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홈페이지의 프로모션 유용성이 고객만족과 행동의도에 미치는 영향 : 외식업체 홈페이지 이용고객을 중심으로
김윤민(Kim Youn Min),박미영(Park Mi Young),백용창(Back Yong Chang) 한국식공간학회 2013 식공간연구 Vol.8 No.2
This study aims at examining how the promotional offers by eating establishments in their website affects the customer satisfaction and behavioral intention through the literature review and the empirical survey and analysis, which are based on the communication theory and the consumer behavior. To concretize such aim, a research model was built to clarify how the factor as an autonomous variable which consists the usefulness of the website promotions influences the customer satisfaction and behavioral intention under two hypotheses and eight sub-hypotheses. Results of analysis showed that the more useful the promotion was, the higher the customer satisfaction was, and that such satisfaction made an positive impact on the customer behavioral intention. On the basis of such results, it is considered that the promotion managers of homepage in the dining industry should understand the customer consumption behavior before they design and conduct such sales promotion in order to maximize the usefulness of their website.
사이버대학 외식·조리전공 교육서비스가 학생만족과 교육성과에 미치는 영향
김윤민(Youn Min Kim),김미자(Mi Ja Kim) 한국관광연구학회 2014 관광연구저널 Vol.28 No.9
This study investigated what influence specialty education service of restaurant and culinary exerts on satisfaction of learners and education outcome. Education service was measured based on faculty factor, environment factor and administration factor which have been used as measurement factors for the existing education service. Subjects of investigation were enrolled students who majored restaurant and culinary in 4-year course cyber university, and questionnaire survey was conducted for 30 days from May 1 to May 30, 2014. Structured questionnaire sheets were distributed to and recovered from students on-line by making a request to relevant persons, and some sheets were distributed and recovered by visiting directly off-line meetings. Out of a total of 358 sheets distributed and recovered through off-line or electronic mail, 350 sheets were used as effective samples. According to analysis, the education service factor was supported by students satisfaction. To check the hypothesis that students satisfaction mediates education service and education outcome, correlation analysis and simple and multiple regression analysis were performed. Like the preceding study results saying that education outcome is significantly affected when each composition factor of off-line university college education service interacts with students satisfaction, cyber university education service factors also exhibited high explanatory power and, consequently, the overall interaction of students satisfaction with education service and education outcome was verified.
관광관련전공 대학선택동기가 학생만족 및 학교충성도에 미치는 영향
임미라(Mi Ra Lim),김윤민(Youn Min Kim) 한국관광연구학회 2013 관광연구저널 Vol.27 No.2
The purpose of this study is to analyze which service factor students consider important and satisfied with in choosing a college, to provide a basic data necessary for the entrance examination and policy decision of a college and a useful information necessary for its positioning strategy. The purpose of this study is to figure out how motivation of choosing a college in affects, satisfaction and collage loyalty through a survey from Oct. 1 to Oct. 15, 2012 on total 200 owners of student of collage in seoul. The result is summarized as follows. Overall, college choice from Tourism -related Majors had a positive effect on satisfaction, satisfaction and loyalty of them. Also, satisfaction had a positive effect on loyaty of collage, It says that efforts for a are positive effects on and useful variables to commitment of relationship. This result indicates that a concentrative management and operation is necessary for the first priority element that should be improved for the item that is important in choosing a college but gives a low satisfaction.