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관광목적지 충성도 형성에서 자아 이미지 및 축제 개최지 관광서비스의 기능적 일치성의 역할에 관한 연구
이선영(Hlee, Sun-Young),이지민(Lee, Ji-Min),정남호(Chung, Namho),구철모(Koo, Chulmo) 한국서비스경영학회 2016 한국서비스경영학회 학술대회 Vol.2016 No.5
The purpose of this study was to examine the factors that affects visitors’ cognitive loyalty to the host destinations. Our analysis focused on the effects of self-congruity and functional-congruity of the relationship among festival satisfaction and festival dependence as roles of mediator, festival attachment and cognitive loyalty to the host destination. To achieve the purpose, 94 questionnaires were collected from visitors in " Nice Carnival". Festival satisfaction and dependence had significant effects as mediating factor of the relationship. There was no significant effects between self-congruity and festival satisfaction and festival attachment and cognitive loyalty to the host destination.
온,오프라인 정보원천이 전시,컨벤션에서 지각된 유용성과 만족에 미치는 영향: 감정적 관여의 매개효과
구철모 ( Chul Mo Koo ),이선영 ( Sun Young Hlee ),김종철 ( Jong Choel Kim ),정남호 ( Nam Ho Chung ) 한국지식경영학회 2015 지식경영연구 Vol.16 No.2
Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors’ involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on “2014 Expo KCCE” was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.
홉스테드 문화차원 이론을 적용한 국가별 한류동향과 인식차이에 관한 연구
이지민(Lee Ji-min),이선영(Hlee Sun-young),정남호(Chung Nam-ho),구철모(Koo Chul-mo) 한국호텔관광학회 2016 호텔관광연구 Vol.18 No.2
As the Korean Wave has been expanded throughout the world, the number of tourists was increased in Korea mainly from East Asia countries such as Japan, China, Hong-Kong, and Taiwan. At this point, it is necessary to examine the differences on Korean Wave trend and analyze the perception of Korean Wave in East Asia countries. For this study, the survey was executed by short-answer question asking the interest area on Korean Wave and a total 2,811 data were collected from potential tourists from 4 East Asia countries who visited Korea Tourism Organization(KTO)’s official web-site, VisitKorea. As a result of the content analysis, a total of 79 keywords were retrieved from the survey data and sorted into 8 categories: Destinations&Tourism, Event&Festivals, Shopping, Celebrity, Culture&Heritage, ICT, Contents, Korean studies. The analysis of trend and perception on Korean Wave trend in East Asia countries was executed by cultural attributes of each countries applying the Hofstede’s five Culture dimensions(Power Distance, Masculinity, Individualism, Uncertainty avoidance, Long-term orientation). As a result, the perception on Korean wave in East Asia showed significant differences in Power Distance, Masculinity and Individualism’s culture dimensions. This study has theoretical implications about applying the Hofstede’s Culture dimension theory and also some practical implications for developing differentiated Korean wave strategies in each East asia countries.