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김영락,Kim, Youngrok 부산대학교 경영연구원 2022 Journal of East Asia Management Vol.3 No.2
The purpose of this study is to analyze the effects of start-up risks on university students's entrepreneurial intention. In particular, the start-up risk considers the recent ongoing Covid_19 Pandemic along with the level of awareness of the start-up risk of business administration university students. For this purpose, a total of 204 questionnaires collected for two months from October to November in 2020 were used to verify this relevance empirically through multiple regression analysis. The empirical analysis results are as follows. First, the level of students' awareness of start-up risks has no statistically significant relevance to their entrepreneurial intention, but the higher the level of negative perception of Covid_19 Pandemic, the lower the entrepreneurial intention. On the other hand, additional analysis showed that the students with low self-efficacy majoring in business administration, it was found that negative perceptions of start-up risk had a negative effect on start-up willingness. This study is timely and different from previous studies in that it empirically verified the effect of start-up risk on business administration university students' entrepreneurial intention at a time when negative perceptions of start-up risk increase and COVID_19 Pandemic make it increasingly difficult to start a business administration universit student.
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근거이론 접근법을 이용한 인플루언서의 유튜브 채널 운영과 수익 창출에 미치는 영향요인에 관한 탐색 연구
김영락 ( Kim Young Lag ),박상혁 ( Park Sang Hyeok ),조재희 ( Cho Jae Hee ),박정선 ( Park Jeong Sun ) 한국정보시스템학회 2021 情報시스템硏究 Vol.30 No.4
Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.
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김영락(Kim Young-Rak) 한국문화산업학회 2003 문화산업연구 Vol.3 No.1
Through the innovation of trade process, electronic trade can improve high-expense structure of domestic trade fundamentally by decreasing a subsidiary trade expense. When considering characteristics of export-oriented domestic trade, it should be time for us to increase amount of export based on electronic trade and relate its strategic application with high value added. In accordance with this object, the purpose of this study is firstly to inquire into characteristics of electronic trade, its role and domestic/foreign condition through literature examination by searching its problems, secondly to provide an applicable device for electronic trade which uses various web promotion and finally to strengthen our trade competitiveness. Through the innovation of trade process, electronic trade can improve high-expense structure of domestic trade fundamentally by decreasing a subsidiary trade expense. When considering characteristics of export-oriented domestic trade, it should be time for us to increase amount of export based on electronic trade and relate its strategic application with high value added. In accordance with this object, the purpose of this study is firstly to inquire into characteristics of electronic trade, its role and domestic/foreign condition through literature examination by searching its problems, secondly to provide an applicable device for electronic trade which uses various web promotion and finally to strengthen our trade competitiveness.
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김영락(Young-Rak Kim) 한국인터넷전자상거래학회 2003 인터넷전자상거래연구 Vol.3 No.2
As use of internet-used information and service gets popularized, business core of a bank has recently changed its scope toward high-tech electronic banking centering on ICT(Information and Communication Technology)-based knowledge management.<br/> In this vein, the purpose of this study is to investigate the environmental change in accordance with electronic banking, focusing on comprehension on concept of electronic banking with high-concern, theoretical inquiry on it and actual condition and case.<br/> Through the process mentioned above, author hopes to indicate the problems domestic banks should consider and strategically applicable device for brand-new electronic banking in internet banking age.
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김영락(Kim Young-Rak) 한국문화산업학회 2004 문화산업연구 Vol.4 No.1
This Paper Studied various matters related to the arbitration agreement that the parties of concerned should be aware of in advance the preventive measures and for a smooth settlement in the stage of signing contract, because the commercial arbitration is highly used these days to resolve the rapidly increasing international commercial disputes efficiently. First of all, regarding the legal nature which may be considered as the fundamental problem of the arbitration agreement, the theories are not united into one. However, it seems that acknowledging the arbitration agreement as a contract based on the substantive law consists with the fundamental spirit recognizing the international commercial arbitration system. The principle of autonomy of the parties concerned should be applied to the whole procedure of arbitration likewise the legal actions of other private laws considering the nature of the arbitration agreement as the contract based on the substantive law that allows the arbitrator the authority of resolving the disputes by the agreement of the parties concerned. Every international arbitration agreement and the laws of every nation require the arbitration agreement to be made in writing. The reason is that since any obscurity in the contents of the arbitration agreement may cause another dispute they intend to prevent any possible dispute afterward and to seek for a speedy settlement of the dispute by preparing obvious evidences of the international transactions. Therefore, any arbitration agreement for the international commercial transactions should be made in writing. And it seems appropriate that even though there are some defects in the formality of the arbitration agreement, once submitted for the arbitration, the procedure is started and exception is not claimed in appropriate time, then we should recognize the written arbitration asked is ratified. This Paper Studied various matters related to the arbitration agreement that the parties of concerned should be aware of in advance the preventive measures and for a smooth settlement in the stage of signing contract, because the commercial arbitration is highly used these days to resolve the rapidly increasing international commercial disputes efficiently. First of all, regarding the legal nature which may be considered as the fundamental problem of the arbitration agreement, the theories are not united into one. However, it seems that acknowledging the arbitration agreement as a contract based on the substantive law consists with the fundamental spirit recognizing the international commercial arbitration system. The principle of autonomy of the parties concerned should be applied to the whole procedure of arbitration likewise the legal actions of other private laws considering the nature of the arbitration agreement as the contract based on the substantive law that allows the arbitrator the authority of resolving the disputes by the agreement of the parties concerned. Every international arbitration agreement and the laws of every nation require the arbitration agreement to be made in writing. The reason is that since any obscurity in the contents of the arbitration agreement may cause another dispute they intend to prevent any possible dispute afterward and to seek for a speedy settlement of the dispute by preparing obvious evidences of the international transactions. Therefore, any arbitration agreement for the international commercial transactions should be made in writing. And it seems appropriate that even though there are some defects in the formality of the arbitration agreement, once submitted for the arbitration, the procedure is started and exception is not claimed in appropriate time, then we should recognize the written arbitration asked is ratified.
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