태권도시범이 대한민국 이미지와 충성도에 미치는 영향

최환석(Hwan Suk Choi) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.50

The purpose of this study significant to investigate the impact of image and loyalty to the Republic of Korea Taekwondo demonstration provided the material required for the introduction of effective measures to enhance the national image through Taekwondo demonstration. In this study, 350 students in university located in Korea. Samples were selected using Convenience Sampling Method. Self-administration method was adopted so that the subjects could read the questionnaires and answer them accordingly. Excluding 35 incomplete or insincere papers, 315 answers were analyzed out of 350 answer sheets collected. Data were entered to the computer for data processing and SPSS Program 18.0 was used for statistical analysis. Data were verified according to the purpose of data analysis. First, to identify general characteristics, frequency analysis was executed. Second, cronbach`s α(alpha) coefficient was calculated for the verification of reliability of the questionnaire. Third, factor analysis was executed to classify the factors as Taekwondo Demonstration Factor, Korea National Image Factor and Loyalty Factor. Fourth, to discover the influence of Taekwondo Demonstration Factor on Korea National Image Factor and Loyalty Factos, Multiple Regression Analysis was performed and it was verified at the statistical significance level of p<.05. From the reliability test of the measuring tools, cronbach`s α was placed between .672 and .812, which is quite high. Validity test was reconfigured with the factors with over1.0 of genuine value through search factor analysis. For the material analysis, multiple regression analysis was used. The followings are the results of the study. First, in the effects of Taekwondo Demonstration on Korea National Image, Training factors, Effect factors Interest factors and Knowledge factors influence on Evaluation factors and Effect factors influence on the Future-oriented factors. Training factors influence on Extraversion factors. Second, in the effects of Taekwondo Demonstration on Loyalty Factors, Training factors, Interest factors and Knowledge factors influence on Loyalty Factors. Third, in the effects of Korea National Image on Loyalty Factors, Evaluation factor and Future-oriented factor make influence on Loyalty Factors.

곤충생물공학의 현재와 전망

최환석(Hwan-Suk Choi),김선암(Sun-Am Kim),신현재(Hyun-Jae Shin) 한국생물공학회 2015 KSBB Journal Vol.30 No.6

Insects are the most successful organisms on earth in terms of their diversity and adaptability. Insect biotechnology using this insect resource is an emerging area for future biotechnology with various applications. Insect resources have long been used to make food and/or functional food, feed, cosmetics as well as medicine and industrial ingredients. Recently, one of the most well-known industrial material from insect is spider silk that could be commercialize in near future. The insect cell lines have been used to express recombinant proteins that were difficult to be functional expression. For public purpose, while, the insect could be good amenity source and plant farming, so leisure resource. Only the interdisciplinary research will guarantee the successful story for insect biotechnology. And biochemical engineers should used insect as a bioresource for new products with applications in medicine, agriculture, and industrial biotechnology in near future. This review will cover state-of-the art of this field and the research and application areas of insect biotechnology and the possible role of biochemical engineer for the development of the future biotechnology using this bioresource.

기업스폰서십 활동에 따른 브랜드개성과 구매행동의 관계

최환석(Hwan Suk Choi) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purposes of the current study are to examine the influence of corporate sponsorship activity on brand personality and customer loyalty, and help companies establish strategies for effective sponsorship activity. For the above study purposes, a total of 300 persons were collected through convenience sampling and 277 copies were used except insincere replies with omitted answers. The following study results were found according the above study method. First of all, in the influence of sponsorship activity on brand personality, it was found that players, team and facility of sponsorship meaningfully influence ability and team image. Also it was observed event, team and facility of sponsorship meaningfully influence product image while players, team and facility of sponsorship meaningfully influence corporate image. Secondly, in the influence of sponsorship activity on purchasing behavior, it was found that event, team and facility of sponsorship meaningfully influence customer reliability and customer`s intention to purchase. Thirdly, in the influence of brand personality on purchasing behavior, it was found that sincerity and creativity of brand personality meaningfully influence repetitive purchase while ability, sincerity and creativity of brand personality meaningfully influence intention to purchase. In conclusion, it is deemed that corporate sponsorship activity influences brand personality and purchasing behavior. Therefore, it is necessary that companies should improve customer loyalty, reliability and awareness using communication tools in order to help customer`s purchasing behavior.

중,고등학생들의 농구 참여에 따른 정서발달과 감성발달의 관계 연구

최환석(Hwan Suk Choi) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.34

This study aims to examine difference in emotional and sentimental development according to participation of youth in basketball specialty-aptitude education activity so that it can be used as basic materials for encouraging participation in basketball specialty-aptitude education and improving efficiency of all-round education. To accomplish such objective, this study established a total of 400 persons using quota convenience sampling method and used 379 copies excluding questionnaires with insincere answers or samples that missed parts of questions. Following conclusions were obtained with above study method. First, with regard to analysis of difference in participation of basketball specialty-aptitude education according to general feature, there was significant difference in participation frequency depending on year; participation period, frequency and strength depending on side job. Second, with regard to analysis of difference in emotional development according to general feature, there was significant difference in intelligent factors depending on side job and performance level. Third, with regard to analysis of difference in sentimental development according to general feature, there was significant difference in self-regulatory factors depending on school year, side job and household income; and empathy factors in body type. Fourth, with regard to difference in emotional development according to participation of basketball specialty education, there was significance difference in social factors, intelligence factors and life attitude factors depending on participation period, frequency and strength. Fifth, with regard to difference in sentimental development according to participation in basketball specialty-aptitude education, there was significantly high difference in self-regulation factors and emotion regulation factors and personal relationship factors depending on participation period and strength; and in self-regulation factors and personal relationship factors depending on participation frequency.

프로스포츠 스폰서십 활동이 기업이미지와 소비자 구매의사 결정에 미치는 영향

최환석(Hwan Suk Choi),이준호(Joon Ho Lee),김장환(Jang Hwan Kim),신석민(Seok Min Shin) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.33

스포츠센터 지도자들의 자기관리가 미래핵심 역량과 사회적 기술 척도에 미치는 영향

최환석(Hwan-suk Choi) 한국산학기술학회 2017 한국산학기술학회논문지 Vol.18 No.4

스포츠센터 지도자는 자신만의 구체적이고 체계적인 자기관리 방안이 요구되는 것이 필수적이며, 특히 스스로를 조절하고 통제 및 노력하는 자기관리는 스포츠센터 지도자들의 자질 중 중요한 요소일 뿐만 아니라 스포츠 활동 참여자에게 중요한 영향을 미치기 때문에 심도 있는 연구가 이루어져야 할 것이다. 따라서 본 연구는 스포츠센터 지도자의 자기관리가 미래핵심역량과 사회적 기술척도에 어떠한 영향을 미치는지 알아보고 우수한 지도자 발굴 및 육성을 위한 기초적인 자료를 제공하고자 한다. 이에 따라 다음과 같은 결론을 얻을 수 있었다. 첫째, 자기관리가 미래핵심역량에 미치는 영향에서 자기관리의 대인관리, 훈련관리, 신체관리 요인은 미래핵심역량의 인지적, 정의적, 사회적 요인에 유의한 영향을 미친다. 둘째, 자기관리가 사회적기술 척도에 미치는 영향에서 자기관리의 대인관리, 훈련관리, 신체관리 요인은 사회적 기술척도의 자기주장, 자아통제, 협동에 유의한 영향을 미친다. 셋째, 미래핵심역량이 사회적기술 척도에 미치는 영향에서 미래핵심역량의 인지적, 정의적, 사회적 요인은 사회적 기술척도의 자기주장, 자아통제, 협동에 유의한 영향을 미친다. 이를 종합적으로 살펴보면 지도자들 개개인의 특성과 환경을 고려하여 자기관리행동에 적합하고 효율적인 방안을 강구하고, 동료 지도자를 비롯한 회원들과의 원만한 관계를 유지하여 지도자의 자기관리와 사회적 기술을 향상시키기 위한 노력이 중요하다고 사료된다. This study provides the theoretical basis for the self-management of a sports center based on the core competence and technology of the future. The following conclusions were obtained. First, in the influence of self-management on the future core competencies, interpersonal management, training management, and physical management, the factors of self-management have a significant influence on cognitive, affective, and social factors of future core competence. Second, in the influence of self-management on the social skill scale, interpersonal management, training management, and physical management factors of self-management have a significant influence on the self-assertion, self-control, and cooperation of the social technology scale. Third, cognitive, affective, and social factors of the future core competence have a significant influence on the self-assertion, self-control, and cooperation of the social skill scale in the influence of the future core competence on the social skill scale. To improve the self-management and social skills of leaders by maintaining good relationships with the members including fellow instructors, it is essential to take appropriate measures for self-management behaviors considering the individual characteristics and environments of leaders; it appears that effort is important.

스키장 위험지각에 따른 서비스품질과 고객충성도와의 관계

최환석(Choi, Hwan-Suk),김보룡(Kim, Bo-Ryong),박기덕(Park, Gi-Duck) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.3

The purpose of this research is to investigate the relationship between the recognition of risk perception and the quality assurance based on the advanced research, by building a hypothetical model and defining the service quality and the loyalty of customers. For this purpose, the research established current domestic customers of ski resort over age 20, as the target of research. The convenience sampling is used for the sampling method, and 389 of those 400 questionnaires are selected as valid sampling. As the result of the examination of reliability, Cronbach’s α perched on the level between .924 and .817, which proves to be appropriate for this study. The research utilized the multiple regression analysis for analyzing the result. Based on such research method, the following results were obtained. First, among the rick perception against the service quality, the time and function, type of service quality, trust, certainty have distinct influence in forming monetary, physical, financial and social values. Second, among the rick perception against the sense of loyalty for customers, the time and function have significant influence on purchase repetition and social value has similar impact on oral tradition. Third, among the service of quality against the sense of loyalty for customers, the trust, response and certainty of service quality have analogous effect on purchase repetition, and the similar influence in oral tradition. Synthetically, managing with the incidents and minimizing it, is shown as the most significant requisite according to the occurrence of high rate of risk perception. Therefore, widening the slope and placing the safeguard are considerable in the case of this ski resort. In addition, according to the modernization of medical service, complement of equipment, placing medical expert, and construction of emergency are efficient for operating ski resorts by increasing the satisfaction of request, also bring the consequence of growth of customers while maintaining the patron.

스포츠선수의 이적에 따른 스포츠팬의 실망이 감정고갈과 자발적 행동의도에 미치는 영향

최환석(Choi, Hwan-Suk) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.3

The purpose of this study was to examine the influence of the transfer of athletes on the disappointment of fans on emotional exhaustion and voluntary behavior intention. As of April 2017, fans who are 20 years old or older who have experience of membership of a specific player or club were collected for this study. Of 280 collected questionnaires, 261 questionnaires were used for further analyses. The results showed that fans’ disappointment affects emotional exhaustion. Second, fans’ disappointment affects the co-ordination, participation, and loyalty factors of voluntary behavior intention. Third, the emotional depletion affects the co-ordination, participation and loyalty factors of voluntary behavior intention. Taken together, sports fans’ emotion and behavior were influenced by the transfer of players In particular, the relationship between a company, a club, and a player can be regarded as a natural phenomenon as a means of pursuing their interests, but the fact that a player and a player can be active means that fans are present If you are a fan, you will need players and players to match your needs and desires.

외국인 프로선수의 스타속성이 관람만족과 소비자행동에 미치는 영향

최환석(Choi, Hwan-Suk) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.6

In addition, it is important for foreign professional players to learn the effects of foreign professional players" perception of viewing and consumer behavior, as well as to develop basic market information for professional players, as well as professional players in leagues, as well as developing foreign players to advance into the local market. To achieve this purpose, a statistical verification of the purpose of the data analysis with the aim of analyzing the purpose of the data analysis was carried out according to the purpose of the analysis. First, in the effect of star properties on spectating satisfaction, the attributes of star attributes of star attributes, image factors, and technical factors have a positive effect on spectating satisfaction factors. Second, the effects of star attributes, image factors, and technical factors influence consumer behavior in the influence of consumer behavior influences the intent of the behavior of the consumer behaviors and the intentions of the revisit. Third, the satisfaction factors of spectating satisfaction with consumer behaviors affect the effect of the consumer"s attitude on the consumer"s behavior and the intentions of the revisit. Therefore, it is very important to recognize the importance of foreign athletes who affect professional sports fans and visitors with positive responses to professional sports players and visitors, and help them make the national sport of national sports as well as national athletes. It is important to realize that there is a genuine image improvement in social or professional activities, such as enhancing the athletic ability of corporations, enhancing their image, and enhancing their social skills, as well as enhancing social or professional activities, as a result of enhancing their image as a professional player.

태권도장 관계마케팅 실행에 따른 품질과 구매의사결정과의 관계

최환석(Choi Hwan-Suk),배영상(Bae Yeoung-Sang),유민규(Yoo Min-Gyu) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.2

This study aims to establish a study model based on preceding studies about relationship quality and customer buying behavior according to Taekwondo gym relationship marketing execution and examining relations between relationship quality and buying purpose decision of Taekwondo gym executing relationship marketing to provide actual data required in managing Taekwondo gym. The target of study is a population of trainees' parents of Taekwondo gym in Daegu and Busan. Convenience sampling was used, and total of 351(87.8%) people's surveys were used as valid samples. As the result of reliability test of measurement tool, Cronbach's α was located between .633 and .821, which is appropriate for the purpose of study, and multiple regression was used for data analysis. The following results were obtained from this method. First, in the effect of relationship marketing execution factor on relationship quality, there was significant effect of customer orientation, response and flexibility on reliability and immersion. Second, in the effect of relationship marketing execution factor on buying purpose decision, there was significant effect of customer orientation, response and flexibility on buying intention and customer reliability. Third, in the effect of relationship quality on buying purpose decision, there was significant effect of reliability and immersion on buying intention and customer reliability. In generalization, relationship marketing execution of Taekwondo gym affects reliability and immersion of relationship quality of the gym and helps buying purpose decision of buyers. Therefore, relationship marketing execution of Taekwondo gym will help increasing the level of reliability and immersion of preexisting trainees and their parents, which will lead to buying purpose decision and Taekwondo gym will be under efficient management.