기본도형의 형태가 기억에 미치는 영향에 관한 연구 - fMRI 실증을 중심으로

류철호(Ryoo, Cheul Ho),배석환(Bae, Seok Hwan),최철재(Choi, Chul Jae),양초산(Yang,Cho San),박명철(Park, Myeong Cheol),김용권(Kim, Yonggwon),김형곤(Kim, Hyunggon),유세종(Yoo, Se Jong),유재민(You, Jae min),김태호(Kim, Tae Ho),유재상(You 한국기초조형학회 2019 한국기초조형학회 학술발표논문집 Vol.2019 No.11

인터넷광고의 친숙성에 따라 광고태도에 영향을 미치는 표현요소

류철호 ( Cheul-ho Ryoo ) 한국디자인트렌드학회 2009 한국디자인포럼 Vol.22 No.-

The purpose of this paper is to demonstrate the expression components influencing on attitude of advertisements by familiar advertising and unfamiliar advertising on the web and identify the difference of expression components and attitude of advertisements on the web by user`s gender. The results of the study are as follows: First, in case of banner advertising that do not moving, the expression components of pictures and words have no effect on attitude of web advertisements without regard to familiarity. Second, in case of banner advertising that convert to other picture, the expression of pictures have effect on attitude of web advertisements in the web advertising that being well acquainted. Third, in case of banner advertising that being animated, the expression of pictures have effect on attitude of web advertisements in the web advertising that being not well acquainted. Forth, man is more satisfaction than woman in the expression of words of the web advertisement. Fifth, woman is more satisfaction of web advertising than man in the attitude of web advertisement. In conclusion, the marketer of internet adversing have to effort to make right them that suit user`s being well familiar or not and user`s characteristics by types of web advertisements.

인터넷쇼핑몰과 디자인 환경-쇼핑목적을 중심으로-

류철호 ( Ryoo Cheul-ho ),최철재 ( Choi Chul-jae ) 한국디자인트렌드학회 2011 한국디자인포럼 Vol.31 No.-

This paper is to identifies how design atmosphere of internet shopping mall such as graphics, colors, menu and link have an effect on arousal and pleasure and they, in turn, have influence on loyalty by shopping motives such like purchase, compare with price of products, search for information, and hedonic of shopping. A survey study was conducted to collect the data with consumers who have experience purchase or search on internet shopping malls. Analysis of regression with SPSS 17.0 was performed to test the research hypothesis. The results of the study are as follows: It was found that colors has influences on arousal but menu and link have an effect on both arousal and pleasure in the group who have shopping motive of purchase, and graphics, menu and link have influence on both arousal and pleasure in the group who have shopping motive of compare with price of products, and graphics have an effect on both arousal and pleasure but menu and link has only influences on arousal in the group who have shopping motive of search for information. While on the other, all components of design atmosphere of internet shopping mall have not influence on consumer`s emotion such as arousal and pleasure in the group who have hedonic of shopping, but loyalty affect on arousal and pleasure in all group of shopping motives.

기본도형의 형태가 기억에 미치는 영향 -fMRI 실증을 중심으로-

류철호 ( Ryoo Cheul Ho ),배석환 ( Bae Seok Hwan ),최철재 ( Choi Chul Jae ),양초산 ( Yang Cho San ),박명철 ( Park Myeong Cheol ),김용권 ( Kim Yonggwon ),김형곤 ( Kim Hyunggon ),유세종 ( Yoo Se Jong ),유재민 ( You Jae Min ),김태호 ( 커뮤니케이션디자인학회 2021 커뮤니케이션 디자인학연구 Vol.75 No.-

The purpose of this study is to investigate and explain the effect of the shape of the basic character, which is a figurative element of design, on memory through a neuroscientific method. The experiments used in the study are as follows. To confirm the response, visual stimulants were prepared in basic numerical forms, and the hippocampus(Frontal lob) SI(signal intensity) was measured using fMRI, and the results were analyzed using SPM99(Statistical Parametric Mapping 99). Data on the relationship between each activation area and the stimulant was collected and confirmed with SPM. The fMRI SI values obtained by dividing the gender and average value for each stimulant into line, full, and 3D for each stimulant subject are as follows. First, the gender analysis results were linear, and in Male, pentagon(1.91), circle(1.73), triangle(1.38), and square(1.21) were found, whereas in female, pentagon(2.21), triangle(2.07), and circle(2.01) were confirmed. In 3D, males were in the order of pentagon(2.23), triangle(1.76), circle(1.73), square(1.67), females were in the order of pentagon(2.33), square(1.87), circle(1.72), triangle(1.63). Second, based on the average results of each stimulus, line 1.80, full 1.71, and 3D are placed in the order of pentagon, circle, square, triangle, and three-dimensional objects. According to the fMRI experiment results, pentagon showed the greatest response in line, plane, and solid. On the other hand, circles, squares, and triangles show some confusion and are recognized as 3D, line, and full. In addition, it was confirmed that cognitive priorities differ according to gender, and from the experimental results, it was possible to confirm the necessity of various shapes and designs according to the target gender.

패션의류점 이미지가 재 구매의도에 미치는 영향: 브랜드친숙성 상호작용 효과

최철재 ( Chul-jae Choi ),류철호 ( Cheul-ho Ryoo ) 한국디자인트렌드학회 2017 한국디자인포럼 Vol.57 No.-

Background The purpose of this study is to investigate the influence of brand image and store image on emotional trust and repurchase intention and emotional trust on repurchase intention, and then confirm the interaction effect of brand familiarity in the relationship between brand image, emotional trust and repurchase intention, and in the relationship store image, emotional trust, and repurchase intention. Methods The authors collected survey data from consumers who had experience purchasing clothes at fashion apparel stores. The statistical package of SPSS 23.0 and AMOS21.0 was used to evaluate the structure, validity and reliability of the factors and verify the research hypothesis. Results Brand image influenced emotional trust, while store image had no effect. Both brand image and store image influenced emotional repurchase intention. Emotional trust influenced repurchase intention. The interaction effect was significant in the relation to brand image, emotional trust and repurchase intention and in the relation store image, emotional trust and repurchase intention. Conclusion The marketing manager has the image of the store and brand image of the product in the store to enhance the image of the fashion apparel store and implement of marketing strategies that can be improving the familarity of the brand to the target customer to raising the level of emotional trust and encourage repurchase intention.

직사각형 비례가 기억에 미치는 영향 -fMRI 실증을 중심으로-

유재상 ( You Jae Sang ),배석환 ( Bae Seok Hwan ),류철호 ( Ryoo Cheul Ho ),박명철 ( Park Myeong Cheol ) 커뮤니케이션디자인학회 2022 커뮤니케이션 디자인학연구 Vol.81 No.-

Recently, research on the shape of figures has become the mainstream, while research on the design area of proportion has not been conducted relatively. In an experiment using 48 types of rectangles of various proportions, Fechner, G identified that the preference for the golden ratio was the highest. On the other hand, Markowsky, G argued that there was an error in the experiment and his claim to favor the golden ratio was groundless, and Lee Da-Bin and Jung Won-Jun said it was a mathematical proportion used as a means of obtaining logical inspiration for artists' artistic expressions. As explained, various studies on aesthetic value have been continued to this day, and this study identified the effects of the proportion of rectangles on memory by fMRI. It is a convergent attempt of proportionality, one of the main elements of design, and brain science, and the purpose of this study is to demonstrate in a more objective way. This study designed an event related design to identify the Signal Intensity of the active part of the brain using fMRI after creating a visual stimulus to determine the response to the stimulus, and analyzed the results with SPM12, a mapping program. An experiment was conducted on 24 adult men and women(Male: 12, Female: 12, Average age: 30 years old) through stimuli composed of a total of four types(square, diamond-shaped quadrilateral, golden ratio quadrilateral, 2:1 quadrilateral). As a result, the average SI value was measured as 2.20 for 2:1 quadrilateral, 2.07 for square, 2.05 for golden ratio quadrilateral, and 1.94 for diamond-shaped quadrilateral, and gender differences were not significant. This is meaningful in that the results can be used in various fields as an academic basis rather than as a survey method by analyzing the data using fMRI.

병원 안전 심볼의 형태와 기억과의 관계

배석환(Seok-Hwan Bae),박명철(Myung-Chul Park),유재상(Jae-Sang You),김용권(Yong-Gwon Kim),류철호(Cheul-Ho Ryoo),오동현(Dong-Hyun Oh) 대한방사선과학회(구 대한방사선기술학회) 2023 방사선기술과학 Vol.46 No.2

The purpose of this study was to examine the association between the shapes and colors of emergency exit symbols, magnetic field warning symbols, and radiation zone symbols used in hospitals for staff and patient safety and their effects on cognitive memory. The hippocampal region’s signal intensity(SI) was analyzed using fMRI. The Symbol 2 (1.75±0.54) with a green background had the highest signal intensity (SI) for emergency exits, according to the findings. The black symbol 2 (1.60±0.51) with a yellow background had the highest signal intensity (SI) for the magnetic field warning symbol, followed by the black symbol 1 (1.59±0.65) with an orange background. The black symbol 2 (1.59±0.59) with a yellow background and the black symbol 3 (1.58±0.52) with an orange background had the low signal intensity with slight differences as for the radiation zone symbols. In conclusion, it was determined that the signal intensity of the black symbol with a yellow background was the highest in the magnetic field area and radiation area. This implies that symbols with a high signal intensity (SI) must be utilized intensively. To ensure that the correct meaning of the symbols is communicated in the future, they must also be utilized regularly and continually in disaster safety education.