학회소식 외

한국뷰티경영학회 한국뷰티경영학회 2020 한국뷰티경영학회지 Vol.8 No.2

유튜브 뷰티 콘텐츠의 특징에 관한 연구

안현경 한국뷰티경영학회 2020 한국뷰티경영학회지 Vol.8 No.1

The purpose of this paper is to identify the characteristics of YouTube beauty contents and to seek future development plans to provide a theoretical background that beauty contents can play a big role in the development of the beauty industry. To this end, I selected the best beauty channel classified, makeup, skin and hair, pony syndrome, Yuna and Geumhwahwa, in the top 50 knowhow/style section in YouTube rankings in Korea. Ten contents of the selected beauty channels were examined for monthly broadcasting times, running times, broadcasting types, and analyzed based on the interactivity, entertainment, vitality, reliability, and informational characteristics of beauty contents. As a result, PONY Syndrom is a power YouTube channel with the largest number of subscribers among domestic beauty channels. It mainly provide informations for makeup products and how to using them. It now extends its range to product commercials, and Vlog, and is using Korean and English subtitles for many foreign viewers. The UNA mainly provide informations for the skin-related products and how to use them, But it is also expanding its range to public welfare activities such as donation activities. Kumgangyeonwha mainly provide informations for hair styling humorously. But it is expanding its range in conjunction with his hair salons and other hair stylists. 3 channels show the characteristics of five beauty contents’ characteristics (interactivity, entertainment, vitality, reliability, and informational characteristics), but reliability is based on individual trust.

제2회 정기총회 및 추계학술대회 경과보고

한국뷰티경영학회 한국뷰티경영학회 2013 한국뷰티경영학회지 Vol.1 No.2

기초 화장품 성분이 안면 피지 개선에 미치는 영향

정홍자,권미윤 한국뷰티경영학회 2017 한국뷰티경영학회지 Vol.5 No.1

This study is intended to look into how effective cosmetics containing 1.5% allantoin and 5% calendula extracts could be in relieving facial porphyrin sebum. To achieve this, a randomized double study was conducted on 16 21-year-old women living in Seoul and Gyeonggi area through January 16 to February 29, 2016. They were divided into a control group (allantoin- and calendula extracts-free) of 8 women, and a allantoin- and calendula extracts group (containing 1.5% allantoin and 5% calendula extracts) of 8 women. The control group, allantoin- and calendula extracts group spent 3 hours at a time to apply each group's toner and cream, and continued for 3 hours after applying the distributed make-up base and grease paint foundation to adhere to their face. They washed their face with cleansing cream provided after 3-hour make-up, and then their facial skin was measured after 20 minutes. The results were as follows. The use of grease paint foundation for 3 hours at a time showed that the control group has a tendency towards a decrease in normal sebum, porphyrin sebum. The moisture content decreased (p<.05). The 1.5% allantoin and 5% calendula group has a tendency towards a decrease in normal sebum. The porphyrin sebum content decreased (p<.05). The moisture content tended to increase. As for the findings stated above, cosmetics containing 1.5% allantoin and 5% calendula extracts help you relieve the skin irritation of stage make-up. Consequently, they reduce porphyrin effectively. Especially, as the oxidized sebum, porphyrin is one of factors that cause trouble by stage make-up, the use of cosmetics suitable for the skin type to reduce porphyrin effectively can minimize facial skin irritation of many people who make-up.

일반적 특성, 미용행동, 미용성형수술태도의 관계에 대한 연구

안현경 한국뷰티경영학회 2019 한국뷰티경영학회지 Vol.7 No.1

The purpose of this study is to investigate the relationship of general characteristics, beauty behavior, and cosmetic surgery attitude to provide a database for beauty and cosmetic surgery industry which shows increasing tendency, and to contribute to the development of these industries by Identifying the problems and supplying complements. 370 questionnaires were received from Koreans from August 10 to September 5, 2018. Those were calculated by frequency analysis, factor analysis, and regression analysis, co-relation analysis using SPSS. Results is as follows; ① The effects of general characteristics on beauty behavior were found to have a significant effect on makeup management, skin care, and body shape management factors. The effect of general characteristics on makeup management showed that the more the men, the older, the married, the highly educated, the higher monthly income, the less the makeup management. The effect of general characteristics on the skin care showed that the more the man, the older, the less skin care, and the highly educated, the more skin care. The effects of general characteristics on body shape management showed that the more the older, the highly educated, the higher monthly income, the more the body shape management. ② The effects of general characteristics on cosmetic surgery attitude was found to have a significant effect on all of cosmetic surgery attitude factors. The effects of general characteristics on the need for cosmetic surgery showed that the more the men, the older, the married, the highly educated, the higher monthly income, the less the need for cosmetic surgery. The effect of general characteristics on the pursuit of secrets showed that more the man, less the pursuit of secrets, the older, the married, the highly educated, the more the pursuit of secrets after cosmetic surgery. The effect of general characteristics on the risk taking showed that the more the aged, the married, the highly educated, the higher monthly income, the less the risk taking. ③ The effects of beauty behavior on the cosmetic surgery attitude was found to have a significant effect on the need for cosmetic surgery and risk taking. The effects of beauty behavior on the need for cosmetic surgery showed that the more doing the makeup management, skin care, and hair care, the more the need for cosmetic surgery. The effects of beauty behavior on the risk taking of cosmetic surgery showed that the more doing the brand and professional salon management, makeup management, body shape management, the more the risk taking, the more the skin care, the less the risk taking.

모발염색한 두피에 해삼 추출물 두피개선제가 미치는 영향

이명화,최태부 한국뷰티경영학회 2015 한국뷰티경영학회지 Vol.3 No.1

This study is to find the relation between hair dyeing and hair loss, scalp healthiness. Now a days many person let their hair dyed by chemicals that generate color and whiten agents. We have interviewed 150 persons live around Seoul, having hair dyeing repeatedly, and was told by reason of hair dyeing, frequency of hair dyeing, cost of hair dyeing, having or not dermatology test before having hair dyeing, symptoms after having hair dyeing. Then, we have investigated 4 times of 15 person’s hair loss number 2 weeks ago before having hair dyeing and have investigated 4 times of 15 persons’s hair loss number 4 weeks later after having hair dyeing. The results is that mean of hair loss number is 53 ea before hair dyeing and mean of hair loss number is 74.9 ea after hair dyeing. The hair loss number is much more bigger after having hair dyeing than does not having hair dyeing. The mean number of hair loss after using scalp toner is 51 ea. Therefore, sea cucumber extract is effective for prevent hair loss and improve scalp condition. Therefore, we have concluded that sea cucumber extracted shampoo and hair toner are good for prevent hair loss and improve scalp hair condition.

천연추출물 두피개선제가 두피와 탈모에 미치는 영향

이명화,권미윤 한국뷰티경영학회 2015 한국뷰티경영학회지 Vol.3 No.1

We studied person have hair loss problem, reside Seoul and Kyunggi province, from early twenties to late sixties age, have high potential stress condition 40 person within 100 person included men and women. It suggested new resolving method comparing real test with low frequency massage treatment and scalp improvement treatment with isoflavone. After it surveyed general characteristics and hair loss speciality, stress condition, it tested real test each 20 person, two times a week for 16 weeks, total 16 times with scalp treatment care separately general hair loss treatment with comparing group and isoflavone scalp improvement treatment with test group. It tested scalp condition, hair growth density, hair thickness with hair analysis equipment separately before and after, 8 weeks after test, 12 weeks after test, 16 weeks after test. We founded much better improvement effect hair hole arounds and hair tone each group. The hair growth density of test group enriched 76 c㎡ before, 121c㎡ after. The hair thickness of test group enriched 0.0309 mm thick before, 0.0506 mm thick after. It gives a similar difference from statistic data.(p<0.001) Eventually, we concluded scalp improvement care with isoflavone gives effective hair growth density, hair thickness and scalp condition. Due to satisfaction survey, it gives good condition at thickness and sebum loss. Therefore it concluded effective scalp improvement care with isoflavone.

피부건강인식과 수분섭취교육의 필요성 연구

조예림,이유주 한국뷰티경영학회 2015 한국뷰티경영학회지 Vol.3 No.1

The purpose of skin care is to protect the skin from skin aging factors, remove bodily waste, and replenish helpful skin components. The skin is influenced by external and internal factors, and just like breathing, water is also an essential ingredient to the human body. Especially, the daily fluid intake helps maintain the bodily fluid and plays the largest role in preventing skin aging and maintaining beautiful skin. Therefore, this study implies the necessity of fluid intake education in accordance with the awareness to skin health, which may affect the health of facial skin. Its purpose is to help build a proper awareness regarding fluid intake by providing basic data on education programs that help you understand the importance of fluid intake and put it into practice. The subjects of this study were 120 men and women between the age of 20 and 49, living in the metropolitan area. The study was carried out from May 2, 2015 to May 10, 2015. The questionnaire was consisted of 35 questions that included contents related to demographic variables, fluid intake, living habits, awareness of skin, awareness of fluid intake, awareness of body fluid, necessity of fluid intake education, and measurements of the subject’s facial skin. The SPSS 18.0 program was used for analyzing the data of this study. The subjects knew that water accounted for a large part of the body, but they said that drinking water was not essential – other beverages could be drunken instead. We implied that only fluid intake through drinking water could increase the amount of bodily fluid and that the amount of bodily fluid was related to facial skin health. This seemed to have effects on the subjects being aware to the necessity of fluid intake education (93.3%). Through this study, we hope that the necessity of fluid intake education for increased awareness on skin health through proper fluid intake will be spread and the maintenance of a healthy life and clear, moist skin increases.

성인여성 얼굴왁싱 시술에 대한 만족도 연구

김시연,박안나 한국뷰티경영학회 2016 한국뷰티경영학회지 Vol.4 No.1

This study is designed to research satisfaction of face waxing for adult female and conduct a survey of 40 adult female. This study divide facial part into 4 parts and divide 40 women into 4 groups: 10 women for hair line waxing, 10 women for eyebrow, 10 women for philtrum and 10 women for sideburns. After watch for the change of face waxing practitioner, they feel the change about oil and moisture contents of skin. After examine waxing condition, it shows high satisfaction with reply of keep using face waxing and recommend other people to do it. This study on facial waxing, and statistical records show that high satisfaction about it. As an area of beauty treatment industry, systematize waxing education to find direction of procedure and raise specialty. So, it is considered to can combine safe and effective waxing procedure with customer and beauty treatment industry to create added value.

2017 f/w color 별 속눈썹 유행

박은지 한국뷰티경영학회 2017 한국뷰티경영학회지 Vol.5 No.2