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박시범,양성윤,김기범 한국마이스관광학회 2014 MICE관광연구 Vol.14 No.S2
This study deducted the sub-factors of price fairness and verified the structural relationship that exist between the factors empirically in order to analyze the influencing relationship between airline price fairness, perceived value, perceived price and purchasing intention. The results of the empirical analysis are summarized as follows. First, those sub-factors of airline price fairness such as situation fairness and price fairness itself had a significant impact on the perceived price. Second, situation fairness, a sub-factor of airline price fairness, had a significant impact on perceived value; however, price fairness itself did not have a significant impact on perceived value. Third, perceived price had a significant impact on perceived value and purchasing intention. Lastly, perceived value did not have a significant impact on purchasing intention. The airlines have established a variety of operational strategies to enhance their competitiveness as the range of choice for airline has expanded in recent years. Of those operational strategies, pricing strategies are playing an important role. Thus, this study is useful in terms of verifying the impacts of various aspects of airline price on purchasing behavior and helping improve the profit management of airlines based thereon in the future.
여행사의 서비스지향성이 조직몰입과 직무만족에 미치는 영향 연구
박시범,최윤근 관광경영학회 2011 관광경영연구 Vol.49 No.-
The purpose of this study is to investigate the effects of service orientation on the organizational commitment and job satisfaction in the travel agency. There are 2 hypotheses based on literature reviews. Then we tested the data from questionnaires using SPSS 18.0. The data were collected for November 2011. First, there is positive relationship between service orientation and organizational commitment. Second, there is positive relationship between organizational commitment and job satisfaction. The summary of this study is as follows: First, in hypothesis 1 positive result was disclosed which shows the higher service orientation is the higher level of organizational commitment can be achieved. Second, with respect to job satisfaction it was revealed commitment and commitment. Result of study on impact of service orientation of travel industry on organizational and job satisfaction shows that there is need for educational program of service.
박시범,선진영 한국관광산업학회 2012 Tourism Research Vol.36 No.-
This study was to investigate whether travelers' motivations had a significant effect on their attitudes with a focus on behavioral process of the customers who purchased travel products, and whether these attitudes had a significant influence on travelers' satisfaction again. It was to grasp which motivations had a positive attitude on travel products and which variables affected their satisfaction, to explore measures that could improve a positive attitude and their satisfaction on travel products. Empirical analysis results based on the purpose of this study were as follows:Push motivation of purchase motivations for travel products was composed of four factors such as escape, novelty, friendship promotion, self-realization, and three factors of escape, novelty and self-realization of them had a significant effect on affective attitude and cognitive attitude, and four factors affected behavioral attitude. Pull motivation was analyzed as three factors of service attractiveness, regional attractiveness, convenience, these has a significant influence on behavioral attitude and cognitive attitude, two factors of regional attractiveness and convenience had an effect on affective attitude. With regard to these attitudes on travel products, behavioral attitude, cognitive attitude, affective attitude appeared to affect their satisfaction in the order, and the satisfaction of the travelers showed to affect repurchase intention of travel products. In other words, travelers seek for travel information actively, as they think travel the opportunity to recharge, their satisfaction increases, and motivations like travelers' novelty, escape and regional attractiveness stimulate travelers through marketing activities focused on travel products to provide joy away from everyday life, new cultures and spectacles, and their motivations should have a positive effect on positive attitude formation and active purchase behavior. commitment.