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수상레저스포츠 참여정도가 몰입 및 여가만족에 미치는 영향
박명국(Myoung Kuk Park),윤영선(Young Sun Yoon) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.4
The purpose of present study was to determine the effect of the degree of water leisure sports participation on absorption and leisure satisfaction. To achieve this purpose, we visited at the club of water ski and wind surfing in Seoul, Kyonggido, and Gangwondo, and administered the survey on 447 customers. Statistical analyses were performed using SPSS(ver. 12.0). Exploratory factor analysis and reliability analysis by Cronbach`s a, frequency analysis, regression analysis, and multiple regression analysis were performed. The results of this study are as follows. First, positive relationship was partly found between the duration and the intensity of water leisure sports participation and absorption. Second, the duration and frequency of water leisure sports participation positively influence the psychological, educational, social, relaxative, environmental, physiological satisfaction. Third, the intensity of water leisure sports participation negatively affect the educational, relaxative, environmental, physiological satisfaction. Fourth, positive relationship was partly found between the degree of water leisure sports absorption and leisure satisfaction.
수상레저스포츠 참여자의 서비스품질이 만족도 및 애호도에 미치는 영향
박명국(Myoung Kuk Park),윤영선(Young Sun Yoon) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.4
The purpose of this study is to provide marketing strategy in water leisure sports by analysing the causal relationship in the service quality, repurchase intention, and word-of-mouth intention of water leisure sports using SERVPERP method. For positive method, we performed frequency analysis, reliability analysis, factor analysis, and regression. The results were as follows. First, assurance factor and reliability factor in service quality factors significantly effect satisfaction. Second, reliability factor and sympathy factor in service quality factors significantly effect repurchase intention. Third, sympathy factor and reliability factor significantly effect word-of-mouth intention. The results of this study suggest the quality of marketing strategy as follows. For increase the customer`s satisfaction and repurchase intention, we tried to increase the quality of the factor in assurance, reliability, sympathy in five service quality factor of PZB(1988). These factors means accurate, intimate, and speed service of owners to the customer. Therefore, these service is the development of optimal strategy in owner and the ownership of member through education. In summary, overall the service quality of water leisure sports increases the customer`s satisfaction and increased satisfaction linked to the loyalty.
생활체육 축구 참여자의 참여동기가 참여만족 및 직무만족에 미치는 영향
박명국(Myoung Kug Park),김성국(Sung Kuk Kim),윤영선(Young Sun Yoon) 한국여가레크리에이션학회 2007 한국여가레크리에이션학회지 Vol.31 No.4
As lifetime sports activities have become popular, study on sports club participants has been required. The aims of this study, therefore, was to present some basis on activating sport for all or physical activity at working place by exploring relations among participation motivation, participation satisfaction, and job satisfaction of club participants who is interested in soccer. The target population was the participants of soccer club in Seoul and GyungGi-Do. 350 subjects were selected by stratified cluster random sampling and data of 309 respondent were used this study. First, participation satisfaction of soccer club participant`s was significantly affected by participation motivation. Second, job satisfaction of soccer club participant`s was significantly affected by participation motivation directly and indirectly. Third, job satisfaction of soccer club participant`s was significantly affected by participation satisfaction.