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외식고객의 만족, 심리적 소유감, 친밀감이 장소애착에 미치는 영향
홍석조,김동진 (사)한국조리학회 2019 한국조리학회지 Vol.25 No.11
Place attachment is an affective link between an individual and a place, and it is highly influenced by personal experiences. Place attachment is expected to harvest desirable marketing consequences for business entities. Therefore, this study is designed to understand the formation of place attachment in the food service industry. Specifically, it investigates the effects of restaurant patrons’ satisfaction, psychological ownership and intimacy on place attachment. Mall intercept survey method was utilized for data collection and a total of 359 responses were analyzed using SPSS 25.0. The results showed that customer satisfaction (β=.366, t=8.154, p<.001) had the strongest impact on place attachment followed by intimacy (β=.265, t=4.924, p<.001) and psychological ownership(β=.242, t=5.087, p<.001). Implications are discussed and suggestions for the future research are addressed.