유우의 육성과 개량방향

박명국,Park, Myeong-Guk 한국유가공협회 1989 牛乳 Vol.36 No.-

리조트소비자의 선택속성, 만족, 재구매, 불평행동의 인과관계분석

박명국(Myoung Kug Park),홍승후(Seung Hoo Hong) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.41

The study on the resort was conducted to define the correlation between selecting attributes, consumer satisfaction, re-purchase intention, and discontented behavior intension by verifying the differences in their influence. It is focused on a purpose to provide practical suggestions on consumer satisfaction, re-purchase intention, and prevention of discontented behavior intension by improvement of selecting attributes of resort consumers. For this study, 376 surveys were conducted and collected; SPSSWIN Ver. 14.0 was used for frequency analysis, exploratory factor analysis(EFA), reliability frequency analysis, and covariance matrix; and LISREL 8.52 was used for confirmatory factor analysis(CFA) and structural equation model analysis(SEM). According to the result of the study, following conclusions could be made. First, Main facility, accessibility, promotion activity, and price were the factors of resort selecting attribute that influence the consumer satisfaction, while accessory facility factor was not. Second, the higher the level of consumer satisfaction, the more influence on consumer re-purchase intention. Third, the lower the level of consumer satisfaction, the more influence on consumer discontented behavior intention.

Se 증발온도가 비진공 공정으로 제조한 CIS 광흡수층에 미치는 영향

박명국(Park, Myoung-Guk),안세진(Ahn, Se-Jin),윤재호(Yoon, Jea-Ho),윤경훈(Yoon, Kyung-Hoon) 한국신재생에너지학회 2008 한국신재생에너지학회 학술대회논문집 Vol.2008 No.05

A non-vacuum process for fabrication of CuInSe₂ (CIS) absorber layer from the corresponding Cu, In solution precursors was described. Cu, In solution precursors was prepared by a room temperature colloidal route by reacting the starting materials Cu(NO₃)₂, InCl₃ and methanol. The Cu, In solution precursors were mixed with ethylcellulose as organic binder material for the rheology of the mixture to be adjusted for the doctor blade method. After depositing the mixture of Cu, In solution with binder on Mo/glass substrate, the samples were preheated on the hot plate in air to evaporate remaining solvents and to burn the organic binder material. Subsequently, the resultant CI/Mo/glass sample was selenized in Se evaporation in order to get a solar cell applicable dense CIS absorber layer. The CIS absorber layer selenized at 530?C substrate temperature for 30 min with various Se gas evaporation temperature was characterized by XRD, SEM, EDS.

수상레저스포츠 참여자의 신분의식이 여가태도 및 여가기능에 미치는 영향

박명국(Myoung Kug Park),윤영선(Young Sun Yoon) 한국여가레크리에이션학회 2012 한국여가레크리에이션학회지 Vol.36 No.3

The purpose of this study was to examine the effects of consciousness of social position on leisure attitude and function. To meet this aim, the study investigated the participants of waterski and wakeboard in Kyunggi and Kangwon regions. Using convenience sampling method, 146 samples of Kyunggi-do and 141 samples of Kangwon-do were surveyed from August, 2011 to June, 2012. First, descriptive analysis was made then exploratory factor analysis was performed, using SPSS. 17. Cronbach`s alphas were achieved on each factor. Additionally, the data was analyzed by Pearson`s correlation coefficient and multiple regression analysis. The study suggested following results: First, the participants` consciousness of social position was found to be significantly positive for shaping leisure attitude. Second, the participants` consciousness of social position was found to be significantly positive for leisure function as well. And lastly, the participants` leisure attitude had a significant positive effect on leisure function of those participants.

주말체육참여 초등학생의 참여 동기와 운동 몰입, 자기 효능감 및 학교생활만족의 관계

박명국(Myoung Kug Park) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.51

The purpose of this study was to test a model in which particip ation motive, sport commitment, self-efficacy, and school life satisfaction were structurally designed for youth participants at weekend sport programs. The samples were 314 elementary schoolers participating in week end sport programs at Seoul and Kyunggido. Collected data was analyzed using SPSS, 18 and AMOS, 7. Specifically, the study employed SEM in order to identify several causal relationships among participation motive, sport commitment, self-efficacy, and school life satisfaction. The study suggested following results: First, youth participants` participation motive had a significa nt direct effect on sport commitment but not on self-efficacy and school life satisfaction. Second, sport commitment had a significant direct effect on self-efficacy and school life satisfaction. And lastly, self-efficacy had a significant direct effect on school life satisfaction.

상업스포츠센터 소비자의 불평행동 유형 분석

박명국(Myoung Kug Park),유현순(Hyun Soon Yu) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.48

The purpose of this study was to analyze the type of the complaint behavior according to the trait of population statics and sport participation targeting for the customers who have participated in a sport program at commercial sports center. To accomplish this purpose, the questionnaire was carried out targeting for the customers who have participated in a paid sport program in the six sport centers located in Seoul and 308 data were used to the analysis. The data process was carried out with frequency analysis, reliability analysis, exploratory factor analysis and one way ANOVA. The results were as follows. First, as the result of analyzing the difference of the complaint behavior according to the trait of population statics, the private complaint behavior showed significant difference according to age bracket and no significant difference according to sex, academic background and income. Second, as the result of analyzing the difference of the complaint behavior according to the trait of sport participation, there was significant difference in the private complaint behavior according to period to exercise and no significant difference in frequency and exercising time once.

수상스키리조트의 물리적환경과 고객감정, 전환장벽 및 충성도의 관계

박명국 ( Myoung Kug Park ) 한국스포츠정책과학원(구 한국스포츠개발원) 2015 체육과학연구 Vol.26 No.4

본 연구는 수상스키리조트의 물리적 환경과 고객감정, 전환장벽 및 충성도의 관계를 알아보는데 목적이 있었다. 조사대상은 경기도 및 강원도에 위치한 수상스키리조트를 모집단으로 선정하여, 편의표본추출법을 이용하여 277부를 표집하였으며, SPSS WIN Program 18.0과 AMOS 18.0을 이용하여 빈도분석, 신뢰도 분석, 상관관계분석, 확인적 요인분석 및 구조방정식모형분석의 통계기법을 이용하여 자료를 분석하였다. 이상과 같은 연구방법과 절차를 통하여 다음과 같은 결론을 도출하였다. 첫째, 물리적 환경과 고객감정의 관계에 있어 긍정감정에는 매력성, 청결성, 편의성, 인적서비스의 순으로 정(+)의 영향을 미쳤으며, 부정감정에는 편의성, 매력성, 인적서비스, 청결성의 순으로 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 고객감정과 전환장벽의 관계에 있어 긍정감정은 전환비용과 고객유대에 영향을 미치지 않았으나, 대안의 매력에 영향을 미쳤으며, 부정감정은 전환비용, 고객유대, 대안의 매력 모두에 영향을 미치는 것으로 나타났다. 셋째, 전환장벽과 충성도의 관계에 있어 전환비용은 영향을 미치지 않았으나, 고객유대와 대안의 매력은 영향을 미치는 것으로 나타났다. The purpose of this study was to investigate the relationship between physical environment, customers`` emotions, switching barriers and loyalty among water ski resort users in Gyeonggi-do and Gangwon-do province. Convenience sampling method was used, 277 of the questionnaires were selected as the ultimately valid sample. Data were analysed by SPSSWIN 18.0 and AMOS 18.0 program using frequency analysis, reliability analysis, correlation analysis, confirmatory Factor Analysis(CFA) structural equation model(SEM). The research findings are as follows. First, relations between physical environment and customers`` emotions, attractiveness, cleanliness, convenience and human service had a significant positively impact on positive emotional response. convenience, attractiveness, human service, and cleanliness had a significant negatively impact on negative emotional response. Second, relations between customers`` emotions and switching Barriers, positive emotional response did not have a significant impact on switching cost and interpersonal relationship, but positive emotional response had a significant impact on attractiveness of alternatives. negative emotional response had a significant impact on switching cost, interpersonal relationship and attractiveness of alternatives Third, relations between switching barriers and loyalty, switching cost did not have a significant impact on loyalty. but interpersonal relationship and attractiveness of alternatives had a significant impact on loyalty.

수상레저스포츠 참여자의 서비스품질이 만족도 및 애호도에 미치는 영향

박명국(Myoung Kuk Park),윤영선(Young Sun Yoon) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.4

The purpose of this study is to provide marketing strategy in water leisure sports by analysing the causal relationship in the service quality, repurchase intention, and word-of-mouth intention of water leisure sports using SERVPERP method. For positive method, we performed frequency analysis, reliability analysis, factor analysis, and regression. The results were as follows. First, assurance factor and reliability factor in service quality factors significantly effect satisfaction. Second, reliability factor and sympathy factor in service quality factors significantly effect repurchase intention. Third, sympathy factor and reliability factor significantly effect word-of-mouth intention. The results of this study suggest the quality of marketing strategy as follows. For increase the customer`s satisfaction and repurchase intention, we tried to increase the quality of the factor in assurance, reliability, sympathy in five service quality factor of PZB(1988). These factors means accurate, intimate, and speed service of owners to the customer. Therefore, these service is the development of optimal strategy in owner and the ownership of member through education. In summary, overall the service quality of water leisure sports increases the customer`s satisfaction and increased satisfaction linked to the loyalty.

태권도장의 관계마케팅 전략과 신뢰, 몰입 및 구매 후 행동의 관계

박명국 ( Myoung Kug Park ) 한국스포츠산업경영학회 2015 한국스포츠산업경영학회지 Vol.20 No.3

본 연구는 태권도장의 관계마케팅 전략과 신뢰, 몰입 및 구매 후 행동의 영향력 관계를 실증적으로 분석하기 위하여 내·외 생 변수간의 구조적 인과관계를 분석하였다. 연구의 대상은 수도권에서 태권도에 참여하고 있는 초등학교 고학년을 대상으로 320명을 추출하였으며, 실제분석에는 불성실하게 응답한 자료로 판단되거나 조사내용의 일부가 누락된 자료를 제외하고 278부를 사용하였다. 각 자료는 SPSS(Ver. 18.0), AMOS(Ver. 18.0) 통계프로그램을 이용하여 분석의 목적에 따라 전산처리 하였으며, 태권도장의 관계마케팅전략, 신뢰, 몰입 및 구매 후 행동의 인과관계를 규명하기 위하여 구조방정식모형(SEM: structural equation modeling)을 도출하였다. 설계된 이론적 근거와 연구방법에 의하여 연구한 결과 다음과 같은 결론을 도출하였다. 첫째, 태권도장 관계마케팅과 신뢰, 몰입의 관계에서 사회적 전략, 구조적 전략, 회복전략은 태권도장 신뢰에 영향을 미치는 것으로 나타났으나, 가격전략은 영향을 미치지 않는 것으로 나타났으며, 가격전략, 사회적 전략, 구조적 전략, 회복전략 모두가 운동 몰입에 영향을 미치는 것으로 나타났다. 둘째, 태권도장 신뢰는 운동 몰입에 영향을 미치지 않는 것으로 나타났다. 셋째, 신뢰, 몰입과 구매 후 행동의 관계에서 태권도장 신뢰와 운동 몰입은 재 구매와 구전에 모두 영향을 미치는 것으로 나타났다. This study carried out for positive analysis among relationship marketing strategy, trust, sports commitment and post-purchasing behavior in taekwondo gymnasium using internal·external variables` structural casual relations. The samples of this study were 320 higher grade students of elementary school who participated in taekwondo class, At last we use 278 effective questionnaires for analysis. We use SPSS(Ver. 18.0) and AMOS(Ver. 18.0) statistical program for analysis, (SEM: structural equation modeling) for casual relations between relationship marketing strategy, trust, sports commitment and post-purchasing behavior in taekwondo gymnasium. The result of this study is as follow. First, relations between marketing strategy and trust, sports commitment in taekwondo gymnasium, social·structural·restoration strategy influence in taekwondo gymnasium trust, price strategy dose not influence in taekwondo gymnasium trust, price·social·structural·restoration strategy does influence in sports commitment. Second, taekwondo gymnasium trust does not influence in sports commitment. Third, relations between trust, sports commitment and post-purchasing behavior, taekwondo gymnasium trust and sports commitment influence in repurchase and word of mouth.

비 진공으로 제작한 CIGS 박막 특성

박명국(Park, Myoung-Guk),안세진(Ahn, Se-Jin),윤재호(Yoon, Jea-Ho),곽지혜(Gwak, Ji-Hye),김동환(Kim, Dong-Hwan),윤경훈(Yoon, Kyung-Hoon) 한국신재생에너지학회 2009 한국신재생에너지학회 학술대회논문집 Vol.2009 No.06

A non-vacuum process for fabrication of CuIn_xGa_{1-x}Se₂ (CIGS) absorber layer from the corresponing Cu, In, Ga solution precursors was described. Cu, In, Ga precursor solution was prepared by a room temperature colloidal route by reacting the starting materials Cu(NO₃)₂, InCl₃, Ga(NO₃) and methanol. The Cu, In, Ga precursor solution was mixed with ethylcellulose as organic binder material for the rheology of the mixture to be adjusted for the doctor blade method. After depositing the mixture of Cu, In, Ga solution with binder on Mo/glass substrate, the samples were preheated on the hot plate in air to evaporate remaining solvents and to burn the organic binder material. Subsequently, the resultant CIG/Mo/glass sample was selenized in Se evaporation in order to get a solar cell applicable dense CIGS absorber layer. The CIGS absorber layer selenized at 530?C substrate temperature for 1h with various metal organic ratio.