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- 저자 : Mary Lynn Damhorst (검색결과 8 건)
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Factors Influencing Body Image in the Aging Process
오근영,MARY LYNN DAMHORST 대한가정학회 2008 International Journal of Human Ecology Vol.9 No.2
This study examined the personal and relational factors influencing the formation of body image among older persons.Aging-related physical changes, health, marital relationship,cognitive age, and mo ods were personal and relationship factors explained for influence on the body image of older persons. Data were collected via a mail survey of older married couples residing in three U.S. metropolitan areas of Florida. A total of 94 married couples who were 60 years older participated in this study. Results indicated that agingrelated physical changes, effect of physical changes on the self, self-assessed health, and evaluation of spouse’s attractiveness, and perceived attractiveness (one’s perception of the other spouse’s appraisals of his or her attractiveness) were found to be significantly related to the body image of older men and women. For men, self-assessed health, evaluation of spouse’s attractiveness, and perceived attractiveness were significantly related to body image while physical changes, effect of physical changes, and perceived attractiveness were found significant for women. The feelings of older persons about and satisfaction with their bodies and appearance were estimated by aging-related and relationship-related variables.
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Jihyun Kim,Mary Lynn Damhorst 한국마케팅과학회 2010 마케팅과학연구 Vol.20 No.4
The significance of service quality of an Internet retailer and consumers’ risk perceptions in Internet shopping have received much investigation. However, little research effort has been paid to examine the dynamics of consumer behavior in Internet shopping from a value perception approach, which accounts for service quality, sacrifice, and risk as precursors. Groth (1995) asserts that perceived value and perceived risk are both pertinent factors in purchase and consumption decisions. Consumers evaluate risk involved in shopping activities as well as service quality and sacrifice to determine the overall value derived from shopping from the retailer (Groth 1995). Therefore, the purpose of this study was to develop insights into the interrelationships among perceived serve quality, perceived service sacrifices, perceived service risks of an Internet retailer, and perceived value of Internet shopping with the retailer. A total of 532 female students were recruited from two large, Midwestern universities, and 361 U.S. female college students provided usable responses to this experiment study. As experiment stimuli, two mock Internet apparel retail web sites (higher vs. lower service quality), were created to closely mimic “real” apparel retailer sites using Microsoft® FrontPage® and Macromedia® Dreamweaver® using the elements identified from focus group interview results. Participants were first asked about their previous Internet shopping experience and the expenditure on the clothing items purchased via the Internet. The second part of the questionnaire contained measures of four research constructs. We used descriptive statistics, t-tests, and structural equation modeling to test research hypotheses and the proposed model. An initial pilot test was conducted with eight female college students to examine the clarity and appropriateness of wording of the questionnaire. The second pilot test of the experimental treatments of levels of service quality was conducted. This between-subject manipulation check revealed that the higher service quality site had a significantly higher mean score for perceived quality (6.46) than did the lower service quality site (4.33) on a 7-point Likert scale (t=4.38, p<.01). Most participants were between 18 and 23 years old (96.7%) with a mean age of 20.8 years, and White or European American (84.8%). Majors varied; however, about three-quarters of the participants (75.9%) were majoring in merchandising and apparel related fields. About three-quarters of the participants were seniors or juniors (75.1%). Participants reported they had varied levels of previous Internet apparel shopping experience. T-test showed no significant differences between the two geographic groups in (1) participants’ demographic characteristics and previous Internet shopping experiences, and (2) their responses on research variables. Therefore, the entire sample was analyzed as a whole. We assessed the dimensionality of the measurement scales of research constructs using factor analysis. Exploratory factor analysis using principal components and varimax rotation was conducted to determine whether multiple indicators for each research variable comprised one factor dimension. A manipulation of the Internet retailer’s service quality level had significant treatment effects on all research variables - perceived service quality of an Internet retailer, perceived service sacrifice of apparel shopping with the Internet retailer, perceived service risk of apparel shopping with the Internet retailer, and perceived value of apparel shopping with the Internet retailer - using a two-tailed test (p<.01). For hypotheses testing, we employed structural equation modeling (SEM) analyses. SEM analyses revealed that both perceived service quality and perceived service sacrifice had significant impacts on consumer perception of service risk of shopping at an Internet retailer. In turn, perceived service risk negatively influenc...
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Kim, Eundeok,Damhorst, Mary Lynn The Korean Society of Costume 2013 International journal of costume and fashion Vol.13 No.2
The purposes of this study were to document the fashions adopted by young women in the United States in the 1980s and to explore if and how the dynamic shifts toward postmodernist values influenced those fashion trends. Fifteen U.S. women who were college students in the 1980s were interviewed for the study. In analysis of the data, we focused on social changes during the 1980s and the cultural impact of postmodernism vs. modernism as influential factors. Both postmodern and feminist ideas challenged the mainstream cultural framework of capitalism. U.S. women's styles and behaviors concerning dress reflected characteristics of postmodern consumption patterns, which include nostalgia, ethnic dress, androgyny, eclectic and novel clothing combinations, surprising or humorous appearance, and nonconformity. Despite the critique of conformity and conservatism in dress that had emerged in the 1960s and remained in at least minority or subversive trends, the importance of brand names and designer labels increased in mainstream fashion. This study helps us better understand the dynamics of fashion as it reflects societal and value changes in a transitional time in history.
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THE STORIES WE WEAR: MENDING AND BLOGGING PATAGONIA BRAND APPAREL
Gwendolyn Michel,Meegan Feori,Mary Lynn Damhorst,Young-A Lee,Linda Niehm 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
Known originally for climbing gear and outdoor clothing, Patagonia is now a leader in the area of sustainability practices. In this qualitative study, we examined the content of Patagonia’s blog “Stories We Wear” (SWW) that features customers’ stories about Patagonia apparel items worn and repaired to extend the product lifecycle. Patagonia encourages its customers to take part in a dialog of anti-consumption via the blog in which readers and authors of the posts can both engage with the brand and create their own sustainable identity. The overarching research question for the study was to determine the major reoccurring themes of the SWW blog posts. Five key themes identified in the blog posts were: (1) the emotional attachment to the apparel item; (2) outdoor adventure travel connecting to escapism; (3) the imagined future of the item; (4) valuing the item as an investment or the mark of a turning point in one’s life and identity; and (5) the act of repairing the item. The reasons SWW writers keep their Patagonia apparel items include quality and comfort, as well as the emotional attachment to both the apparel item and the brand. Carroll and Ahuvia’s (2006) concept of brand love is embedded in SWW stories. The repairs promote sustainability, a brand, and societal value. Customers did not discontinue purchase of new items; instead, they viewed purchases of Patagonia apparel as an investment. Through SWW, Patagonia encourages emotional attachment to its brand and promotes sustainability, while offering customers an opportunity to embrace a shared identity with the brand. The findings demonstrate that the SWW blog is a positive marketing strategy (Gopaldas, 2015) that promotes company, customer, and societal values of sustainability. The themes found in Patagonia’s SWW concept can be utilized by other companies seeking to enhance their sustainability practices and customer engagement with their products.
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Factors Influencing Body Image in the Aging Process
Oh, Keun-Young,Damhorst, Mary Lynn The Korean Home Economics Association 2008 International Journal of Human Ecology Vol.9 No.2
This study examined the personal and relational factors influencing the formation of body image among older persons. Aging-rel￡lted physical changes, health, marital relationship, cognitive age, and moods were personal and relationship factors explained for influence on the body image of older persons. Data were collected via a mail survey of older married couples residing in three US. metropolitan areas of Florida. A total of 94 married couples who were 60 years older participated in this study. Results indicated that aging-related physical changes, effect of physical changes on the self, self-assessed health, and evaluation of spouse's attractiveness, and perceived attractiveness (one's perception of the other spouse's appraisals of his or her attractiveness) were found to be significantly related to the body image of older men and women. For men, self-assessed health, evaluation of spouse's attractiveness, and perceived attractiveness were significantly related to body image while physical changes, effect of physical changes, and perceived attractiveness were found significant for women. The feelings of older persons about and satisfaction with their bodies and appearance were estimated by aging-related and relationship-related variables.
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U.S. Fashion Trends in the 1980s
Eun Deok Kim,Mary Lynn Damhorst 한국복식학회 2013 International journal of costume and fashion Vol.13 No.2
The purposes of this study were to document the fashions adopted by young women in the United States in the 1980s and to explore if and how the dynamic shifts toward postmodernist values influenced those fashion trends. Fifteen U.S. women who were college students in the 1980s were interviewed for the study. In analysis of the data, we focused on social changes during the 1980s and the cultural impact of postmodernism vs. modernism as influential factors. Both postmodern and feminist ideas challenged the mainstream cultural framework of capitalism. U.S. women`s styles and behaviors concerning dress reflected characteristics of postmodern consumption patterns, which include nostalgia, ethnic dress, androgyny, eclectic and novel clothing combinations, surprising or humorous appearance, and nonconformity. Despite the critique of conformity and conservatism in dress that had emerged in the 1960s and remained in at least minority or subversive trends, the importance of brand names and designer labels increased in mainstream fashion. This study helps us better understand the dynamics of fashion as it reflects societal and value changes in a transitional time in history.
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