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유도재,조상희 관광경영학회 2003 관광경영연구 Vol.18 No.-
This study was aimed to help improvement of Korean restaurants by investigating Chinese tourists' perceptions of Korean restaurants. A survey was administered to Chinese tourists going back to China after trip to Korea in August, 2002. The data was analyzed using SPSS such as frequency analysis, descriptive analysis, X2 square and One-way ANOVA. The result of the study suggests that demographic characteristics of tourists (e.g., age, purpose of trip, budget etc.) should be considered as critical factors in successful marketing for Chinese tourists. Furthermore, the Chinese tourists' dissatisfaction with hygienic condition of restaurants and variety of food menu implicates that Korean restaurants need to improve in these aspects.
스키리조트의 해외시장 활성화를 위한 마케팅 전략에 관한 연구
유도재 문화관광연구학회 2000 문화관광연구 Vol.2 No.4
Since the advent of IMF bail-off from the dimension of earning foreign currency the importance of contribution by ski resort can not be overemphasized. Considering winter season in Korea is not season of high demand as an important alternative for induction of foreign tourists to korea importance of ski resort is more stressed than bfore. Accordingly there is a clear need for more systematic marketing activity for attracting foreign tourists to ski resort in winter time and in this connection two conclusions are drawn. Firstly, targeted overseas market should be selected and marketing activity should be concentrated to such market. Hong Kong, Singapore and Taiwan are such targeted markets which are listed according to order of sequence. In future at the time of marketing and publicity activity for the purpose of maximizing synergy effect organic cooperative system should be built among the ski resort concerned, theme park and the Korea Tourism Association and local self-governing body, Through publicity of momentous events such as Visit-Korea Year and the Year 2002 Korea-Japan World Cup external image of sightseeing in Korea should be heightened and by highlighting ski prouducts ski sightseeing for Korea would be induced quite naturally. Secondly, it is necessary to revitalize sale of ski package product for the purpose of staying rather than a simple transit type ski product. Ski package product means qualitative improvement of classy and quality product and it is emerging as a strategic alternative of ski marketing from the dimension of securing ski tourists.
스키리조트 종사원의 職務滿足 요인이 移職단계에 미치는 영향 연구 - 경기지역 스키리조트를 중심으로
유도재(Yu Do-Je),조상희(Cho Sang Hee) 한국마케팅과학회 2004 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-
본 연구는 스키리조트 종사원의 직무 만족이 이직의도 단계에 미치는 영향을 조사하는데 목적을 두었다.<BR> 연구방법으로 경기도에 위치한 스키리조트 종사원 164명을 대상으로 설문지를 수거하여 SPSS 11.0 프로그램을 이용하여 빈도분석, 요인분석, 군집분석, 회귀분석을 실행하였다.<BR> 결과, 직무의도 단계(부서이동고려, 이직고려, 이직시도)와 일부의 직무만족에 관한 세부적 요인들과는 유의한 차이가 발견되었다.<BR> 결과를 고려하여 해결점을 찾는데 노력해야 하지만 진행이 발생하지 않도록 전체적인 발생요인을 찾아 개선할 필요가 있다. 본 연구에서 거론된 직무에 맞는 적당한 권한을 주어야 하고 차후 동료관계요인, 상사관계요인, 후생복리요인, 인사정책요인에 대해서도 만족할 수 있는 기본적인 분위기를 만들어 주어야 할 것이다. This study examines how ski resort employees’job satisfaction is related with their job change. The data was collected from 164 employees in ski resorts which are located in Kyungkido, Korea. And then it was analyzed by using a SPSS PC+/WIN software package. Frequency analysis, Factor analysis, Cluster analysis and Multi-regression were used for the analysis.<BR> The results of this study showed that there are significant relationships between employees’job satisfaction and their job change step. Furthermore, the findings suggest that it is of great importance to provide appropriate autonomies according to employees" job positions, good relationships with co-workers, welfare services, and fair evaluation of work performance for promotion should be considered to reduce to leave one"s job.