Mobile Payment Service의 도입과 활성화 전략

구교봉,안범진 한국산업경제학회 2003 산업경제연구 Vol.16 No.5

Mobile Payment Service의 도입과 활성화 전략

구교봉,안범진 한국산업경제학회 2003 산업경제연구 Vol.16 No.5

Kyo-Bong KuBeom-Jin An

유비쿼터스 시스템 사용자 만족에 미치는 영향 요인에 관한 연구;유비쿼터스 시스템 벤처기업을 위한 전략

구교봉,함윤상,Ku, Gyo-Bong,Ham, Yoon-Sang 한국벤처창업학회 2006 벤처창업연구 Vol.1 No.1

This paper is purpose to research system use, ubiquitous convenience considering ubiquitous system and system use, ubiquitous convenience considering user satisfaction. In this study system use was signification influenced by system quality, instantly connectivity, and user satisfaction use was signification influenced by system quality, information quality. But system use was not signification influenced by information quality, service quality and ubiquitous convenience was not signification influenced by service quality, instantly connectivity.

아웃소싱/지식경영 : 지식관리시스템의 성공요인에 관한 연구

구교봉(Gyo Bong Koo) 한국정보시스템학회 2000 한국정보시스템학회 추계 학술발표논문집 Vol.2000 No.-

u-Commerce 수용의도에 영향을 미치는 중요 요인에 관한 연구

구교봉(Ku Gyo-Bong),안범진(An Beom-Jin) 한국국제회계학회 2007 국제회계연구 Vol.0 No.18

본 연구는 u-Commerce수용의도에 영향을 미치는 요인이 무엇인가를 살펴보고, 적합성, 시스템품질, 유비쿼터스 편의성 등의 특성변수를 반영한 TAMOI u-Commerce 수용에 대한 설득력이 있는지 여부를 검증하였다. 실증분석 결과 적합성, 시스템품질, 유비쿼터스 편의성은 TAM에 유의한 모델 적합도를 확인하였고, 적합성, 시스템 품질, 유비쿼터스 편의성이 u-Commerce 수용의도에 직접적인 영향을 미치는 결과가 나타났다. 실증분석결과 u-Commerce 활성화를 위해 시스템품질, 적합성, 유비쿼터스 편의성을 제고시키는 노력이 요구된다. This study has been done in order to look at what factors ubiquitous commerce. Thus, this study attempts to investigate factors that influence the use of ubiquitous commerce on the base of Technology Acceptance Model. The results of this study show that compatibility, system quality, ubiquitous convenience suggests model fit of Technology Acceptance Model, ubiquitous convenience offer as the new constructs of ubiquitous commerce environments. Accordingly, if we use in results in establishing instant connectivity, system quality, ubiquitous convenience for ubiquitous commerce activity.

인터넷 쇼핑몰 구매결정요인이 재구매 의도에 미치는 영향에 관한 연구

구교봉(Ku Gyo-Bong),권광현(Kwon Kwang-Hyon) 한국국제회계학회 2006 국제회계연구 Vol.0 No.15

본 연구에서는 인터넷 쇼핑몰 구매결정요인이 고객만족과 쇼핑몰 충성도에 미치는 영향, 고객만족과 인터넷 쇼핑몰 충성도가 재구매 의도에 미치는 영향을 분석하였다. 본 연구에서는 인터넷 쇼핑몰 신뢰성, 쇼핑몰 편리성, 쇼핑몰 디자인이 고객만족과 쇼핑몰 충성도에 유의한 영향을 미치고, 고객만족, 쇼핑몰 충성도가 재구매 의도에 유의한 영향을 미치는 것으로 나타났다. 그러나 쇼핑몰 인지도가 고객만족에는 유의한 영향을 미치지 않는 것으로 나타났다. 실증분석 결과 인터넷 쇼핑몰 운영자는 인터넷 쇼핑몰 편의성, 쇼핑몰 컨텐츠, 쇼핑몰에 대한 신뢰가 성공전략임을 간과해서는 안 되고 제품 구매 후 불만족이 발생하지 않도록 제품의 질, 가격, 신속한 배송이 요망된다. This paper is purpose to research repurchase intention decision factors considering trust, ease of use, recognition, design in internet shopping mall. Basis of prior research, this study tested empirically repurchase decision factors considering purchase decision factors in internet shopping mall. In this study customer satisfaction, internet shopping mall loyalty was signification influenced by internet shopping mall purchase decision factors and repurchase intention. But customer satisfaction was not signification influenced by internet shopping mall recognition.

RFID 확산을 위한 성장동인

구교봉(Ku Gyo-Bong),윤병섭(Yoon Byung-Seop) 한국국제회계학회 2005 국제회계연구 Vol.0 No.13

본 연구는 최근 바코드 대체재로 부상하고 있는 RFID 기술은 정보처리 측면에서 획기적인 향상을 가져올 기술로 RFID에 센서기술이 융합되고 네트워킹화 될 경우에 RFID 기술을 이용한 사물의 인식뿐만 아니라 사물의 환경을 실시간으로 감지ㆍ대응할 수 있는 정보처리의 체계가 완성될 것이다. 이로 인해 기업ㆍ산업의 업무프로세스는 혁신적으로 개선될 것이며, 가정, 식생활, 의료, 환경, 방법 등의 분야에서 국민의 편익을 증가시킬 것으로 기대된다. 그러나 유비쿼터스 시대의 도래에 대비하여 필수요소인 RFID가 직면하고 있는 문제는 가격의 하락정도, 개인정보 보호와 프라이버시 침해, 표준화 등에 대한 장애요인을 분석하고 FRID가 성장 가능한 동인을 분석하고자 한다. This paper Which is rising bar code substitution, RFID techniques will bring an epoch-marking improvement from the information processing side. If sensor techique is fused into the one at the RFID and become networking then We will become completion the system of the information processing Reasoning it is caused by and the business process of the enterprise and industry to be improved innovately. In addition, with the fact that it will increase the convenience of the people from field of family, dietary life, medical treatment and environment back We must prepare for the arrival of the ubiquitous time and RFID is mandatory element. RFID has been faced with these problems- Depreciation. Personal information protection, Private life infringemnet, Standardization and etc. It analyzes that the obstacle element against like these problems and reason that is possible to grow up.

知識轉移戰略 構築에 關한 硏究

채희용 ; 구교봉 김천대학교 2000 김천대학교 논문집 Vol.21 No.-

Most companies realize that they need to change to a knowledge management system very quickly. However, there is deep concerns on how to implement it since there have been some successful and many failed companies. For the successful companies, their underly-ing principle is to share all the information they have with all their customs and business partners. On the top of that, each company has to decide how to handle information in a knowledge management system according to the following criteria: First, the cultual characteristics of each compa-ny(society) must be changed. Secondly, all employees must be able to share information with one another without fear of criticism. Thirdly, to gather and sort information in a systematic fashion by creating a database. Fourthly, employees should be encouraged to share information by some sort of compensation system (Money, awards, promotion, etc...) Fifthly, each company needs to establish an information technology infrastructure and framework for continu-ous improvement. Knowledge management system does not equate to downsizing, or BPR. In the 21st century, we need to understand the value of a mer-itocracy and its differences between the capitalist white collar, and brainist gold collar. ​

모바일 광고의 촉진전략에 관한 연구

채희용 ; 구교봉 김천대학교 2003 김천대학교 논문집 Vol.24 No.-

Wireless advertising is a new, exciting marketing channel with unique feature, still in its infancy. The ability to send out targeted, customized information directly to the pockets of the consumer is a very appealing concept to most advertisers. The predictions of future industry growth are skyrocking and many players are eager to invest. However, many hesitate and some are even sceptical to the idea. The main concerns are consumer acceptance and effectiveness of the medium as a channel for advertising purpose. The need for increased knowledge in these two areas is therefore substantial. Before companies commit to this industry they want evidence of acceptance and effectiveness. The emergence of wire marketing technologies is creating unique opportunities for wireless carriers, advertisers and publishers to gener- ate new revenue streams through new and existing customers. As con- sumer adoption of wireless technology continues to increase, it is only a matter of time before marketing via wireless devices becomes an impor- tant part of all integrated data communication strategies. Despite discussions about the long-term viability of wireless market- ing and near-term implementation challenges, mobile marketing can benefit consumers, wireless service providers, publishers and advertis- ers by driving incremental revenue, enhancing consumer loyalty and providing convenience for mobile consumer.

모바일 컨텐츠 활성화전략에 관한 연구

채희용 ; 구교봉 김천대학교 2004 김천대학교 논문집 Vol.25 No.-

Mobile content services are sold and provided to the end user by sev-eral actors - mobile network operators, third-party operators, content aggregators (ie, mobile applications infrastructure providers) and vari-ous content suppliers. The actors approach users through television, newspapers and Internet portals. There are a number of different ser-vices. Some examples include ring tones, games, directory enquiries, weat her forecasts, voting services, share prices, horoscopes and logo-types. There are also signs that it is primarily entertainment services that are selling The current market for mobile content services shows signs of estab-lishment thresholds, both as limitations to diversity and service devel-opment. It is therefore not a properly functioning market. The result is that the users do not get the best services possible at fair prices. This in its turn means that use is less than it could have been. Lower use leads to less knowledge, and poorer opportunities for the users to make use of new content services. A functioning market for mobile content services today would therefore facilitate the introduction of the next generation of mobile telephony.