행위단서로서의 미디어 캠페인이 인플루엔자 예방행동에 미치는 영향

이병관(Byoung Kwan Lee),오현정(Hyun Jung Oh),신경아(Kyung Ah Shin),고재영(Jae Young Ko) 한국광고홍보학회 2008 한국광고홍보학보 Vol.10 No.4

본 연구는 겨울철 인플루엔자 예방을 위한 미디어 캠페인의 효과를 건강신념모델(HBM)의 적용을 통하여 행위단서로서의 미디어 캠페인이 개인의 인플루엔자 예방행동 과정에서 어떠한 역할을 수행하는지를 HBM의 이론적 적용을 통해 살펴보고자 하였다. 본 연구에서는 실시된 미디어 캠페인의 성과평과를 위해 수집된 자료 중 사후분석 자료가 사용되었다. 전화조사를 통해 수집된 서울시 거주 15세 이상 59세 이하의 남녀 총 700명의 응답자가 분석에 사용되었다. 연구결과, 인플루엔자에 대한 지각된 심각성과 개연성, 그리고 예방수칙 준수에 대한 이득의 지각과 자기-효능감은 예방수칙 준수의향을 증가시키는 반면, 예방행동이 가져올 부정적인 결과나 준수의 어려움에 대한 인식은 행동의도를 변화시키지 못하는 것으로 나타났다. 행위단서로서의 미디어 캠페인이 예방수칙 준수의향에 미치는 직/간접적 영향력을 검증한 결과, 미디어캠페인은 예방행동에 직접적인 영향력을 갖는 데에는 한계가 있었으나, 캠페인 노출에 따른 인플루엔자 관련 신념의 변화를 통해 예방행동 채택여부에 영향을 미치는 간접적인 영향력이 발견되었다. 본 연구는 행위단서로서 미디어 캠페인이 수용자의 행동변화에 미치는 영향력을 분석하였다는 점에서 HBM의 이론적 확장과 함께, 효과적인 미디어 캠페인의 실행 및 행동변화를 유도하기 위한 실무적 함의를 가진다. Within a theoretical framework of Health Belief Model, especially centering on the role of media campaign as a communication cue to action on prevention behavior, this study examined the effect of media campaign for preventing influenza on behavioral intention to influenza prevention. This study analyzed post-intervention data collected for conducting a outcome evaluation on influenza prevention media campaign. A survey data collected through a telephone interview with representative sample of 700 adults 18 or older in Seoul city was used in this study. The results showed that perceived severity, susceptibility, benefit, and self-efficacy increased individuals` behavioral intention to influenza prevention. However, it was found that perceived barrier of the prevention behavior did not affect behavioral intention. Although the direct effect of media campaign on individuals` behavioral intention to influenza prevention was not found, the media campaign indirectly affected individuals` behavioral intention through the individuals` health beliefs. Given that the present study explored both direct and indirect effect of media campaign as a cue to action on audiences` behavioral change, this study would contribute on theoretical expansion of HBM and also provide practical implications for effective media campaign to promote behavioral change.

체육전공대학생의 창업동기가 창업의지 및 창업준비행동에 미치는 영향

이병관(Lee, Byung-Kwan),이병수(Lee, Byoung-Soo) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.5

The purpose of this study is to closely examine an effect that the entrepreneurial motivation of physical education majors at universities has on entrepreneurial intention and entrepreneurial preparation behavior. Study participants are physical education majors at 4-year universities located in Seoul Metropolitan City, Gyeonggi-do and Chungcheongnam-do. Data on 530 persons were utilized for final analysis. A confirmatory factor analysis and structural equation model using AMOS was implemented as statistical method for testing a hypothesis. As a result, the following conclusions were obtained. First, among entrepreneurial motivation factors of physical education majors at universities, an entrepreneur desire and alternative to employment had a positive effect on entrepreneurial intention. However, financial independence didn’t have significant effect. Second, entrepreneurial motivation factors of physical education majors at universities, an entrepreneur desire, financial independence and alternative to employment had a positive effect on entrepreneurial preparation behavior. Third. the entrepreneurial intention of physical education majors at universities had a positive effect on entrepreneurial preparation behavior. These results imply that a dispositional factor called their entrepreneur desire does not only act on entrepreneurial intention and entrepreneurial preparation behavior of physical education majors at universities, but also social reality factors such as alternative to employment or financial independence are largely reflected.

<홍보학연구> 통계분석방법의 경향과 과제: 1998년 창간호부터 2014년 여름호까지 게재된 논문의 내용분석

이병관 ( Byoung Kwan Lee ),손영곤 ( Young Kon Sohn ),오현정 ( Hyun Jung Oh ),박선화 ( Sun Hwa Park ) 한국PR학회 2015 PR연구 Vol.19 No.1

The purpose of the present study is to review statistical methods used in quantitative PR research and provide future direction for improving statistical rigorousness in the academic field of public relations. Results from a content-analysis of 219 quantitative research papers published between 1998 and 2014 in Korean Journal of Public Relations suggest some problems and errors in utilizing statistical methods for inferential testing and reporting results of statistical analyses. First, while a majority of the studies reported reliabilities of the study instruments, a fewer studies tested or reported their validity. Second, only one study used the confidence interval to make a statistical inference. Third, a very few studies tested basic assumptions (i.e., normality, linearity, multicollinearity) before choosing the statistical method for the main analysis. The present study is limited as it only examined research papers published in Korean Journal of Public Relations. Future studies should expand the scope of the analysis into the journals in other communication fields and diagnose the appropriateness of statistical methods from various aspects.

캠핑 장비 소비자의 체면민감성이 명품선호도 및 명품구매의도에 미치는 영향

이병관(Lee, Byung-Kwan),이병수(Lee, Byoung-Soo) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

The purpose of this study was to structurally identify the influence of face-sensitive consumers on camping equipment"s preference for luxury goods and intention to purchase luxury goods. The subjects of the study were campers with experience in camping activities and purchasing camping equipment, and 204 people were used for the final statistical analysis. Statistical analysis was conducted as a confirmatory factor analysis and a structural equation model analysis, and the results were as follows: First, it has been shown that the face sensitivity of consumers of camping equipment does not affect the preference of luxury goods. Second, it has been shown that consumers" sensitivity to face of camping equipment does not affect their intention to purchase luxury goods. Third, consumers" preference for luxury goods in camping equipment has a positive effect on their intention to purchase luxury goods. These results can be interpreted as that consumers of camping equipment prefer or do not purchase luxury equipment due to their face sensitivity, but consumers who tend to prefer luxury goods are more likely to purchase luxury goods.

건강 관련 행동의 예측을 위한 사회인지이론의 유용성 국내 건강신념모델 연구의 메타분석

이병관 ( Byoung Kwan Lee ),손영곤 ( Young Kon Sohn ),이상록 ( Sang Lok Lee ),윤문영 ( Mun Young Yoon ),김민희 ( Min Hee Kim ),김채린 ( Chae Rin Kim ) 한국PR학회 2014 PR연구 Vol.18 No.2

This study is a meta-analytic review on the studies of health belief model(HBM) in Korea, which is a socio-cognitive theory of decision making to individual health-related behaviors. From a database of 54 independent studies published in major academic journals in Korea up to the end of 2013, the HBM accounted for 24.5% and 25.0% of the variance in health behavior and behavioral intention, respectively. The results showed that both health behavior and behavioral intention were positively associated with all variables of HBM (perceived susceptibility, perceived severity, perceived benefits, and self-efficacy) except for perceived barriers. Although the effect size of perceived barriers was not statistically significant, it was negatively associated with both health behavior and behavioral intention. The largest effect size was found in the relationship with self-efficacy, and other variables of HBM showed relatively low effect size. Since the analysis indicated the heterogeneity of the results, subsequent analyses were performed to test moderating effects of behavioral type (screening, preventive behavior, sick role behavior), measurement, and subjects of study. Overall, these findings provide an empirical evidence that HBM is still a useful model to explain and predict individuals’ health related behavior although the magnitudes of its effect sizes was relatively low. With the implications and limitations of the meta-analytic review, the directions of future research were discussed.

지난 40년 간 공포소구 연구의 통합

이병관(Byoung Kwan Lee),손영곤(Young Kon Sohn),서동명(Dong Myoung Seo),좌보경(Bo Kyoung Jwa),홍현호(Hyun Hho Hong),이진우(Jin Woo Lee) 한국광고홍보학회 2013 한국광고홍보학보 Vol.15 No.3

본 연구는 지난 40여 년간 국내에서 수행된 공포소구가 수용자의 태도나 행동변화에 미치는 설득 효과를 살펴보는 데 목적이 있었다. 이를 위해 1996년부터 2012년까지 국내에서 발표된 학술지 논문 12편을 대상으로 메타분석을 실시하였다. 연구결과 공포수준이 증가할수록 커뮤니케이션 수용자들의 지각, 태도, 행동의도, 행동에 직접적인 변화를 이끌어 내고 있었다. 반면 공포유형의 설득 효과는 공포수준에 비해 높지 않은 것으로 나타났다. 메시지 제시 형태별로는 이미지나 텍스트를 혼합하여 사용하지 않고 텍스트만을 적절하게 변화하는 것만으로도 설득 효과를 보이고 있었다. 행동변화를 행동중단과 행동권고로 구분하여 살펴본 결과는 행동권고가 더 효과적이었다. 본 연구는 공포 소구에 의한 설득 효과의 방향과 강도를 메타분석을 이용하여 통계적으로 통합하여 체계화된 결론을 제시하였다는 데 커다란 의의가 있다. The present study is a quantitative integration and review of the persuasive effect of fear appeals on cognitive, affective, and behavioral change in Korea. A meta-analysis of 12 studies in major academic publications over the past 40 years was conducted. The results shows that strong fear level were more persuasive on perceptions, attitudes, intentions, behaviors than low fear appeal. But it is found that the effects of fear type were weak. In regard to the types of manipulation, stimuli using text messages alone produced higher effects than the combination of image and text. Results also shows that fear appeal to promote commencement of a new desirable behavior have a greater average effect size than fear appeal promoting the cessation of an existing undesirable behavior. This study summarized the current status of the fear appeal research and suggested the direction of future research in the field.

메타분석 결과에서 통계적 오류의 영향

이병관(Lee Byoung kwan),손영곤(Sohn Young kon) 한국헬스커뮤니케이션학회 2016 헬스커뮤니케이션연구 Vol.15 No.-

본 연구는 메타분석의 대표적인 두 가지 방법인 헤지스와 올킨(Hedges & Olkin)이 제시하는 방식과 헌터와 슈미트(Hunter & Schmidt)의 방식간의 접근방법과 특징에 대해 메타분석 방법론적 측면에서 비교분석하기 위해 진행하였다. 메타분석 방법과 관련하여 두 방식간의 방법론적 기본 가정과 차이점을 주요 쟁점별로 살펴보았으며, 구체적인 산출 과정과 그 결과를 상호 비교하는데 초점을 맞춰 상이한 분석방법과 절차, 그리고 결과 해석의 차이점과 유의점 등을 검증하였다. 구체적으로 국내에서 2015년까지 수행된 인간 행동을 설명하기 위한 대표적인 사회인지이론 가운데 하나인 계획된 행동이론을 적용한 연구논문을 대상으로 헤지스와 올킨메타분석방법과 헌터와 슈미트 메타분석방식에 기초하여 그 결과를 제시하였다. 표집오차 및 측정오차 보정, 신뢰구간과 확신구간, 피셔(Fisher) z 변환값 사용 여부, 효과크기 비교, 동질성 검사 여부 등 방법론적 차이에 대해서도 논의하였다. This study attempted to review and compare two major meta-analytic approaches, the Hedges and Olkin approach and the Hunter and Schmidt approach, in the aspects of meta-analytic methodology. The basic methodological assumptions and characteristics between the two approaches were also discussed in terms of the analytic techniques, methodological procedures, and interpretations of the results. In addition, the two meta-analyses of the theory of planned behavior, one of the major social cognitive theories, were conducted. Based on the results, Fisher’s z-transformation, effect size estimation, heterogeneity assessment, correction for sampling error and measurement error, and confidence interval and creditability interval were discussed.

개인의 e-헬스 리터러시(e-Health Literacy)가 의사-환자 커뮤니케이션에 미치는 영향

이병관(Byoung Kwan Lee),변웅준(Woong Jun Byoun),임주리(Ju Lee Lim) 사이버커뮤니케이션학회 2010 사이버 커뮤니케이션 학보 Vol.27 No.3

오늘날 커뮤니케이션 테크놀로지의 진보는 환자의 의료정보에 대한 접근을 용이하게 만듦으로써 의사-환자 커뮤니케이션에 많은 영향을 미치고 있다. 특히, web 2.0 시대를 맞이하여 인터넷을 통한 헬스 리터러시는 진료에 있어 환자의 임파워먼트(empowerment)를 증대시킴으로써 기존의 의사-환자 관계의 많은 변화를 유도할 것으로 예상된다. 본 연구는 e-헬스 리터러시가 어떻게 의사-환자 커뮤니케이션에 영향을 미치는지를 실증적으로 검증하기 위한 것이다. 이를 위해 서울/수도권 만 20~59세의 성인 남녀 642명을 대상의 전화조사를 통해 수집된 자료를 기초로 구조 방정식모델을 사용하여 사람들의 e-헬스 리터러시와 의사-환자 커뮤니케이션의 관계를 탐색하였다. 분석결과 e-헬스 리터러시는 의사-환자 커뮤니케이션을 예측하는 강한 정적 예측변인인 것으로 확인되었다. 이러한 결과는 아직 국내에서는 실증적으로 검증되지 않았던, e-헬스 리터러시의 의사-환자 커뮤니케이션에 미치는 영향을 확인함으로써 개인의 e-헬스 리터러시가 진료 과정에서 전통적으로 의사에게만 부여되었던 의사결정에 있어 환자의 적극적인 참여를 증가시킬 수 있다는 점에서 중요한 시사점을 갖는다. 또한 이러한 결과는 향후 e-헬스 산업의 발전에 있어 변화의 중심이 소비자 중심의 환경으로 변화하여야 한다는 것을 시사하고 있다. The recent development of communication technology affects doctor-patient communication through facilitating the accessibility of health information for the patients. In the web 2.0 era, it is expected that patient's empowerment improved by e-health literacy would lead to the shift in the doctor-patient relationship. The purpose of this study is to examine how e-health literacy affects doctor-patient communication. The data for the study were collected through telephone interviews. A random sample of 642 adults from 20 year-old to 59 year-old in the Seoul metropolitan area was employed for the analysis. Structural equation modeling showed that the e-health literacy was a strong positive predictor of the doctor-patient communication. Given that individual's e-health literacy can increase his/her active participation in the decision-making process in which doctor has possessed traditionally, this study has an implication. In addition, the findings of this study indicates that we should seek the change into consumer-based environment for the development of e-health industry in the future.

태권도분야 진로인식이 태권도활동의 내재적 및 외재적만족에 미치는 영향 : 품새 및 시범단 대학생들 중심으로

이병관(Lee, Byung-Kwan),이병수(Lee, Byoung-soo) 세계태권도문화학회 2021 세계태권도문화학회지 Vol.12 No.4

The purpose of this study was to investigate the effect of college taekwondo players career perception on intrinsic and extrinsic satisfaction. The subjects of this study are university students enrolled in the Taekwondo department of four-year universities located in Seoul, Gyeonggi-do, Chungcheongnam-do, and Chungcheongbuk-do. Of these, 266 people belonging to the Poomsae and Demonstration Team were used for the final analysis. Hypothesis verification was performed by Structural Equation Model (SEM). First, it was found that career planning performance and job attitude had a positive effect on intrinsic satisfaction. Second, it was found that career planning performance and self-understanding of one s career had a positive effect on extrinsic satisfaction. Third, intrinsic satisfaction was found to have a positive effect on extrinsic satisfaction.

다도해해상국립공원 조간대 지형 및 퇴적환경

이병관(Byoung Kwan Lee),장성건(Seong Geon Jang),황다혜(Da Hye Hwang),김진현(Jin-hyun Kim),김소연(So Yun Kim),이종현(Jong Hyun Lee),이병준(Byung Joon Lee) 국립공원연구원 2022 국립공원연구지 Vol.13 No.1

다도해해상국립공원의 진도 남동리 조간대 지형변화와 퇴적환경을 파악하기 위하여 지상라이다(Lidar) 및 무인 드론을 이용하여 지형을 관측하고 퇴적물을 채취하여 입도분석을 하였다. 조간대 생태계 교란식물인 갯줄풀(Spartina Alterniflora) 제거 전보다 제거 한 이후 평균고도는 0.1m(2cm/yr) 정도 낮아졌다. 제거 전 갯줄풀이 주로 서식했던 지역인 조간대의 남동쪽은 고도가 낮고 이중 또는 다중모드의 입도분포를 보이고 주로 세립한 니질퇴적상이 우세하였다. 이에 비해서 조간대 북서쪽은 고도가 높고 3Ø 정도 더 조립한 사질퇴적상을 나타냈다. 이는 갯줄 풀을 제거하는 과정에서 표층퇴적물이 교란되면서 일부가 유실되고 비교적 세립한 니질퇴적물의 재동 및 재부유작용에 의한 결과로 해석된다. To study Geomorphology of intertidal flat around southeastern of Jindo was measurement using terrestrial Lidar and drone and sedimentary environment analysed grain size of surface sediment in the Dadohaehaesang National Park. Compared to average height of intertidal flat was decreased more than 0.1m(2cm/yr) after removed Spartina Alterniflora of invasive salt marsh vegetation species. In southeastern site of intertidal flat before invasive salt marsh vegetation removal was lower height and distributed bimodal/ multimodal of finer mud facies. On the other hand, in northwestern site of intertidal flat after removed that was higher height and distributed of 3Ø more coarser sand facies. This results showed reworking and disturbance from resuspension of loosely finer sedimentary environment during removed then.