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이문봉,이현규 대한경영학회 2003 大韓經營學會誌 Vol.16 No.5
The purpose of the study is to suggest a concept of situation awareness to overcome the limitation of interpersonal interaction in Internet shopping mall and test the effect of situation awareness information on user attitudes. In doing so, a laboratory experiment with the repeated measurement design was conducted on 74 subjects. Situation awareness information is the perception of the elements in the environment within a volume of time and space, the comprehension of the their meaning, and a projection of their status in the near future. As for mediating variables, emotional states - pleasure, arousal, and dominance - were adopted. The user attitude was employed as a dependent variable. The results are: first, the Internet shopping mall with the situation awareness information produced higher pleasure, arousal, and dominance than shopping mall without them. Second, the study reveals that emotional states have significantly influenced on the consumer attitude: higher pleasure and arousal led to more positive attitude of consumers to the shopping mall.
한·중·일·대만 주요 항만의 동태적 효율성과 포지셔닝 분석
이문봉,김삼문,홍한국 한국지식정보기술학회 2012 한국지식정보기술학회 논문지 Vol.7 No.4
The increase of cargo volumes and vessel demand has led port authorities to improve infrastructure, enlarge area, and construct a hub port in Asia. This study applies the Data Envelopment Analysis(DEA) model to 12 Asia major ports. This study tries to apply the Data Envelopment Analysis(DEA) model to 12 Asia major ports. DEA is a methodology that compares the relative efficiency of each decision making unit(DMU) with similar input and output structure, and is specially very useful when a form of production function of each DMU such as a port is not known. DEA provides the extent of inefficiency of DMUs, which is practically useful information (like the efficiency score and reference sets) required to improve efficiency. This paper aims to analyze and compare the competitiveness of 3 major Korean ports, 3 major Chinese ports, 3 major Japanese ports, and 3 major Taipei using Data Envelopment Analysis(DEA) windows analysis based on 2006-2010 data from Containerization International Yearbooks. Through this study, we will investigate the efficiency of these major East Asian ports and demonstrate the trend of the efficiency.
이문봉,이현규 대한경영학회 2003 大韓經營學會誌 Vol.16 No.5
The purpose of the study is to suggest a concept of situation awareness to overcome the limitation of interpersonal interaction in Internet shopping mall and test the effect of situation awareness information on user attitudes. In doing so, a laboratory experiment with the repeated measurement design was conducted on 74 subjects. Situation awareness information is the perception of the elements in the environment within a volume of time and space, the comprehension of the their meaning, and a projection of their status in the near future. As for mediating variables, emotional states - pleasure, arousal, and dominance - were adopted. The user attitude was employed as a dependent variable. The results are: first, the Internet shopping mall with the situation awareness information produced higher pleasure, arousal, and dominance than shopping mall without them. Second, the study reveals that emotional states have significantly influenced on the consumer attitude: higher pleasure and arousal led to more positive attitude of consumers to the shopping mall.