more once or more per week at coffee shops is, the higher their overall satisfaction and willingness-to-revisit are. Despite the fact that economical efficiency had a significant effect on overall satisfaction and willingness-to-revisit, college and university students still use coffee shops and are willing to spend KRW5,000 because they do not only purchase coffee as a product itself, but use the coffee shop for other activities, such as working, meeting friends, or relaxing. College and university students also access the Internet in coffee shops via personal laptops, watch movies, and study; thus, coffee shops should provide their customers with the appropriate facilities and services. The fact that a positive gap for coffee shop brand had a positive effect on willingness-to-revisit implies that the higher the level of customer satisfaction, the greater the willingness-to-revisit. A negative gap for this factor , on the other hand, implies that the lower the level of customer satisfaction, the lower the willingness-to-revisit. Thus, the brand factor has a comparatively greater effect on satisfaction than the other factors evaluated in this study. Given that the domestic coffee culture is becoming more upscale and college/university students are sensitive to this trend, students are attentive to brands. In most upscale coffee shops in Korea, the outer wall is built out of glass that can be opened, the interiors are exotic with an open kitchen. These upscale coffee shops function as landmarks and match the taste of college/university students. Coffee shops in Korea have become a cultural brand. To make customers feel that coffee shops are upscale, good quality establishments and measures to provide better services in terms of brand factor should be instituted. The intensified competition among coffee shop brands in Korea as a result of the booming industry indicates that provision of additional services is needed to differentiate competitors. These customers can also use a scanner free of charge. Another strategy that can be used to boost brands could be to provide and operate a seminar room for seminars and group study. If coffee shops adopt these types of strategies, college/university students would be more likely to consider the expenses they incur worthwhile and, subsequently, they would be more likely to be satisfied with the brands of these coffee shops, with an associ...

      • KCI등재후보

        프리미엄 생수 수요에 대한 융합적 영향요인 분석

        이원옥,김순정 한국융합학회 2015 한국융합학회논문지 Vol.6 No.6

        본 연구는 프리미엄 생수 선택에 주요 속성과 구매행동을 분석하고 관련 변수들이 프리미엄 생수 수요에 미치는 융합적인 영향정도를 분석하여 그 결정요인을 파악하는데 목적을 두고 있다. 본 연구결과를 도출하기 위해 절단된 음이항 모형을 적용하여 프리미엄 생수 수요에 영향을 미치는 변수를 추정한 결과를 요약하면 다음과 같다. 프리미엄 생수 구매행동 변수 중에서 본인이 구매선택권을 갖는 집단의 수요는 상대 집단에 비해 유의하게 높게 나타났다. 또한 성분이 좋은 물을 마시기 위해, 특별한 느낌을 받기 위한 목적으로 프리미엄 생수를 구매하는 집단 일수록 수요에 유의한 긍정적 영향을 미치는 것으로 나타났고, 단순히 물을 마시기 위해서라는 구매목적은 유의한 영향을 미치지 않는 것으로 분석되었다. 인구통계학적 특성 중에서 여성의 프리미엄 생수 구매 수요가 남성에 비해 유의하게 높은 것으로 나타났고, 전문직/사무직과 같은 직업군, 대졸 이상의 소비자가 상대적인 집단에 비해 유의한 것으로 조사되었다. 프리미엄 생수 선택속성 요인들 중에서 생수의 맛과 패키지 디자인 요인은 구매 수요에 유의한 긍정적 영향을 미치고, 지역적 특성과 가격 요인은 유의하지 않은 것으로 추정되었다. This study aims to identify and analyze the main factors that determine the properties and buying behavior in the premium bottled select and analyze the degree of impact on the relevant variables are premium water demand. When applied to the truncated negative binomial model to derive the study results: The results of estimating the variables that affect the demand for premium mineral water are as follows. Premium bottled water demand of this group my purchases with a choice between buying behavior variables are significantly higher than the relative population. To also do a good ingredient water, it appeared to be on a statistically significant positive effect on the demand for the more groups you purchase a premium bottled water for the purpose of receiving special feeling, just buy purpose is called to drinking water does not significantly affect to be analyzed. Among demographic characteristics it showed that demand for premium bottled water purchases are significantly higher in women than in men, professional / clerical job, such as the military, college graduates were more consumer research as significant in comparison to the relative population. Taste and package design factors of premium bottled mineral water among the select attribute factors are having a significant positive impact on the purchasing demand, local conditions and cost factors have been estimated to be insignificant.

      • KCI등재

        문화여가 시장의 지출결정요인에 관한 연구 - Tobit모형의 적용 -

        이원옥 한국호텔리조트학회 2019 호텔리조트연구 Vol.18 No.4

        The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee). The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee). The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee).

      • KCI등재
      • KCI등재

        저온유통용 골판지 포장상자 개발에 관한 연구(I) - 골판지의 흡습특성 시험 -

        이원옥,윤홍선,정훈,이현동,조광환,김만수,Lee, Won-Og,Yun, Hong-Sun,Jeong, Hoon,Lee, Hyun-Dong,Cho, Kwang-Hwan,Kim, Man-Soo 한국식품저장유통학회 2003 한국식품저장유통학회지 Vol.10 No.3

        농산물의 저온저장 및 고습조건에서 안전하게 유통할 수 있는 골판지 포장상자를 개발하기 위하여 원지의 구성, 라이너의 발수도, 골형태의 차이에 따라 수분흡습 특성과 압축강도와의 관계를 구명하기 위해 각각 원지특성을 달리하여 이중 양면 골판지를 재료로 사용하여 시험하였다. 온도변화에 따른 골판지 함수율 변화는 골판지 원지 종류, 발수도 차이등에 관계없이 거의 일정한 값을 나타냈다. 상대습도 변화에 따른 골판지의 함수율 변화는 상대습도에 크게 영향을 받는 것으로 나타났으며 골판지의 수분흡습은 발수도 보다는 원지에 구성에 따라 영향을 많이 받는 것으로 나타났다. 또한 수직압축강도는 상대습도가 증가함에 따라 크게 감소하여 상대습도가 수직압축강도에 미치는 영향이 매우 크며 상대습도가 증가함에 따른 수직압축강도의 저하비율은 골판지의 종류에 관계없이 거의 같은 것으로 나타났다. 따라서 저온고습 조건에서 안전하게 내용물을 보호할 수 있는 저온유통용 농산물 골판지 상자의 개선을 위해서는 고품질 원지의 생산기술 개발 및 골판지 상자의 구조개선 연구가 우선되어야 할 것으로 판단된다. The hardness of corrugated packaging box decreased during storage period because of high humidity. Therefore, the strength-decreasing factor of corrugated packaging box had to be investigated to determine the compression strength of the corrugated packaging box. This study was conducted to define the characteristics of moisture absorption as well as compression strength of corrugated fiberboard. (1) The moisture content of the corrugated fiberboard was rarely influenced by the kinds of raw materials and water repellent. However, the moisture adsorption of the corrugated fiberboard was shown to be clearly affected by air temperature changes. (2) The moisture content of the corrugated fiberboard was significantly affected by relative humidity. The moisture adsorption of corrugated fiberboard was also greatly influenced by composition of raw materials rather than water repellent. The results indicated that the improvement of raw materials was more effective than the increase of water repellent of corrugated fiberboard to reduce the moisture adsorption of the corrugated fiberboard. (3) The vertical compression strength was significantly decreased with increasing relative humidity. The reduction rate of vertical compression strength was not charged with the increase of relative humidity, which was regardless of kinds of corrugated fiberboard. (4) For improving the strength of the corrugated packaging box, new technique should be found to develop better quality of raw materials. Moreover, the physical construction of corrugated packaging box should be clearly understood because the corrugated packaging box for the agricultural products was usually used for the circumstances of high humidity and low air temperature

      • KCI등재
      • KCI등재후보

        여고생의 비만과 신체에 대한 태도 및 체중조절행위에 대한 연구

        이원옥,황윤영 한국청소년시설환경학회 2009 청소년시설환경 Vol.7 No.3

        본 연구는 청소년기 여고생들의 객관적, 주관적, 희망적 비만도와 신체에 대한 태도 및 체중조절행위에 대해 파악하고자 시도되었다. 연구 대상으로 서울에 위치한 고등학교에 재학중인 여고생 298명을 임의표출 하였고, 자료수집 후 SPSS /WIN을 이용하여 분석하였다. 여고생들의 객관적인 비만도의 평균은 20.47로 나타났으며, 저체중이 14.1%, 정상체중이 80.5%, 비만이 5.4%를 차지하였다. 주관적 비만도에서는 저체중이 4.0%, 정상체중이 60.7%, 비만이 35.2%인 것으로 나타났다. 희망적 비만도의 평균은 17.69로 나타났으며, 저체중이 65.1%, 정상체중이 34.9%, 비만이 0.0%로 나타났다. 신체에 대한 태도는 ‘비만느낌’ 41.21점, ‘신체비하’ 18.68점, ‘체력과 신체단련’ 16.64점, ‘체중과 체형의 중요성’ 22.14점, ‘신체매력’ 11.91점, ‘하체비만’ 13.08점으로 나타났다. 최근 6개월 동안 체중조절을 시행한 경험이 있는 대상자는 29.2%였다. 본 연구결과를 바탕으로 향후 정상체중과 희망체중에 대한 여고생들의 요구와 인식을 이해하고, 효율적인 체중관리를 위한 적절한 교육프로그램의 적용과 평가가 시행되어야 할 것이다. This study was performed to understand obesity, attitudes for body, and weight control actions of high-school girls. The subjects were 298 high-school girls whose lived in Seoul, and data were collected in April, 2004. Data were analyzed by SPSS. Objective obesity was 20.47 and they were divided into three groups, 14.1% were of under weight, 79.2% normal, and 5.4% obesity. Subjective obesity was different from objective obesity with 4.0% of the subjects thinking they were of under weight, 60.7% normal and 35.2% obesity. The desired obesity, which was based on the weight and height desired by the subjects, was 17.69. In the attitudes towards body and weight control, ‘feeling fat' was 41.21, ‘body disparagement' was 18.68, ‘strength and fitness' was 16.64, ‘salience of weight and shape' was 22.14, ‘body attractiveness' was 11.91, and ‘lower body fatness' was 13.08 on the average. Students whose performed weight control for recent 6 months were 29.2%. Distorted perception on the body lead students to attempt unreasonable weight control acts. Thus, educators in charge of students' health need to recognize difference between normal and ideal weight desired by students and to guide students to reasonable weight control through health education.

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