차별적 우위전략에 따른 목표고객의 설정 - ㈜하이트맥주를 중심으로 -

황성윤,김찬곤,김이학 東國專門大學 2002 金龜論叢 Vol.9 No.1

마케팅의 전략 중 STP(세분화, 표적화, 위치화)의 전략은 어떤 상품이든 기업의 성장과 발전을 위해서는 중요한 하나의 기업 이슈이다. 더구나 뚜렷이 구별되는 경쟁사와의 차별이 구별되는 경쟁사와의 차별적 우위를 누리기 위해 기업이 지향하는 모든 마케팅적 노력은 어떤 경우에나 그 중요성을 인정받고 있을 것이다. 그리하여 본 연구는 현실적 STP 전략에 있어서 특정 맥주의 타사와의 차별적 우위를 가지는 내용 중, 특히 목표고객의 설정을 중심으로 고찰하였다. 그런 과정에서 이론적 바탕을 근거로 현실적으로 이것이 어떻게 응용되고 있는 지, 또 기업은 실제로 여러 이론들을 어떤 방법으로 이를 현실에 접목시키고 있는 지를 구체적으로 살펴보려 하였다. 이에 '하이트'라는 이름의 상품을 탄생시키기 위해 기업이 수행한 여러 가지 분석 기법들, 예컨대 SWOT분석, 표적시장의 선정과 포지셔닝 전략, BCG 포트폴리오 매트릭스를 이용한 경쟁력의 분석, 신제품개발에 따른 4P 전략, 시계열 분석 등을 두루 섭렵하였다. 그 결과, 무한 경쟁의 시대인 요즈음의 각 기업의 전략은, 자사의 업계 내의 위치와 그 위치에 따른 세분화된 차별화 전략이 필요할 것인 바, 이에 자사 내의 성장요인에 지나치게 집착하는 활로의 모색보다는 경쟁업체와의 차별화 항목별 비교·분석을 통한 경영활동이 더욱 효율적이라는 것을 밝혔다. 요컨대, 이와 같은 사례연구를 통해 경영활동의 효율화는 물론 성과측정을 위한 효율적인 노력을 경주함으로써 더 나은 기업활로의 모색이 가능할 것으로 보인다.

인터넷 상거래에 대한 소비자관여 연구

황성윤,김찬곤,김이학 경북과학대학 2001 金龜論叢 Vol.8 No.1

인터넷통신의 발달과 더불어 최근의 상거래 양상은 급격한 변화를 겪고 있다. 특히 인터넷을 통한 '전자상거래'라는 새로운 형태의 거래가 전체 거래에서 차지하는 비율이 점증하고 있는 상황은 우리들에게 가상공간에서의 새로운 생활을 강요하고 있다. 이에 인터넷통신이라는 대상에 대한 소비자관여의 연구는 마케팅전략을 얼마만큼 효율적이게 하느냐를 결정짓는 중요한 지침이 될 수 있다는 점에서 큰 의의가 있으므로, 본 연구는 전자상거래에 대해 소비자 개개인이 느끼는 관여의 정도와 그것이 전자상거래를 통해 상품을 구매한 경험과의 관련성을 통계적으로 검정하고자 하였다. 연구의 결과 소비자관여와 전자상거래 구매경험 간에는 서로 관련성이 있는 것으로 서로 관련성 있는 것으로 드러났다. 즉, 전자상거래에 대한 소비자관여의 정도와 전자상거래를 통한 구매경험 유·무의 정도는 교차분석의 결과 상호 관련성이 있는 것으로 나타났다. 즉, 구매경험이 있는 집단이 그렇지 못한 집단보다 소비자관여가 높다는 결론을 내릴 수 있었으며, 이는 기업이 마케팅전략을 수립할 때 구매경험의 유·무와 소비자관여의 고·저에 따른 교차적 이해에 바탕을 둔 전략수립이 또한 절대적으로 필요하다는 것을 의미하는 것이다. 또 인구통계변수별 집단간에 대한 소비자관여도에 있어서도 유의한 차이가 있으므로 이에 대한 전략적 배려도 필요한 것으로 나타났다. 그러나 전자상거래에 대한 응답자들의 응답결과를 전체화하는데는 오류의 가능성을 부정할 수 없으며, 인터넷상거래의 제품별 분석이 이루어지지 않은 점도 문제점으로 남을 않은 점도 문제점으로 남을 가능성이 있다.

Microanatomy and Histological Features of Central Myelin in the Root Exit Zone of Facial Nerve

Yee, Gi-Taek,Yoo, Chan-Jong,Han, Seong-Rok,Choi, Chan-Young The Korean Neurosurgical Society 2014 Journal of Korean neurosurgical society Vol.55 No.5

Objective : The aim of this study was to evaluate the microanatomy and histological features of the central myelin in the root exit zone of facial nerve. Methods : Forty facial nerves with brain stem were obtained from 20 formalin fixed cadavers. Among them 17 facial nerves were ruined during preparation and 23 root entry zone (REZ) of facial nerves could be examined. The length of medial REZ, from detach point of facial nerve at the brain stem to transitional area, and the thickness of glial membrane of central myelin was measured. We cut brain stem along the facial nerve and made a tissue block of facial nerve REZ. Each tissue block was embedded with paraffin and serially sectioned. Slices were stained with hematoxylin and eosin (H&E), periodic acid-Schiff, and glial fibrillary acid protein. Microscopy was used to measure the extent of central myelin and thickness of outer glial membrane of central myelin. Thickness of glial membrane was examined at two different points, the thickest area of proximal and distal REZ. Results : Special stain with PAS and GFAP could be differentiated the central and peripheral myelin of facial nerve. The length of medial REZ was mean 2.6 mm (1.6-3.5 mm). The glial limiting membrane of brain stem is continued to the end of central myelin. We called it glial sheath of REZ. The thickness of glial sheath was mean $66.5{\mu}m(40-110{\mu}m$) at proximal REZ and $7.4{\mu}m(5-10{\mu}m$) at distal REZ. Conclusion : Medial REZ of facial nerve is mean 2.6 mm in length and covered by glial sheath continued from glial limiting membrane of brain stem. Glial sheath of central myelin tends to become thin toward transitional zone.

Regulation of Iron and Its Significance in Obesity and Complications

Yee Kwan Chan,Hye Kyoung Sung,Gary Sweeney 대한비만학회 2014 The Korean journal of obesity Vol.23 No.4

Iron is an essential micronutrient with important roles in many critical physiological processes, especially as a structural component of hemoglobinresponsible for oxygen transport. Iron homeostasis is tightly regulated, yet perturbations resulting in iron deficiency as well as iron overloadare linked with obesity and associated metabolic abnormalities, such as insulin resistance and type 2 diabetes. The endocrine system playsan active role in regulating iron homeostasis and here we have highlighted the importance of lipocalin-2 (Lcn2) and hepcidin. Circulating andadipose tissue expression of the proinflammatory Lcn2 are elevated in obesity and this may be an important, and underestimated, regulator ofiron homeostasis. Hepcidin is also markedly elevated during obesity and by inducing the internalization of ferroportin, it leads to an accumulationof tissue iron stores but deficiency in circulating iron, a key feature of functional iron deficiency. Due to the critical importance of ironhomeostasis in health and disease, there are currently several well established methods for clinical diagnosis of iron levels and various therapeuticshave proven effective in restoring normal iron level in iron deficient or overload conditions. Further explorations in the endocrine regulationof iron homeostasis are warranted to develop a better understanding of the pathophysiological roles of iron in obesity and related metabolicdiseases.

Contexts, Problems and Solutions in International Communication : Insights for Teaching English as a Lingua Franca

Chan Yee Him, Jim 아시아영어교육학회 2018 The Journal of Asia TEFL Vol.15 No.2

The globalisation of English in recent decades has focused scholarly attention on the use of English as a lingua franca (ELF) where second language English speakers are the overwhelming majority. This emerging field of research has significant implications for English language teaching (ELT) because it reveals the real-life use of English in international communication. Against this background, this study reports on the first-hand experiences of a wide range of English users in Hong Kong through interviews specifically focused on language use contexts, problems and solutions. The findings suggest that although the daily use of English by the interviewed English speakers tended to be context-specific and perhaps individualised according to its occupational nature, many of those interviewed reported that they had encountered similar problems with international communication, including accent variations, telephoning and cultural differences. It was also found that the participants altered their language use when communicating with English speakers with different language and cultural backgrounds and in different situations. This study highlights some important observations and recommendations based on the challenges and the solutions suggested by the people interviewed, with wider implications for the choice of appropriate ELT goals and approaches for contemporary English language education.

A study on teen girls' peer group culture using mobile phones

Hong chan yee,Kim eun Jin,Kim bo young 한국방송학회 2007 한국방송학회 세미나 및 보고서 Vol.- No.-

A mobile phone, theses days, comes as a necessity in our daily life more than just a communication tool. A variety of new cultural developments are rapidly emerging out of the mobile phone culture, targeting mainly the teenage. Then, it is teenage girls who consume a large portion of the mobile phone service, being leaders of new culture. Therefore, it is meaningful to look into the ways they use their mobile phones for communication. The purpose of this study is to develop an understanding of this process. It examines how teen girls -the main consumers and leaders in using mobile phone service consumption - create peer group trends through mobile phone usage. So in this study, the types of communication and the features of peer group culture are looked into. To this end, in-depth group interview was conducted among the 10 Middle School students and 10 High School students in the area of Busan, all of whom are girls. They also were asked to keep record of their use of mobile phone for four days, and their correspondence of messages analyzed. Then the findings are as follows. They exchangedletter messaging through their mobile phone wherever whenever they wanted. And most of their communication was done as killing time stuff, while they used mostly voice messaging for their communication with their parents and family for information and asking exchange. Especially for letter messaging, they used it more than 50 times with a person on average, as easily as if they were having conversation with the person. They used their mobile phone all the time except bed time. Through the development and utilization of Emotext, teen girls are engaged in a process of self-identify creation which is, in part, an expression of a desire to distinguish themselves from the 'older generation.' Emotext usage also defines social boundaries: those unable to decode the meaning of Emotext symbols and markers are outside the user's communication system and ultimately beyond the text message creator's realm of experience. Creating, utilizing and circulating Emotext and Emoticon is a popular trend. It is also a demonstration of consumptive behavior and a social process for developing a new culture. Our research into teen behavior with a focus on consumption and peer group culture generation indicates text message eventsare important social tools for shaping and maintaining relationships. As a communication tool, text messages can also be used to define peer group relationships through the process of exclusion by creating a closed space; those unable to decode the content are separated from the group.

ENHANCED TRANSITION PROGRAMME: PRACTICES TO ENHANCE TRANSITION FROM SCHOOL TO POST SCHOOL PATHWAYS

( Wanda Chan Yee Seen ) 대구대학교 한국특수교육문제연구소 2016 Asia-Pacific Journal of Intellectual Disabilities Vol.3 No.2

Continuous improvements are a way of life. As the world around us changes, more research becomes available to educators on how the transition process from school to work can be improved to make it seamless for students and their families. From years 2014 to 2016, APSN Delta Senior School has explored an enhanced Transition Programme to improve the overall education experience for all stakeholders. Three new enhancements were made: Standards of Work Performance Curriculum and Video, Integrated Learning Journey, and Work Skills Training. Since implementation, overall students` satisfaction and results in achieving their desired post school transition pathways have increased. Parents have expressed their satisfaction and demonstrated more informed participation during transition planning meetings. In addition, we have also received good feedback from staff on the programmes as well as how the enhancements have supported their work. In recognition of these enhancements and their potential impact on students` outcomes, the school was awarded the Innovation Award by the Ministry of Education and National Council for Social Services in 2016.

장미 생산성에 영향을 미치는 요인분석

김이기(Yee Gi Kim),손찬수(Chan Soo Son),안인찬(In Chan Ahn),이준배(Jun Vae Lee) 한국축산경영학회 2002 농업경영정책연구 Vol.29 No.2

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Unveiling Gender Polarization: The Rise of Right-Wing Populism and Anti-Feminism Sentiments among Idaenam

Mandy Mun Yee CHAN The Academy of Korean Studies 2023 Korea Journal Vol.63 No.4

Anti-cancer Effects of a Novel Quinoline Derivative 83b1 on Human Esophageal Squamous Cell Carcinoma through Down-Regulation of COX-2 mRNA and PGE2

Ivan Ho Yuen Pun,Dessy Chan,Sau Hing Chan,Po Yee Chung,Yuanyuan Zhou,Simon Law,Alfred King Yin Lam,Chung Hin Chui,Albert Sun Chi Chan,Kim Hung Lam,Johnny Cheuk On Tang 대한암학회 2017 Cancer Research and Treatment Vol.49 No.1

Purpose 83b1 is a novel quinoline derivative that has been shown to inhibit cancer growth in human esophageal squamous cell carcinoma (ESCC). This study was conducted to comprehensively evaluate the cytotoxic effects of 83b1 on a series of ESCC cell lines and investigate the mechanisms by which 83b1 suppresses cancer growth based on molecular docking analysis. Materials and Methods A series of ESCC and nontumor immortalized cell lines were exposed to 83b1 and cisplatin (CDDP) in a dose-dependent manner, and the cytotoxicity was examined by a MTS assay kit. Prediction of the molecular targets of 83b1 was conducted by molecular docking analysis. Expression of cyclooxygenase 2 (COX-2) mRNA and COX-2–derived prostaglandin E2 (PGE2) were measured by quantitative real-time polymerase chain reaction and enzymelinked immuno-sorbent assay, respectively. In vivo anti-tumor effect was determined using a nude mice xenografted model transplanted with an ESCC cell line, KYSE-450. Results 83b1 showed the significant anti-cancer effects on all ESCC cell lines compared to CDDP; however, 83b1 revealed much lower toxic effects on non-tumor cell lines than CDDP. The predicted molecular target of 83b1 is peroxisome proliferator-activated receptor delta (PPAR), which is a widely known oncoprotein. Additionally the expression of COX-2 mRNA and COX-2–derived PGE2 were down-regulated by 83b1 in a dose-dependent manner in ESCC cell lines. Furthermore, 83b1 was shown to significantly reduce the tumor size in nude mice xenograft. Conclusion The results of this study suggest that the potential anti-cancer effects of 83b1 on human esophageal cancers occur through the possible oncotarget, PPAR, and down-regulation of the cancer related genes and molecules.