네일숍 마케팅 7Ps요인이 구매의도 및 구매결정에 미치는 영향

백미혜,홍수남 한국인체미용예술학회 2023 한국인체미용예술학회지 Vol.24 No.4

This study investigates the influence of a nail salon’s 7Ps marketing factors on purchase intention and decision. The data for the study was collected from May 5 to May 12 of 2023, and the subjects were 200 women in their 20s to 50s living in Seoul. The detailed findings were as follows. First, the influence of a nail salon’s 7Ps marketing factors on purchase intentions was found to be significant, and the employees, products, place, and processes were the critical factors. Second, the influence of a nail salon’s 7Ps marketing factors on purchase decision was also found significant, and the crucial factors included products, physical evidence, employees, and place. Third, the influence of purchase intention on the purchase decision in nail salons was found to be significant, which indicates that purchase intention is an essential factor in the purchase decision in nail salons. Therefore, the employee’s expertise and friendliness are important factors in the 7Ps marketing factors for better customer satisfaction and higher revenue in nail salons, and continuous effort is required in customer service, technical training, and researching the latest trend for various designs and products. As such, nail salons should be equipped with the competitiveness that differentiates them from their competitors and do their best to improve customer service and satisfaction.

정맥로와 경막외 도관을 통한 수술 후 통증관리에 대한 임상적 연구 관찰

백미혜,김수미,최창순,설미숙,김은경 이화여자대학교 의과대학부속 동대문병원 간호부 1998 임상간호연구지 Vol.3 No.-

퍼스널컬러를 활용한 네일컬러 시술만족도에 관한 영향 요인

백미혜,홍수남 한국디자인문화학회 2023 한국디자인문화학회지 Vol.29 No.1

In terms of visual design in the beauty field, the cases of procedures that use personal color, a strategy for personalized services, are increasing. This study researched the influencing factors on nail color satisfaction using personal colors. The scope and method of the study were analyzed and presented in the theoretical background by analyzing academic papers and journals, which are previous studies related to personal colors, and a non-face-to-face 100% online survey was conducted by selecting 208 women in their 20s or older. The collected data were analyzed statistically using SPSS 21.0 and AMOS 21.0 programs. The detailed research results accordingly are as follows. The result of frequency analysis to find out the characteristics related to personal color showed SNS was 39.5% of the awareness path of personal color, and 39.5% of the personal color diagnosis path was school. As the result of the suitablity evaluation of the structural model, it was analyzed to be relatively good, and the hypothesis testing results are as follows. The path coefficient of personal color awareness in Hypothesis 1’s personal color recognition was found to have a significant positive (+) effect on personal color utilization, The path coefficient of personal color satisfaction in Hypothesis 2 was found to have a significant positive (+) effect on personal color utilization. Hypothesis 3’s personal color recognition was found to have a significant positive (+) effect on nail color satisfaction, Hypothesis 4’s personal color satisfaction was found to have a significant positive (+) effect on nail color satisfaction. Hypothesis 5’s personal color utilization was found to have a significant positive (+) effect on nail color satisfaction. Interpreting the research results presented above, the more one recognizes and is satisfied with the personal color, the higher the utilization of it. The more one recognizes the personal color, the higher nail color procedure satisfaction by applying it to the nail color, The utilization of the personal color is directly related to the nail color satisfaction. Therefore, this study shows that personal color is an important factor in improving customer satisfaction in the nail industry by identifying the correlation between the influencing factors on nail color satisfaction and personal color. 뷰티 분야의 시각적인 디자인 측면에서 개인 맞춤서비스의 전략인 퍼스널컬러를 활용하는 시술 사례들이 늘고 있다. 본 연구는 퍼스널컬러를 활용한 네일컬러 만족도에 관한 영향요인에 관한 연구이다. 연구의 범위와 방법은 이론적 배경에는 퍼스널컬러관련 선행연구인 학위논문, 학술지를 분석하여 제시하였으며, 20대 이상의 퍼스널컬러를 인지하는 여성 208 명을 표본으로 선정하여 비대면 100% 온라인 설문조사를 실시하였다. 수집된 자료는 SPSS 21.0 프로그램과 AMOS 21.0 프로그램을 사용하여 통계분석하였다. 퍼스널컬러 관련 특성을 알아보기 위하여 빈도분석결과 퍼스널컬러의 인지 경로는 SNS가 39.5%로 나타났고, 퍼스널컬러 진단경로는 학교 39.5%로 나타났다. 본 연구에서 구조모형의 적합도 평가결과 비교적 양호한 것으로 분석되었고, 가설검증 결과는 다음과 같다. 가설1의 퍼스널컬러 인지도의 경로계수는 퍼스널컬러활용도에 유의미한 정(+)의 영향을 미치는 것으로 나타냈고, 가설2의 퍼스널컬러 만족도의 경로계수는 퍼스널컬러 활용도에 유의미한 정(+)의 영향을 미치는것으로 나타냈다. 가설3의 퍼스널컬러 인지도는 네일컬러 만족도에 유의미한 정(+)의 영향을 미치는 것으로 나타냈고, 가설4의 퍼스널컬러 만족도는 네일컬러만족도에 유의미한 정(+)의 영향을 미치는 것으로 나타냈으며, 가설5의 퍼스널컬러 활용도는 네일컬러 만족도에 유의미한 정(+)의 영향을 미치는 것으로 나타냈다. 앞서 제시한 연구결과를 해석해 보면, 퍼스널컬러를 인지하고 만족할수록 이에 대한 활용도는 높아지고, 퍼스널컬러를 인지하여 이를 네일시술에 적용하여컬러링을 했을 때 시술만족도가 높아지며, 결론적으로퍼스널컬러 활용도는 네일컬러 만족도와 직결된다고볼 수 있다. 따라서 본 연구는 퍼스널컬러를 활용한네일컬러 만족도에 관한 영향 요인을 규명함으로써 둘의 상관관계를 입증하여 퍼스널컬러가 네일산업에서도고객만족도를 향상하는 중요한 요인이라는 것을 확인하였다는 것에 연구 의의가 있다고 판단된다.

네일컬러 인지도가 시술만족도에 미치는 영향 -네일컬러 선택요인을 매개효과로-

백미혜,홍수남 한국디자인문화학회 2023 한국디자인문화학회지 Vol.29 No.2

As the significance of personality is highlighted for the recent consumption trend of individuals, interest in colors, that are recognized visually, has emerged. Reflecting such phenomenon, this study research effects of the level of cognition of nail colors upon the level of satisfaction from a treatment, applies the selection factors of the nail colors as mediating effects, and conducts research upon it. For methods and contents of the study, the effects of the level of recognition of the nail colors upon the level of satisfaction from a treatment have been analyzed and the analysis has been done with the selection factors of the nail colors as the mediating parameters. For objects of the study, 208 females in their 20s to 40s, living in Seoul, have been selected as samples and a 100% untact online survey has been done upon them. Data analysis of the study has been statistically analyzed by utilizing a program, called SPSS 25.0, and, for the analysis methods, analyses of frequency, factors, α-coefficient of Cronbach, technical statistics, correlation, regression, and 3-stage mediator regression have been conducted. As the results of the study, the level of cognition of nail colors from Hypothesis 1 is seemed to have significantly positive (+) effects on the selection factors of the nail colors and the level of cognition of nail colors from Hypothesis 2 is seemed to have significantly positive (+) effects on the level of satisfaction of the nail treatment. The selection factors of nail colors from Hypothesis 3 is seemed to have significantly positive (+) effects on the level of satisfaction of the nail treatment, and, from Hypothesis 4, as the selection factors of the nail colors have been inputted upon the mediating effects of the level of satisfaction of the nail treatment, influence of the level of recognition of the nail colors upon the level of satisfaction of the nail treatment has decreased and provided better explanation of the phenomenon,and, it appears that the selection factors of the nail colors have the mediating effects in the relation between the level of recognition of the nail colors and the level of satisfaction of the nail treatment. Reflecting this, in the industrial field of nail services, it is extremely significant that a customer may understand what personal color is suitable for her or him and apply the color on her or his nails. That is, with enthusiastically recognizing that, for a customer, himself, selecting a preferred color with which a customer would like to have a treatment is directly correlated with the level of satisfaction of the nail treatment, it is required to put strategic effort to establish measures to enhance the level of satisfaction of the nail treatment of the customer and to secure re-visit of customers and loyalty of existing customers. 최근 개인의 소비 행태는 퍼스낼리티의 중요성이강조되면서 시각적으로 인지되는 컬러에 대한 관심이부각되고 있다. 이러한 현상을 반영하여 본 연구는 네일컬러에 대한 인지도가 시술만족도에 미치는 영향을알아보고 네일컬러의 선택요인을 매개효과로 대입하여 연구를 진행하고자 한다. 연구방법과 내용은 네일컬러 인지도가 시술만족도에 미치는 영향을 분석하고, 네일컬러 선택요인을 매개변수로 하여 분석하였다. 연구대상은 서울에 거주하는 20∼40대 이상의 여성 208명을 표본으로 선정하여비대면 100% 온라인 설문조사를 실시하였다. 본 연구의 자료분석은 SPSS 25.0 프로그램을 활용하여 통계분석하였고, 분석기법으로 빈도분석, 요인분석, Cronbach’s α계수, 기술통계분석, 상관관계 분석, 회귀분석 등을 실시하였으며, 3단계 매개회귀분석을실시하였다. 연구결과, 가설1의 네일컬러 인지도가 네일컬러 선택요인에 유의미한 정(+)의 영향을 미치는 것으로 나타났으며, 가설2의 네일컬러 인지도가 네일시술 만족도에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 가설3의 네일컬러 선택요인은 네일시술 만족도에유의미한 정(+)의 영향을 미치는 것으로 나타났고, 가설4의 네일컬러 인지도가 네일시술 만족도에 매개효과에서 네일컬러 선택요인이 투입되면서 네일컬러 인지도가 네일만족도에 미치는 영향력이 감소했으며, 설명력은 증가되어 네일컬러 인지도와 시술만족도의 관계에 있어 네일컬러 선택요인은 부분 매개효과가 있는 것으로 나타났다. 이를 반영하여, 네일서비스 산업분야에서 고객이 자신에게 어울리는 컬러가 무엇인지를 이해하고, 네일컬러에 적용하는 것은 매우 중요하다. 이는 곧 고객 스스로가 시술받고 싶어 하는 선호컬러를 선택하는 것으로 네일시술 만족도와 직결된다는 점을 적극 파악하여 고객의 네일시술 만족도 향상방안 수립은 물론, 결과론적으로 재방문 및 충성고객확보에 주력하는 전략적 노력이 요구됨을 의미한다.

불어 동사의 시제 체계 고찰

백미혜리 釜山外國語大學 語學硏究所 1989 外大語文論集 Vol.5 No.-

SP 구조를 갖는 보어에 대한 연구

백미혜리 부산 외국어 대학교 2002 外大論叢 Vol.25 No.-

Nous avons essaye′ dans cette e′tude de classifier les comple′ments adverbiaux a′ syntagme pre′positionnel (SP) pour bien analyser les phrases contenant des comple′ments diversifie′s. On a pu donc distinguer deux grandes classes selon le degre′ de cohe′sion ou de spe′cificite′ se′mantique par rapport au verbe. En co qui concerne la classification des comple′ments dans la phrase, la grammalre traditionnelle oppose les comple′ments d'objet aux comple′ments circonstanciels. Mais cette distinction est insuffisante pour expliquer les comportements syntaxiques de ces comple′ments oui peuvent varier selon le se′mantisme du verbe ou du pre′dicat, selon le statut du comple′ment lui-me^me, ou selon l′ensemble de la proposition, etc. Nous avons donc vu quelles proprie′te′s syntaxiques ou se′mantiques distinguent les comple′ments a′SP et essaye′ d′installer les comple′ments dans la phrase. En guise do conclusion, on pout dire que, le comple′ment de verbe est directement domine′ par le noeud SV, qui comporte le comple′ment essentiel et non essentiel, tandis que le comple′ment do phrase est directement domine′ par le noeud P, qui contient aussi a′la fois le comple′ment essentiel et non essentiel. De teute facon, il faudrait noter que la distinction entre ces deux notions est difficile a′ faire en raison des proprie′te′s se′lectionnelles du verbe ou de la spe′cificite′ des constituants de chaque phrase.

Epithete에 대한 小考

백미혜리 부산외국어대학 1983 논문집 Vol.1 No.-

La place de l'epithete n'est pas fixe et on peut voir les epithetes souvent avant lenom ou apres le nom. Elle varie avec des differents facteurs : facteur syntaxique, facteur semanitique, facteur phonetique et facteur stylistique. Nous avons essaye de montrerdes raisons par lesquelles la place de l'epithete est decidee. Souvent l'epithete de couleur se trouve avant le nom pour l'accent sur l'epithete, l'epithete, de nature, de styleest placee apres le nom pour l'euphonie, et quelques epithetes qui expriment la qualite physique deplacent avant le nom a cause de la necessite syntaxique. Mais on peut classer la place de l'epithete en deux. 1) antepose est l'epithete quand il a valeur qualificatif exprimant un jugement, une impression, une reaction subjective souvent affective 2) postpose est l'epithete quand il a valeur determinative, enoncant un caractere specifique, une categorie, une qualite physique, une appartenance locale et temporelle. Mais ce n'est pas la loi fixe parce ce n'est pas la loi que fait la langue. mais c'est l'usage. Donc, pour bien ecrire et bien dire le francais. il faut connaftre le bon usage et apprendre tous les cas autant que possivle ui causent la deplacement de l'epithete.

불어의 관계절 변형 연구

백미혜리 부산외국어대학 1985 논문집 Vol.3 No.-

Nous avons montre que la grammaire generative et transformationnelle inclut le pronom relatif dans la classe des determinants, c'est-a-dire des constituents obligatoires du syntagme nominal. La transformation relative ou relativisation consiste en l'enchassement d'une phrase constituante dans le syntagme nominal de la phrase-matrice. Pour exemplifier ce processus, nous avons developpe successivement quatre cas selon le trait syntaxique inherent au second nom efface. L'identite des noms dans les deux phrases nucleaires est la condition indispensable au declenchement de la relativisation, la specificite de la relativisation consistant a unir deux noms dont le second est ensuite efface. A partir des deux phrases de base, la relativisation implique l'intervention de l'operateur d'enchassement Que, qui insere la phrase enchassee a la place du SN de la phrase enchassante. Nous avons observe qu'au cours du processus interviennent deux phenomenes distincts: 1) effacement du second segment nominal redondant 2) reecriture de Que en fonction des traits syntaxiques inherents au second nom. Il est cependant insuffisant d'expliquer les problemes de la relativisation par la theorie de la grammaire transformationnelle. Par exemple, le probleme du sens au cours de la relativisation, c'est un sujet que nous devons etudier a l'avenir.

불어 관사의 체계

백미혜리 釜山 外國語 大學校 1986 外大論叢 Vol.4 No.1

L'article est l'outil fondamental de la determination du substantif. C'est lui qui permet d'etablir une difference entre le substantif virtuel, tel qu'il se trouve dans le dictionnaire, et le substantif determine, tel qu'il est utilise dans la phrase. Guillaume ecrit que le nom auquel l'article s'attache et dont il regle l'extension represente une comprehension. L'article n'est que le signe d'une apprehension du compris. Selon Guillaume l'article est le singe sous lequel s'opere du mon en puissance, capable de toute extension, au nom en effet assujetti a une extension que le discours determine. Le systeme de l'articale francais s'est edifie en trois phrases: d'abord, par abstraction du systeme numeral, dont il a conserve les tensions antinomiques(un, le): en organisant ensuite les morphemes les, des, du, sur le cinetisme generalisateur, qu'ils epousent (les) ou qu'ils inversent.(des, du): enfin, en ajoutant aux precedentes une tension particularisante, actuellement representee par l'article ≪zero≫ Les trois mouvements de pensee generateurs-anti-axtensif, extensif, trans-extensif-se succedent dans un ordre obligatoire: On les voit dans la figure 7> 1. Alors que la tension l s'elance dans l'inconnu: Un homme entra, qul avait l'air hagard, la tension 2 revet en saisie precoce une singification anaphorique, due precisement, a l'existence d'une ≪memoire≫ anterieure: L'homme etait entre s'etait assis. 2. Le concret atteint en tension 3 differe du particulier atteint en tension 1 par le depassement de l'abstrait qu'il implique. Perde parience exprime deja une transgression passagere du pouvoir, persistant neanmoins, de conserver son calme. On voit mieux cela dans fermer boutique, ou la concretion touche un substantif prealablement dote d'un sens rhetorique. En conclusion, un effet de sens quelconque sere idealement defini au triple point de vue de sa position sur le cinetisme approprie, du mouvement de ce cinetisme et de son rang dans le systeme de l'article.

간접 목적보어 a`+SN의 구조 연구

백미혜리 부산 외국어 대학교 2000 外大論叢 Vol.21 No.1

Cette etude porte essentiellement sur la structure au datif "a+SN". Pour mieux la comprendre, nous avons essaye de comparer les phrases qui contiennent les complements d'objet indirect et nous avons utilise des exemples des clitiques au datif clairement associes a des complements de la forme a+SN, par exemple, On parlera a ce garcon ---> On lui parlera. Elle offrira un bouquin a ce garcon ---> Elle lui offrira un bouquin Par contre nous avons voulu soulever la question suivante: Y a-t-il des cas de clitiques au datif provenant par deplacement d'un pronom directement precede d'une autre proposition que a? Il y a de nombreux exemples pour lesquels la reponse est clairement negative, en ce sens qu'avec une autre preposition il n'y a absolument aucun phrase correspondante possible avec un clitique au datif: Elle a vote pour Paul. ---> *Elle lui a vote(pour) Il compte sur ses amis. ---> *Il leur compte(sur/dessus) On a remplace Jean Jacques par cette fille. --> *On lui a remplace Jean Jacques(par) Nous discuterons de lui. ---> *Nous lui discuterons(de) Ensuite nous pouvons voir aussi la difference du comportement syntaxique entre des verbes qui introduisent la meme prejposition "a", par exemple, parler a, sourir a, offrir a et penser a, courir a, etre a. Elle parle a sa mere. ---> Elle lui parle. Elle sourit a toi ---> Elle te sourit. Elle a offert une cigarette a sa mere. ---> Elle lui a offert une cigarette. Elle pense a sa mere. ---> * Elle lui pense. Elle a couru a nous. ---> * Elle nous a couru. Ce livre est a eux. ---> * Ce livre leur est. Comme nous avons vu plus haut, les deux verbes, parler et penser ont apparement le complement d'objet indirect, introduit de preposition a, mais ils n'ont pas le meme comportement syntaxique. La difference entre ces cas et ceux dans lesquels PL-CL est applicable a un pronon precede de a pourrait en principe etre representee de deux manieres. Pour expliquer cette difference syntaxique, nous avons empruntela notion du datif et nous avons explique ce phenomene en utilisant la theorie chomskienne, gouvernement et liage.