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소공인 CEO의 개인적 자질과 지식경영 실천이 경영성과에 미치는 영향
이루리,이소영,Lee, Ru-Ri,Lee, So-Young 한국벤처혁신학회 2020 벤처혁신연구 Vol.3 No.1
본 연구는 성공적인 경영성과를 창출할 수 있는 소공인 CEO의 특성을 파악하여 실증적으로 분석하고, 이를 분석하는 과정에서 지식경영의 매개적 역할에 주목하여 지식경영이 어떤 역할을 하는지 파악하기 위한 목적으로 수행되었다. 소공인이 성공적인 경영성과를 창출하기 위해 소공인CEO의 대인유연성과 스트레스 내성이 직접적으로 경영성과에 미치는 영향을 규명하고, 이에 더 나아가 도전정신과 글로벌 역량이 지식경영을 매개로 경영성과에 미치는 영향을 검정하고자 하였으며, 선행연구를 통해 연구모형을 도출하고, 소공인 CEO를 대상으로 실증조사를 통해서 다음과 같은 결과를 도출하였다. 첫째, 소공인의 글로벌 역량이 경영성과에 직접적인 영향을 미치는 것으로 분석되었다. 둘째, 소공인의 스트레스 내성이 경영성과에 직접적인 영향을 미치는 것으로 분석되었다. 셋째, 소공인의 도전정신이 경영성과에 미치는 정(+)의 영향은 지식경영에 의해 완전 매개되는 것으로 나타났으며, 넷째, 소공인의 대인 유연성이 경영성과에 미치는 정(+)의 영향은 지식경영에 의해 부분 매개되었다. 이러한 연구결과는 기술 집약형의 소공인 업체가 적은자원을 투입하고도 스스로 활성화가 가능한 지식생태계를 구축하여 경영의 성공확률을 높일 수 있음을 시사하고 있다. 풍부한 지식경영의 노하우를 보유한 소공인이 지적자산의 가치를 이해하고, 이렇게 얻어진 지식을 어떻게 보다 효과적으로 시장가치로 전환 할 수 있을지 고민하며, 그 것이 성공적인 기업성과를 창출하는데 얼마나 중요한지를 보여주고 있다. 지식을 효과적으로 사용하기 위해 지식경영에 기술을 통합하는 최선의 방법과 소공인 CEO가 지식경영에서 얻어진 경험, 직감, 신념 등의 가치가 성공적으로 경쟁 우위를 확보하거나 유지할 수 있는 조건으로 어떻게 탄생할 것인가를 주목하고 인식하여 의지를 다져야 함을 시사하고 있다. When we assume the transition to a knowledge management society, what factors should be differentially added to the characteristics of CEOs of small enterprises to enhance management performance? This can be done by measuring the core competence of the CEO who is an importance asset of the small firms. This study focuses on the following four inquiries to clarify the relationship among the core competence of the CEO, the knowledge management and the performance of the firms. First, we test the influence of the core competence of CEO on business performance. Second, we explore the effects of CEO characteristics on the knowledge management and the performance of the firm. Third, we test whether knowledge management has a mediating effect in the relationship between the characteristics of CEO which is a parameter, and the business performance of the firm which is a dependent variable. Fourth, for the sake of a deeper understanding of the CEO of the small firms, we conduct t-test or multiple comparison to find out the statistically significant differences among means of the main variables such as demographic characteristics, work experience, and entrepreneurship. The academic contribution of this study is to verify the characteristics of the CEO, which influence the business performance:the global competence, challenge spirit, interpersonal flexibility and stress tolerance, in connection with the knowledge management of small firms. The practical contribution of this study is to test whether CEOs can demonstrate successful business performance through knowledge management rather than measuring business performance after a certain period of time through profit and loss statements in this era of uncertainty.
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백승국 ( Seung Kuk Baik ),이루리 ( Ru Ri Lee ),이혜지 ( Hae Ji Lee ),엄성진 ( Sung Jin Uhm ) 한국기호학회 2012 기호학연구 Vol.32 No.-
Recently in consulting area, people tend to accept and unite two different marketing methodologies. One is quantitative marketing methodology which suggests the strategy based on market data, the other is called qualitative marketing methodology which analyze and diagnose consumer thoroughly. The unity of those two methodologies mean the possibility of exploration of economical methodology that proposes abstract figure of data analysis and the creative marketing strategy that of in the level of consumer`s aspect at the same time. In this stream of study, it is being mentioned on the importance of applied humanities. Especially the emerging branches of applied humanities are as follows: aesthetic marketing that establishes product and brand identity, emotional marketing that moves consumers` mind, and cultural branding that sets communication strategy up by the medium of culture. The purpose of this research is to analyse utility of storytelling in the process of consumers to recognize brands in the level of cultural branding. It has its aim at application of the cultural semiotics and methodology into a concept of cultural branding which is derived from ``How Brands Become Icons`` by Douglas Holt, the marketing specialist, in particular. Holt mentioned about the importance of cultural branding strategy on the basis of storytelling but he doesn`t give any specific concept and methodology from his book. He just simply emphasizes the importance of storytelling strategy to establish brand myth by analyzing commercials. Thus, cultural branding theory concept and methodology will be suggested in the perspective of cultural semiotics in this paper. The research attempts to take a theoretical approach of cultural branding through following interdisciplinary concepts that affects on consumers realm of cognition: symbolization capability, cultural context, cultural code, cultural archetype, cultural myth, storytelling setting.
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성인의 일반적 특성과 SNS 정보특성이 반영구화장 전문샵 방문의도에 미치는 영향
박아름(A-Reum Park),이루리(Ru-Ri Lee),김은수(Eun-Soo Kim) 사단법인 대한 문신사 중앙회 2022 한국반영구화장학회지 Vol.3 No.1
This study attempted to analyze the effect of general characteristics of adults and SNS information characteristics on the intention to visit semi-permanent makeup shops. First, the higher the information provision and vitality of semi-permanent.makeup-related SNS, the more it is through SNS. The intention to visit semi-permanent makeup shops is high. Second, it showed a high awareness of the information provision of SNS related to semi-permanent makeup. Third, consumers showed a high perception of the reliability of semi-permanent makeup-related SNS, and consumers who had undergone semi-permanent makeup procedures showed a higher perception of reliability. Fourth, consumers showed a high perception of the interaction of SNS related to semi-permanent makeup, and consumers who had undergone semi-permanent makeup procedures showed a higher perception of the interaction of SNS. Fifth, consumers showed a high perception of the vitality of SNS related to semi-permanent makeup, and consumers who had undergone semi-permanent makeup procedures showed a higher perception of the vitality. Through this study, it is expected that the impact of semi-permanent makeup SNS information characteristics on consumers, attracting customers due to activation of semi-permanent makeup SNS marketing, and contributing to sales.
ScienceON
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