http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 황진숙(Hwang Jin-Sook) (검색결과 82 건)
- 무료
- 기관 내 무료
- 유료
-
의복스타일 선호에 신체만족도와 이성적인 신체이미지의 중요성이 미치는 영향 연구
황진숙,Hwang, Jin-Sook 배재대학교 자연과학연구소 1999 自然科學論文集 Vol.11 No.1
본 연구의 목적은 의복 스타일 선호에 신체만족도와 이상적인 신체이미지의 중요성이 미치는 영향을 규명하는 것이다. 신체만족도와 이성적인 신체이미지의 중요성은 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대해 측정되었고, 의복스타일 선호는 섹시스타일에 대한 선호, 타이트한 정도에 대한 선호, 어두운 색상에 대한 선호, 허리 강조에 대한 선호로 측정되었다. 결과로 특정 부위에 대한 신체만족도와 이상적인 신체이미지의 중요성은 그 부위에 관련된 의복스타일 선호와 관계가 있었다. The purpose of this study was to investigate the effects of body-cathexis and importance of meeting the ideal cody image on clothing style preferences. Body-cathexis and importance of meeting the ideal body image were measured for five areas of body parts: head/upper body, lower body, height, weight and torso. Clothing style preferences consisted of clothing preferences for sexy styles, waist emphasis, tight fit, and dark colors. The results showed that there were significant effects of body-cathexis and importance of meeting the ideal body image on clothing style preferences.
-
-
남녀 고등학생의 교복이미지 선호와 교복 변형행동의 비교 연구
황진숙(Jin Sook Hwang),안명화(Myung Hwa Ahn),용유진(Yu Jin Yong),유승연(Seung Yeon Yu) 한국의류산업학회 2002 한국의류산업학회지 Vol.4 No.3
The purposes of this study were 1) to investigate school uniform image preferences and the uniform modifications of male and female high school students, and 2) to find the differences between male and female students in the uniform image preferences and uniform modifications. The subjects used for the study were 195 male and 201 female high school students. The uniform image preferences consisted of three factors: comfortable & simple, unique & individual, and intelligent & classic. The uniform modifications were measured by the modifications in jacket width, sleeve length, shoulder width, slacks(skirt) length, slacks(skirt) width, and slacks(skirt) waist length. The results showed that male and female students were different in regard to uniform image preference; male students preferred unique image than did female students in their school uniforms. In addition, male and female students differed concerning uniform modifications. Generally, female students modified uniforms more than did male students. Finally, the study compared male and female students in regard to the relationships between uniform image preferences and the uniform modifications. For male and female students, the unique image preference was significantly related to the modifications in different parts of uniform.
-
화장품 브랜드숍에서의 체험마케팅 유형이 브랜드 만족, 애착 및 충성도 형성에 미치는 영향
황진숙 ( Jin Sook Hwang ),이정민 ( Jeong Min Lee ) 한국미용학회 2011 한국미용학회지 Vol.17 No.6
In this study, in order to analyze effect of experience marketing implemented on domestic cosmetics brand shop which has achieved constant quantitative growth in multiple angles. As dividing effect which experience marketing makes on brand satisfaction, attachment and loyalty degree overseas one which launched in home, analyzing and by recognizing mutual relation and major changing cause of each variables. After modifying and complementing based on previous investigation outcome, this study within 3 months recently targeted on Seoul women university students who have direct purchase experience at cosmetics brand shop by using convenience sampling which is non-probability sampling, survey research has been implemented. Using statistics package SPSS 12.0, collected data analysis and AMOS 4.01 program is utilized. As a result of looking into effect which experience marketing type of cosmetic brand shop makes on brand satisfaction, attachment and loyalty degree, action marketing makes a valid effect on satisfaction and action, relation, and awareness in order make a valid effect on attachment. Attachment factor as well as satisfaction is investigated to make a valid effect on brand loyalty. This result suggests efficient marketing strategy structuring method of cosmetics brand shop.
-
한국과 중국 소비자의 의복소비가치 및 패션브랜드 선호 차이
황진숙(Hwang Jin-Sook),조재정(Cho Jae-Jeong) 한복문화학회 2012 韓服文化 Vol.15 No.1
The purpose of this research is to investigate the differences in regard to clothing consumption value and preferences of fashion brand with Korean and Chinese consumers. The subjects were 457 male and female consumers who were residents in Seoul and 551 male and female who resided in Beijing and Shanghai. The data were analyzed by factor analysis, t-test, ANOVA, Duncan test, and chi-square test. The results were as follows. There were four factors of clothing consumption value: practicality, expression, conformity/fashion, and personality. The fashion brands were categorized into Korean brand, American/European brand, and Japanese brand. The statistical analyses showed that Korean and Chinese consumers were significantly different in regard to clothing consumption value and preferences of fashion brand. According to the result Chinese consumers had higher practicality and conformity/fashion of clothing consumption value than Korean consumers. Futhermore, Korean consumers preferred Korean fashion brands and Japanese fashion brands but Chinese consumers preferred American/European fashion brands. In conclusion, each country consumer's clothing consumption value based on demographics was differed significantly.
-
-
-
-
-
DBpia연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
