20-40대 여성의 외모만족도가 미용관리태도에 미치는 영향

홍수남,김효숙 한국피부과학연구원 2012 대한피부미용학회지 Vol.10 No.4

This study has attempted to determine the effect of intrinsic self-esteem and body satisfaction in women in their 20s-40s on beauty management behavior and to provide useful data for the establishment of adequate interpersonal relationships and marketing. The following results were obtained: First, the extrinsic satisfaction of women in their 20s-40s was 2.74 (above average). Specifically, the highest satisfaction was observed with facial features because aesthetic beauty and cosmetic surgery for intrinsic and extrinsic satisfaction have become common in modern society. Second, self-esteem was classified into three categories: subjective satisfaction, comparative satisfaction and objective satisfaction. As subjective satisfaction and comparative satisfaction were higher, femininity was strong. As objective satisfaction was higher, the latest trend was preferred. Third, among extrinsic body satisfaction factors, body proportions had the biggest effect on beauty management behavior. As satisfaction with facial features and lower body was higher, beauty management behavior was stronger. As satisfaction with facial shape, skin conditions, upper body, weight and hair conditions was higher, on the contrary, beauty management behavior weakened. Fourth, according to analysis of the effect of intrinsic self-esteem and extrinsic body satisfaction on beauty management behavior, intrinsic selfesteem had a direct effect on beauty management behavior. Those with extrinsic body satisfaction were weaker than those with intrinsic self-esteem in terms of beauty management behavior (i.e., beauty care behavior).

뷰티 소셜커머스 구매이용에 대한 소비자 인식과 구매행동 연구

홍수남 한국의상디자인학회 2017 한국의상디자인학회지 Vol.19 No.4

The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

미디어루키즘 영향으로 인한 여성 대중스타의 외적이미지 변화

홍수남,이상은 한국피부과학연구원 2012 대한피부미용학회지 Vol.10 No.3

In addition, there is an increasing interest in beauty. Therefore, a number of women who are not satisfied with their appearance make an investment in managing and changing it. Pop stars’ image frequently shown in the media is a representative influence of media views. It has originated from worldviews, but in the case of media views, stars copy each other’s image, and the general public adores and worships such appearances. Therefore, the research studies the changing processes of female pop stars’images. Specifically, the research is about plastic surgery on the face and body. In the past, plastic surgery has been limited to certain parts of the face, but, currently, orthognathic surgery is preferred, which changes the image 180 degrees. And plastic surgery on the body has been administered with the use of medication or liposuction, but the body change project is based on continuous exercise, diet, change in lifestyle and enhancement of eating habits for a healthy and slim body. In addition, domestic and overseas articles, internet data and writings of cultural critics have been reviewed and re-interpreted for the research. As the phenomenon will continue for image changes of pop stars and the general public, it is expected that the research will bring about more detailed and various follow-up studies in the areas of plastic surgery and body change businesses, high degree medical techniques without side effects, and ways to maintain health to meet the needs of pop stars and the general public. As a result of identifying the causes and phenomena of media views, it is one of the ways of modern women who live the 21st century to present their external beauty. Therefore, the study suggests to refer to it as ‘neo-views’.

미용분야 종사자의 직업소명이 직무만족과 자기계발에 미치는 영향

홍수남 한국의상디자인학회 2020 한국의상디자인학회지 Vol.22 No.3

The survey targeted 270 men and women in their from their 20s-50s who live in Seoul and Gyeonggi-do. The purpose of this study was to investigate the effect of the vocation of beauty worker on job satisfaction and self-development. The questionnaire was administered from January 5th to March 10th, 2020, and 243 responses were used for statistical analysis. 27 unanswered or unfaithful questionnaires were disregarded. Using SPSS WIN 21.0 was applied for statistical processing. First, the data was analyzed using descriptive statistical analysis, factor analysis, and reliability verification, For validity verification, one-way variance analysis, correlation analysis, and simple regression analysis were used. The results of this study are as follows. First, upon examining the hypothesis that vocation has a positive (+) effect on job satisfaction, a significant positive (+) influence was shown, and it was found that it was determined vocation is an important factor in job satisfaction for beauty industry professionals. Second, upon examining the hypothesis that vocation has a positive (+) effect on self- development, a significant positive (+) correlation was found between the self-development of beauty industry professionals and job satisfaction. Third, upon examining the hypothesis that occupational vocation has a positive (+) effect on self- development, a significant positive (+) correlation was shown between self-development and job satisfaction of beauty industry professionals.

코로나19 시기의 뷰티소비심리가 구매행동 및 구매만족도에 미치는 영향

홍수남 대한미용학회 2022 대한미용학회지 Vol.18 No.3

This study included 247 male and female consumers. aged 20 and 50, living in Seoul and Gyeonggido; SPSS v. 21.0 was used for data analysis. The study focused on the impact of covid-19-affected beauty service consumption psychology on purchase behavior and satisfaction; the results were as follows: According to hypothesis 1, first, results from analysis of the impact of beauty service consumption psychology on reasonable purchases, a sub-element of purchase behavior, demonstrated that it has a significantly positive impact on general mentality and safety mentality. Second, impulsive purchases have a significantly positive impact on safety mentality and a significantly negative impact on psychology of expectation and general mentality. According to hypothesis 2, results from analysis of beauty service consumption psychology on purchase satisfaction demonstrated that psychology of expectation, general mentality, and safety mentality have a significantly positive impact on purchase satisfaction. According to hypothesis 3, results from analysis of the impact of purchase behavior on purchase satisfaction demonstrated that reasonable purchases, a sub-element of purchase behavior, have a significantly positive impact on purchase satisfaction.

미용전공 계약학과 대학생의 입학지원과정과 교육만족도 연구

홍수남 한국의상디자인학회 2018 한국의상디자인학회지 Vol.20 No.4

This study surveyed 255 college students enrolled in beauty contract departments located in Seoul(5 schools) and Gyeonggido(6 schools) to investigate their admission support procedure and educational satisfaction. The study found as follows; Data collection was performed from March 25 to May 30, 2018 using SPSS WIN 21.0 for their statistical processing. With respect to data analysis, first, frequency analysis was conducted to look at the general characteristics of the subjects. Second, the admission support procedure of beauty contract department was investigated and cross analysis was performed to see if there was any change according to the subjects’ general characteristics. As a result of looking at the awareness on department, 89% were found to be aware of the contract department system. As for their motivation to applying for the department, the largest reasons were found to obtain a degree and to become a hair designer within a short period of time. The most frequent route of application was a recommendation by their high school teachers. The highest priority consideration in choosing a department was the brand awareness of an associated industrial entity. With respect to the complementation education in curriculum, practical technique related to the major was found the highest. 66.7% said they would recommend the department when it comes to the intention to recommend the department. 24.0% were found satisfied with the education regarding educational satisfaction. Therefore, in order to improve the educational satisfaction of the contract department, it is necessary to acquire knowledge of the field technique and practical salon education.

20~30대 미혼여성의 퍼스널 컬러 인지도에 따른 외모관리행동 차이

홍수남 한국피부과학연구원 2013 대한피부미용학회지 Vol.11 No.5

This study looked into difference in appearance management behavior in accordance with personal color awareness of single women of 20~30’s. Overall personal color awareness was 3.68, which is higher than average. The recognition status is that 70.1% of people did not exactly know what personal color is. Awareness in accordance with population statistical characteristic was higher for people who are more open minded or have a friend of opposite sex. They rarely had any diagnosis experience. Overall appearance management behavior was highest for skin. The difference in appearance management behavior of makeup was highest in 20’s and of hair, cosmetic surgery, skin behavior was highest in 30’s. Overall appearance behavior management was high if they were open minded, have a friend of opposite sex. Difference in personal color awareness in accordance with appearance management behavior was sorted into a high group and a low group. Overall appearance management behavior and sub factor, such as make-up, hair, and skin-related behavior, was higher in the high group. Also, in accordance with recognition status, overall appearance management behavior and sub factor, such as make-up, hair, and skin-related bahavior, was higher. Furthermore, makeup and hair-related behavior was higher in accordance with diagnosis status.

반영구화장 선호도가 시술만족도에 미치는 영향

홍수남 한국피부과학연구원 2018 아시안뷰티화장품학술지 Vol.16 No.2

Purpose: This study aimed to verify the effects of preference for semi-permanent makeup, a recent practical technique in the beauty industry, on procedure satisfaction. Methods: The study included 262 women in their 20s and 50s living in Seoul and Gyeonggi province. The data collection period was from February 20, 2017 to April 5, 2017. Data analysis methods included frequency analysis, reliability analysis, independent samples t -test and one-way analysis of variance (ANOVA). Duncan test was performed for post-analysis; correlation and linear regression analysis were also performed. Results: The effects of preference for semi-permanent makeup on the satisfaction with procedure description were found to be statistically significant, i.e., the higher the technique and trend preference per independent variable, the higher the satisfaction with procedure description. The effects of this preference on technique satisfaction were also found to be statistically significant, i.e., the higher the technique and trend preference per independent variable, the higher technique satisfaction. Lastly, the effects of this preference on the satisfaction with procedure environment, were also found to be statistically significant, i.e., the higher the technique and trend preference per independent variable, the higher the satisfaction with procedure environment. Conclusion: Therefore, preference for semi-permanent makeup was found to be an important factor for the satisfaction with procedure environment. Thus, because semi-permanent makeup is a field that is sensitive to esthetic sense and beauty trends, customer satisfaction with semi-permanent makeup will increase if methods of procedure explanation, technique, and procedure environment are improved. 목적: 최근 뷰티분야에 실용테크닉으로 부각되고 있는 반영구화장 선호도가 시술만족도에 미치는 영향에 대해서 검증하고자 본 연구를 수행하였다. 방법: 서울, 경기에 거주하는 20-50대 여성을 연구대상으로 설문하여 총 262부를 통계분석에 활용하였고, 자료수집기간은 2017년 2월 20일부터 2017년 4월 5일까지이다. 자료분석 방법은 빈도분석, 신뢰도분석, 독립표본 t-test 및 one-way analysis of variance (ANOVA) 분석을 실시하였으며, 사후분석으로는 Duncan test를 실시하였고, 상관관계분석과 선형회귀분석을실시하였다. 결과: 첫째, 반영구화장 선호도가 시술설명 만족도에 미치는 영향에 대해서 알아본 결과, 통계적으로 유의미한 영향을미치는 것으로 나타났다. 즉, 독립변수별로 테크닉 선호와 트렌드 선호가 높아지면 시술설명 만족도가 높아진다. 둘째, 반영구화장선호도가 테크닉 만족도에 미치는 영향에 대해서 알아본 결과, 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 즉, 독립변수별로 테크닉 선호와 트렌드 선호가 높아지면 테크닉 만족도가 높아진다. 셋째, 반영구화장 선호도가 시술환경 만족도에 미치는 영향에 대해서 알아본 결과, 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 즉, 독립변수별로 테크닉 선호와 트렌드 선호가 높아지면 시술환경 만족도가 높아진다. 결론: 반영구화장은 미적 감각과 뷰티트렌드에 민감한 분야이기에, 시술설명, 테크닉, 시술환경에 대한 방법이 개선 및 향상된다면 반영구화장에 대한 고객만족도는 더욱더 높아질 것이다.

한국 거주 중국여성의 외모관심도가 뷰티관리행동에 미치는 영향

홍수남 한국피부과학연구원 2013 대한피부미용학회지 Vol.11 No.3

In modern society, we could easily find multicultural people is in society at large, since the globalization and human resource communication between country. From the reason of international marriage which is the highest distribution of multicultural women, foreign worker, and international student, the chinese women in Korea have the highest distribution rate. We study the appearance concern on beauty management act by realizing the importance of appearance management in this society, targeting to chinese women. The fact of appearance concern is classified by 3 facts which are self appearance concern, fashion oriented concern, and others copy concern. Also, the beauty control act is classified by 4 facts which are skin-hair care act, make up care act, body care act, and beauty and plastic surgery care act. Chinese women have lots of intention to appearance, but not active attitude. they have a negative view to plastic surgery for beauty, and are interest to subjective care such as skin and hair care act by considering self physical condition rather than others. And the advanced research shows interest to Korean make technique and Korean cosmetic at make up care. From the result, among the low rank of beauty care, make up is the most linked closely to fashion.

대중매체에 나타난 웨디캐스터의 외적이미지 변화

홍수남 한국뷰티경영학회 2013 한국뷰티경영학회지 Vol.1 No.1