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- 검색키워드
- 주제어 : Dining atmosphere display (검색결과 4 건)
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류무희(Ryu Moo Hee),진상희(Jin Sang Hee),나정기(Na Jung Ki) 한국외식경영학회 2009 외식경영연구 Vol.12 No.5
In order to measure the physical and environmental factors in Korean restaurants reflecting Korean unique creativity, a systemized scale to measure Dining Atmosphere Display is considered to be necessary. A tool to measure dining atmosphere display in Korean restaurants was completed by six persons with a doctor's degree among dining atmosphere display professionals, based on Ryu(2007)'s ‘DINESCAPE’ and home and abroad pre-studies on the physical environment of dining atmosphere. The results of this study is a measuring tool of dining atmosphere display in Korean restaurants, 13 questions which are composed of five external service factors, four visual factors, two auditory factors and two olfactory factors extracted from 20 ‘Specialist's DINESCAPE’ scale questions, along with 20 questions about ‘Table TOP5’ factors, were drawn out. This research expects to provide the Korean restaurant industry useful marketing information improving Dining atmosphere display.
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DINETOP5SCAPE을 이용한 식공간연출에 대한 고객 감정반응 및 재방문의도
류무희 ( Moo Hee Ryu ),진상희 ( Sang Hee Jin ),나정기 ( Jung Ki Na ) 관광경영학회 2009 관광경영연구 Vol.40 No.-
This study researched propriety of questions about a measuring tool, and designed a study model which applied emotional responses and intentions of revisit for `DINETOP5SCAPE` which is named a measuring tool for dining atmosphere display in Korean upscale restaurants, and then utilized it to an empirical analysis by means of on-line questionnaires for 250 general people. According to statistical analyses, Users` satisfaction for `DINETOP5SCAPE`scale needed to be increased, focusing on external service and visual factors. In the emotional aspect of pleasure, satisfaction for auditory factors needed to be increased, and in the cognitive and emotional response, satisfaction for `Table TOP5` factors needed to be raised. This research expects to provide the Korean restaurant industry useful marketing information improving Dining atmosphere display.
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한식당 식공간 연출 이미지가 긍정적 인상, 커뮤니케이션 형성 및 고객 만족에 미치는 영향
김수인 ( Suin Kim ),정혜정 ( Hyejung Jung ),유수현 ( Suhyun Yoo ),장혜진 ( Hyejin Jang ) 관광경영학회 2017 관광경영연구 Vol.79 No.-
The purpose of this study is to investigate and analyze how the dining atmosphere display image in korean restaurant affect on positive impression, communication, customer satisfaction. recent trends in research have been aimed at consumers who have visited a korean restaurant. In conclusion, the research model was verified showing that comfort , convenience, entertainingness in the the dining atmosphere display image in korean restaurant had significant positive(+) effect on positive impression. Also the aesthetic impression, convenience, entertainingness the dining atmosphere display image in korean restaurant had significant positive(+) effect on communication, customer satisfaction. and positive impression had a significant positive(+) effect on communication, also communication had a significant positive(+) effect on customer satisfaction . Through this study, understand dining atmosphere display image in korean restaurant and if we improve the factors, henceforward it would help for prefaring the data of marketing strategy for korean restaurants owner. And this study attempts to build an academic foundation that can have a significant positive effect on food service and customer.
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브랜드 커피전문점의 브랜드 아이덴티티와 이미지에 관한연구 : 식공간연출 요소를 중심으로
송진영,장혜진 한국식공간학회 2010 식공간연구 Vol.5 No.1
Despite the economy depression, coffee shop market has grown continuously. Also various new coffee shops have been opened in every district of Korea. The coffee industry is getting bigger with high potential expectations, however due to the severe competition among the expanded number of existing domestic coffee shop and also franchises such as Starbucks. Coffee companies differentiate themselves with their own branding concept in order to hold a dominant position in this competitive industry. Even though they have their own concept and represent themselves for being different from other coffee companies, there was no consumer feedback on brand image of the concept of the coffee companies. The survey was based on the first half of 2009 coffee shop market and picked top five coffee shops from the chart with people in 10s~50s men and women living in Seoul. As a result, the factor of dining atmosphere display is the second factor after the coffee taste when customers go to coffee shops. Especially, Coffee Bean and Angel-in-Us are the best places for representing their concepts in the coffee shops. One of the noticeable results in the survey is Brand concept and Brand Image of Hollys Coffee. Hollys Coffee renewed the concept and gave changes in the shops but there wasn’t much intersection between the concepts and Brand Imaging. Therefore, there should be more research and effort of Brand Image and interchange of Brand Identity and Brand Image to hold a dominant position in the fierce competition of coffee shop industry.
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