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- 저자 : 鱼文英(Yu, Wen-Ying) (검색결과 2 건)
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어문영(Yu, Wen-Ying)(鱼,文英),류찬(Liu, Can)(刘,灿,),이용진(Li, Long-Zhen)(李龙,振) 대한중국학회 2021 중국학 Vol.74 No.-
机会识别是创业管理领域的重要研究主题,也是发展乡村旅游创业的重要前提条件之一。虽然创业机会识别研究已经取得了较多的成果,但仍缺少以乡村旅游单一行业创业样本来进行的实证研究。本研究基于社会资本理论和经验学习的观点,依据对139个乡村民宿创业者所做的的调查数据,对社会资本、先前经验与创业机会识别的作用机理进行了实证分析。研究发现,民宿创业者网络资源和网络规模均对创业机会识别有显著正向影响。民宿创业者的行业经验和职能经验对创业机会识别有显著正向作用,但工作经验对创业机会识别没有直接影响。这些结果表明,民宿创业者所嵌入的网络资源和网络规模越大,能够识别的创业机会就越多,拥有较多先前创业行业经验和职能经验,就能显著提高创业机会的识别。 Opportunity identification is the core issue of entrepreneurship research, and it is also an important prerequisite for the development of rural tourism. Although entrepreneurial opportunity identification research has achieved more results, there is still a lack of empirical research on rural tourism single industry. Based on social capital and experience learning perspectives, using data from 139 “Minsu” in China, which is now officially called homestay inn in China, we empirically examine the effects of social capital and previous experience on entrepreneurial opportunity identification. The results indicate that scales of embedded network and resources of social network have positively effect on entrepreneurial opportunity identification. The results also show previous industry experience and functional experience have positively effect on entrepreneurial opportunity identification, while previous working experience has no direct effect on entrepreneurial opportunity identification. These results show that entrepreneurs have a denser and larger scale of social network, they will have higher alertness for the potential entrepreneurial opportunities. These results also indicate that the entrepreneurs have more previous industry and functional experience, they will recognize more entrepreneurial opportunities.
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战略导向、营销能力和企业绩效:基于中国延边地区 旅行社的实证研究
鱼文英(Yu, Wen-Ying),李龙振(Li, Long-Zhen) 글로벌경영학회 2015 글로벌경영학회지 Vol.12 No.2
市场导向主要体现企业对市场环境变化做出反应的适应性能力,而服务导向在创造顾客价值,提升 顾客满意度和忠诚度方面有重要作用。这两种战略导向的有效协同帮助企业更好地理解目前和将来的 顾客、竞争者和其他环境条件,从而在满足顾客需求方面发挥更全面的适应能力和管理能力。本研究 基于中国延边地区的127家旅行社的问卷调查数据,实证考察了市场导向和服务导向对企业绩效的影 响,以及营销能力在战略导向和企业绩效关系中的中介作用。研究结果显示:(1)市场导向和服务 导向对营销传播能力和营销规划能力有显著的影响;(2)市场导向和服务导向对企业绩效有显著的 直接影响;(3)营销规划能力对企业绩效有显著的影响,但营销传播能力没有影响;(4)市场导向 和服务导向不仅直接影响企业绩效,而且还通过营销规划能力间接影响企业绩效。研究结果对服务型 企业改善企业绩效具有重要的启示意义。 This study develops and empirically tests a model that links strategic orientations (e.g. market orientation and service orientation) with firm performance, through the mediating effect of marketing capabilities. Using data collected from 127 travel agent managers, the authors find that (1) market orientation and service orientation have significant positive impact on marketing planning capability ; (2) market orientation and service orientation have significant positive impact on firm performance; (3) marketing planning capability has positive impact on firm performance, but marketing communication capability no impact on firm performance; (4) market orientation and service orientation have not only positive directly impact on firm performance, but also indirectly impact on firm performance through the marketing planning capability. The authors discuss the managerial implications of study findings and offer directions for future research.
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