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이경모 ( Kyong Mo Lee ) 한국이벤트컨벤션학회 2012 이벤트 컨벤션 연구 Vol.8 No.1
The concept of the Triple Bottom Line(TBL) has been emerged and employed in the field of event studies lately for evaluating impacts of an event or a festival. Recent TBL researches in event studies have been performed mostly within the context of economic, social and environmental aspects, eventually leading to the sustainability of a festival. However, the complexity of festival stakeholder`s diverse interest and concerns is closely linked with their different priority of festival impacts(economic, social and environmental), and further generates controversy among festival stakeholders. Thus it is vital, for producing sustainable festival, to understand the differences among festival stakeholders` value perception of the Triple Bottom Line. This paper highlights the differences of festival stakeholders` value perception of economic, social and environmental impacts. Stakeholders of festival organizers, host community and festival visitors at a mime festival were selected to response a total of 30 questions for TBL value perception. The result reveals that festival stakeholders have different perception on the value of economic, social and environmental impacts of a festival.
중요도-성취도 통합 분석을 활용한 부산 크루즈항의 경쟁력 향상 방안에 관한 연구
이경모(Lee, Kyong-Mo),이현주(Lee, Hyun-Ju) 대한관광경영학회 2016 觀光硏究 Vol.31 No.6
본 연구는 크루즈항구로서 부산항의 경쟁력 향상을 위한 전략 수립을 주된 목적을 하며 이를 위하여 전통 방식의 IPA 기법과 수정된 IPA 기법의 통합적 활용을 통해 분석 결과를 분석함으로써 보다 정교하고 정확한 연구 결과를 도출하고자 하였다. 여러 학자들에 의해 문제점이 제기되고 있는 전통 방식의 IPA와 편상관계수와 회귀계수를 활용하는 방식인 수정된 IPA를 수행하여 각 분석 결과를 비교한 결과, 공통적으로 부산항이 유지해야 하는 분야로는 항만 인프라와 출입국 분야로 나타났고, 집중 분야로는 마케팅활동과 기항지관광, 과잉 분야는 관광 인프라, 저순위로는 이벤트행사인 것으로 나타났다. 그러나 전문인력과 관련 해서는 각 IPA 기법에 따라 상이한 결과를 나타내는 것으로 분석되었다. 본 연구 결과는 부산항의 발전 전략 수립을 위한 근거 자료로서 활용될 수 있을 뿐 아니라 향후 IPA를 분석에 활용하려는 후속 연구자들의 보다 진지한 통계적 고민을 이끌어낼 수 있을 것이라 기대 한다. This study aims to acquire the effective and appropriate action direction and to achieve a competitive advantage of the Busan cruise port. Importance-performance analysis (IPA) has been widely used in hospitality and tourism research due to its simplicity yet has been criticized for its arbitrary measurement of importance and its erroneous assumptions. Therefore this study presents a new approach which integrates an implicitly derived importance method (i.e. partial correlation analysis and regression analysis) and explicitly derived importance method (i.e. the traditional IPA). Comparing the results of direct and indirect measures, Port Infrastructure and Immigration belonged to the keep up the good work meanwhile the concentrate here quadrant contained Marketing and Shore Excursion . Tourism infrastructure was identified in the overkill and Event in the low priority whereas the distribution of Professionals varied according to the measures. This study provides an effective means of evaluating the port s competitive position, identifying improvement opportunities for the Busan port authority and the government.
이경모 ( Kyong Mo Lee ) 한국이벤트컨벤션학회 2015 이벤트 컨벤션 연구 Vol.11 No.2
The purpose of this study was to explore the influence of community attachment on the perception of festival impacts. Recent researches of community attachment in special event and festival studies have been performed mostly within the context of visitor satisfaction, community attachment, festival impact and behavioral intention. However, the influence of local community attachment on the perceptions of festival is vital to acquire sustainability of hosting a festival in a region. This study employed factor analysis and regression analysis to verify the influence of community influence by using the factors of place identity, place dependence and social bonding for community attachment, and the factors of economic impact, socio-cultural impact and environmental impact with positive benefit and negative cost for the perception of festival impact. The result reveals that all factors of community attachment have influence on the positive perception of economic and socio-cultural impact, while only the factor of place dependency has influence on the negative perception of socio-cultural impact.
이경모(Lee Kyong Mo),손선미(Son Seon Mi) 한국외식경영학회 2006 외식경영연구 Vol.9 No.4
Food Tourism has been recognized as one of the fastest growing forms of tourism. The most profitable method of tour product with resource of food is that held event. This study was aimed that understood characters of visitors for competition on food festival in festival event market. We empirically examined how much have intention to visit among three major Korean food Festival; Kyounju Korean Traditional Drink & Rice Cake Festival, Namdo Food Festival, Kwangju. Kichi Fesival. It was Namdo Food Festival that has the highest visiting intention through potential visitors among three case festivals. Because we tried to seek marketing devices for attracting significant numbers of visitors, the results will be contributed as useful guidance for organizer and marker of food festivals.
이벤트업 종사자의 업무수행능력에 관한 중요도-성과 연구
이경모 ( Kyong Mo Lee ),김희정 ( Hee Jung Kim ) 한국이벤트컨벤션학회 2006 이벤트 컨벤션 연구 Vol.2 No.3
This study presents the importance and performance analysis on the knowledge, skills and competencies of which an event practitioner must possess for carrying on the job. Literature has been reviewed on the importance-performance analysis and the required knowledge, skills and competencies of event practitioner. In accordance with the results of the literature review, twelve attributes have been selected for questionnaire survey. Through the data collection 100 responses from the managers in Korean event industry were used for importance-performance analysis with required t-test. Findings are 1) two attributes of event coordination and market research and marketing were identified in the Concentrate Here quadrant. Finance and budget planning were also closely related to this quadrant with business planning. 2) Three attributes of event planning, time management and contingency management were situated in the Keep Up the Good Work quadrant. 3) Four attributes of sponsorship, human resources management, administration and knowledge on the related law and regulation were loaded in the Low Priority quadrant. 4)Only one attribute of networking was identified in the Possible Overkill quadrant.
이경모 ( Kyong Mo Lee ) 한국이벤트컨벤션학회 2005 이벤트 컨벤션 연구 Vol.1 No.-
Various sorts of facilities have been regarded as important components to host a festival, as it invites intensive volume of visitors in limited duration. This study reveals the possibility of festival facilities on visitor`s satisfaction and revisit for the experience-oriented Boryung Mud Festival. Through the literature review, several components of festival facilities have been identified, including infrastructure, tourism and experience facilities, environmental facilities and performance & communication facilities. As the result of factor analysis and regression analysis, it was found that all four factors of infrastructure, tourism and experience facilities, environmental facilities and performance & communication facilities have affected the degree of visitor`s satisfaction, while three factors excluding environmental facilities have affected the intention of revisit to the festival.