http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
패스트푸드 프랜차이즈 중국진출의 경영전략에 관한 연구 : 대만 “용허두장(永和豆漿)” 사례 중심으로
우덕호 동아대학교 동아시아연구원 2007 동아시아 : 비교와 전망 Vol.6 No.1
기업의 세계화(globalization)는 현재 범세계적인 추세이다. 세계화 현상은 외식산업의 판도를 완전히 바꾸어 놓았다. 소위 선진국의 대자본 프랜차이즈 산업이 세계 구석구석 전파되고 있는 것이다. 자국문화와 음식에 대한 자부심이 매우 강한 중국에서조차 선진국의 프랜차이즈 외식업체들은 그 위용을 발휘하고 있다. 미국의 맥도널드, KFC, 피자헛 등 선진국 프랜차이즈 외식업체들은 막대한 자금력, 축적된 노하우(know-how), 그리고 동시성 (simultaneity)을 갈망하는 중국인의 소비욕구를 이용하여 중국외식 프랜차이즈 산업에 급속도로 점점 확대되고 있다. 그동안 선진국 기업의 독점영역이라고 여겨왔던 프랜차이즈 산업에 “용허두장”이라는 대만의 작은 식품 기업이 새로운 변화를 불러일으키고 있다. 원래 중국인은 노점에서 콩국과 油條(기름에 튀긴 빵)등 아침식사를 포장하여 집에서 식사했던 풍속이 있었다. “용허두장”은 1995년 중국 상해에 진출하여 맥도널드처럼 깨끗한 식당분위기 및 배달서비스 등을 통해서 노점에서 판매하던 중국식 아침 식사를 패스트푸드(Fast Food)로 개발하여 현재 중국각지에서 160여개 이상의 가맹점을 운영하며 상해의 아침식사 문화를 바꾸어 놓았다. 본 연구는 이런 선진국이 독점하던 중국의 패스트푸드 외식산업에 “용허두장”이라는 대만의 중급 브랜드가 성공할 수 있었던 요인에 대해 분석을 시도한다. The trend for companies to pursue globalization is a world-wide one. This globalization phenomenon has completely changed the landscape of the food service industry as large-capital franchises of developed countries have been spread all over the world. Even in China where people are very proud of their own culture and food, franchised food service businesses of advanced nations are wielding their power. McDonald's, KFC Corporation and Pizza Hut with abundant funding capacity and accumulated knowhow have rapidly had a hold over Chinese food service franchise industry as they use the desire for consumption of the Chinese who long for simultaneity. A small-sized Taiwanese food company initiates a change in the franchised food industry in China thought to be a field almost entirely monopolized by advanced nations' businesses. A small soy-bean milk manufacturer named Yonho Doujiang which was founded in 1985 in Yonho city, Taiwan, advanced into Shanghai, China in 1995 and has changed the breakfast culture in the city. Originally, Chinese people have a custom to eat at home breakfast delivered from traditional roadside food stands. Yonho Doujiang developed these Chinese breakfast of soy-bean milk and youtiao(fried bread stick) sold in street food stalls into fast food and has sensationally caught on in China with clean interior atmosphere, prompt delivery service and premium-offering events similar to those of McDonald's. And now it is operating over 160 affiliated restaurants around the country. This study aims at analysing the factors that make Yonho Doujiang, a Taiwanese brand, achieve success in Chinese food service business that has long been monopolized by the companies of developed nations.
Atomically thin p–n junctions with van der Waals heterointerfaces
Lee, Chul-Ho,Lee, Gwan-Hyoung,van der Zande, Arend M.,Chen, Wenchao,Li, Yilei,Han, Minyong,Cui, Xu,Arefe, Ghidewon,Nuckolls, Colin,Heinz, Tony F.,Guo, Jing,Hone, James,Kim, Philip Nature Publishing Group, a division of Macmillan P 2014 Nature nanotechnology Vol.9 No.9
Semiconductor p–n junctions are essential building blocks for electronic and optoelectronic devices. In conventional p–n junctions, regions depleted of free charge carriers form on either side of the junction, generating built-in potentials associated with uncompensated dopant atoms. Carrier transport across the junction occurs by diffusion and drift processes influenced by the spatial extent of this depletion region. With the advent of atomically thin van der Waals materials and their heterostructures, it is now possible to realize a p–n junction at the ultimate thickness limit. Van der Waals junctions composed of p- and n-type semiconductors—each just one unit cell thick—are predicted to exhibit completely different charge transport characteristics than bulk heterojunctions. Here, we report the characterization of the electronic and optoelectronic properties of atomically thin p–n heterojunctions fabricated using van der Waals assembly of transition-metal dichalcogenides. We observe gate-tunable diode-like current rectification and a photovoltaic response across the p–n interface. We find that the tunnelling-assisted interlayer recombination of the majority carriers is responsible for the tunability of the electronic and optoelectronic processes. Sandwiching an atomic p–n junction between graphene layers enhances the collection of the photoexcited carriers. The atomically scaled van der Waals p–n heterostructures presented here constitute the ultimate functional unit for nanoscale electronic and optoelectronic devices.
Der-Wei Chen,Jee-Ray Wang,Tsung-Lung Liu 국제구조공학회 2007 Structural Engineering and Mechanics, An Int'l Jou Vol.26 No.1
Because of complexity, the literature regarding the free vibration analysis of a Timoshenko beam carrying “multiple” spring-mass systems is rare, particular that regarding the “exact” solutions. As to the “exact” solutions by further considering the joint terms of shear deformation and rotary inertia in the differential equation of motion of a Timoshenko beam carrying multiple concentrated attachments, the information concerned is not found yet. This is the reason why this paper aims at studying the natural frequencies and mode shapes of a uniform Timoshenko beam carrying multiple intermediate spring-mass systems using an exact as well as a numerical assembly method. Since the shear deformation and rotary inertia terms are dependent on the slenderness ratio of the beam, the shear coefficient of the cross-section, the total number of attachments and the support conditions of the beam, the individual and/or combined effects of these factors on the result are investigated in details. Numerical results reveal that the effect of the shear deformation and rotary inertia joint terms on the lowest five natural frequencies of the combined vibrating system is somehow complicated.
Load Voltage Tracking of Electric Power Systems by Using Backstepping Design
Der-Cherng Liaw,Shih-Tse Chang,Yun-Hua Huang,Jen-Tze Huang,Tzu-Chung Yenn 제어로봇시스템학회 2009 제어로봇시스템학회 국제학술대회 논문집 Vol.2009 No.8
A backstepping controller design is proposed for the load voltage tracking of electric power system. It is known that a power system might exhibit saddle-node and Hopf bifurcations as load change, which can lead to the appearance of dynamic and/or static voltage collapses. The output tracking control laws are proposed for the load voltage regulation of the electric power system via backstepping control scheme. The numerical simulations demonstrate that the proposed control scheme not only could provide the regulation of the load voltage but also prevent and/or delay the appearance of bifurcation phenomena and chaotic behavior.
A Study of Image Processing Based Object Depth Estimation
Der-Cherng Liaw,Shao-Chun Zhao,Yi-Ming Hu 제어로봇시스템학회 2019 제어로봇시스템학회 국제학술대회 논문집 Vol.2019 No.10
Issue of object’s depth estimation from binocular vision technique is studied in this paper. A binocular vision platform is set up to detect and estimate the object’s depth. Mathematical derivation of object’s depth from the two cameras of the proposed platform is re-visited to reveal the linkage between system parameters such as focal length and the estimation error. Both of simulation and experimental results are obtained for parametric analysis of estimation error. A comparison with Kinect is also given to demonstrate the superiority of the proposed design.
A TDMA Based Scheme for the Construction of R2R Communication Platform
Der-Cherng Liaw,Chia-Wei Yeh,Sung-Ming Lo 제어로봇시스템학회 2014 제어로봇시스템학회 국제학술대회 논문집 Vol.2014 No.10
In the previous study (Liaw and Kuo, 2012), a preliminary version of the Time Division Multiple Access (TDMA)-based communication platform had been successfully tested to provide the function of wireless hopping data transmission. However, that design was only valid for the consecutive nodes which are close-by. A modified design was proposed in (Liaw, Wang and Lai, 2013) by using self-design Wireless Sensor Network (WSN) nodes to investigate the feasibility of the application in short range data communication. The effect of the packet size and distance between two consecutive nodes on the performance of remote data transmission was also studied. Instead, in this paper, we propose another scheme for time division wireless monitoring transmission protocol (TDWMTP). This design is based on IEEE 802.11a standard with the transmission method of TDMA (Time Division Multiple Access) to enhance and implement the function proposed in (Liaw, Wang and Lai, 2013). Experimental results demonstrate the success of the proposed design.